Allegro in Czechia, Slovakia and Hungary: how to sell abroad
Allegro in Czechia, Slovakia and Hungary without a new account: who can sell there, how to share an offer, how prices in koruna, euro and forint work, and what it costs.
Allegro runs marketplaces in Czechia, Slovakia and Hungary at allegro.cz, allegro.sk and allegro.hu. From a Polish company account you can sell there without opening a new account and without listing your offers again.
You add a delivery method to that country to the offer. Allegro then submits the offer for sharing, translates the description and converts the price into the local currency.
Key points
- No new account: you sell from your Polish company account, and the same offer appears on allegro.cz, allegro.sk and allegro.hu.
- The delivery price list opens the offer: add a delivery method to the country, and Allegro submits and checks the offer itself.
- The Price Converter sets the price at ECB rates. Without an Allegro Subscription it does not react to rate moves on its own.
- You pay only commission, in the marketplace's currency. Hungary adds a 3.6% net surcharge.
- Complaint deadlines differ: 30 days in Czechia and Slovakia, 5 days to respond in Hungary.
Allegro Czechia, Slovakia and Hungary: how it works
Allegro runs three foreign sites: allegro.cz, allegro.sk and allegro.hu. Buyers there see Polish sellers' offers in their own language and currency.
Allegro describes this as "list once, sell everywhere". You do not create a separate offer for each country. The same offer, with the same ID, appears on further marketplaces if it meets their conditions (Allegro help).
Each marketplace has its own currency: Czech koruna (CZK) on allegro.cz, euro (EUR) on allegro.sk and Hungarian forint (HUF) on allegro.hu. The buyer pays in the currency of their marketplace.
These marketplaces are growing fast. In Q2 2026, gross merchandise value on Allegro's three foreign platforms rose 85% year on year, and growth sped up further in the first ten weeks of Q3 (bank.pl, 17 September 2026).
Who can sell on Allegro's foreign marketplaces
The conditions cover two things: your account and each offer separately. An offer that fails even one of them stays on allegro.pl only.
Account requirements
You need a company account. On a regular account you will not even see the foreign-marketplace options, so switching the account status to company is the first step.
The second condition is sales quality. If you ship from Poland, that is from the European Economic Area, your account must be at least at the Neutral level (Allegro help, Slovakia).
Offer requirements
Allegro shares abroad only an offer that:
- uses the Buy Now format,
- is linked to the Allegro product catalogue,
- has the Condition parameter set to New, unless the category does not require it,
- sits in a category available on that marketplace and contains no product that cannot be sold there,
- is not a charity offer and is not marked "business only".
Offers without a catalogue link drop out most often. If you are still tidying your range, start with products that have an EAN code, because that is what links an offer to the catalogue.
When Allegro withdraws an offer from abroad
Sharing is not permanent. If your sales quality falls below Neutral and stays there for 7 days in a row, Allegro withdraws your offers from the foreign marketplaces.
Once you improve the score and hold it for at least 7 days, Allegro tries to share them again.
Sales quality is one score for the whole account. If it drops below Neutral for a week, your offers disappear from all three foreign marketplaces at once, not from just one.
How to share an offer on allegro.cz, allegro.sk and allegro.hu
You do not submit offers one by one. The delivery methods in the price list you attach to them decide which marketplace they appear on.
- In the delivery settings, open a delivery price list or create a new one.
- Add at least one delivery method to the country you want to sell in, for example Allegro International Czechia.
- Attach that price list to the chosen offers.
- Allegro submits the offers for sharing and checks them. This usually takes a few minutes, and up to an hour at busy times.
- Once shared, the offer gets the default Price Converter pricing rule, which sets the price in the local currency.
One method can open two marketplaces. A price list with DPD courier delivery to Czechia and Slovakia submits the offers to allegro.cz and allegro.sk at the same time.
You manage shared offers in the listing form, in My assortment or through the API. The Delivery and payment section of the form shows which marketplaces the offer will appear on.
Delivery to Czechia, Slovakia and Hungary
You can ship abroad with Allegro's methods or under your own carrier contract. The options are Allegro International, Allegro Packeta and the DHL and DPD methods (delivery methods abroad).
Allegro International
Allegro International Czechia is a delivery method from Poland to Czechia, run with local carriers. It covers three options: courier, parcel lockers and pickup points.
Slovakia has Allegro International Slovakia. Since 2 September 2026, parcels sent with this method are also collected from sellers by InPost, alongside Allegro One Kurier.
Hungary
From Poland you ship to Hungary with Allegro Packeta, DHL or DPD. The Magyar Posta methods apply only to sellers who ship from within Hungary.
Delivery prices
You set the delivery price in the price list in the marketplace's currency. On allegro.hu, Allegro rounds every forint price to a multiple of 5 HUF, delivery price lists included, so enter shipping costs ending in 0 or 5.
How Allegro converts prices into koruna, euro and forint
The price abroad comes from a Price Converter pricing rule. It takes the offer's price in złoty and converts it at European Central Bank rates (Allegro help).
When the price is recalculated
The standard Price Converter does not react to every exchange-rate move. It updates the foreign price only when you:
- change the offer's price in złoty,
- click [recalculate prices] in My assortment,
- resume an ended offer,
- edit your own rule linked to the offer.
If you have an Allegro Subscription, the Automatic Price Converter switches on. It adjusts prices by itself when the rate moves by at least 1% from the last bulk update.
Without the subscription, a price in koruna or forint can stand still for weeks while the złoty strengthens. On thin margins, set yourself a fixed date for a manual recalculation.
Your own rule and rounding
You can create your own Price Converter that adds or subtracts a percentage or an amount before conversion. A +5% rule calculates the price as (price in złoty + 5%) × rate.
After conversion Allegro rounds the amounts. Koruna to whole koruna, euro to the cent, and forint to a multiple of 5, with a minimum product price of 5 HUF.
Does Allegro translate offers and messages?
Allegro automatically translates product descriptions into Czech, Slovak or Hungarian when you offer delivery to that country. It also translates the title into Ukrainian, whatever the delivery methods (offer translation).
You can correct the automatic translation or replace it with your own. You do it in My assortment, next to the offer, with the Translate offer option. There you can also compare versions and restore the automatic translation.
A buyer's message in another language can be translated into Polish or English in the Message Centre with the [translate] button.
Labels and instructions
Translating the offer does not translate the product. Allegro reminds sellers that Czech buyers should receive the label and user manual in their own language, and advises checking this before shipping (Allegro help, Czechia).
Allegro keeps a separate checklist of rules and obligations for each marketplace. For products covered by GPSR, also check that the safety information is available in the local language.
Allegro Smart! abroad
Polish sellers' offers can carry the Smart! badge on allegro.cz too. The conditions, however, differ from allegro.pl (Smart! on foreign marketplaces).
On allegro.cz the offer needs the Allegro International Czechia courier method plus that method's pickup-point or parcel-locker option. The account's sales quality counts as well.
A Smart! buyer gets free delivery above a set order value from one seller. The thresholds differ between marketplaces and between pickup delivery and courier.
| Marketplace | Pickup point and locker | Courier |
|---|---|---|
| allegro.cz | from 299 CZK | from 499 CZK |
| allegro.sk | from 12.90 EUR | from 21.90 EUR |
| allegro.hu | from 5,000 HUF | from 9,000 HUF |
What selling on allegro.cz, allegro.sk and allegro.hu costs
Listing an offer on the foreign marketplaces is free. The only basic fee is the sales commission, charged in the marketplace's currency.
Rates depend on the category and differ from Polish ones. Allegro publishes separate tables for allegro.cz, allegro.sk and allegro.hu. Check your category before you share your first offer.
The Hungarian surcharge
On allegro.hu, Allegro also collects a local retail-sales surcharge: 3.6% net (4.43% gross) of the product price and the delivery cost. Allegro passes it in full to the Hungarian state, as local law requires.
Build it into your margin from the start. On products with a low commission, the surcharge can exceed the commission itself. How to calculate commission in Poland is covered in our article on Allegro fees.
How to pay out money from sales abroad
For an allegro.cz order the buyer pays in koruna, on allegro.sk in euro and on allegro.hu in forint. After your first sale in a currency you see its amounts separately (payouts for foreign sales).
You do not need a new bank account. You can pay out to your verified złoty account once you add its SWIFT code. Your bank may, however, charge for the currency conversion.
To avoid that, add an account in the marketplace's currency. Allegro lets you keep up to four payout accounts. Allegro deducts its fees and commissions automatically from sales money in the same currency.
Returns and complaints from foreign buyers
Allegro applies one returns policy to all marketplaces, with the differences marked. Liability for defects is 2 years on every marketplace, but the deadlines for a decision differ (returns policy).
| Marketplace | Deadline | Also |
|---|---|---|
| allegro.pl | 14 days to decide on a complaint | 2-year liability |
| allegro.cz and allegro.sk | 30 days to decide on a complaint | 2-year liability |
| allegro.hu | 5 days to respond to the consumer | seller guarantee of 2 or 3 years |
The seller guarantee in Hungary
allegro.hu also has a seller guarantee. It lasts 2 years for products priced from 10,000 to 250,000 HUF and 3 years above 250,000 HUF. Fashion and Footwear are excluded.
Allegro fills in the complaint terms on foreign marketplaces automatically. Make your warranty and return terms available in the buyer's language, using the automatic translation or your own.
VAT and documents when selling abroad
Selling to consumers in other EU countries has its own VAT rules. Allegro describes them, together with the OSS procedure, on its page on taxation of sales abroad, and notes that this is not tax advice.
Whether and how you account for VAT in Czechia, Slovakia and Hungary, and which documents you issue to buyers, is something to settle with your accountant before you share your first offers.
How easySales helps you sell on Allegro abroad
Allegro shows orders from all marketplaces in the Orders tab, and after your first foreign purchase it adds a "sales marketplace" filter. If you also sell in your shop or on other marketplaces, it is still a separate place to work.
Four marketplaces as separate channels
In easySales you connect one Allegro account as separate channels: Allegro PL, CZ, SK and HU. Orders from each country land in one list, together with orders from your shop and other marketplaces.
Content once, a price for each country
You edit the title, description, images and parameters once, on the base offer. You set the price separately for each channel, in its currency, so you control the margin in koruna, euro and forint yourself.
Messages from buyers
Messages from Allegro buyers also arrive in easySales. We send your reply exactly as you write it, without translation, so write in the buyer's language.
Details are on the Allegro integration page. You can try easySales free for 14 days, no card needed: create an account and connect your Allegro account. How to start selling in Poland is covered in our guide on how to sell on Allegro.
