How auto white background works in easySales: clean product images for marketplaces

Replace a product photo's background with clean white in a couple of clicks — so your images pass the white-background rules marketplaces like eMAG enforce. Your original is never overwritten.

Most marketplaces want product photos on a clean white background — eMAG, for example, rejects or down-ranks listings with busy or coloured backdrops. Re-shooting or editing every photo in an external tool is slow. easySales does it for you: point it at an image and it removes the background and replaces it with white, ready to send to the marketplace.

This guide covers what the feature does, how to use it image by image, how it's metered, and what happens to your original photo.

What auto white background does

The feature takes a product image, cuts out the product, and drops it onto a clean white background. The result is a new, marketplace-ready image — your original photo is never touched. easySales stores the white-background version alongside the original, and uses it automatically when it sends the product to a marketplace.

It runs on demand, one image at a time, so you stay in control of which photos get processed and can check each result before it goes anywhere.

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When you need a white background

Reach for this whenever a channel's image rules are stricter than the photos you have:

  • Marketplace requirements. eMAG and several others require the main product image to sit on a plain white background. Listings that don't comply get rejected or pushed down in search.
  • Mixed-source catalogs. Photos imported from a supplier feed or an older website are often shot on grey, wood, or lifestyle backdrops. White-background them before you list.
  • A consistent storefront. Even where it isn't mandatory, a uniform white background makes your catalog look tidier and more professional.

How to use it

Open the product and click Auto white background (labelled Remove Backgrounds in the English interface) by its images — in the Media section for Virtual Shop products, or on the Images tab for products from a connected Online Shop.

easySales product edit page with the Auto white background (Remove Backgrounds) button highlighted next to the product images
Open a product and click Auto white background by its images.

You'll see the product's images as thumbnails. Pick the one you want to clean up — easySales opens a side-by-side of the original and the result so you can judge it before committing. Click Start to generate the white-background version of that image.

easySales background removal preview showing the original image, an arrow, the result slot, and a Start button
Preview the image, then click Start — easySales generates the white-background version.

Each image is processed individually, which means you decide exactly which photos to convert — usually the main image, sometimes a few more. If a result isn't clean, you can retry, and if you don't want a processed version you can delete it and fall back to the original.

How it's metered — image tokens

Auto white background runs on image tokens: one image processed uses one token. You see your current balance and top up by buying more tokens under Account → Subscriptions, in the Services section. If your balance is zero, the feature is disabled until you add tokens.

Getting the cleanest result

Background removal works best when the product stands out clearly from its current backdrop. A few things that improve the cut-out:

One product in frame

A single, clearly defined product cuts out far better than a scene with several objects or props competing for attention.

Good contrast with the backdrop

The product should stand out from its current background. A dark product on a dark surface is the hardest case.

Product in sharp focus

Sharp, well-lit edges give a clean cut-out. Blurry or low-light photos leave rough edges.

Avoid heavy shadows

Strong cast shadows can be read as part of the product. Even, diffuse lighting works best.

If the photo is too busy — the product blends into the background, or there are several objects competing for attention — easySales may not be able to identify the product and will tell you so instead of producing a bad cut-out. Start from the clearest photo you have.

Your original is safe — and what gets sent to the marketplace

A processed image never replaces your original. easySales keeps both: the original stays in your image gallery, and the white-background version is stored next to it. When you send the product to a marketplace, easySales prefers the white-background version automatically — so the channel gets the compliant image while your catalog keeps the untouched original.

If you ever change your mind, delete the processed image and easySales falls back to the original for that photo. Nothing about the change is permanent or destructive.

Frequently asked questions

No. The feature creates a new white-background image and stores it alongside your original — the original stays exactly as it was in your image gallery. If you delete the processed version, easySales simply falls back to the original. Nothing about the process is destructive.

Auto white background is metered in image tokens: processing one image uses one token. Your current balance is shown, and you can buy more tokens, under Account → Subscriptions, in the Services section. When the balance hits zero the feature is disabled until you top up.

Yes. Once an image has a white-background version, easySales automatically prefers it when it sends the product to a marketplace — so the channel receives the compliant image while your catalog keeps the untouched original. You don't have to swap anything manually.

If the product can't be clearly separated from its surroundings — it blends into the backdrop, or the photo has several objects competing for attention — easySales won't produce a poor cut-out. Instead it tells you it couldn't identify the product. Start from the clearest, best-lit photo where the product stands out from the background.

Yes. Each processed image has a delete option, and removing it makes easySales fall back to the original photo for that image. You can also retry the processing if the first result wasn't clean enough.

No — it's a manual, per-image action. You open the product's Images tab, pick the photos you want to clean up (usually the main image), and process them one at a time. This keeps you in control of which images are converted and lets you review each result before it's used.

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