Automate Your Entire eCommerce Operation

easySales Automation Flows are customizable, event-driven rules that automatically execute actions — like generating invoices, sending notifications, or updating prices — whenever specific events occur in your eCommerce operation. Build them visually, no coding required.

  • Dozens of triggers and hundreds of conditions
  • Works across all your connected marketplaces
  • Set up in minutes, runs 24/7
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Automation flow diagram showing an order trigger branching into invoice generation, AWB creation, SMS notification, document printing, and courier assignment Trigger New Order Created Condition Order Value > €100 Action Generate Invoice Action Generate AWB Action Send SMS Action Print Documents Action Auto-Assign Courier

HOW IT WORKS

Three steps to automate anything

No coding, no scripts — just a visual builder that anyone on your team can use.

1

Choose a trigger

Select the event that starts your flow — a new order, a status change, an invoice generated, and dozens more.

2

Set your conditions

Filter exactly when the flow should run — by order value, marketplace, customer type, payment method, and hundreds more.

3

Pick your actions

Choose what happens next — generate an invoice, send an SMS, update a price, assign a courier, or any combination.

Manual work vs. automated flows

See what changes when you let flows handle the repetitive tasks.

Without Flows
  • Manually create invoices for every order
  • Copy-paste tracking numbers into SMS one by one
  • Check VAT registration on government sites manually
  • Update prices per marketplace in separate dashboards
  • Assign couriers and print labels order by order
  • Mistakes from copy-paste and manual data entry
With Flows
  • Invoices generated instantly when orders arrive
  • SMS and email sent automatically at every milestone
  • VIES validation and VAT adjustment in real time
  • Prices updated across all channels with one formula
  • Couriers assigned and labels printed automatically
  • Zero manual errors — consistent every time

POWERFUL AUTOMATION

Build workflows that run your business on autopilot

From document generation to customer communication, easySales Flows let you automate any repetitive task with a visual, drag-and-drop builder.

01

Visual Flow Builder with Advanced Conditions

Design sophisticated automation visually with a drag-and-drop editor — no coding needed. Choose from dozens of trigger events, add granular conditions across hundreds of filterable properties, set delays and scheduled execution, and branch into multiple actions. Save your best flows as reusable templates to share across your team or apply to new sales channels instantly.

Drag & Drop Dozens of Triggers Hundreds of Conditions Delays & Schedules Reusable Templates
Visual drag-and-drop flow builder interface with toolbar, component sidebar, and canvas showing an automation flow Save Templates Enabled Auto Invoice Flow COMPONENTS Trigger Condition Action Delay Trigger Order Created Condition Value > €50 Action Generate Invoice
02

Automatic Document Generation

Generate invoices, shipping labels, reverse invoices, and warranty certificates the moment an order is placed or a status changes. Bulk-generate documents for hundreds of orders in one click, group them into a single PDF, and send them straight to your printer — all without lifting a finger.

Invoices Shipping Labels Reverse Invoices Auto-Print Bulk Generation
Document generation flow: Order Created triggers Generate Invoice, Generate Shipping Label, and Print Documents Trigger Order Created Action Generate Invoice Action Generate Shipping Label Action Print Documents
03

Smart Customer Notifications

Keep your customers informed at every step. Send automated SMS and email notifications for order confirmations, shipping updates, delivery status changes, and post-delivery review requests. Use customizable templates with dynamic order data, and schedule messages with precise timing — like sending a review request 3 days after delivery.

SMS Email Delivery Updates Review Requests Custom Templates
Customer notification flow: Delivery Status Updated with condition Status equals Delivered branches into Send SMS and Send Email actions Trigger Delivery Status Updated Condition Status = Delivered Action Send SMS Action Send Email Delay: 3 days

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04

Intelligent Order Processing

Let flows handle the details that slow your team down. Automatically detect and correct postal codes, validate company details through VIES, adjust VAT rates based on customer location, normalize phone numbers, and route orders through your custom statuses based on your unique business logic. Every order gets processed consistently, every time.

Postal Code Detection VIES Validation VAT Adjustment Custom Statuses Phone Normalization
Order processing flow: Order Created checks if Customer is Legal Entity, then runs VIES Company Validation and Adjust VAT Rate Trigger Order Created Condition Customer is Legal Entity Action VIES Company Validation Action Adjust VAT Rate
05

Dynamic Pricing & Listing Updates

Update offer prices across all your marketplaces based on complex formulas — from acquisition price, supplier cost, or a custom pricing policy per sales channel. Automatically adjust descriptions, delivery dates, and any listing attribute whenever conditions change. Keep every channel up to date without manual edits.

Price Formulas Listing Updates Multi-Channel Offer Descriptions Delivery Dates
Dynamic pricing flow: Offer Saved with condition Channel equals eMAG triggers Update Offer Price with formula Trigger Offer Saved Condition Channel = eMAG Action Update Offer Price acquisition_price * 1.35 + 2.50
06

Warehouse, ERP & Fulfillment Automation

Automate your entire fulfillment chain. Assign packaging boxes based on product weight, generate shipping label notes for warehouse tracking, send orders to your ERP or fulfillment center automatically, and trigger supplier orders to replenish inventory when stock runs low. Every step from warehouse to doorstep, handled by flows.

Box Assignment Label Notes ERP Sync Supplier Orders Fulfillment
Warehouse automation flow: Order Created triggers Assign Packaging Box, Generate Label Notes, and Send to Fulfillment Center Trigger Order Created Action Assign Packaging Box Action Generate Label Notes Action Send to Fulfillment Center

Flows work seamlessly across all your connected channels and integrations

Shopify
Amazon
WooCommerce
Allegro
IdoSell
eMAG
Shoper
Trendyol
PrestaShop
eBay
OpenCart
Decathlon
Magento 2
Skroutz
MerchantPRO
Vivre
GoMag
See all integrations
5 stars

"Set it and forget it"

Maria L., Operations Lead
5 stars

"Saves us hours every day"

Tomasz R., eCommerce Manager
5 stars

"Like hiring a full-time assistant"

Stefan D., Warehouse Director

Everything you can automate with Flows

From invoices to inventory, Flows cover every repetitive task in your eCommerce operation.

Auto-Generate Invoices

Generate invoices instantly when orders arrive or statuses change

Auto-Generate AWBs

Create shipping labels triggered by order events across all couriers

Auto-Print Documents

Send invoices and shipping labels directly to your printer

SMS Notifications

Notify customers via SMS at every step of the order journey
Email Notifications

Send order and delivery emails automatically with custom templates

Custom Status Routing

Move orders through your custom workflow statuses automatically

Postal Code Correction

Auto-detect and fix customer postal codes in shipping addresses

VIES Company Validation

Check VAT registration and adjust order taxes automatically

Dynamic Pricing

Update marketplace prices based on formulas and business rules
Supplier Order Generation

Auto-create supplier orders to replenish inventory based on demand

ERP & Fulfillment Sync

Send orders to ERP systems and fulfillment centers automatically

Reusable Templates

Save your best flows as templates to reuse or share with your team

Build your first flow free 14-day free trial · No card required

Trusted by merchants who automate thousands of orders every day

200+
hours saved monthly per team
47%
faster order processing
32%
fewer processing errors

Based on average results reported by easySales customers using automation flows

Andrei Popescu
Operations Manager

"We used to spend 4 hours every morning generating invoices and shipping labels manually. With Flows, everything is ready before our warehouse team even starts their shift. We went from processing 200 orders a day to over 500 with the same team."

Multi-marketplace seller, 3 warehouses, Romania

Katarzyna Nowak
eCommerce Director

"The VIES validation flow alone saved us from dozens of VAT errors every month. Combined with automatic postal code correction and custom status routing, our entire order pipeline runs on autopilot. We can finally focus on growth instead of firefighting."

B2B and B2C seller, Allegro & Amazon, Poland

Nikolai Dimitrov
Founder & CEO

"We built flows that automatically send customers SMS updates at every delivery milestone and generate supplier replenishment orders when stock drops below threshold. What used to require 3 full-time employees now runs completely hands-free."

Fashion brand, 8 marketplaces, Bulgaria

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Ready to put your eCommerce on autopilot?

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Frequently Asked Questions

Have a question? Contact us and we'll be happy to help.

Flows are custom automation rules that trigger actions automatically based on events in your eCommerce operation. Think of them as "if this happens, then do that" rules. For example: when a new order is placed, automatically generate an invoice, create a shipping label, and send the customer an SMS confirmation — all without any manual intervention.

Not at all. Flows are built using a visual drag-and-drop editor. You select a trigger event (like "order created"), optionally add conditions (like "order value is above 100 EUR"), and then choose the actions to execute (like "generate invoice" and "send SMS"). No coding, no scripts, no technical setup.

easySales supports dozens of trigger events covering orders, products, offers, and service requests. Common triggers include: new order created, invoice generated, shipping label created, delivery status updated, order tagged, order picked or packed, product saved, offer saved, custom status changed, and many more. Each trigger can be combined with conditions for precise control.

Yes. You can filter on hundreds of properties — including order value, payment method, marketplace, courier, product category, customer type, warehouse availability, product brand, billing country, and many more. Combine multiple conditions with operators like equals, contains, greater than, less than, regex matching, and collection-aware operators to create highly specific rules.

Yes. Many actions support delayed execution — for example, you can send a review request SMS 3 days after delivery confirmation. Flows also support scheduled recurring actions on a daily or weekly basis. If an action fails, the system can automatically retry it, ensuring nothing falls through the cracks.

Yes, automation flows are included in all easySales subscription plans — from Starter to Enterprise. There are no limits on the number of flows you can create. You can start building flows during your 14-day free trial to experience the full power of automation before committing.