How to connect 2Performant with easySales: product feed setup

What the 2Performant feed does

2Performant is an affiliate network: affiliates promote your products and earn a commission on the sales they bring. They need your product catalogue for that. easySales builds it as a CSV file from your online shop — names, descriptions, prices, categories, images and links — and keeps it at a fixed address, the Feed URL, which you add in your 2Performant advertiser account.

Three things to know before you begin:

• The file has no header row. When 2Performant asks whether the first row holds the column names, answer no, then map the columns by their position — see Step 3.
• Create the feed on your online shop's tab, not on Virtual Shop. Affiliates send shoppers to each product's page in your shop, and only your online shop's products carry that link.
• The feed only carries your catalogue. Tracking, sales and commissions stay in 2Performant.

Before you start

Step 1 — Connect the feed

Go to Products → Online Shops → Feed and choose the tab of your online shop. Press Connect on the 2Performant card. The Connection tab has two fields:

Press Save.

Step 2 — Copy the Feed URL

Back on the Feed page, the card shows the Feed URL and, once the file is ready, Last generated with its date and time. The first file is ready within the hour after you save. Wait for Last generated before you add the address in 2Performant.

Step 3 — Add the feed in 2Performant

1. In your 2Performant advertiser account, open Tools → Product feeds and create a new feed.
2. Give it a name and a description — affiliates see both.
3. Paste the Feed URL.
4. In the preview, keep the comma as the separator and the double quote as the text delimiter. The first row is a product, not column names: leave the headers option off.
5. Map the columns by their position:

What goes into the file

Each active product of the shop with stock is one line in the file. Products without stock stay out. The price is the sale price with VAT, converted to the Currency of the feed. The file is updated every hour while 2Performant reads it, and at least once a day — as long as the shop connection stays enabled.

Step 4 — Fine-tune with feed rules

Feed rules change what goes into this feed without touching your products. Open the feed with Edit, then Feed rules → Create a new rule. A rule has a condition — If — and an action — Then.

Useful rules for 2Performant:

• Leave out low stock: If stock is less than 3 → exclude product from feed.
• Leave out a brand: If brand is equal with that brand → exclude product from feed.
• Leave out a category: If category is equal with that category → exclude product from feed.
• Change the price for 2Performant: write the rule on sale price, full price or tax rate.

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