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Custom Feed Feed Integration with easySales

easySales automatically generates and keeps your Custom Feed product feed up to date with real-time stock and price data from all your connected sales channels.

Custom Feed is an easySales built-in capability that lets you create fully customizable product feeds tailored to any external platform or tool. Define your own field mapping, filters and export format to generate product data feeds that match any specification — no third-party integration required.

Automatically generate a Custom Feed compatible product feed from your easySales catalog with all required fields and formatting

Keep your Custom Feed feed synchronized in real time with the latest stock levels and prices across all your connected channels

Map your product attributes to Custom Feed required fields using flexible field mapping rules to ensure data accuracy

Export your product feed in the format required by Custom Feed — XML, CSV or custom formats supported out of the box

Distribute product data from all your connected sales channels into a single unified Custom Feed feed

How the integration works

Configure
Map
Publish
Select the products and channels you want to include in your Custom Feed feed
Map your product fields to the format required by Custom Feed
Your Custom Feed feed is generated automatically and kept up to date
Configure
Select the products and channels you want to include in your Custom Feed feed
Map
Map your product fields to the format required by Custom Feed
Publish
Your Custom Feed feed is generated automatically and kept up to date

Frequently asked questions about the Custom Feed integration

Contact us if you have other questions.

easySales builds a product file from your catalogue in the format Custom Feed expects and publishes it at a fixed address. Custom Feed collects that file on its own schedule, so your listings follow your catalogue without manual exports.

Yes. Feed rules let you include or exclude products and change values on the way out, by category, brand, stock, price or any other product field, without touching your catalogue itself.

easySales regenerates it on a schedule, and Custom Feed decides how often it fetches the file. A change in your catalogue therefore appears after the next regeneration and the next collection by Custom Feed.

Yes. You can add columns or tags and fill them from a product field or from a formula, so a channel asking for something specific does not force a change to your catalogue.
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Try the Custom Feed feed integration with easySales and automate your product data distribution

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