{"id":6473,"date":"2024-04-09T14:56:39","date_gmt":"2024-04-09T11:56:39","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=6473"},"modified":"2024-04-09T15:13:46","modified_gmt":"2024-04-09T12:13:46","slug":"vanzarea-omnichannel-de-ce-este-strategia-perfecta-pentru-tine-si-afacerea-ta","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/vanzarea-omnichannel-de-ce-este-strategia-perfecta-pentru-tine-si-afacerea-ta\/","title":{"rendered":"V\u00e2nzarea Omnichannel: De ce este strategia perfect\u0103 pentru tine \u0219i afacerea ta?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69db596bb2235\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69db596bb2235\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy-sales.com\/blog\/ro\/vanzarea-omnichannel-de-ce-este-strategia-perfecta-pentru-tine-si-afacerea-ta\/#Multichannel_vs_Omnichannel\" title=\"Multichannel vs Omnichannel\">Multichannel vs Omnichannel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy-sales.com\/blog\/ro\/vanzarea-omnichannel-de-ce-este-strategia-perfecta-pentru-tine-si-afacerea-ta\/#Cifrele_vorbesc_de_la_sine\" title=\"Cifrele vorbesc de la sine\">Cifrele vorbesc de la sine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy-sales.com\/blog\/ro\/vanzarea-omnichannel-de-ce-este-strategia-perfecta-pentru-tine-si-afacerea-ta\/#Iar_experienta_faciliteaza_sau_anuleaza_orice_potentiala_comanda\" title=\"Iar experien\u021ba faciliteaz\u0103 sau anuleaz\u0103 orice poten\u021bial\u0103 comand\u0103\">Iar experien\u021ba faciliteaz\u0103 sau anuleaz\u0103 orice poten\u021bial\u0103 comand\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy-sales.com\/blog\/ro\/vanzarea-omnichannel-de-ce-este-strategia-perfecta-pentru-tine-si-afacerea-ta\/#Investitii_si_gestionare_complexa\" title=\"Investi\u021bii \u0219i gestionare complex\u0103\">Investi\u021bii \u0219i gestionare complex\u0103<\/a><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"9c8a7a\" data-has-transparency=\"false\" style=\"--dominant-color: #9c8a7a;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"576\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/easysales-speaker-6-1024x576.png\" alt=\"\" class=\"not-transparent wp-image-6502\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/easysales-speaker-6-1024x576.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/easysales-speaker-6-300x169.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/easysales-speaker-6-768x432.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/easysales-speaker-6-1536x864.png 1536w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/easysales-speaker-6.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-167c960\" data-block-id=\"167c960\"><style>.stk-167c960{margin-bottom:22px !important}<\/style><p class=\"stk-block-text__text\">G\u00e2nde\u0219te-te la ultima achizi\u021bie online. A fost printr-o aplica\u021bie de smartphone? Ai primit un SMS despre o promo\u021bie valabil\u0103 doar \u00een acea zi? Dac\u0103 nu ai fost mul\u021bumit de ce ai cump\u0103rat, ai f\u0103cut returul direct prin formularul din pachet, sau scan\u00e2nd un cod QR? Toate acestea sunt exemple \u2013 \u0219i mici buc\u0103\u021bi \u2013 din ce \u00eenseamn\u0103 Omnichannel \u00een eCommerce.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-0a3767e\" id=\"multichannel-vs-omnichannel\" data-block-id=\"0a3767e\"><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"Multichannel_vs_Omnichannel\"><\/span>Multichannel vs Omnichannel<span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<p>Diferit\u0103 de abordarea multichannel, strategia omnichannel asigur\u0103 o conexiune coerent\u0103 pe \u0219i \u00eentre toate canalele. \u00cen timp ce o afacere cu abordare multichannel se concentreaz\u0103 pe v\u00e2nzarea de produse pe diverse canale, cum ar fi website-ul, social media, aplica\u021biile mobile \u0219i magazinele fizice, aceste canale nu sunt \u00eentotdeauna conectate, aspect ce poate \u00eengreuna experien\u021ba de shopping a clien\u021bilor.<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, abordarea omnichannel merge dincolo de simpla v\u00e2nzare pe diferite canale \u0219i integreaz\u0103 aceste canale de v\u00e2nzare \u00eentre ele, gener\u00e2nd o experien\u021b\u0103 unitar\u0103 pentru clien\u021bi. Astfel, consumatorii pot \u00eencepe o tranzac\u021bie pe o platform\u0103 \u0219i o pot finaliza pe alta, f\u0103r\u0103 s\u0103 fie nevoi\u021bi s\u0103-\u0219i reintroduc\u0103 informa\u021biile personale. Iar stocurile afacerii din eCommerce sunt mereu sincronizate, indiferent dac\u0103 ai cump\u0103rat prin aplica\u021bie, site sau chiar magazinul fizic.<\/p>\n\n\n\n<p>S\u0103 ai totul aliniat pe fiecare canal \u0219i, mai mult, s\u0103 ai toate canalele conectate \u0219i aliniate \u00eentre ele e un lucru care vine, bine\u00een\u021beles, cu provoc\u0103ri: coeren\u021b\u0103, personalizare, accesibilitate, disponibilitate geografic\u0103.<\/p>\n\n\n\n<p>Omnichannel se bazeaz\u0103 pe \u2013 dar \u0219i genereaz\u0103 \u2013 o cantitate considerabil\u0103 de date pe care le po\u021bi analiza, ca afacere de eCommerce, pentru a ob\u021bine informa\u021bii valoroase despre comportamentul clien\u021bilor, preferin\u021bele \u0219i tendin\u021bele acestora. Abordarea se distinge prin livrarea unei experien\u021be de shopping superioare care se aliniaz\u0103 a\u0219tept\u0103rilor consumatorilor moderni, oferindu-\u021bi un avantaj competitiv pe pia\u021b\u0103.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-3459046\" id=\"cifrele-vorbesc-de-la-sine\" data-block-id=\"3459046\"><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"Cifrele_vorbesc_de_la_sine\"><\/span>Cifrele vorbesc de la sine<span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-1bdb70a\" data-block-id=\"1bdb70a\"><p class=\"stk-block-text__text\">Beneficiile unei abord\u0103ri omnichannel sunt incontestabile. Potrivit studiilor, consumatorii omnichannel cheltuiesc cu<a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-survival-guide-to-omnichannel-and-the-path-to-value\"> 13% mai mult<\/a> dec\u00e2t cump\u0103r\u0103torii care au acces la un singur canal. Mai mult, <a href=\"https:\/\/hbr.org\/2023\/03\/what-is-the-optimal-pattern-of-a-customer-journey\">87% dintre comercian\u021bii <\/a>care acord\u0103 prioritate abord\u0103rii omnichannel raporteaz\u0103 o satisfac\u021bie \u0219i o reten\u021bie a clien\u021bilor crescute.<\/p><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-02ebb63\" id=\"iar-experien\u021ba-faciliteaza-sau-anuleaza-orice-poten\u021biala-comanda\" data-block-id=\"02ebb63\"><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"Iar_experienta_faciliteaza_sau_anuleaza_orice_potentiala_comanda\"><\/span>Iar experien\u021ba faciliteaz\u0103 sau anuleaz\u0103 orice poten\u021bial\u0103 comand\u0103<span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<p>Experien\u021bele inegale, dezechilibrate, \u00een care totul curge, de exemplu, cursiv \u00een aplica\u021bie, dar pe site par blocate \u00een timp \u00een anii 2000, sunt frustrarea principal\u0103 a clien\u021bilor fa\u021b\u0103 de companii, iar abordarea omnichannel poate remedia asta. Dac\u0103 alegi s\u0103 te concentrezi pe client, po\u021bi crea o experien\u021b\u0103 de shopping care s\u0103 fie:<\/p>\n\n\n\n<ul>\n<li><strong>Unitar\u0103<\/strong>: Trecerea cursiv\u0103 de la mobil la web, la social media \u0219i invers, este cheia pentru a oferi experien\u021be consistente la scar\u0103 larg\u0103.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Personalizat\u0103<\/strong>: Datele colectate, prelucrate \u0219i redate \u00een timp real de pe fiecare platform\u0103 alimenteaz\u0103 o personalizare mai profund\u0103, iar clien\u021bii se vor sim\u021bi cu adev\u0103rat aprecia\u021bi.<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Rapid\u0103<\/strong>: Timpul este pre\u021bios, iar clien\u021bii \u00ee\u0219i doresc experien\u021be rapide \u0219i f\u0103r\u0103 probleme pe fiecare canal. Cump\u0103r\u0103 online, ridic\u0103 din magazin, returneaz\u0103 u\u0219or oriunde, schimb\u0103 comenzile din mers.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-2dd9104\" id=\"investi\u021bii-\u0219i-gestionare-complexa\" data-block-id=\"2dd9104\"><h5 class=\"stk-block-heading__text\"><span class=\"ez-toc-section\" id=\"Investitii_si_gestionare_complexa\"><\/span>Investi\u021bii \u0219i gestionare complex\u0103<span class=\"ez-toc-section-end\"><\/span><\/h5><\/div>\n\n\n\n<p>\u00cendeplinirea a\u0219tept\u0103rilor ridicate ale clien\u021bilor necesit\u0103 investi\u021bii continue \u0219i rafinament. Implementarea unei strategii omnichannel presupune o investi\u021bie semnificativ\u0103 \u00een infrastructura tehnologic\u0103, inclusiv platforme de comer\u021b electronic, sisteme de gestionare a stocurilor, solu\u021bii CRM \u0219i instrumente de analiz\u0103. Integrarea datelor din sisteme \u0219i puncte de contact diverse necesit\u0103 solu\u021bii \u0219i tehnologii solide de gestionare a datelor pentru a asigura un flux de clientel\u0103 f\u0103r\u0103 probleme. Men\u021binerea unei experien\u021be consistente pe mai multe platforme necesit\u0103 o strategie de branding \u0219i mesaje coezive, ceea ce poate fi o provocare pentru tine.<\/p>\n\n\n\n<p>Trebuie s\u0103 oferi experien\u021b\u0103 personalizat\u0103, op\u021biuni variate de plat\u0103, iar platformele s\u0103 func\u021bioneze impecabil pe dispozitive mobile, esen\u021biale \u00eentr-o abordare omnichannel. Potrivit BigCommerce, 28% dintre cump\u0103r\u0103tori renun\u021b\u0103 la o tranzac\u021bie dac\u0103 \u00eent\u00e2mpin\u0103 dificult\u0103\u021bi la modalitatea de plat\u0103. De asemenea, dispozitivele mobile au generat <a href=\"https:\/\/www.statista.com\/statistics\/277125\/share-of-website-traffic-coming-from-mobile-devices\/\">58,67% din traficul global <\/a>de site-uri web \u00een ultimul trimestru al anului 2023, conform datelor Statista.<\/p>\n\n\n\n<p>Un raport Gartner arat\u0103 c\u0103, p\u00e2n\u0103 \u00een 2025, comportamentul de cump\u0103rare omnichannel al consumatorilor va determina <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2020-12-03-gartner-unveils-top-marketing-predictions-for-2021-an\">60% dintre m\u0103rcile B2C s\u0103 treac\u0103 spre o abordare organiza\u021bional\u0103 func\u021bional\u0103<\/a>. Acest aspect sugereaz\u0103 c\u0103 liniile vor deveni din ce \u00een ce mai neclare \u00eentre canalele de marketing.<\/p>\n\n\n\n<p>\u00cen ciuda provoc\u0103rilor, poten\u021bialele recompense ale abord\u0103rii omnichannel sunt clare. Cu tehnologia care evolueaz\u0103 continuu, implementarea cu succes a strategiilor omnichannel devine cartea de vizit\u0103 pentru afacerile care vor s\u0103 r\u0103m\u00e2n\u0103 \u00een joc.<\/p>\n\n\n\n<p>Distinc\u021bia clar\u0103 \u00eentre multichannel \u0219i omnichannel \u00eent\u0103re\u0219te ideea c\u0103 aceasta din urm\u0103 este o strategie sofisticat\u0103 \u0219i mai potrivit\u0103 pentru a satisface nevoile clien\u021bilor exigen\u021bi de ast\u0103zi.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-divider stk-block-divider stk-block stk-c945f1d is-style-dots\" data-block-id=\"c945f1d\"><style>.stk-c945f1d{margin-bottom:13px !important}<\/style><div class=\"stk-block-divider__dots\" aria-hidden=\"true\"><div class=\"stk-block-divider__dot\"><\/div><div class=\"stk-block-divider__dot\"><\/div><div class=\"stk-block-divider__dot\"><\/div><\/div><\/div>\n\n\n\n<h6 class=\"has-text-align-center\"><a href=\"https:\/\/calendly.com\/eugenia-miulescu\/step-by-step-easysales-webinar\/?month=2024-02\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><u>Vrei s\u0103 descoperi cum s\u0103 utilizezi easySales \u00een mod eficient \u0219i s\u0103 te familiarizezi cu toate func\u021bionalit\u0103\u021bile sale?<\/u><\/strong><\/a><\/h6>\n\n\n\n<p class=\"has-text-align-center\">Te a\u0219tept\u0103m&nbsp;<strong>\u00een&nbsp;fiecare vineri, de la ora 11:00<\/strong>, la webinarul demo sus\u021binut de Eugenia Miulescu, Key Account Manager. Vei avea oportunitatea de a descoperi \u00een detaliu platforma easySales printr-o prezentare online interactiv\u0103 \u0219i de a adresa \u00eentreb\u0103rile pe care le ai pentru echipa de suport.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-9af8322\" data-block-id=\"9af8322\"><style>.stk-9af8322 .stk-img-wrapper{width:79% !important;height:333px !important}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img data-dominant-color=\"afc5e7\" data-has-transparency=\"false\" style=\"--dominant-color: #afc5e7;\" decoding=\"async\" loading=\"lazy\" class=\"not-transparent stk-img wp-image-6421\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/02\/b0aa082a-582e-df4e-d943-55354b0e3dca.png\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/02\/b0aa082a-582e-df4e-d943-55354b0e3dca.png 1920w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/02\/b0aa082a-582e-df4e-d943-55354b0e3dca-300x169.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/02\/b0aa082a-582e-df4e-d943-55354b0e3dca-1024x576.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/02\/b0aa082a-582e-df4e-d943-55354b0e3dca-768x432.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/02\/b0aa082a-582e-df4e-d943-55354b0e3dca-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/span><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>G\u00e2nde\u0219te-te la ultima achizi\u021bie online. A fost printr-o aplica\u021bie de smartphone? Ai primit un SMS despre o promo\u021bie valabil\u0103 doar \u00een acea zi? Dac\u0103 nu ai fost mul\u021bumit de ce ai cump\u0103rat, ai f\u0103cut returul direct prin formularul din pachet, sau scan\u00e2nd un cod QR? Toate acestea sunt exemple \u2013 \u0219i mici buc\u0103\u021bi \u2013 din ce \u00eenseamn\u0103 Omnichannel \u00een eCommerce. Multichannel vs Omnichannel Diferit\u0103 de abordarea multichannel, strategia omnichannel asigur\u0103 o conexiune coerent\u0103 pe \u0219i \u00eentre toate canalele. \u00cen timp ce o afacere cu abordare multichannel se concentreaz\u0103 pe v\u00e2nzarea de produse pe diverse canale, cum ar fi website-ul, social\u2026<\/p>\n","protected":false},"author":5,"featured_media":6498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[49,30],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/Design-fara-titlu-5.png",768,768,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/Design-fara-titlu-5-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/Design-fara-titlu-5-300x300.png",300,300,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/Design-fara-titlu-5.png",768,768,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/Design-fara-titlu-5.png",768,768,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/Design-fara-titlu-5.png",768,768,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/04\/Design-fara-titlu-5.png",768,768,false]},"post_excerpt_stackable":"<p>Cuprins Multichannel vs OmnichannelCifrele vorbesc de la sineIar experien\u021ba faciliteaz\u0103 sau anuleaz\u0103 orice poten\u021bial\u0103 comand\u0103Investi\u021bii \u0219i gestionare complex\u0103 G\u00e2nde\u0219te-te la ultima achizi\u021bie online. A fost printr-o aplica\u021bie de smartphone? Ai primit un SMS despre o promo\u021bie valabil\u0103 doar \u00een acea zi? Dac\u0103 nu ai fost mul\u021bumit de ce ai cump\u0103rat, ai f\u0103cut returul direct prin formularul din pachet, sau scan\u00e2nd un cod QR? Toate acestea sunt exemple \u2013 \u0219i mici buc\u0103\u021bi \u2013 din ce \u00eenseamn\u0103 Omnichannel \u00een eCommerce. 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