{"id":6339,"date":"2024-01-23T10:24:33","date_gmt":"2024-01-23T08:24:33","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=6339"},"modified":"2024-02-01T09:43:17","modified_gmt":"2024-02-01T07:43:17","slug":"cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/","title":{"rendered":"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"8b796c\" data-has-transparency=\"false\" style=\"--dominant-color: #8b796c;\" decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"600\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png\" alt=\"\" class=\"not-transparent wp-image-6341\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png 1000w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-300x180.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-768x461.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Personalizarea a devenit un element esen\u021bial \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei de shopping a clien\u021bilor. Prin utilizarea sistemelor de gestionare a rela\u021biilor cu clien\u021bii (CRM) \u0219i a analizei comportamentale, companiile pot ob\u021bine informa\u021bii valoroase despre preferin\u021bele acestora, modelele de cump\u0103rare \u0219i interac\u021biunile anterioare. Sunt date importante ce pot ajuta comercian\u021bii s\u0103 creeze experien\u021be personalizate care s\u0103 rezoneze cu clien\u021bii individuali, f\u0103c\u00e2ndu-i s\u0103 se simt\u0103 aprecia\u021bi \u0219i valoro\u0219i.<\/p>\n\n\n\n<p>\u00cen acela\u0219i timp, consumatorii solicit\u0103 din ce \u00een ce mai mult experien\u021be personalizate de la brandurile cu care interac\u021bioneaz\u0103. &nbsp;<a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/\">Potrivit Salesforce, 80% dintre consumatori consider\u0103 c\u0103 experien\u021bele oferite de o companie sunt la fel de importante ca produsele \u0219i serviciile sale.<\/a> Conform aceleia\u0219i surse, clien\u021bii doresc o personalizare mai bun\u0103 \u00een urm\u0103toarele circumstan\u021be:<\/p>\n\n\n\n<ul>\n<li>C\u00e2nd tehnologia avanseaz\u0103 &#8211; 73%;<\/li>\n\n\n\n<li>C\u00e2nd ofer\u0103 mai multe date &#8211; 74%;<\/li>\n\n\n\n<li>C\u00e2nd cheltuiesc mai mult &#8211; 64%.<\/li>\n<\/ul>\n\n\n\n<p>Personalizarea a evoluat dincolo de simpla recunoa\u0219tere \u0219i men\u021bionare a numelui, a trecut de la &nbsp;salut\u0103ri superficiale la experien\u021be cuprinz\u0103toare, centrate pe client, care abordeaz\u0103 proactiv nevoile acestora \u0219i le simplific\u0103 experien\u021ba de shopping.<\/p>\n\n\n\n<p>Clien\u021bii cer acum o experien\u021b\u0103 complet personalizat\u0103 care s\u0103 anticipeze nevoile lor \u0219i s\u0103 le simplifice interac\u021biunile.<\/p>\n\n\n\n<p>Pentru ca o astfel de strategie s\u0103 dea roade, ai nevoie de un sistem complex care s\u0103 se adapteze dinamic la cazuri individuale, fie c\u0103 este vorba de oferte bazate pe loca\u021bie, de organizare de con\u021binut&nbsp; sau de recomand\u0103ri de produse bazate pe \u00eenv\u0103\u021barea automat\u0103.<\/p>\n\n\n\n<h5><strong>Cum s\u0103 creezi o experien\u021b\u0103 de shopping memorabil\u0103?<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>Studiul Epsilon ne arat\u0103 c\u0103 <a href=\"https:\/\/www.epsilon.com\/us\/about-us\/pressroom\/new-epsilon-research-indicates-80-of-consumers-are-more-likely-to-make-a-purchase-when-brands-offer-personalized-experiences\">nu mai este suficient doar s\u0103 \u00eencerci s\u0103 vinzi un produs, ci trebuie s\u0103 creezi o poveste \u00een jurul lui <\/a>&#8211; 80% dintre consumatori sunt mai \u00eenclina\u021bi s\u0103 cumpere un produs a c\u0103rui poveste rezoneaz\u0103 cu ei. Mai mult, rezultatele unui raport Marketer arat\u0103 c\u0103 65% dintre magazinele online au v\u0103zut efectele personaliz\u0103rii \u00een cre\u0219terea ratelor de conversie.<\/p>\n\n\n\n<p>Prin urmare, dac\u0103 iei \u00een considerare implementarea unei astfel de strategii, conform Amplitude, sunt patru etape pe care trebuie s\u0103 le parcurgi pentru ca personalizarea s\u0103-\u0219i ating\u0103 obiectivele:<\/p>\n\n\n\n<ul>\n<li>\u00cencepe cu o abordare iterativ\u0103 \u0219i evalueaz\u0103 efortul necesar \u00eenainte de a aloca resurse. Acord\u0103 prioritate solu\u021biilor u\u0219oare, care nu necesit\u0103 o implicare tehnic\u0103 extins\u0103. Testeaz\u0103 continuu \u0219i ai grij\u0103 s\u0103 integrezi monitorizarea \u00een planul t\u0103u pentru a evalua corect rezultatele;<\/li>\n\n\n\n<li>Mergi dincolo de informa\u021biile demografice de baz\u0103 \u0219i concentreaz\u0103-te pe colectarea datelor comportamentale care dezv\u0103luie modul \u00een care clien\u021bii interac\u021bioneaz\u0103 cu produsele, serviciile \u0219i brandul t\u0103u. Urm\u0103re\u0219te comportamentul acestora pe diferite canale pentru a ob\u021bine o \u00een\u021belegere cuprinz\u0103toare a preferin\u021belor \u0219i ac\u021biunilor lor;<\/li>\n\n\n\n<li>Integreaz\u0103 evaluarea \u00een strategia ta pentru a&nbsp; optimiza constant eforturile tale, a\u0219a vei afla ce func\u021bioneaz\u0103 \u0219i ce trebuie \u00eembun\u0103t\u0103\u021bit;<\/li>\n\n\n\n<li>Implementeaz\u0103 strategia cu oameni profesioni\u0219ti \u0219i ofer\u0103-le instrumentele necesare.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h5><strong>C\u00e2t de important\u0103 este colectarea datelor?<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>Pentru a crea un mesaj personalizat care s\u0103 te ajute s\u0103 c\u00e2\u0219tigi loialitatea clien\u021bilor, afl\u0103 c\u00e2t mai multe detalii despre clien\u021bii t\u0103i. Cine sunt ei? Ce le place? De ce au nevoie? Ce \u00eei motiveaz\u0103? Cu c\u00e2t \u00een\u021belegi mai bine clien\u021bii t\u0103i, cu at\u00e2t vei putea crea un mesaj relevant \u0219i eficient.<\/p>\n\n\n\n<p>De asemenea, colectarea datelor este esen\u021bial\u0103 pentru a le \u201eanticipa\u201d comportamentul. Po\u021bi colecta date din diverse surse, cum ar fi site-ul t\u0103u web, sistemul CRM, re\u021belele sociale \u0219i chiar e-mailuri.<\/p>\n\n\n\n<p>Folose\u0219te datele pentru a crea segmente de clien\u021bi, a\u0219a vei identifica grupuri de clien\u021bi cu interese \u0219i nevoi comune. Odat\u0103 ce ai trecut de aceast\u0103 etap\u0103 \u0219i ai stabilit segmentele, po\u021bi crea mesaje personalizate care s\u0103 fie relevante pentru fiecare grup. Accesul la aceste date este esen\u021bial, dar este crucial \u0219i s\u0103 iei \u00een considerare reglement\u0103rile privind protec\u021bia datelor cu caracter personal (GDPR).<\/p>\n\n\n\n<p>Clien\u021bii interac\u021bioneaz\u0103 cu brandurile \u00een moduri diferite, prin urmare este important s\u0103 folose\u0219ti o varietate de canale pentru ca mesajul t\u0103u s\u0103 ajung\u0103 unde trebuie. Acest lucru \u00ee\u021bi va permite s\u0103 creezi o experien\u021b\u0103 personalizat\u0103 care s\u0103 fie consecvent\u0103 pe toate canalele de contact.<\/p>\n\n\n\n<h5>Cum \u00eembun\u0103t\u0103\u021be\u0219te e-mail-ul \u0219i inteligen\u021ba artificial\u0103 experien\u021ba de cump\u0103rare<\/h5>\n\n\n\n<p>Instapage ne arat\u0103 c\u0103 92% dintre cump\u0103r\u0103torii online sunt influen\u021ba\u021bi de recomand\u0103rile din co\u0219ul de cump\u0103r\u0103turi. Unul dintre obiectivele tale ar trebui s\u0103 fie s\u0103 \u00eei po\u021bi recomanda clientului exact ce \u00ee\u0219i dore\u0219te.<\/p>\n\n\n\n<p>De asemenea, un instrument care \u00eenc\u0103 nu \u0219i-a pierdut eficien\u021ba este email-ul. Personalizarea email-urilor este o etap\u0103 important\u0103 \u00een&nbsp; \u00eembun\u0103t\u0103\u021birea ratei de deschidere si de click-through a campaniilor tale. Mai ales \u00een <a href=\"https:\/\/easy-sales.com\/blog\/ro\/e-mail-marketing-cum-sa-promovezi-o-lansare-de-produs\/\">promovarea unei lans\u0103ri<\/a> de produs.<\/p>\n\n\n\n<p>S\u0103 nu uit\u0103m de rolul important pe care \u00eel are inteligen\u021ba artificial\u0103 \u00een tot procesul de personalizare, de la algoritmii Facebook care utilizeaz\u0103 AI pentru a personaliza reclamele \u00een func\u021bie de comportamentul consumatorilor \u00een online, la chatbot-uri sau asisten\u021bi vocali. Conform unui studiu McKinsey, <a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\">\u0219apte din zece consumatori se a\u0219teapt\u0103 ca brandurile s\u0103 personalizeze reclamele \u0219i recomand\u0103rile de produse<\/a>, iar 76% sunt deranja\u021bi c\u00e2nd acest lucru nu se \u00eent\u00e2mpl\u0103.<\/p>\n\n\n\n<p>Recomand\u0103rile de produse bazate pe istoricul de cump\u0103r\u0103turi al clientului, ofertele speciale pentru clien\u021bii care au vizitat recent website-ul t\u0103u, mesajele de felicitare pentru aniversare sau pentru o ocazie special\u0103 sunt doar c\u00e2teva dintre exemplele &nbsp;de mesaje personalizate care pot fi eficiente \u00een comunicarea cu poten\u021bialii t\u0103i clien\u021bi. Important este s\u0103 comunici con\u021binut care se adreseaz\u0103 intereselor specifice ale acestora.<\/p>\n\n\n\n<p>Personalizarea este o strategie de marketing puternic\u0103 care te poate ajuta s\u0103 c\u00e2\u0219tigi loialitatea clien\u021bilor, s\u0103 cre\u0219ti v\u00e2nz\u0103rile \u0219i s\u0103 atingi un obiectiv important: s\u0103 oferi o experien\u021b\u0103 de shopping memorabil\u0103 \u0219i satisf\u0103c\u0103toare.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personalizarea a devenit un element esen\u021bial \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei de shopping a clien\u021bilor. Prin utilizarea sistemelor de gestionare a rela\u021biilor cu clien\u021bii (CRM) \u0219i a analizei comportamentale, companiile pot ob\u021bine informa\u021bii valoroase despre preferin\u021bele acestora, modelele de cump\u0103rare \u0219i interac\u021biunile anterioare. Sunt date importante ce pot ajuta comercian\u021bii s\u0103 creeze experien\u021be personalizate care s\u0103 rezoneze cu clien\u021bii individuali, f\u0103c\u00e2ndu-i s\u0103 se simt\u0103 aprecia\u021bi \u0219i valoro\u0219i. \u00cen acela\u0219i timp, consumatorii solicit\u0103 din ce \u00een ce mai mult experien\u021be personalizate de la brandurile cu care interac\u021bioneaz\u0103. &nbsp;Potrivit Salesforce, 80% dintre consumatori consider\u0103 c\u0103 experien\u021bele oferite de o companie sunt la fel de\u2026<\/p>\n","protected":false},"author":5,"featured_media":6341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[53,30,54,33,51],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-300x180.png",300,180,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-768x461.png",768,461,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false]},"post_excerpt_stackable":"<p>Personalizarea a devenit un element esen\u021bial \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei de shopping a clien\u021bilor. Prin utilizarea sistemelor de gestionare a rela\u021biilor cu clien\u021bii (CRM) \u0219i a analizei comportamentale, companiile pot ob\u021bine informa\u021bii valoroase despre preferin\u021bele acestora, modelele de cump\u0103rare \u0219i interac\u021biunile anterioare. Sunt date importante ce pot ajuta comercian\u021bii s\u0103 creeze experien\u021be personalizate care s\u0103 rezoneze cu clien\u021bii individuali, f\u0103c\u00e2ndu-i s\u0103 se simt\u0103 aprecia\u021bi \u0219i valoro\u0219i. \u00cen acela\u0219i timp, consumatorii solicit\u0103 din ce \u00een ce mai mult experien\u021be personalizate de la brandurile cu care interac\u021bioneaz\u0103. &nbsp;Potrivit Salesforce, 80% dintre consumatori consider\u0103 c\u0103 experien\u021bele oferite de o companie sunt la fel de&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-300x180.png",300,180,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px-768x461.png",768,461,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png",1000,600,false]},"post_excerpt_stackable_v2":"<p>Personalizarea a devenit un element esen\u021bial \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei de shopping a clien\u021bilor. Prin utilizarea sistemelor de gestionare a rela\u021biilor cu clien\u021bii (CRM) \u0219i a analizei comportamentale, companiile pot ob\u021bine informa\u021bii valoroase despre preferin\u021bele acestora, modelele de cump\u0103rare \u0219i interac\u021biunile anterioare. Sunt date importante ce pot ajuta comercian\u021bii s\u0103 creeze experien\u021be personalizate care s\u0103 rezoneze cu clien\u021bii individuali, f\u0103c\u00e2ndu-i s\u0103 se simt\u0103 aprecia\u021bi \u0219i valoro\u0219i. \u00cen acela\u0219i timp, consumatorii solicit\u0103 din ce \u00een ce mai mult experien\u021be personalizate de la brandurile cu care interac\u021bioneaz\u0103. &nbsp;Potrivit Salesforce, 80% dintre consumatori consider\u0103 c\u0103 experien\u021bele oferite de o companie sunt la fel de&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate? - easySales Blog<\/title>\n<meta name=\"description\" content=\"Personalizarea mesajelor a evoluat din recunoa\u0219terea simpl\u0103 a numelui, la experien\u021be centrate pe client, dep\u0103\u0219ind salut\u0103rile superficiale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate? - easySales Blog\" \/>\n<meta property=\"og:description\" content=\"Personalizarea mesajelor a evoluat din recunoa\u0219terea simpl\u0103 a numelui, la experien\u021be centrate pe client, dep\u0103\u0219ind salut\u0103rile superficiale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/\" \/>\n<meta property=\"og:site_name\" content=\"easySales Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-23T08:24:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T07:43:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"easySales Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"easySales Team\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/\"},\"author\":{\"name\":\"easySales Team\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\"},\"headline\":\"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate?\",\"datePublished\":\"2024-01-23T08:24:33+00:00\",\"dateModified\":\"2024-02-01T07:43:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/\"},\"wordCount\":1033,\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"keywords\":[\"e-mail\",\"eCommerce\",\"inteligenta artificiala\",\"marketing\",\"SMS\"],\"articleSection\":[\"Sales &amp; Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/\",\"name\":\"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate? - easySales Blog\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\"},\"datePublished\":\"2024-01-23T08:24:33+00:00\",\"dateModified\":\"2024-02-01T07:43:17+00:00\",\"description\":\"Personalizarea mesajelor a evoluat din recunoa\u0219terea simpl\u0103 a numelui, la experien\u021be centrate pe client, dep\u0103\u0219ind salut\u0103rile superficiale.\",\"breadcrumb\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easy-sales.com\/blog\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"name\":\"easySales Blog\",\"description\":\"Uplifting eCommerce Solutions\",\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\",\"name\":\"easySales Blog\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"contentUrl\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"width\":3498,\"height\":765,\"caption\":\"easySales Blog\"},\"image\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\",\"name\":\"easySales Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"caption\":\"easySales Team\"},\"sameAs\":[\"http:\/\/easysales.ro\"],\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate? - easySales Blog","description":"Personalizarea mesajelor a evoluat din recunoa\u0219terea simpl\u0103 a numelui, la experien\u021be centrate pe client, dep\u0103\u0219ind salut\u0103rile superficiale.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/","og_locale":"en_US","og_type":"article","og_title":"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate? - easySales Blog","og_description":"Personalizarea mesajelor a evoluat din recunoa\u0219terea simpl\u0103 a numelui, la experien\u021be centrate pe client, dep\u0103\u0219ind salut\u0103rile superficiale.","og_url":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/","og_site_name":"easySales Blog","article_published_time":"2024-01-23T08:24:33+00:00","article_modified_time":"2024-02-01T07:43:17+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Fara-titlu-1000-x-600-px.png","type":"image\/png"}],"author":"easySales Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"easySales Team"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/#article","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/"},"author":{"name":"easySales Team","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b"},"headline":"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate?","datePublished":"2024-01-23T08:24:33+00:00","dateModified":"2024-02-01T07:43:17+00:00","mainEntityOfPage":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/"},"wordCount":1033,"publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"keywords":["e-mail","eCommerce","inteligenta artificiala","marketing","SMS"],"articleSection":["Sales &amp; Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/","url":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/","name":"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate? - easySales Blog","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#website"},"datePublished":"2024-01-23T08:24:33+00:00","dateModified":"2024-02-01T07:43:17+00:00","description":"Personalizarea mesajelor a evoluat din recunoa\u0219terea simpl\u0103 a numelui, la experien\u021be centrate pe client, dep\u0103\u0219ind salut\u0103rile superficiale.","breadcrumb":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cuceresti-piata-de-ecommerce-cu-mesaje-personalizate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easy-sales.com\/blog\/ro\/"},{"@type":"ListItem","position":2,"name":"Cum s\u0103 cucere\u0219ti pia\u021ba de eCommerce cu mesaje personalizate?"}]},{"@type":"WebSite","@id":"https:\/\/easy-sales.com\/blog\/ro\/#website","url":"https:\/\/easy-sales.com\/blog\/ro\/","name":"easySales Blog","description":"Uplifting eCommerce Solutions","publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization","name":"easySales Blog","url":"https:\/\/easy-sales.com\/blog\/ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","contentUrl":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","width":3498,"height":765,"caption":"easySales Blog"},"image":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b","name":"easySales Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","caption":"easySales Team"},"sameAs":["http:\/\/easysales.ro"],"url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"}]}},"_links":{"self":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/6339"}],"collection":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=6339"}],"version-history":[{"count":5,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/6339\/revisions"}],"predecessor-version":[{"id":6346,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/6339\/revisions\/6346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media\/6341"}],"wp:attachment":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=6339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=6339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=6339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}