{"id":6333,"date":"2024-01-18T14:28:01","date_gmt":"2024-01-18T12:28:01","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=6333"},"modified":"2024-01-18T14:28:02","modified_gmt":"2024-01-18T12:28:02","slug":"cum-sa-ti-fidelizezi-clientii-dupa-prima-achizitie","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-ti-fidelizezi-clientii-dupa-prima-achizitie\/","title":{"rendered":"<strong>Cum s\u0103-\u021bi fidelizezi clien\u021bii dup\u0103 prima achizi\u021bie?<\/strong>"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"cfdcdf\" data-has-transparency=\"false\" style=\"--dominant-color: #cfdcdf;\" decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"400\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp\" alt=\"\" class=\"not-transparent wp-image-6334\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp 800w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-300x150.webp 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-768x384.webp 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>\u00cen eCommerce, c\u0103l\u0103toria clientului nu se termin\u0103 la finalizarea primei comenzi. Aceast\u0103 etap\u0103 este doar \u00eenceputul unei rela\u021bii pe termen lung \u00eentre brand \u0219i client.<\/p>\n\n\n\n<p>Conceptul de marketing post-cump\u0103rare nu face referire doar la momentul final al unei tranzac\u021bii, ci este o abordare strategic\u0103 menit\u0103 s\u0103 \u00eengrijeasc\u0103 rela\u021bia cu clien\u021bii dup\u0103 ce ace\u0219tia au efectuat o achizi\u021bie. Aceast\u0103 abordare hr\u0103ne\u0219te rela\u021bia cu clien\u021bii existen\u021bi, dar \u00eencurajeaz\u0103 \u0219i achizi\u021biile repetate, construind astfel o baz\u0103 solid\u0103 pentru loialitatea pe termen lung a acestora.<\/p>\n\n\n\n<p> Potrivit unui studiu realizat de Marketing Metrics, probabilitatea de a vinde unui client existent este de 60-70%, \u00een timp ce probabilitatea de a vinde unui nou poten\u021bial client este de numai 5-20%.<\/p>\n\n\n\n<p>Prin urmare, integrarea atent\u0103 a marketingului post-cump\u0103rare \u00een strategia general\u0103 de marketing a magazinului t\u0103u online poate fi un element cheie \u00een ob\u021binerea unui succes semnificativ.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5><strong>Care sunt cele mai bune strategii de implicare post-cump\u0103rare?<\/strong><\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>Email-ul de mul\u021bumire personalizat \u2013 o modalitate simpl\u0103 \u0219i eficient\u0103 prin care \u00ee\u021bi po\u021bi ar\u0103ta recuno\u0219tin\u021ba fa\u021b\u0103 de clien\u021bii t\u0103i \u0219i prin care \u00eei \u00eencurajezi s\u0103 revin\u0103. Email-ul ar trebui s\u0103 includ\u0103 urm\u0103toarele elemente:<\/p>\n\n\n\n<ul>\n<li>Un mesaj scurt de mul\u021bumire pentru achizi\u021bie,<\/li>\n\n\n\n<li>O scurt\u0103 prezentare a produsului sau serviciului achizi\u021bionat,<\/li>\n\n\n\n<li>O ofert\u0103 sau o reducere special\u0103.<\/li>\n<\/ul>\n\n\n\n<p>Email-urile personalizate post-cump\u0103rare se dovedesc a fi adev\u0103rate vedete, cu o uimitoare rat\u0103 de deschidere de aproximativ 50% \u0219i o rat\u0103 de click-uri de 14%, dep\u0103\u0219ind cu mult performan\u021ba email-urilor nepersonalizate, conform datelor furnizate de <a href=\"https:\/\/www.experianplc.com\/\">Experian<\/a>.<\/p>\n\n\n\n<p>Produsele sau serviciile complementare. Upselling-ul \u0219i cross-selling-ul, despre care po\u021bi afla mai multe detalii <a href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/\">aici<\/a>, &nbsp;sunt strategii care te pot ajuta s\u0103 vinzi mai multe produse sau servicii clien\u021bilor existen\u021bi. Po\u021bi sugera produse sau servicii complementare pe baza istoricului de cump\u0103r\u0103turi al clientului sau pe baza produselor pe care clien\u021bii le-au vizualizat \u00een trecut.<\/p>\n\n\n\n<p>Programele de fidelizare sunt o modalitate excelent\u0103 de recompensare a clien\u021bilor fideli \u0219i, totodat\u0103, de \u00eencurajare pentru a continua cump\u0103r\u0103turile pe webiste-ul t\u0103u. Acestea pot include oferte speciale, coduri de reducere sau puncte de loialitate, dac\u0103 ai aceast\u0103 op\u021biune.<\/p>\n\n\n\n<p>Potrivit <a href=\"https:\/\/community.amplitude.com\/\">Amplitude<\/a>, dac\u0103 \u00een\u021belegi ce \u00eei determin\u0103 pe utilizatorii activi s\u0103 revin\u0103,&nbsp; po\u021bi implementa strategii de implicare eficiente care \u00eei transform\u0103 \u00een clien\u021bi loiali. Urm\u0103rirea indicatorilor cheie de reten\u021bie \u0219i identificarea evenimentelor critice care duc la o implicare pe termen lung este esen\u021bial\u0103 pentru \u00een\u021belegerea parcursului utilizatorului. Cu o abordare bazat\u0103 pe date \u0219i personalizat\u0103, vei putea debloca poten\u021bialul utilizatorilor activi, promov\u00e2nd rela\u021bii de lung\u0103 durat\u0103 care conduc la succes.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5>\u021aii la opinia clien\u021bilor t\u0103i? Cum po\u021bi utiliza feedback-ul \u0219i ofertele speciale pentru a construi o rela\u021bie mai puternic\u0103?<\/h5>\n\n\n\n<p><\/p>\n\n\n\n<p>Feedback-ul clien\u021bilor este o resurs\u0103 valoroas\u0103 care te ajut\u0103 s\u0103-\u0219i \u00eembun\u0103t\u0103\u021be\u0219ti produsele, serviciile \u0219i experien\u021ba de shopping. Un scurt sondaj sau chestionar, o recenzie sunt doar c\u00e2teva elemente care te pot ajuta \u00een acest sens. Ofer\u0103 stimulente pentru a \u00eencuraja participarea, cum sunt codurile de reducere, promo\u021biile. Po\u021bi construi loialitatea \u0219i satisfac\u021bia clien\u021bilor ar\u0103t\u00e2ndu-le c\u0103 \u021bii cont de opiniile lor.<\/p>\n\n\n\n<p>Valorificarea datelor despre clien\u021bi (grij\u0103 la GDPR), pentru a personaliza interac\u021biunea cu ace\u0219tia, inclusiv email-urile, recomand\u0103rile de produse \u0219i campaniile de marketing reprezint\u0103 o alt\u0103 metod\u0103 care merit\u0103 implementat\u0103.<\/p>\n\n\n\n<p>O strategie eficient\u0103 de implicare post-cump\u0103rare poate ajuta la cre\u0219terea num\u0103rului de achizi\u021bii repetate. Potrivit unui studiu realizat de Marketing Metrics, probabilitatea de a vinde unui client existent este de 60-70%, \u00een timp ce probabilitatea de a vinde unui nou poten\u021bial client este de numai 5-20%, tocmai de aceea este important s\u0103 afli c\u00e2t mai multe detalii despre preferin\u021bele \u0219i comportamentul de shopping al acestora \u0219i s\u0103 revii c\u0103tre ei pentru a le testa comportamentul.<\/p>\n\n\n\n<p>A\u0219a vei ajunge s\u0103 cre\u0219ti rata de satisfac\u021bie a clien\u021bilor \u0219i veniturile. Un raport realizat de Bain&amp;Company arat\u0103 c\u0103, pentru multe companii, o cre\u0219tere cu 5% a gradului de reten\u021bie a clien\u021bilor poate cre\u0219te profitul cu 25% &#8211; 95%. De asemenea, acela\u0219i studiu arat\u0103 c\u0103 este mult mai greu s\u0103 atragi un client nou dec\u00e2t sa p\u0103strezi un client deja existent.<\/p>\n\n\n\n<p>Solu\u021bia const\u0103 \u00een construirea \u0219i men\u021binerea unei rela\u021bii autentice cu clien\u021bii t\u0103i. Cu o abordare proactiv\u0103 \u0219i atent\u0103 la nevoile \u0219i preferin\u021bele lor, ai toate \u0219ansele s\u0103 le consolidezi loialitatea \u0219i s\u0103 \u00eei transformi \u00een ambasadori entuzia\u0219ti ai brandului t\u0103u.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen eCommerce, c\u0103l\u0103toria clientului nu se termin\u0103 la finalizarea primei comenzi. Aceast\u0103 etap\u0103 este doar \u00eenceputul unei rela\u021bii pe termen lung \u00eentre brand \u0219i client. Conceptul de marketing post-cump\u0103rare nu face referire doar la momentul final al unei tranzac\u021bii, ci este o abordare strategic\u0103 menit\u0103 s\u0103 \u00eengrijeasc\u0103 rela\u021bia cu clien\u021bii dup\u0103 ce ace\u0219tia au efectuat o achizi\u021bie. Aceast\u0103 abordare hr\u0103ne\u0219te rela\u021bia cu clien\u021bii existen\u021bi, dar \u00eencurajeaz\u0103 \u0219i achizi\u021biile repetate, construind astfel o baz\u0103 solid\u0103 pentru loialitatea pe termen lung a acestora. Potrivit unui studiu realizat de Marketing Metrics, probabilitatea de a vinde unui client existent este de 60-70%, \u00een timp\u2026<\/p>\n","protected":false},"author":5,"featured_media":6334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[30,47,33],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-300x150.webp",300,150,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-768x384.webp",768,384,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false]},"post_excerpt_stackable":"<p>\u00cen eCommerce, c\u0103l\u0103toria clientului nu se termin\u0103 la finalizarea primei comenzi. Aceast\u0103 etap\u0103 este doar \u00eenceputul unei rela\u021bii pe termen lung \u00eentre brand \u0219i client. Conceptul de marketing post-cump\u0103rare nu face referire doar la momentul final al unei tranzac\u021bii, ci este o abordare strategic\u0103 menit\u0103 s\u0103 \u00eengrijeasc\u0103 rela\u021bia cu clien\u021bii dup\u0103 ce ace\u0219tia au efectuat o achizi\u021bie. Aceast\u0103 abordare hr\u0103ne\u0219te rela\u021bia cu clien\u021bii existen\u021bi, dar \u00eencurajeaz\u0103 \u0219i achizi\u021biile repetate, construind astfel o baz\u0103 solid\u0103 pentru loialitatea pe termen lung a acestora. Potrivit unui studiu realizat de Marketing Metrics, probabilitatea de a vinde unui client existent este de 60-70%, \u00een timp&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-300x150.webp",300,150,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-768x384.webp",768,384,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/Boost-Customer-Loyalty-jpg.webp",800,400,false]},"post_excerpt_stackable_v2":"<p>\u00cen eCommerce, c\u0103l\u0103toria clientului nu se termin\u0103 la finalizarea primei comenzi. Aceast\u0103 etap\u0103 este doar \u00eenceputul unei rela\u021bii pe termen lung \u00eentre brand \u0219i client. Conceptul de marketing post-cump\u0103rare nu face referire doar la momentul final al unei tranzac\u021bii, ci este o abordare strategic\u0103 menit\u0103 s\u0103 \u00eengrijeasc\u0103 rela\u021bia cu clien\u021bii dup\u0103 ce ace\u0219tia au efectuat o achizi\u021bie. Aceast\u0103 abordare hr\u0103ne\u0219te rela\u021bia cu clien\u021bii existen\u021bi, dar \u00eencurajeaz\u0103 \u0219i achizi\u021biile repetate, construind astfel o baz\u0103 solid\u0103 pentru loialitatea pe termen lung a acestora. Potrivit unui studiu realizat de Marketing Metrics, probabilitatea de a vinde unui client existent este de 60-70%, \u00een timp&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum s\u0103-\u021bi fidelizezi clien\u021bii dup\u0103 prima achizi\u021bie? - easySales Blog<\/title>\n<meta name=\"description\" content=\"Marketingul post-cump\u0103rare nu se opre\u0219te la tranzac\u021bie; este o abordare strategic\u0103 pentru a men\u021bine rela\u021bia cu clien\u021bii dup\u0103 achizi\u021bie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-ti-fidelizezi-clientii-dupa-prima-achizitie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103-\u021bi fidelizezi clien\u021bii dup\u0103 prima achizi\u021bie? 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