{"id":6326,"date":"2024-01-12T13:59:47","date_gmt":"2024-01-12T11:59:47","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=6326"},"modified":"2024-01-15T13:29:44","modified_gmt":"2024-01-15T11:29:44","slug":"cum-sa-folosesti-sms-si-whatsapp-in-ecommerce","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-folosesti-sms-si-whatsapp-in-ecommerce\/","title":{"rendered":"Cum s\u0103 folose\u0219ti SMS \u0219i WhatsApp \u00een eCommerce"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

\u00cen lumea E-commerce, publicitatea prin SMS poate ajuta o varietate de companii din orice industrie prin facilitarea gestion\u0103rii afacerilor, \u00eembun\u0103t\u0103\u021birea serviciului pentru clien\u021bi \u0219i sporirea implic\u0103rii consumatorilor. Aceste ac\u021biuni duc la cre\u0219terea profiturilor pentru companii.<\/p>\n\n\n\n

A\u0219adar, de ce marketing prin SMS?<\/h2>\n\n\n\n

<\/p>\n\n\n\n

Domeniul marketingului online a cunoscut o cre\u0219tere semnificativ\u0103 \u00een perioada recent\u0103, iar importan\u021ba v\u00e2nz\u0103rilor online a devenit tot mai evident\u0103 \u00een sectorul de retail. \u00cen prezent, comer\u021bul electronic reprezint\u0103 aproape 20% din v\u00e2nz\u0103rile de retail la nivel mondial. Proiec\u021biile arat\u0103 c\u0103 p\u00e2n\u0103 \u00een 2027, segmentul online va reprezenta aproape o p\u0103trime din totalul v\u00e2nz\u0103rilor de retail la nivel global.<\/p>\n\n\n\n

Prin urmare, este esen\u021bial ca proprietarii de magazine online s\u0103-\u0219i dezvolte corect strategia de publicitate pentru a ob\u021bine rezultate maxime. Poate te g\u00e2nde\u0219ti c\u0103 \u00een era actual\u0103 a comer\u021bului electronic, utilizarea SMS-urilor nu are prea mult sens. \u00cen realitate, se pare c\u0103 \u00een anumite situa\u021bii comunicarea cu clientul prin SMS<\/a> este mult mai eficient\u0103 dec\u00e2t alte modalit\u0103\u021bi de comunicare.<\/strong><\/p>\n\n\n\n

Imagineaz\u0103-\u021bi, totu\u0219i, c\u0103 este o posibilitate ca mesajele de marketing ale magazinului t\u0103u s\u0103 atrag\u0103 aten\u021bia \u00een peste 90% dintre cazuri \u0219i c\u0103 acest lucru s\u0103 se \u00eent\u00e2mpl\u0103 practic \u00een doar 5 minute de la momentul \u00een care clien\u021bii primesc mesajul. \u0218i toate acestea cu ajutorul unui SMS scurt \u0219i puternic, f\u0103r\u0103 a avea nevoie nici m\u0103car de o conexiune online cu consumatorii.<\/p>\n\n\n\n

Notific\u0103ri instantanee, SMS cu cod promo\u021bional, informa\u021bii despre livrare \u0219i angajamentul clien\u021bilor prin dialog interactiv – aceasta este puterea SMS-ului, care, dac\u0103 este utilizat\u0103 corect, poate face minuni pentru afacerea ta. Suntem aici s\u0103 \u00ee\u021bi arat\u0103m cum!<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ce probleme din eCommerce pot rezolva SMS-ul \u0219i WhatsApp-ul<\/strong><\/h2><\/div>\n\n\n\n
1.Clien\u021bii au ratat promo\u021bia sau sunt pe cale s\u0103 o fac\u0103<\/strong><\/h6>\n\n\n\n

Solu\u021bie<\/strong>: Trimite o campanie de notificare SMS \u00een mas\u0103<\/p>\n\n\n\n

Acesta poate fi un mod foarte eficient de a transfera clien\u021bii din lumea offline \u00een lumea online. Tot ce trebuie s\u0103 faci este s\u0103 incluzi un link care duce c\u0103tre o pagin\u0103 de destina\u021bie specific\u0103 cu o ofert\u0103. Acest lucru \u00eel va direc\u021biona direct pe destinatar c\u0103tre magazin. Anun\u021b\u0103 clientul despre promo\u021bia curent\u0103 \u0219i ofer\u0103-i un termen limit\u0103 \u00een care s\u0103 ac\u021bioneze.<\/p>\n\n\n\n

Creeaz\u0103 un cont SMSAPI<\/a><\/strong> \u00een c\u00e2teva minute \u0219i preg\u0103te\u0219te o campanie eficient\u0103 de SMS \u00een mas\u0103. Po\u021bi s\u0103 o trimiti imediat sau s\u0103 o programezi pentru mai t\u00e2rziu. Dac\u0103 nu e\u0219ti \u00een fa\u021ba computerului, o po\u021bi trimite prin aplica\u021bia mobil\u0103 SMSAPI, disponibil\u0103 pentru desc\u0103rcare pe iOS \u0219i Android.<\/p>\n\n\n\n

Campania de SMS \u00een mas\u0103, dac\u0103 vizeaz\u0103 un grup bine definit de clien\u021bi, are \u00een mod obi\u0219nuit o rat\u0103 de deschidere de 90%. Dac\u0103 calculezi costul \u0219i iei \u00een considerare cantitatea de mesaje deschise, vei \u00een\u021belege avantajul real al trimiterii unui mesaj text.<\/p>\n\n\n\n

2. Te g\u00e2nde\u0219ti la modalit\u0103\u021bi de a atrage din nou aten\u021bia clien\u021bilor t\u0103i<\/strong><\/h6>\n\n\n\n

Solu\u021bie: <\/strong>Trimiterea de SMS-uri sau WhatsApp-uri cu o ofert\u0103 nou\u0103 poate ajuta!<\/p>\n\n\n\n

Lansarea unui produs nou este palpitant\u0103 pentru orice afacere, dar aduce c\u00e2teva provoc\u0103ri. Cu at\u00e2t de multe canale de marketing disponibile, poate fi dificil s\u0103 decizi pe care s\u0103-l alegi pentru a-\u021bi promova produsul eficient. SMS-ul este o unealt\u0103 puternic\u0103 care te poate ajuta s\u0103-\u021bi atingi publicul \u021bint\u0103 rapid \u0219i eficient.<\/p>\n\n\n\n

Ai o colec\u021bie nou\u0103 \u0219i \u00ee\u021bi dore\u0219ti s\u0103 atragi aten\u021bia clien\u021bilor? Trimite\u021bi-le un mesaj WhatsApp sau un SMS scurt pentru a-i informa. Po\u021bi chiar s\u0103 le oferi un mic discount cu un cod promo\u021bional pentru primele zile ale lans\u0103rii colec\u021biei.<\/p>\n\n\n\n

SMS-urile \u0219i WhatsApp-urile pot fi folosite \u0219i pentru a trimite mesaje de follow-up dup\u0103 lansarea campaniei pentru produse noi. Mul\u021bume\u0219te-le clien\u021bilor pentru sus\u021binerea lor \u0219i \u00eencurajeaz\u0103-i s\u0103 lase feedback sau s\u0103-\u0219i \u00eemp\u0103rt\u0103\u0219easc\u0103 experien\u021ba pe re\u021belele sociale.<\/p>\n\n\n\n

3.Vrei s\u0103-\u021bi p\u0103strezi clien\u021bii<\/strong><\/h6>\n\n\n\n

Solu\u021bie:<\/strong> Upsell \u0219i Cross-Sell.<\/p>\n\n\n\n

Informa\u021biile \u0219i contactele clien\u021bilor t\u0103i care au finalizat o comand\u0103 se afl\u0103 deja \u00een baza ta de date. A\u0219a c\u0103 de ce s\u0103 nu oferi un discount acestor clien\u021bi pentru un produs suplimentar. Nu neap\u0103rat sub forma unei reclame pe fiecare pagin\u0103 pe care o vizualizeaz\u0103 pe telefon, ci printr-un simplu mesaj SMS sau WhatsApp care ar putea spune: “Salut, profit\u0103 de discountul nostru sezonier la accesorii de p\u00e2n\u0103 la -20% valabil  p\u00e2n\u0103 la sf\u00e2r\u0219itul lunii!”<\/p>\n\n\n\n

Acest lucru le arat\u0103 clien\u021bilor c\u0103 sunt importan\u021bi pentru tine \u0219i c\u0103 nu i-ai uitat. \u0218i de ce s\u0103 nu le trimi\u021bi un scurt SMS cu o urare de ziua lor \u0219i s\u0103 le oferi un voucher cadou.<\/p>\n\n\n\n

Indiferent de scopul lor, mesajele text vor fi utile la fiecare pas al experien\u021bei clien\u021bilor. Fie c\u0103 sunt utilizate pentru notific\u0103ri privind starea expedierii, campanii de remarketing sau promo\u021bionale, eficacitatea \u0219i viteza lor de livrare asigur\u0103 experien\u021ba clien\u021bilor \u00een magazin \u0219i \u00eembun\u0103t\u0103\u021besc ROI-ul afacerii tale.<\/p>\n\n\n\n

4.Vrei s\u0103 te diferen\u021biezi de concuren\u021b\u0103<\/strong><\/h6>\n\n\n\n

Solu\u021bie<\/strong>: Cre\u0219te procentul de utilizatori pe care \u00eei abordezi prin publicitatea de pe WhatsApp.<\/p>\n\n\n\n

WhatsApp r\u0103m\u00e2ne \u00eenc\u0103 un canal de marketing foarte accesibil, f\u0103c\u00e2nd aceast\u0103 platform\u0103 atractiv\u0103 pentru afacerile mici. Tot ce ai nevoie pentru a \u00eencepe este s\u0103 instalezi aplica\u021bia \u0219i s\u0103 te conectezi la internet.<\/p>\n\n\n\n

\u00centre timp, \u0219ansele ca mesajul t\u0103u s\u0103 ajung\u0103 la client sunt extrem de mari. \u00cen medie, un utilizator verific\u0103 WhatsApp-ul de peste 23 de ori pe zi.<\/p>\n\n\n\n

Marketingul prin WhatsApp genereaz\u0103 mai multe conversii, \u00eembun\u0103t\u0103\u021be\u0219te v\u00e2nz\u0103rile, \u00ee\u021bi permite s\u0103 construie\u0219ti rela\u021bii bune \u0219i de calitate cu clien\u021bii \u0219i cost\u0103 foarte pu\u021bin \u00een ceea ce prive\u0219te cheltuielile de marketing.<\/p>\n\n\n\n

Unul dintre beneficiile unice ale publicit\u0103\u021bii prin SMS \u0219i WhatsApp este viteza de atingere a destinatarilor. \u00cen plus, rata extrem de mare de deschidere imediat dup\u0103 livrare este o unealt\u0103 ideal\u0103 pentru informarea despre oferte cu durat\u0103 limitat\u0103. \u00cen loc s\u0103 planifici campanii pentru luni de zile, po\u021bi implica clien\u021bii cu o promovare rapid\u0103 limitat\u0103 p\u00e2n\u0103 la sf\u00e2r\u0219itul zilei sau \u00een cadrul evenimentului la care particip\u0103 \u00een prezent.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Mesajele SMS – convenabile nu doar pentru clien\u021bi, ci \u0219i pentru tine<\/strong><\/h2><\/div>\n\n\n\n

Economise\u0219te nu doar timpul clien\u021bilor, ci \u0219i al t\u0103u. Tr\u0103im \u00eentr-o perioad\u0103 \u00een care suntem bombarda\u021bi de sute de reclame \u00een fiecare zi. Ca \u0219i marketer, ai foarte pu\u021bin timp pentru a convinge consumatorii s\u0103-\u021bi acorde aten\u021bie.<\/p>\n\n\n\n

Mesajul t\u0103u<\/strong> nu ar trebui s\u0103 fie doar un mesaj, ci un argument referitor la motivul pentru care un consumator ar trebui s\u0103 fac\u0103 clic pe un link, s\u0103 r\u0103spund\u0103 sau s\u0103 mearg\u0103 \u00eentr-un magazin selectat. \u0218i nu, nu trebuie s\u0103 investe\u0219ti timp \u00een crearea unui con\u021binut lung. 160 de caractere sunt destule. Ceea ce este important este s\u0103 le utilizezi corect \u0219i s\u0103 spui cel mai important lucru.<\/p>\n\n\n\n

Dar ce-ar fi s\u0103 facem totul automatizat?<\/a> La easySales, nu vorbim doar despre SMS-uri, ci le integr\u0103m \u00een mod inteligent. Am automatizat trimiterea notific\u0103rilor prin SMS \u00een diverse etape ale comenzilor tale: de la comanda nou\u0103 \u0219i generarea AWB-ului la alte evenimente personalizate de tine. Astfel, clien\u021bii t\u0103i pot urm\u0103ri coletele cu mai mult\u0103 u\u0219urin\u021b\u0103 \u0219i s\u0103 reduci semnificativ rata de retur a acestora. Make it Easy!<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ca furnizor principal european \u00een domeniul comunica\u021biilor mobile de peste 15 ani, noi, la LINK Mobility – https:\/\/www.linkmobility.com\/bg<\/a>  <\/strong>suntem preg\u0103ti\u021bi s\u0103 v\u0103 introducem \u00een avantajele marketingului prin SMS, Viber \u0219i WhatsApp \u00een persoan\u0103, precum \u0219i s\u0103 prezent\u0103m cele mai bune practici \u00een comunicarea prin SMS cu clien\u021bii magazinelor online. Poten\u021bialul acestor canale de comunicare este substan\u021bial \u0219i orice tip de afacere, fie ea mic\u0103, medie sau mare, poate beneficia de marketingul prin SMS pentru a ob\u021bine succesul maxim.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen lumea E-commerce, publicitatea prin SMS poate ajuta o varietate de companii din orice industrie prin facilitarea gestion\u0103rii afacerilor, \u00eembun\u0103t\u0103\u021birea serviciului pentru clien\u021bi \u0219i sporirea implic\u0103rii consumatorilor. Aceste ac\u021biuni duc la cre\u0219terea profiturilor pentru companii. A\u0219adar, de ce marketing prin SMS? Domeniul marketingului online a cunoscut o cre\u0219tere semnificativ\u0103 \u00een perioada recent\u0103, iar importan\u021ba v\u00e2nz\u0103rilor online a devenit tot mai evident\u0103 \u00een sectorul de retail. \u00cen prezent, comer\u021bul electronic reprezint\u0103 aproape 20% din v\u00e2nz\u0103rile de retail la nivel mondial. Proiec\u021biile arat\u0103 c\u0103 p\u00e2n\u0103 \u00een 2027, segmentul online va reprezenta aproape o p\u0103trime din totalul v\u00e2nz\u0103rilor de retail la nivel global.\u2026<\/p>\n","protected":false},"author":5,"featured_media":6327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[30,52,33,51],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image-300x200.png",300,200,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image-768x512.png",768,512,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false]},"post_excerpt_stackable":"

\u00cen lumea E-commerce, publicitatea prin SMS poate ajuta o varietate de companii din orice industrie prin facilitarea gestion\u0103rii afacerilor, \u00eembun\u0103t\u0103\u021birea serviciului pentru clien\u021bi \u0219i sporirea implic\u0103rii consumatorilor. Aceste ac\u021biuni duc la cre\u0219terea profiturilor pentru companii. A\u0219adar, de ce marketing prin SMS? Domeniul marketingului online a cunoscut o cre\u0219tere semnificativ\u0103 \u00een perioada recent\u0103, iar importan\u021ba v\u00e2nz\u0103rilor online a devenit tot mai evident\u0103 \u00een sectorul de retail. \u00cen prezent, comer\u021bul electronic reprezint\u0103 aproape 20% din v\u00e2nz\u0103rile de retail la nivel mondial. Proiec\u021biile arat\u0103 c\u0103 p\u00e2n\u0103 \u00een 2027, segmentul online va reprezenta aproape o p\u0103trime din totalul v\u00e2nz\u0103rilor de retail la nivel global.…<\/p>\n","category_list":"Sales & Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image-300x200.png",300,200,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image-768x512.png",768,512,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2024\/01\/image.png",824,549,false]},"post_excerpt_stackable_v2":"

\u00cen lumea E-commerce, publicitatea prin SMS poate ajuta o varietate de companii din orice industrie prin facilitarea gestion\u0103rii afacerilor, \u00eembun\u0103t\u0103\u021birea serviciului pentru clien\u021bi \u0219i sporirea implic\u0103rii consumatorilor. Aceste ac\u021biuni duc la cre\u0219terea profiturilor pentru companii. A\u0219adar, de ce marketing prin SMS? Domeniul marketingului online a cunoscut o cre\u0219tere semnificativ\u0103 \u00een perioada recent\u0103, iar importan\u021ba v\u00e2nz\u0103rilor online a devenit tot mai evident\u0103 \u00een sectorul de retail. \u00cen prezent, comer\u021bul electronic reprezint\u0103 aproape 20% din v\u00e2nz\u0103rile de retail la nivel mondial. Proiec\u021biile arat\u0103 c\u0103 p\u00e2n\u0103 \u00een 2027, segmentul online va reprezenta aproape o p\u0103trime din totalul v\u00e2nz\u0103rilor de retail la nivel global.…<\/p>\n","category_list_v2":"Sales & Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"\nCum s\u0103 folose\u0219ti SMS \u0219i WhatsApp \u00een eCommerce - easySales Blog<\/title>\n<meta name=\"description\" content=\"\u00cen lumea eCommerce, publicitatea prin SMS poate ajuta o varietate de companii din orice industrie prin facilitarea gestion\u0103rii afacerilor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-folosesti-sms-si-whatsapp-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 folose\u0219ti SMS \u0219i WhatsApp \u00een eCommerce - 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