{"id":5811,"date":"2023-07-05T12:09:34","date_gmt":"2023-07-05T09:09:34","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=5811"},"modified":"2024-01-05T16:31:48","modified_gmt":"2024-01-05T14:31:48","slug":"de-ce-retail-media-este-esential-in-era-digitala","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/de-ce-retail-media-este-esential-in-era-digitala\/","title":{"rendered":"De ce retail media este esen\u021bial\u0103 \u00een era digital\u0103"},"content":{"rendered":"\n<p>\u00cen ultimii ani, un concept semnificativ \u0219i \u00een plin\u0103 dezvoltare a c\u00e2\u0219tigat notorietate \u00een industria de retail \u0219i comer\u021b electronic, cunoscut sub numele de retail media. Aceast\u0103 abordare inovatoare semnific\u0103 o nou\u0103 und\u0103 de tehnici de publicitate digital\u0103. <\/p>\n\n\n\n<p>\u00cen timp ce publicitatea prin motoarele de c\u0103utare \u0219i canalele de social media a devenit deja frecvent\u0103 \u00een r\u00e2ndul comercian\u021bilor \u0219i speciali\u0219tilor \u00een marketing, <strong>retail media este un concept relativ nou care cunoa\u0219te o cre\u0219tere rapid\u0103. <\/strong><\/p>\n\n\n\n<p>Speciali\u0219tii anticipeaz\u0103 c\u0103 \u00eentr-un timp scurt, retail media va atinge un nivel de importan\u021b\u0103 \u0219i cot\u0103 de pia\u021b\u0103 comparabile cu cele ale social media \u00een prezent.<\/p>\n\n\n\n<h2><strong>Ce \u00eenseamn\u0103 retail media?<\/strong><\/h2>\n\n\n\n<p><strong>Retail media cuprinde toate formele de publicitate potrivite pentru afi\u0219area anun\u021burilor c\u0103tre clien\u021bii \u0219i vizitatorii unui comerciant sau site de comer\u021b electronic \u00een sau \u00een apropierea punctului de achizi\u021bie.<\/strong> Acest tip de mediu poate fi utilizat de comercian\u021bi pentru a-\u0219i promova propriile produse, dar este deosebit de benefic pentru branduri \u0219i furnizori ca speciali\u0219ti \u00een marketing, care \u00eel pot utiliza pentru a-\u0219i promova propriile branduri \u0219i produse. <\/p>\n\n\n\n<p><strong>Tehnicile comune <\/strong>includ publicitatea \u00een magazin pe ecrane de semnalizare digital\u0103, bannere, etichete de raft, etc., publicitatea online \u00een propriile magazin online ale comercian\u021bilor \u00een form\u0103 de bannere, videoclipuri, list\u0103ri de produse promovate, e-mailuri, newslettere sau publicitate \u00een afara site-urilor de social media. <\/p>\n\n\n\n<p>Aceasta nu este o concept nou, comercian\u021bii \u0219i brandurile au f\u0103cut publicitate \u00een \u0219i \u00een jurul magazinelor fizice sau \u00een ziare \u0219i alte locuri. Cu toate acestea, odat\u0103 cu cre\u0219terea comer\u021bului electronic \u0219i utilizarea instrumentelor de marketing digital, rolul retail media a evoluat \u0219i poten\u021bialul s\u0103u a fost enorm \u00eembun\u0103t\u0103\u021bit. <\/p>\n\n\n\n<p><strong>Utilizarea tot mai r\u0103sp\u00e2ndit\u0103 a retail media se bazeaz\u0103 \u0219i pe bazele de date valoroase ale clien\u021bilor de\u021binute de comercian\u021bi, pe care speciali\u0219tii \u00een publicitate le pot utiliza pentru a targeta clien\u021bii cu anun\u021buri relevante \u0219i personalizate \u00eentr-un mod bazat pe date, indiferent de canalul de retail media utilizat. <\/strong><\/p>\n\n\n\n<p>Aceste baze de date ale comercian\u021bilor sunt, de asemenea, esen\u021biale deoarece, datorit\u0103 reglement\u0103rilor mai stricte privind protec\u021bia datelor, datele colectate de ter\u021bi (date ter\u021be) nu vor mai fi utilizate pentru a targeta publicitatea \u00een acela\u0219i mod ca \u00een trecut. \u00cen acela\u0219i timp, datele de prim\u0103 parte ale comercian\u021bilor reprezint\u0103 un instrument excelent pentru targetare eficient\u0103, asigur\u00e2nd \u00een acela\u0219i timp respectarea maxim\u0103 a regulilor privind protec\u021bia datelor.<\/p>\n\n\n\n<h2><strong>Care sunt principalele avantaje ale re\u021belelor de retail media?<\/strong><\/h2>\n\n\n\n<p>Publicitatea \u00een re\u021belele de retail media aduce beneficii semnificative tuturor p\u0103r\u021bilor implicate: brandurile \u0219i furnizorii ca \u0219i advertiseri, comercian\u021bii \u0219i consumatorii deopotriv\u0103.<\/p>\n\n\n\n<h3><strong>1.<\/strong> <strong>Acces la audien\u021b\u0103 relevant\u0103<\/strong><\/h3>\n\n\n\n<p>Advertiserii pot ajunge la o audien\u021b\u0103 relevant\u0103 prin re\u021belele de retail media ce permit brandurilor \u0219i furnizorilor s\u0103 ajung\u0103 la consumatori \u00een timp ce fac cump\u0103r\u0103turi. Acest lucru restr\u00e2nge deja sfera la cei dispu\u0219i s\u0103 cheltuiasc\u0103 bani, adic\u0103 s\u0103 cumpere. Faptul c\u0103 unii consumatorii \u00eent\u00e2lnesc publicitate \u00een timpul procesului de achizi\u021bie \u00eenseamn\u0103 c\u0103 reclama are mai multe \u0219anse s\u0103 fie re\u021binut\u0103. Cre\u0219terea vizibilit\u0103\u021bii ajut\u0103 audien\u021bele s\u0103 intre \u00een contact cu mesaje \u0219i produse, ceea ce este esen\u021bial pentru conversie.<\/p>\n\n\n\n<h3><strong>2.<\/strong> <strong>Raport\u0103ri \u00een timp real<\/strong><\/h3>\n\n\n\n<p><strong>Un avantaj semnificativ const\u0103 \u00een faptul c\u0103 platformele de retail media ofer\u0103 \u00een mod obi\u0219nuit raport\u0103ri \u00een timp real \u0219i transparente advertiserilor<\/strong>, astfel \u00eenc\u00e2t ace\u0219tia pot m\u0103sura performan\u021ba campaniilor lor \u0219i pot ob\u021bine informa\u021bii detaliate despre clien\u021bi \u0219i comportamentul lor, ceea ce reprezint\u0103 un factor important din punct de vedere strategic \u0219i de marketing. Aceste informa\u021bii pot arunca lumin\u0103 asupra corela\u021biilor care ulterior pot ajuta la alocarea mai bun\u0103 a costurilor de publicitate \u0219i la proiectarea, formularea \u0219i plasarea mesajelor.<\/p>\n\n\n\n<h3><strong>3. Genereaz\u0103 venituri suplimentare <\/strong><\/h3>\n\n\n\n<p><strong>Dar de ce merit\u0103 utilizarea retail media pentru comercian\u021bi, pentru magazinele online \u0219i pie\u021bele virtuale? <\/strong>\u00cen primul r\u00e2nd, aceasta reprezint\u0103 o nou\u0103 surs\u0103 de venit \u0219i marj\u0103 suplimentar\u0103, provenind \u00een primul r\u00e2nd din v\u00e2nzarea de publicitate c\u0103tre speciali\u0219tii \u00een marketing, dar, pe de alt\u0103 parte, publicitatea eficient\u0103 \u00een retail media are \u0219i un efect pozitiv asupra v\u00e2nz\u0103rilor de produse.<\/p>\n\n\n\n<h3><strong>4.<\/strong> <strong>Reduce costurile administrative pentru comercian\u021bi<\/strong><\/h3>\n\n\n\n<p>Pe de alt\u0103 parte, implementarea unei platforme self-service de retail media poate reduce semnificativ costurile administrative asociate administr\u0103rii manuale a reclamelor.<\/p>\n\n\n\n<h3><strong>5<\/strong>. <strong>\u00cembun\u0103t\u0103\u021be\u0219te experien\u021ba consumatorilor <\/strong><\/h3>\n\n\n\n<p>\u0218i, \u00een cele din urm\u0103, dar nu \u00een ultimul r\u00e2nd, experien\u021ba consumatorilor este deosebit de important\u0103 \u00eentr-o er\u0103 de concuren\u021b\u0103 f\u0103r\u0103 precedent pentru aten\u021bie \u00een mediul online. Consumatorii pot beneficia semnificativ dac\u0103, \u00een timp ce navigheaz\u0103 pe un anumit produs pe site-ul unui comerciant, primesc \u0219i comunic\u0103ri personalizate relevante. Acest lucru le va permite s\u0103 descopere noi branduri, s\u0103 ob\u021bin\u0103 o \u00een\u021belegere mai profund\u0103 a subiectului \u0219i s\u0103 ia decizii de achizi\u021bie.<\/p>\n\n\n\n<p>Re\u021belele de retail media au un viitor promi\u021b\u0103tor \u00een fa\u021b\u0103, deoarece firma de consultan\u021b\u0103 Bain&amp; Company estimeaz\u0103 c\u0103 afacerile din \u00eentreaga lume \u00ee\u0219i vor cre\u0219te bugetele de publicitate \u00een retail media cu 25 de miliarde de dolari \u00een 2023. Depinde de tine s\u0103 te al\u0103turi inovatorilor! \u00cen cazul \u00een care decizi s\u0103 o faci, Inhabitad te poate ajuta s\u0103 descoperi cum!<\/p>\n\n\n\n<h3><strong>O singur\u0103 platform\u0103 pentru retail media<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/inhabitad.com\/\">Inhabitad<\/a> este un furnizor european de solu\u021bii de retail media, cu accent principal pe comercian\u021bii de talie medie. Platforma lor unic\u0103 ofer\u0103 o solu\u021bie de publicitate nativ\u0103 white-label, adaptat\u0103 nevoilor acestei pie\u021be. <\/p>\n\n\n\n<p>Solu\u021bia utilizeaz\u0103 datele de prim\u0103 parte ale comerciantului pentru a crea campanii personalizate \u0219i \u021bintite, iar func\u021biile superioare de raportare permit maxim\u0103 transparen\u021b\u0103 \u0219i m\u0103surare \u00een timp real. Unul dintre avantajele cheie ale Inhabitad este accesibilitatea sa, f\u0103c\u00e2ndu-l o op\u021biune viabil\u0103 pentru comercian\u021bii mai mici care doresc s\u0103 monetizeze datele clien\u021bilor \u0219i s\u0103 utilizeze spa\u021biul de publicitate.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-dominant-color=\"b4b58b\" data-has-transparency=\"false\" style=\"--dominant-color: #b4b58b;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail_media-jpg.webp\" alt=\"\" class=\"not-transparent wp-image-5817\" width=\"527\" height=\"356\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail_media-jpg.webp 703w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail_media-300x203.webp 300w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/figure>\n\n\n\n<h2><strong>Cum func\u021bioneaz\u0103 o platform\u0103 pentru retail media?<\/strong><\/h2>\n\n\n\n<p><strong>Pasul 1 Alege produsul sau \u00eencarc\u0103 crea\u021bia ta<\/strong><\/p>\n\n\n\n<p>Promoveaz\u0103 produsele sau brandul t\u0103u prin alegerea formatului de campanie cel mai potrivit pentru obiectivele tale. <\/p>\n\n\n\n<p><strong>Pasul 2 Stabile\u0219te targetare automat\u0103 sau manual\u0103 <\/strong><\/p>\n\n\n\n<p>Targeteaz\u0103 cuvinte cheie, pagini, categorii sau chiar audien\u021be bazate pe obiceiurile anterioare de cump\u0103rare \u00eentr-un mod manual sau automat. <\/p>\n\n\n\n<p><strong>Pasul 3 Pl\u0103te\u0219te doar pentru rezultate<\/strong><\/p>\n\n\n\n<p>Pl\u0103te\u0219te doar pentru rezultatele pe care dore\u0219ti s\u0103 le ob\u021bii, aleg\u00e2nd pre\u021buri bazate pe impresii, clicuri sau conversii. <\/p>\n\n\n\n<p><strong>Pasul 4 Bucur\u0103-te de cre\u0219terea veniturilor<\/strong><\/p>\n\n\n\n<p>Publicitatea la punctul de v\u00e2nzare \u00eentr-o form\u0103 bazat\u0103 pe date a demonstrat deja c\u0103 aduce un randament ridicat al investi\u021biilor.<\/p>\n\n\n\n<p><strong>Inhabitad ofer\u0103 comercian\u021bilor oportunitatea de a vinde retail media c\u0103tre advertiseri, adic\u0103 c\u0103tre partenerii lor de brand \u0219i furnizori. <\/strong>Acest lucru poate cre\u0219te veniturile, \u00eembun\u0103t\u0103\u021bi experien\u021ba de cump\u0103rare \u0219i contribui la cre\u0219terea brandurilor. Platforma este u\u0219or de utilizat, intuitiv\u0103 \u0219i suficient de flexibil\u0103 pentru a permite personaliz\u0103ri pentru a satisface cerin\u021bele unice. Este un ecosistem de tehnologie publicitar\u0103 nativ\u0103 \u00een care comercian\u021bii stabilesc regulile.<\/p>\n\n\n\n<h2>Concluzie<\/h2>\n\n\n\n<p>Dup\u0103 cum po\u021bi observa, retail media este un concept \u00een plin\u0103 cre\u0219tere \u00een industrie, oferind tehnici proaspete de publicitate digital\u0103. Inhabitad este un furnizor de top al solu\u021biilor de retail media, ce ofer\u0103  comercian\u021bilor de talie medie posibilitatea de a folosi o platform\u0103 inovatoare de publicitate nativ\u0103 cu oportunitatea de a exploata \u00een totalitate poten\u021bialul acestei revolu\u021bii \u00een publicitate. <\/p>\n\n\n\n<p>Sper s\u0103 aplici sfaturile din acest articol \u0219i s\u0103 atragi c\u00e2t mai mul\u021bi clien\u021bi. Urm\u0103re\u0219te \u00een continuarea recomand\u0103rile \u0219i articolele inspira\u021bionale oferite de echipa easySales.<\/p>\n\n\n\n<p><a href=\"https:\/\/easy-sales.com\/register\">\u00cencearc\u0103 gratuit easySales<\/a><\/p>\n\n\n\n<p>Folose\u0219te-\u021bi timpul \u00een cel mai productiv mod posibil!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen ultimii ani, un concept semnificativ \u0219i \u00een plin\u0103 dezvoltare a c\u00e2\u0219tigat notorietate \u00een industria de retail \u0219i comer\u021b electronic, cunoscut sub numele de retail media. Aceast\u0103 abordare inovatoare semnific\u0103 o nou\u0103 und\u0103 de tehnici de publicitate digital\u0103. \u00cen timp ce publicitatea prin motoarele de c\u0103utare \u0219i canalele de social media a devenit deja frecvent\u0103 \u00een r\u00e2ndul comercian\u021bilor \u0219i speciali\u0219tilor \u00een marketing, retail media este un concept relativ nou care cunoa\u0219te o cre\u0219tere rapid\u0103. Speciali\u0219tii anticipeaz\u0103 c\u0103 \u00eentr-un timp scurt, retail media va atinge un nivel de importan\u021b\u0103 \u0219i cot\u0103 de pia\u021b\u0103 comparabile cu cele ale social media \u00een prezent.\u2026<\/p>\n","protected":false},"author":5,"featured_media":5815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-300x251.webp",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-768x644.webp",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false]},"post_excerpt_stackable":"<p>\u00cen ultimii ani, un concept semnificativ \u0219i \u00een plin\u0103 dezvoltare a c\u00e2\u0219tigat notorietate \u00een industria de retail \u0219i comer\u021b electronic, cunoscut sub numele de retail media. Aceast\u0103 abordare inovatoare semnific\u0103 o nou\u0103 und\u0103 de tehnici de publicitate digital\u0103. \u00cen timp ce publicitatea prin motoarele de c\u0103utare \u0219i canalele de social media a devenit deja frecvent\u0103 \u00een r\u00e2ndul comercian\u021bilor \u0219i speciali\u0219tilor \u00een marketing, retail media este un concept relativ nou care cunoa\u0219te o cre\u0219tere rapid\u0103. Speciali\u0219tii anticipeaz\u0103 c\u0103 \u00eentr-un timp scurt, retail media va atinge un nivel de importan\u021b\u0103 \u0219i cot\u0103 de pia\u021b\u0103 comparabile cu cele ale social media \u00een prezent.&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-300x251.webp",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-768x644.webp",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/07\/retail-media-jpg.webp",940,788,false]},"post_excerpt_stackable_v2":"<p>\u00cen ultimii ani, un concept semnificativ \u0219i \u00een plin\u0103 dezvoltare a c\u00e2\u0219tigat notorietate \u00een industria de retail \u0219i comer\u021b electronic, cunoscut sub numele de retail media. Aceast\u0103 abordare inovatoare semnific\u0103 o nou\u0103 und\u0103 de tehnici de publicitate digital\u0103. \u00cen timp ce publicitatea prin motoarele de c\u0103utare \u0219i canalele de social media a devenit deja frecvent\u0103 \u00een r\u00e2ndul comercian\u021bilor \u0219i speciali\u0219tilor \u00een marketing, retail media este un concept relativ nou care cunoa\u0219te o cre\u0219tere rapid\u0103. Speciali\u0219tii anticipeaz\u0103 c\u0103 \u00eentr-un timp scurt, retail media va atinge un nivel de importan\u021b\u0103 \u0219i cot\u0103 de pia\u021b\u0103 comparabile cu cele ale social media \u00een prezent.&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De ce retail media este esen\u021bial\u0103 \u00een era digital\u0103 - easySales Blog<\/title>\n<meta name=\"description\" content=\"Afl\u0103 cum po\u021bi beneficia de oportunitatea de a vinde retail media c\u0103tre advertiseri, adic\u0103 c\u0103tre partenerii lor de brand \u0219i furnizori.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/de-ce-retail-media-este-esential-in-era-digitala\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De ce retail media este esen\u021bial\u0103 \u00een era digital\u0103 - 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