{"id":5755,"date":"2023-06-02T12:00:04","date_gmt":"2023-06-02T09:00:04","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=5755"},"modified":"2023-06-02T12:00:06","modified_gmt":"2023-06-02T09:00:06","slug":"arta-upselling-ului-in-ecommerce","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/","title":{"rendered":"<strong>Arta u<\/strong><strong>pselling<\/strong><strong>-ului \u00een eCommerce<\/strong>"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e996ff6a8df\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e996ff6a8df\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#Cum_sa_cresti_vanzarile_si_satisfactia_clientilor_prin_upselling\" title=\"Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile \u0219i satisfac\u021bia clien\u021bilor prin upselling?\">Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile \u0219i satisfac\u021bia clien\u021bilor prin upselling?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#Iata_cateva_sfaturi_pentru_upselling_de_succes\" title=\"Iat\u0103 c\u00e2teva sfaturi pentru upselling de succes:\">Iat\u0103 c\u00e2teva sfaturi pentru upselling de succes:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#1_Intelege_nevoile_clientilor_tai\" title=\"1. \u00cen\u021belege nevoile clien\u021bilor t\u0103i\">1. \u00cen\u021belege nevoile clien\u021bilor t\u0103i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#2_Ofera_upsell-uri_relevante\" title=\"2. Ofer\u0103 upsell-uri relevante\">2. Ofer\u0103 upsell-uri relevante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#3_Ofera_stimulente\" title=\"3. Ofer\u0103 stimulente\">3. Ofer\u0103 stimulente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#4_Pastreaza-l_simplu\" title=\"4. P\u0103streaz\u0103-l simplu\">4. P\u0103streaz\u0103-l simplu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#5_Nu_forta_upsell-ul\" title=\"5. Nu for\u021ba upsell-ul\">5. Nu for\u021ba upsell-ul<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#Upselling_inainte_de_vanzarea_initiala\" title=\"Upselling \u00eenainte de v\u00e2nzarea ini\u021bial\u0103\">Upselling \u00eenainte de v\u00e2nzarea ini\u021bial\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#Upselling_la_finalizarea_achizitiei\" title=\"Upselling la finalizarea achizi\u021biei\">Upselling la finalizarea achizi\u021biei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#Upselling_dupa_cumparare\" title=\"Upselling dup\u0103 cump\u0103rare\">Upselling dup\u0103 cump\u0103rare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#Extinde-te_simplificat_si_centralizat_pe_marketplace-uri_cu_easySales\" title=\"Extinde-te simplificat \u0219i centralizat pe marketplace-uri cu easySales\">Extinde-te simplificat \u0219i centralizat pe marketplace-uri cu easySales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/#DEMO_easySales\" title=\"DEMO easySales\">DEMO easySales<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u201eProbabilitatea de a vinde unui client nou este de 5-20%. Probabilitatea de a vinde unui client existent este de 60-70%\u201d, puncteaz\u0103 autorii c\u0103r\u021bii <a href=\"https:\/\/www.amazon.com\/Marketing-Metrics-Definitive-Measuring-Performance\/dp\/0137058292\">Marketing Metrics.<\/a> Acest articol este despre upselling \u0219i cum s\u0103 implementezi corect, aceast\u0103 tehnic\u0103, f\u0103r\u0103 s\u0103 fii agresiv.<\/p>\n\n\n\n<p>Cum traducem acest lucru? Ei bine, reten\u021bia este o parte esen\u021bial\u0103 a jocului \u00een eCommerce. O rat\u0103 mare de reten\u021bie poate \u00eensemna enorm pentru succesul afacerii tale, iar dac\u0103 inten\u021bionezi s\u0103 te concentrezi pe cre\u0219terea ei,<strong> upselling-ul este o strategie excelent\u0103<\/strong> \u00een acest sens. Implementat corect, upselling-ul poate fi o modalitate eficient\u0103 prin care s\u0103 cre\u0219ti valoarea medie a comenzii \u0219i, implicit, performan\u021ba afacerii tale.<\/p>\n\n\n\n<p><strong>Upselling-ul este mai mult dec\u00e2t o tehnic\u0103 de v\u00e2nzare, este o combina\u021bie de art\u0103 \u0219i \u0219tiin\u021b\u0103 care implic\u0103 utilizarea expertizei \u00een business, a intui\u021biei \u0219i a abilit\u0103\u021bilor de construire a rela\u021biilor.<\/strong> De\u0219i abordarea poate varia \u00een func\u021bie de industrii, principiile fundamentale r\u0103m\u00e2n acelea\u0219i, iar \u00een eCommerce, cu o strategie concentrat\u0103 pe client nu po\u021bi da gre\u0219.<\/p>\n\n\n\n<p>Upselling-ul poate fi o variant\u0103 simpl\u0103 \u0219i rentabil\u0103 prin care po\u021bi genera venituri suplimentare, \u00een ciuda temerilor ini\u021biale. Prin v\u00e2nzarea mai multor produse sau servicii existente c\u0103tre clien\u021bi care te cunosc deja \u0219i au \u00eencredere \u00een afacerea ta, po\u021bi evita timpul \u0219i cheltuielile asociate extinderii afacerii prin noi oferte, achizi\u021bion\u0103rii de noi clien\u021bi, intr\u0103rii pe noi pie\u021be sau dezvolt\u0103rii de noi oferte pentru poten\u021biali clien\u021bi.<\/p>\n\n\n\n<p>Ob\u021binerea veniturilor prin p\u0103strarea clien\u021bilor existen\u021bi este numele jocului de succes al clien\u021bilor\u201d, potrivit HubSpot. \u201e\u0218i strategiile care pot genera \u0219i mai mult \u2013 cum ar fi cross-selling \u0219i upselling \u2013 au un ROI uria\u0219.\u201d<\/p>\n\n\n\n<p>Avantajele implement\u0103rii upselling:<\/p>\n\n\n\n<ul>\n<li>Cresterea valorii medii a unei tranzac\u021bii;<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u021birea conversiei magazinului;<\/li>\n\n\n\n<li>\u00cembun\u0103t\u0103\u021birea rela\u021biei cu clien\u021bii.<\/li>\n<\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cum_sa_cresti_vanzarile_si_satisfactia_clientilor_prin_upselling\"><\/span><strong>Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile \u0219i satisfac\u021bia clien\u021bilor prin upselling?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cum implementezi upselling-ul? Vorbim despre tehnica prin care oferi clien\u021bilor op\u021biuni alternative sau \u00eembun\u0103t\u0103\u021bite de produse\/servicii, ce au caracteristici suplimentare, calitate mai bun\u0103 sau performan\u021b\u0103 superioar\u0103 \u00een compara\u021bie cu alegerea lor ini\u021bial\u0103. Practic, le sugerezi o versiune mai scump\u0103 a aceluia\u0219i produs sau recomanzi produse complementare care sporesc valoarea achizi\u021biei.<\/p>\n\n\n\n<p><strong>Potrivit thesalesfunnelstrategist.com, 10% p\u00e2n\u0103 la 30% din majoritatea veniturilor din eCommerce sunt generate prin upsells.<\/strong> \u00cen acela\u0219i timp, potrivit aceleia\u0219i surse, 5. 37% dintre marketeri se feresc de la upselling \u0219i cross-selling. Conform Salesforce, 37% dintre marketeri au recunoscut c\u0103 cea mai dificil\u0103 parte a sarcinii lor \u00een tot acest proces este prospectarea, etap\u0103 esen\u021bial\u0103 \u00een creionarea unei strategii de upselling.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Iata_cateva_sfaturi_pentru_upselling_de_succes\"><\/span><strong>Iat\u0103 c\u00e2teva sfaturi pentru upselling de succes<\/strong><strong>:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_Intelege_nevoile_clientilor_tai\"><\/span><strong>1. \u00cen\u021belege nevoile clien\u021bilor t\u0103i<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Primul pas c\u0103tre un upsell eficient este s\u0103 \u00een\u021belegi nevoile \u0219i preferin\u021bele clien\u021bilor t\u0103i. Analiz\u00e2nd istoricul lor de achizi\u021bii \u0219i comportamentul de navigare, po\u021bi recomanda produse care sunt relevante pentru interesele \u0219i nevoile lor. De exemplu, dac\u0103 un client caut\u0103 s\u0103 achizi\u021bioneze un laptop, po\u021bi sugera un model de ultim\u0103 genera\u021bie cu mai multe caracteristici, care se aliniaz\u0103 cerin\u021belor sale.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Ofera_upsell-uri_relevante\"><\/span><strong>2. Ofer\u0103 upsell-uri relevante<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00e2nd oferi un upsell, asigur\u0103-te c\u0103 este relevant pentru achizi\u021bia ini\u021bial\u0103 a clientului. De exemplu, dac\u0103 vrea s\u0103 cumpere un aparat foto, sugereaz\u0103 un obiectiv sau un trepied complementar. Nu este indicat s\u0103 \u00eei sugerezi un aparat de tuns iarba. A\u0219a cre\u0219ti probabilitatea unei v\u00e2nz\u0103ri de succes, dar \u00eembun\u0103t\u0103\u021be\u0219ti \u0219i experien\u021ba de cump\u0103r\u0103turi a clientului, oferindu-i op\u021biuni relevante. De asemenea, po\u021bi eviden\u021bia func\u021biile premium &#8211; este o modalitate excelent\u0103 prin care \u00eencurajezi clientul s\u0103 opteze pentru un produs mai scump. Pentru a implementa acest lucru \u00een mod eficient, este important s\u0103-i \u00een\u021belegi nevoile \u0219i preferin\u021bele \u0219i s\u0103 comunici clar valoarea caracteristicilor premium.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Ofera_stimulente\"><\/span><strong>3. Ofer\u0103 stimulente<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O reducere, transportul gratuit sau un cadou gratuit la achizi\u021bie pot \u00eencuraja clien\u021bii s\u0103 accepte un produs mai scump. Rezultatul? Cre\u0219ti loialitatea clien\u021bilor t\u0103i \u0219i \u0219ansele ca ace\u0219tia s\u0103 revin\u0103 s\u0103 cumpere de la tine.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Pastreaza-l_simplu\"><\/span><strong>4. P\u0103streaz\u0103-l simplu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Simplific\u0103 upsell-ul c\u00e2t po\u021bi de mult. Furnizeaz\u0103 informa\u021bii clare \u0219i concise despre upselling, inclusiv beneficiile \u0219i orice costuri suplimentare. Evit\u0103 s\u0103 \u00eencarci clientul cu prea multe op\u021biuni, deoarece acest lucru poate duce la blocarea deciziei \u0219i la pierderea v\u00e2nz\u0103rii.<\/p>\n\n\n\n<p>De exemplu, clientul vrea lenjerie de pat \u0219i alege o variant\u0103 mai ieftin\u0103, iar tu \u00eei faci recomand\u0103ri de diferite categorii de alte lenjerii. \u00cens\u0103, pentru a simplifica \u00eei recomanzi o lenjerie dintr-o \u021besatur\u0103 de lux, care are \u0219i specifica\u021bia c\u0103 este tratat\u0103 termic \u0219i nu se \u0219ifoneaz\u0103 excesiv, \u00een plus are \u0219i o mic\u0103 reducere.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Nu_forta_upsell-ul\"><\/span><strong>5. Nu for\u021ba upsell-ul<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Evit\u0103 s\u0103 pui presiune pe client pentru a cump\u0103ra un produs mai scump de care nu are nevoie sau pe care nu \u0219i-l dore\u0219te.\u00a0 Acest lucru poate afecta \u00eencrederea lui \u0219i poate duce la recenzii \u0219i feedback negativ.<\/p>\n\n\n\n<p>De asemenea, trebuie s\u0103 ai \u00een vedere c\u0103 upselling necesit\u0103 timp \u0219i efort pentru a identifica produse complementare \u0219i pentru a face recomand\u0103ri, ceea ce poate fi o provocare pentru tine dac\u0103 ai resurse limitate.<\/p>\n\n\n\n<p>Un alt aspect important \u00een implementarea unei strategii de upselling este momentul \u00een care \u00eel propui: \u00eenainte, la final sau dup\u0103 achizi\u021bia ini\u021bial\u0103. Haide s\u0103 vedem care sunt op\u021biunile care se potrivesc mai bine business-ului t\u0103u:<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Upselling_inainte_de_vanzarea_initiala\"><\/span><strong>Upselling \u00eenainte de v\u00e2nzarea ini\u021bial\u0103<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u0103l\u0103toria upselling-ului \u00eencepe \u00een momentul \u00een care un client viziteaz\u0103 magazinul t\u0103u online. \u00cencearc\u0103 s\u0103 valorifici aceast\u0103 oportunitate \u0219i utilizeaz\u0103 strategic paginile de produse pentru a prezenta op\u021biuni variate. Dac\u0103 alegi s\u0103 prezin\u021bi produse mai ieftine sau de baz\u0103, al\u0103turi de versiuni premium sau \u00eembun\u0103t\u0103\u021bite, cresc \u0219i \u0219ansele ca v\u00e2nzarea s\u0103 devin\u0103 mai profitabil\u0103.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Upselling_la_finalizarea_achizitiei\"><\/span><strong>Upselling la finalizarea achizi\u021biei<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pagina de check-out este un punct crucial \u00een experien\u021ba de shopping a clientului t\u0103u, iar upselling-ul poate fi deosebit de eficient \u00een aceast\u0103 etap\u0103. \u00cen timp ce clientul \u00ee\u0219i finalizeaz\u0103 achizi\u021bia, el are deja setat\u0103 \u201estarea\u201d de shopping. Profit\u0103 de acest moment \u0219i ofer\u0103-i oferte suplimentare care pot cre\u0219te achizi\u021bia. Te po\u021bi folosi de stimulente cum sunt reducerile de volum, op\u021biunea de personalizare, transportul gratuit, ambalaj pentru cadouri sau protec\u021bie sporit\u0103 la finalizarea comenzii etc. Sunt variante care \u00eei ofer\u0103 clientului un sentiment de valoare ad\u0103ugat\u0103 \u0219i pot face diferen\u021ba \u00eentre o achizi\u021bie standard \u0219i una \u00eembun\u0103t\u0103\u021bit\u0103.<\/p>\n\n\n\n<p>Este important ca ele \u0219i beneficiile lor s\u0103 fie vizibile \u0219i clar comunicate, pentru a putea cre\u0219te valoarea v\u00e2nz\u0103rii.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Upselling_dupa_cumparare\"><\/span><strong>Upselling dup\u0103 cump\u0103rare<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Upselling-ul nu se \u00eencheie odat\u0103 ce tranzac\u021bia ini\u021bial\u0103 este finalizat\u0103. Aceast\u0103 abordare este deosebit de eficient\u0103 mai ales pentru produsele digitale cum sunt platformele online, cursuri, unde este relativ u\u0219or s\u0103 ad\u0103uga\u021bi caracteristici sau func\u021bionalit\u0103\u021bi la o achizi\u021bie existent\u0103.<\/p>\n\n\n\n<p>C\u00e2nd vine vorba de impactul unei strategii bazate pe upselling este important s\u0103 re\u021bii c\u0103 eficien\u021ba ei depinde \u0219i de personalizare. F\u0103r\u0103 personalizare, recomand\u0103rile pe care le oferi clien\u021bilor pot p\u0103rea aleatorii \u0219i irelevante, ceea ce ar putea duce la nemul\u021bumire \u0219i la pierderea v\u00e2nz\u0103rilor. Personalizarea, pe de alt\u0103 parte, implic\u0103 adaptarea ofertelor \u0219i recomand\u0103rilor la interesele \u0219i comportamentul unic al fiec\u0103rui client. Fiecare vizitator este diferit, prin urmare dac\u0103 alegi s\u0103 optimizezi procesul de shopping \u00een consecin\u021b\u0103, nu numai c\u0103 \u00ee\u021bi vei cre\u0219te veniturile, ci vei crea conexiuni mai puternice \u0219i rela\u021bii durabile \u00eentre clien\u021bi \u0219i brandul t\u0103u.<\/p>\n\n\n\n<p>Pentru a te asigura c\u0103 upselling-ul func\u021bioneaz\u0103 pentru business-ul t\u0103u, concentreaz\u0103-te pe dorin\u021bele clientului: ce anume \u00ee\u0219i dore\u0219te \u0219i ce este util pentru el. Evit\u0103 s\u0103 fii prea insistent sau agresiv \u0219i asigur\u0103-te \u00eentotdeauna c\u0103 aduci un plus de valoare clientului t\u0103u. \u00a0<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Extinde-te_simplificat_si_centralizat_pe_marketplace-uri_cu_easySales\"><\/span><strong>Extinde-te simplificat \u0219i centralizat pe marketplace-uri cu easySales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Cu platforma rom\u00e2neasc\u0103&nbsp;<a href=\"https:\/\/easy-sales.com\/ro?utm_source=Newsletter&amp;utm_medium=email&amp;utm_campaign=2Performant_Newsletter_+8_Februarie_2022&amp;utm_id=Marketing+002%2F2022&amp;utm_term=integrare+marketplace\">easySales<\/a>&nbsp;este la fel de simplu s\u0103 vinzi pe un singur canal sau s\u0103 testezi multiple canale de v\u00e2nzare populare. \u00ce\u021bi oferim testare gratuit\u0103, suport dedicat \u0219i onboarding facil.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/easy-sales.com\/register\"><img data-dominant-color=\"cc4946\" data-has-transparency=\"true\" style=\"--dominant-color: #cc4946;\" decoding=\"async\" loading=\"lazy\" width=\"223\" height=\"50\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/button.png\" alt=\"easySales\" class=\"has-transparency wp-image-4764\"\/><\/a><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"DEMO_easySales\"><\/span><strong>DEMO easySales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img data-dominant-color=\"6990c4\" data-has-transparency=\"false\" style=\"--dominant-color: #6990c4;\" decoding=\"async\" loading=\"lazy\" width=\"731\" height=\"274\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/03\/Webinar-jpg.webp\" alt=\"\" class=\"not-transparent wp-image-5611\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/03\/Webinar-jpg.webp 731w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/03\/Webinar-300x112.webp 300w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/figure>\n\n\n\n<p>Pentru cei care dori\u021bi s\u0103 instrui\u021bi \u0219i al\u021bi membri din echip\u0103 s\u0103 foloseasc\u0103 easySales, sau ave\u021bi anumite \u00eentreb\u0103ri pentru echipa de suport, v\u0103 invit\u0103m \u00een fiecare Vineri, de la ora 15.00 la<a href=\"https:\/\/calendly.com\/easysales\/webinar-utilizare-platforma-easysales?month=2023-03\">&nbsp;webinarul<\/a>&nbsp;sus\u021binut de Eugenia Miulescu, Key Account Manager.&nbsp;<br><strong>Eugenia prezint\u0103 un demo online al platformei, iar la final r\u0103spunde la \u00eentreb\u0103rile participan\u021bilor.<\/strong><\/p>\n\n\n\n<p>Te sus\u021binem cu dezvolt\u0103ri \u0219i optimiz\u0103ri constante!&nbsp;Nu uita s\u0103 te \u00eenscrii \u00een&nbsp;<a href=\"https:\/\/www.facebook.com\/groups\/790224838067838\">grupul de facebook easySales<\/a>, pentru a avea acces la noi oferte \u0219i pentru a te \u021bine informat cu noile dezvolt\u0103ri.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eProbabilitatea de a vinde unui client nou este de 5-20%. Probabilitatea de a vinde unui client existent este de 60-70%\u201d, puncteaz\u0103 autorii c\u0103r\u021bii Marketing Metrics. Acest articol este despre upselling \u0219i cum s\u0103 implementezi corect, aceast\u0103 tehnic\u0103, f\u0103r\u0103 s\u0103 fii agresiv. Cum traducem acest lucru? Ei bine, reten\u021bia este o parte esen\u021bial\u0103 a jocului \u00een eCommerce. O rat\u0103 mare de reten\u021bie poate \u00eensemna enorm pentru succesul afacerii tale, iar dac\u0103 inten\u021bionezi s\u0103 te concentrezi pe cre\u0219terea ei, upselling-ul este o strategie excelent\u0103 \u00een acest sens. Implementat corect, upselling-ul poate fi o modalitate eficient\u0103 prin care s\u0103 cre\u0219ti valoarea medie a\u2026<\/p>\n","protected":false},"author":5,"featured_media":5758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4-300x251.png",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4-768x644.png",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false]},"post_excerpt_stackable":"<p>Cuprins Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile \u0219i satisfac\u021bia clien\u021bilor prin upselling?Iat\u0103 c\u00e2teva sfaturi pentru upselling de succes:1. \u00cen\u021belege nevoile clien\u021bilor t\u0103i2. Ofer\u0103 upsell-uri relevante3. Ofer\u0103 stimulente4. P\u0103streaz\u0103-l simplu5. Nu for\u021ba upsell-ulUpselling \u00eenainte de v\u00e2nzarea ini\u021bial\u0103Upselling la finalizarea achizi\u021bieiUpselling dup\u0103 cump\u0103rareExtinde-te simplificat \u0219i centralizat pe marketplace-uri cu easySalesDEMO easySales \u201eProbabilitatea de a vinde unui client nou este de 5-20%. Probabilitatea de a vinde unui client existent este de 60-70%\u201d, puncteaz\u0103 autorii c\u0103r\u021bii Marketing Metrics. Acest articol este despre upselling \u0219i cum s\u0103 implementezi corect, aceast\u0103 tehnic\u0103, f\u0103r\u0103 s\u0103 fii agresiv. Cum traducem acest lucru? Ei bine, reten\u021bia este o parte esen\u021bial\u0103 a&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4-300x251.png",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4-768x644.png",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/06\/Design-fara-titlu-4.png",940,788,false]},"post_excerpt_stackable_v2":"<p>Cuprins Cum s\u0103 cre\u0219ti v\u00e2nz\u0103rile \u0219i satisfac\u021bia clien\u021bilor prin upselling?Iat\u0103 c\u00e2teva sfaturi pentru upselling de succes:1. \u00cen\u021belege nevoile clien\u021bilor t\u0103i2. Ofer\u0103 upsell-uri relevante3. Ofer\u0103 stimulente4. P\u0103streaz\u0103-l simplu5. Nu for\u021ba upsell-ulUpselling \u00eenainte de v\u00e2nzarea ini\u021bial\u0103Upselling la finalizarea achizi\u021bieiUpselling dup\u0103 cump\u0103rareExtinde-te simplificat \u0219i centralizat pe marketplace-uri cu easySalesDEMO easySales \u201eProbabilitatea de a vinde unui client nou este de 5-20%. Probabilitatea de a vinde unui client existent este de 60-70%\u201d, puncteaz\u0103 autorii c\u0103r\u021bii Marketing Metrics. Acest articol este despre upselling \u0219i cum s\u0103 implementezi corect, aceast\u0103 tehnic\u0103, f\u0103r\u0103 s\u0103 fii agresiv. Cum traducem acest lucru? Ei bine, reten\u021bia este o parte esen\u021bial\u0103 a&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arta upselling-ului \u00een eCommerce - easySales Blog<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 puterea upselling-ului pentru a-\u021bi cre\u0219te veniturile \u0219i a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor! \u00cenva\u021b\u0103 cum s\u0103 implementezi corect.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/arta-upselling-ului-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Arta upselling-ului \u00een eCommerce - easySales Blog\" \/>\n<meta property=\"og:description\" content=\"Descoper\u0103 puterea upselling-ului pentru a-\u021bi cre\u0219te veniturile \u0219i a \u00eembun\u0103t\u0103\u021bi experien\u021ba clien\u021bilor! 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