{"id":5422,"date":"2023-01-19T09:36:07","date_gmt":"2023-01-19T07:36:07","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=5422"},"modified":"2023-02-17T11:13:26","modified_gmt":"2023-02-17T09:13:26","slug":"cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/","title":{"rendered":"Cum s\u0103 cre\u0219ti performan\u021ba \u0219i v\u00e2nz\u0103rile prin optimizarea site-ului t\u0103u"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e77b62ed789\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e77b62ed789\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Optimizarea_site-ului_vs_Optimizarea_din_punct_de_vedere_SEO\" title=\"Optimizarea site-ului vs. Optimizarea din punct de vedere SEO\">Optimizarea site-ului vs. Optimizarea din punct de vedere SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Ce_e_de_facut_inainte_sa_incepi_actiunile_de_imbunatatirea_site-ului\" title=\"Ce e de f\u0103cut \u00eenainte s\u0103 \u00eencepi ac\u021biunile de \u00eembun\u0103t\u0103\u021birea site-ului\">Ce e de f\u0103cut \u00eenainte s\u0103 \u00eencepi ac\u021biunile de \u00eembun\u0103t\u0103\u021birea site-ului<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#1_Analizeaza_rapoartele_site-ului\" title=\"1.&nbsp;&nbsp; Analizeaz\u0103 rapoartele site-ului\">1.&nbsp;&nbsp; Analizeaz\u0103 rapoartele site-ului<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#2_Fa_o_analiza_a_competitiei\" title=\"2.&nbsp;&nbsp; F\u0103 o analiz\u0103 a competi\u021biei\">2.&nbsp;&nbsp; F\u0103 o analiz\u0103 a competi\u021biei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#3_Fa_sondaje_pentru_a_afla_feedback-ul_utilizatorilor\" title=\"3.&nbsp;&nbsp; F\u0103 sondaje pentru a afla feedback-ul utilizatorilor\">3.&nbsp;&nbsp; F\u0103 sondaje pentru a afla feedback-ul utilizatorilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#4_Discuta_cu_angajatii_tai_si_observa_notitele_privitoare_la_interactiunile_cu_clientii\" title=\"4.&nbsp;&nbsp; Discut\u0103 cu angaja\u021bii t\u0103i \u0219i observ\u0103 noti\u021bele privitoare la interac\u021biunile cu clien\u021bii\">4.&nbsp;&nbsp; Discut\u0103 cu angaja\u021bii t\u0103i \u0219i observ\u0103 noti\u021bele privitoare la interac\u021biunile cu clien\u021bii<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#5_Creeaza_o_harta_cu_ipoteze_pentru_optimizarea_site-lui\" title=\"5.&nbsp;&nbsp; Creeaz\u0103 o hart\u0103 cu ipoteze pentru optimizarea site-lui\">5.&nbsp;&nbsp; Creeaz\u0103 o hart\u0103 cu ipoteze pentru optimizarea site-lui<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Tactici_pentru_optimizarea_site-ului_pe_care_sa_le_testezi\" title=\"Tactici pentru optimizarea site-ului pe care s\u0103 le testezi\">Tactici pentru optimizarea site-ului pe care s\u0103 le testezi<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#1_Respecta_bunele_practici_de_baza_de_usability\" title=\"1.&nbsp;&nbsp; Respect\u0103 bunele practici de baz\u0103 de usability\">1.&nbsp;&nbsp; Respect\u0103 bunele practici de baz\u0103 de usability<\/a><ul class='ez-toc-list-level-4'><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Accesabilitate\" title=\"Accesabilitate:\">Accesabilitate:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Functionalitatea_site-ului\" title=\"Func\u021bionalitatea site-ului:\">Func\u021bionalitatea site-ului:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Navigare\" title=\"Navigare:\">Navigare:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Siguranta_si_conformitate\" title=\"Siguran\u021b\u0103 \u0219i conformitate:\">Siguran\u021b\u0103 \u0219i conformitate:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#2_Aplica_tehnici_de_crestere_a_valorii_comenzilor\" title=\"2.&nbsp;&nbsp; Aplic\u0103 tehnici de cre\u0219tere a valorii comenzilor\">2.&nbsp;&nbsp; Aplic\u0103 tehnici de cre\u0219tere a valorii comenzilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#3_Foloseste_tehnici_de_SEO_on-site\" title=\"3.&nbsp;&nbsp; Folose\u0219te tehnici de SEO on-site\">3.&nbsp;&nbsp; Folose\u0219te tehnici de SEO on-site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#4_Axeaza-te_pe_continut_util\" title=\"4.&nbsp;&nbsp; Axeaz\u0103-te pe con\u021binut util\">4.&nbsp;&nbsp; Axeaz\u0103-te pe con\u021binut util<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Ce_faci_dupa_ce_ai_optimizat_site-ul\" title=\"Ce faci dup\u0103 ce ai optimizat site-ul\">Ce faci dup\u0103 ce ai optimizat site-ul<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-performanta-si-vanzarile-prin-optimizare-site\/#Acum_e_randul_tau_sa_treci_la_actiune\" title=\"Acum e r\u00e2ndul t\u0103u s\u0103 treci la ac\u021biune!\">Acum e r\u00e2ndul t\u0103u s\u0103 treci la ac\u021biune!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"9494c9\" data-has-transparency=\"false\" style=\"--dominant-color: #9494c9;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"577\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/idei-optimizare-site-1024x577.webp\" alt=\"\" class=\"not-transparent wp-image-5424\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/idei-optimizare-site-1024x577.webp 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/idei-optimizare-site-300x169.webp 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/idei-optimizare-site-768x433.webp 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/idei-optimizare-site-jpg.webp 1100w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Un articol complet despre ce ac\u021biuni sunt necesare \u00eenainte de a \u00eencepe ac\u021biunile de optimizarea a site-ului \u0219i tactici practice de aplicat pentru cre\u0219terea performan\u021bei \u0219i a v\u00e2nz\u0103rilor.<\/p>\n\n\n\n<p>C\u00e2te nop\u021bi nedormite ai petrecut muncind la site-ul t\u0103u?<\/p>\n\n\n\n<p>Indiferent c\u0103 e\u0219ti la \u00eenceput cu afacerea ta sau ai deja un magazin online de ceva vreme, scopul t\u0103u este s\u0103 te asiguri c\u0103 site-ul arat\u0103 bine \u0219i e u\u0219or de folosit, p\u00e2n\u0103 \u00een cel mai mic detaliu.<\/p>\n\n\n\n<p>Dar uneori, \u00een ciuda tuturor eforturilor pe care le depui, cifrele site-ului &#8211; v\u00e2nz\u0103rile, traficul, num\u0103rul de lead-uri &#8211; nu arat\u0103 at\u00e2t de bine pe c\u00e2t \u021bi-ai dorit. <em>Cum de se \u00eent\u00e2mpl\u0103 asta?<\/em><\/p>\n\n\n\n<p>Vezi tu, <strong>nu e\u0219ti singurul sau singura care vinde ceva pe internet. <\/strong>C\u00e2nd concurezi cu mii \u0219i mii de site-uri, local, na\u021bional \u0219i interna\u021bional, doar o strategie solid\u0103 de optimizarea site-ului te poate ajuta s\u0103 valorifici traficul de pe site \u0219i s\u0103 cre\u0219ti cifrele.<\/p>\n\n\n\n<p>Mul\u021bi proprietari de site-uri se chinuie s\u0103 le ob\u021bin\u0103 cu tactici dup\u0103 ureche, implementate la noroc, \u00een func\u021bie de ce mai aud nou \u00een industrie.<\/p>\n\n\n\n<p>Nu e vina ta c\u00e2nd nu \u0219tii precis ce s\u0103 faci pentru a-ti optimiza site-ul. P\u00e2n\u0103 la urm\u0103, nu exist\u0103 formule perfecte \u0219i 100% func\u021bionale pentru toat\u0103 lumea.<\/p>\n\n\n\n<p>Dar vestea bun\u0103 e c\u0103 <strong>sunt c\u00e2teva tactici pe care le po\u021bi testa, f\u0103r\u0103 s\u0103 te coste tot bugetul afacerii.<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.gomag.ro\/preturi\">Gomag<\/a> este partener <a href=\"https:\/\/easy-sales.com\/ro\">easySales<\/a>, iar easySales a integrat solu\u021bia Gomag, una dintre cele mai populare platforme de eCommerce din Rom\u00e2nia, cu peste 3000 de clien\u021bi activi, din toate domeniile.<strong> Prin intermediul platformei, ai acces la multiple instrumente \u0219i module pe care le po\u021bi folosi pentru optimizarea site-ului.<\/strong><\/p>\n\n\n\n<p>A\u0219a c\u0103 hai s\u0103 descoperim \u00eempreun\u0103 ce lucruri po\u021bi face \u00een website-ul t\u0103u pentru a atrage mai multe v\u00e2nz\u0103ri, pentru a cre\u0219te AOV \u0219i a-\u021bi asigura profitul. \u00cen majoritatea cazurilor, investi\u021biile pe care trebuie s\u0103 le faci sunt doar cele de timp.<\/p>\n\n\n\n<p><strong>Cuprins:<\/strong><\/p>\n\n\n\n<ul>\n<li>Optimizarea site-ului vs. Optimizarea din punct de vedere SEO<\/li>\n\n\n\n<li>Ce e de f\u0103cut \u00eenainte s\u0103 \u00eencepi ac\u021biunile de optimizare<\/li>\n\n\n\n<li>Tactici pentru optimizarea site-ului pe care s\u0103 le testezi<\/li>\n\n\n\n<li>Ce faci dup\u0103 ce ai optimizat site-ul<\/li>\n<\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Optimizarea_site-ului_vs_Optimizarea_din_punct_de_vedere_SEO\"><\/span><a><\/a><strong>Optimizarea site-ului vs. Optimizarea din punct de vedere SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De\u0219i par a fi cam acela\u0219i lucru la o prim\u0103 vedere, po\u021bi considera optimizarea site-ului o parte component\u0103 a strategiei de SEO, \u00eens\u0103 cu elemente de sine st\u0103t\u0103toare, ce \u021bin exclusiv de v\u00e2nzare.<\/p>\n\n\n\n<p>Pe de o parte, SEO e un proces ce presupune schimb\u0103ri at\u00e2t \u00een site, c\u00e2t \u0219i \u00een afara lui, cu scopul de a \u00eembun\u0103t\u0103\u021bi pozi\u021bia site-ului t\u0103u pentru cuvintele cheie relevante.<\/p>\n\n\n\n<p>Pe de alt\u0103 parte, optimizarea site-ului reprezint\u0103 un proces de remodelare \u00een site, astfel \u00eenc\u00e2t vizitatorii s\u0103 \u00ee\u0219i doreasc\u0103 s\u0103 fac\u0103 ac\u021biunile propuse de tine: <em>s\u0103 cumpere produse, s\u0103 se aboneze la newsletter, s\u0103 adauge mai multe produse \u00een co\u0219, s\u0103 completeze un formular, <\/em>etc.<\/p>\n\n\n\n<p>Dac\u0103 \u0219tii c\u0103 aduci trafic ok pe site, dar \u00een continuare v\u00e2nz\u0103rile las\u0103 de dorit, atunci \u00eenseamn\u0103 c\u0103 ai nevoie de o strategie de optimizare a site-ului.<\/p>\n\n\n\n<p><strong>Pont! Vezi un material video creat de Ciprian Cazacu, co-founder easySales, \u00eempreun\u0103 cu Cosmin D\u0103r\u0103ban, de la Gomag:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Cum folosesti easySales cu Gomag pentru a vinde mai mult\" width=\"1290\" height=\"726\" src=\"https:\/\/www.youtube.com\/embed\/mBQs7fQ9VE8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Ce_e_de_facut_inainte_sa_incepi_actiunile_de_imbunatatirea_site-ului\"><\/span><strong>Ce e de f\u0103cut \u00eenainte s\u0103 \u00eencepi ac\u021biunile de \u00eembun\u0103t\u0103\u021birea<\/strong> <strong>site-ului<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Analizeaza_rapoartele_site-ului\"><\/span><a><\/a><strong>1.&nbsp;&nbsp; <\/strong><strong>Analizeaz\u0103 rapoartele site-ului<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ce e important s\u0103 \u00een\u021belegi din prima e ca fiecare business este diferit. Atunci c\u00e2nd iei decizii ca antreprenor trebuie s\u0103 te bazezi pe propriile tale date \u0219i s\u0103 testezi lucruri \u00eenainte.<\/p>\n\n\n\n<p>Pentru c\u0103 un lucru care func\u021bioneaz\u0103 pentru al\u021bii din pia\u021b\u0103 s-ar putea s\u0103 nu fie ok pentru tine, ba chiar s\u0103 te afecteze \u0219i s\u0103 \u00ee\u021bi consume resursele inutil.<\/p>\n\n\n\n<p>A\u0219adar, \u00eenainte de a-\u021bi crea strategia ta de optimizare a site-ului, verific\u0103 rapoartele acestuia.<\/p>\n\n\n\n<p><strong>\u00cen platforma Gomag ai o sec\u021biune cu <\/strong><a href=\"https:\/\/www.gomag.ro\/blog\/cum-folosesti-rapoartele-gomag-pentru-a-planifica-strategia\/\"><strong>rapoarte avansate<\/strong><\/a><strong> privitor la comenzi, clien\u021bi \u0219i produse.<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Uit\u0103-te la raportul Evolu\u021bie comand\u0103 medie<\/strong> &#8211; acesta \u00ee\u021bi va ar\u0103ta elementele de sezon ce afecteaz\u0103 comenzile, dar \u0219i cifre concrete pe care s\u0103 le \u00eembun\u0103t\u0103\u021be\u0219ti \u00een cadrul procesului de optimizare.<\/li>\n\n\n\n<li><strong>Raportul V\u00e2nz\u0103ri pe Metoda de plat\u0103 <\/strong>&#8211; \u00een func\u021bie de metodele de plat\u0103 afi\u0219ate pe site, aici vezi cum sunt folosite. Compar\u00e2nd cu feedback-ul de la clien\u021bi \u0219i angaja\u021bi \u00ee\u021bi po\u021bi da seama dac\u0103 e momentul s\u0103 elimini una dintre ele sau s\u0103 implementezi o metod\u0103 \u00een plus.<\/li>\n\n\n\n<li><strong>Clien\u021bi cu comenzi anulate \u0219i Clien\u021bi cu Retururi <\/strong>&#8211; trebuie s\u0103 te ui\u021bi \u00een spate la motivele pentru care oamenii fac aceste ac\u021biuni. Cu siguran\u021b\u0103 vei avea \u0219i persoane care fac asta inten\u021bionat, \u00eens\u0103 e posibil ca o parte din comenzile respective s\u0103 fie cauzate de ambiguitatea con\u021binutului de pe site. \u00cei po\u021bi contacta pe ace\u0219ti clien\u021bi pentru a afla de ce au anulat sau returnat o comand\u0103.<\/li>\n\n\n\n<li><strong>Raportul Top produse<\/strong> &#8211; \u00ee\u021bi identific\u0103 produsele bestsellers \u00een site, de care po\u021bi lega oferta de upsell \u0219i cross-sell, pentru a cre\u0219te AOV.<\/li>\n\n\n\n<li><strong>Raportul Produse f\u0103r\u0103 v\u00e2nz\u0103ri <\/strong>&#8211; vezi motivele pentru care produsele respective nu se v\u00e2nd de ceva vreme: con\u021binut slab? Lipsa promov\u0103rii \u00een site \u0219i offsite?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"dee3e7\" data-has-transparency=\"false\" style=\"--dominant-color: #dee3e7;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"497\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/rapoarte-avansate-gomag-1024x497.png\" alt=\"\" class=\"not-transparent wp-image-5425\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/rapoarte-avansate-gomag-1024x497.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/rapoarte-avansate-gomag-300x146.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/rapoarte-avansate-gomag-768x373.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/rapoarte-avansate-gomag-1536x746.png 1536w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/rapoarte-avansate-gomag.png 1641w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Gomag \u00ee\u021bi pune la dispozi\u021bie mult mai multe rapoarte, \u00eens\u0103 acestea sunt principalele pe care s\u0103 te axezi atunci c\u00e2nd te preg\u0103te\u0219ti s\u0103 \u00ee\u021bi optimizezi site-ul.<\/p>\n\n\n\n<p>Nu uita nici de <strong>contul t\u0103u de Google Analytics<\/strong>. Verific\u0103 \u00een special rapoartele privitoare la comportamentul pe site: starting pages \u0219i exit pages, performan\u021ba landing page-urilor, c\u0103ut\u0103rile \u00een site, events, rata de conversie etc. Aici un articol despre<a href=\"https:\/\/easy-sales.com\/blog\/ro\/4-metode-de-optimizare-a-campaniilor-google-ads\/\"> 4 metode de optimizarea campaniilor de google ads<\/a>.<\/p>\n\n\n\n<p>E recomandat, de asemenea, sa faci <strong>heatmaps \u0219i click maps pe paginile importante pentru conversie<\/strong>. Vezi cum func\u021bioneaz\u0103 acum pentru c\u0103, dup\u0103 ce faci schimb\u0103ri, la o anumit\u0103 perioad\u0103, vei verifica evolu\u021bia lor cu acela\u0219i tip de h\u0103r\u021bi.<\/p>\n\n\n\n<p>Alte instrumente pe care le po\u021bi folosi pentru identificarea unor date despre performan\u021ba actual\u0103 a site-ului t\u0103u sunt: <em>PageSpeed Insights sau Website Speed Test Pingdom, Semrush, Hotjar <\/em>(pentru heatmaps) etc.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Fa_o_analiza_a_competitiei\"><\/span><a><\/a><strong>2.&nbsp;&nbsp; <\/strong><strong>F\u0103 o analiz\u0103 a competi\u021biei<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aceste instrumente pe care le-am men\u021bionat anterior pot fi folosite \u0219i pentru analizarea si modalit\u0103\u021bi de optimizare a site-urilor competi\u021biei. E vital s\u0103 \u0219tii cum stai \u00een pia\u021b\u0103 comparativ cu firmele care v\u00e2nd acelea\u0219i tipuri de produse, pentru a putea crea o strategie bazat\u0103 pe diferen\u021biatori, ce te va scoate \u00een eviden\u021b\u0103.<\/p>\n\n\n\n<p>Pe l\u00e2ng\u0103 instrumentele automate pentru analiza site-urilor, nu stric\u0103 s\u0103 arunci o privire, personal\u0103. Testeaz\u0103 fluxul lor de comand\u0103, vezi c\u00e2t de u\u0219or de folosit e site-ul, c\u00e2t de repede po\u021bi ajunge la produsul dorit \u0219i apoi la finalizare comenzii.<\/p>\n\n\n\n<p>Urm\u0103re\u0219te \u0219i triggerele \u00een timp real, cum ar fi popup-uri \u0219i notific\u0103ri, vezi c\u00e2nd \u0219i de ce apar. Analizeaz\u0103 ce efect au asupra ta sau asupra altor persoane pe care le rogi s\u0103 testeze. Fii atent \u0219i la punctele slabe ale site-urilor lor &#8211; le po\u021bi valorifica \u00een favoarea ta.<\/p>\n\n\n\n<p>Noteaz\u0103-\u021bi observa\u021biile \u00eentr-un document de care vei \u021bine cont \u00een momentul fix\u0103rii strategiei de optimizare.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Fa_sondaje_pentru_a_afla_feedback-ul_utilizatorilor\"><\/span><a><\/a><strong>3.&nbsp;&nbsp; <\/strong><strong>F\u0103 sondaje pentru a afla feedback-ul utilizatorilor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Din rapoartele \u0219i analizele pe site po\u021bi interpreta tu datele dup\u0103 cum te pricepi. \u00cens\u0103 \u0219i aceste interpret\u0103ri pot fi validate, dac\u0103 faci un mic efort \u00een plus.<\/p>\n\n\n\n<p>Implic\u0103-\u021bi clien\u021bii \u00een strategia de optimizare. \u00cens\u0103, nu le pune \u00eentreb\u0103ri prea generale, pentru c\u0103 nici m\u0103car ei nu \u0219tiu exact ce vor.<\/p>\n\n\n\n<p><strong>\u201dDac\u0103 mi-a\u015f fi \u00eentrebat clien\u0163ii ce anume doresc, ei ar fi spus c\u0103 vor un cal mai rapid\u201d<\/strong>. E un citat de Henry Ford, ilustrativ pentru ce \u00ee\u021bi spuneam mai devreme.<\/p>\n\n\n\n<p>C\u00e2nd faci sondaje pentru a ob\u021bine un feedback constructiv, personalizeaz\u0103 \u00eentreb\u0103rile \u0219i f\u0103-le c\u00e2t mai specifice.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"9abbc0\" data-has-transparency=\"false\" style=\"--dominant-color: #9abbc0;\" decoding=\"async\" loading=\"lazy\" width=\"498\" height=\"484\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sondaje-potentiali-cumparatori.png\" alt=\"\" class=\"not-transparent wp-image-5426\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sondaje-potentiali-cumparatori.png 498w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sondaje-potentiali-cumparatori-300x292.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><\/figure>\n\n\n\n<p>Axeaz\u0103-te \u0219i pe <em>problemele sau barierele pe care le \u00eent\u00e2mpin\u0103 \u00een procesul de comand\u0103.<\/em> Iar dac\u0103 nu \u0219tii de unde s\u0103 \u00eencepi, mergi mai \u00eent\u00e2i pe grupul clien\u021bilor cu mai multe comenzi \u00een magazin &#8211; ei au experien\u021b\u0103 \u0219i au interac\u021bionat deja cu site-ul t\u0103u de mai multe ori.<\/p>\n\n\n\n<p>Sunt \u0219i mai predispu\u0219i s\u0103 se implice pentru a-\u021bi oferi un r\u0103spuns c\u00e2nd le ceri aceast\u0103 favoare.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Discuta_cu_angajatii_tai_si_observa_notitele_privitoare_la_interactiunile_cu_clientii\"><\/span><a><\/a><strong>4.&nbsp;&nbsp; <\/strong><strong>Discut\u0103 cu angaja\u021bii t\u0103i \u0219i observ\u0103 noti\u021bele privitoare la interac\u021biunile cu clien\u021bii<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u00cenainte de a te pregati de intregul proces de optimizarea a site-ului discut\u0103 efectiv cu clien\u021bii (fie pe email, la telefon, fa\u021b\u0103 \u00een fa\u021b\u0103 sau prin sondaje pe site), organizeaz\u0103 \u0219edin\u021be cu angaja\u021bii t\u0103i care se ocup\u0103 de clien\u021bi \u0219i comenzi.<\/p>\n\n\n\n<p><strong>Vezi ce poten\u021biale \u00eentreb\u0103ri, pl\u00e2ngeri \u0219i propuneri au primit de la utilizatori <\/strong>&#8211; <em>oare e cazul s\u0103 te concentrezi pe crearea unor sec\u021biuni FAQ \u00een paginile de produs? Sau poate se pl\u00e2ng c\u0103 le e greu s\u0103 foloseasc\u0103 filtrele din magazinul t\u0103u online? Sau \u0219i-ar dori un mod mai simplu de a g\u0103si produsele din oferta X\u2026 a\u0219a cum are competitorul Y?<\/em><\/p>\n\n\n\n<p>Valideaz\u0103-\u021bi datele luate din rapoarte \u0219i din discu\u021biile cu clien\u021bii \u00eempreun\u0103 cu angaja\u021bii, pe baza istoricului conversa\u021biilor cu utilizatorii site-ului.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_Creeaza_o_harta_cu_ipoteze_pentru_optimizarea_site-lui\"><\/span><strong>5.&nbsp;&nbsp; Creeaz\u0103 o hart\u0103 cu ipoteze pentru optimizarea site-lui<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bun. Dup\u0103 ce ai toate aceste date la \u00eendem\u00e2n\u0103 e momentul s\u0103 emi\u021bi ni\u0219te ipoteze pe care urmeaz\u0103 s\u0103 le testezi \u00een site.<\/p>\n\n\n\n<p>Creeaz\u0103 o hart\u0103 a ipotezelor tale, astfel \u00eenc\u00e2t s\u0103 testezi c\u00e2te un lucru odat\u0103. A\u0219a observi efectele, \u00een mod real, \u0219i dac\u0103 stimuleaz\u0103 v\u00e2nz\u0103rile sau, dimpotriv\u0103, le \u00eempiedic\u0103.<\/p>\n\n\n\n<p><strong>La ce s\u0103 fii atent(\u0103) c\u00e2nd emi\u021bi ipoteze pentru optimizare:<\/strong><\/p>\n\n\n\n<ul>\n<li>Ce [<strong>tip de utilizator], [\u00een ce context de utilizare]<\/strong> \u0219i<strong> [pentru ce sarcin\u0103 de realizat] <\/strong>serve\u0219te pagina pe care vrei s\u0103 o optimizezi?<\/li>\n\n\n\n<li><strong>Emite \u00eentotdeauna o ipotez\u0103 \u00een leg\u0103tur\u0103 cu un obiectiv:<\/strong> ce rezultat specific vrei s\u0103 ob\u021bii prin testarea ipotezei?<\/li>\n\n\n\n<li><strong>Prioritizeaz\u0103 ipotezele de optimizare \u00een func\u021bie de importan\u021ba rezultatului pentru bunul mers al afacerii tale<\/strong>. De exemplu, eficientizarea procesului de comand\u0103 \u00een site pentru a cre\u0219te rata de conversie cu 2% \u00een urm\u0103toarea lun\u0103 (\u021bii cont de contextul sezonal) e mai important\u0103 dec\u00e2t faptul c\u0103 aduci mai multe repere \u00een site pentru ca oamenii s\u0103 aib\u0103 la dispozi\u021bie mii de produse \u00een site, din care pot alege ceea ce vor.<\/li>\n\n\n\n<li>Aloc\u0103 un<strong> buget, un interval de timp \u0219i o metod\u0103 de monitorizare<\/strong> pentru testarea ipotezelor alese.<\/li>\n<\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Tactici_pentru_optimizarea_site-ului_pe_care_sa_le_testezi\"><\/span><a><\/a><strong>Tactici pentru optimizarea site-ului pe care s\u0103 le testezi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ai ajuns \u00een acest moment, perfect. C\u00e2nd implementezi ac\u021biuni de optimizare a site-ului t\u0103u exist\u0103 ni\u0219te tactici generale pe care le po\u021bi aplica folosind platforma Gomag cu investi\u021bii de timp.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Respecta_bunele_practici_de_baza_de_usability\"><\/span><a><\/a><strong>1.&nbsp;&nbsp; <\/strong><strong>Respect\u0103 bunele practici <em>de baz\u0103<\/em> de usability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Accesabilitate\"><\/span><a><\/a><strong>Accesabilitate:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Timpul de \u00eenc\u0103rcare a site-ului ar trebui s\u0103 fie c\u00e2t mai mic<\/strong>, at\u00e2t pe desktop, c\u00e2t \u0219i pe mobil &#8211; prea pu\u021bini utilizatori au r\u0103bdare s\u0103 a\u0219tepte mai mult de 3 secunde pentru \u00eenc\u0103rcarea unui site.<\/li>\n\n\n\n<li><strong>Redu dimensiunea imaginilor <\/strong>astfel \u00eenc\u00e2t s\u0103 nu \u00eent\u00e2rzie timpul de \u00eenc\u0103rcare.<\/li>\n\n\n\n<li><strong>Folose\u0219te un contrast adecvat \u00eentre text \u0219i imaginea de fundal <\/strong>&#8211; site-ul ar trebui s\u0103 fie u\u0219or de parcurs \u0219i citit. Aten\u021bie \u00een special la butoanele CTA!!<\/li>\n\n\n\n<li>Folose\u0219te d<strong>enumiri clare pentru categorii \u0219i link-uri<\/strong> &#8211; de asemenea, utilizeaz\u0103 fonturi lizibile, la dimensiuni u\u0219or de citit.<\/li>\n<\/ul>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Functionalitatea_site-ului\"><\/span><a><\/a><strong>Func\u021bionalitatea site-ului:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Asigur\u0103-te c\u0103 <strong>formularele din pagini capteaz\u0103 datele \u00een mod corect <\/strong>\u0219i sunt trimise c\u0103tre o baz\u0103 de date sigur\u0103.<\/li>\n\n\n\n<li>Asigur\u0103-te c\u0103<strong> link-urile interne \u0219i externe sunt corecte<\/strong>, func\u021bioneaz\u0103 a\u0219a cum trebuie \u0219i nu duc \u00een pagini 404.<\/li>\n\n\n\n<li>Asigur\u0103-te c\u0103 <strong>icon-urile de social media func\u021bioneaz\u0103 corect.<\/strong><\/li>\n\n\n\n<li>Folose\u0219te<strong> integr\u0103rile native cu ter\u021be p\u0103r\u021bi din platforma Gomag<\/strong>, pentru a te asigura c\u0103 acestea sunt realizate corect \u0219i nu afi\u0219eaz\u0103 erori \u00een site.<\/li>\n\n\n\n<li>Afi\u0219eaz\u0103 <strong>mesaje de thank you sau redirec\u021bioneaz\u0103 oamenii spre link-uri relevante <\/strong>dup\u0103 ce completeaz\u0103 un formular.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"74665c\" data-has-transparency=\"false\" style=\"--dominant-color: #74665c;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"768\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sfaturi-optimizare-site-1024x768.webp\" alt=\"\" class=\"not-transparent wp-image-5427\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sfaturi-optimizare-site-1024x768.webp 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sfaturi-optimizare-site-300x225.webp 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sfaturi-optimizare-site-768x576.webp 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sfaturi-optimizare-site-1536x1152.webp 1536w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/sfaturi-optimizare-site-jpg.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Navigare\"><\/span><a><\/a><strong>Navigare:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Folose\u0219te meniuri custom \u00een Gomag pentru a organiza <strong>categoriile \u0219i subcategoriile \u00eentr-un mod prietenos cu utilizatorii.<\/strong><\/li>\n\n\n\n<li>Cu Gomag, ai automat \u0219i un <strong>meniu secundar de tip breadcrumbs<\/strong>, astfel \u00eenc\u00e2t oamenii \u0219tiu \u00een orice moment unde se afl\u0103 \u0219i pe ce cale au venit.<\/li>\n\n\n\n<li>Dac\u0103 ai multe repere \u00een site, afi\u0219eaz\u0103 o <strong>c\u0103su\u021b\u0103 de c\u0103utare intern\u0103.<\/strong><\/li>\n\n\n\n<li>Asigur\u0103-te c\u0103<strong> link-urile sunt afi\u0219ate consistent \u0219i sunt u\u0219or de identificat.<\/strong><\/li>\n<\/ul>\n\n\n\n<h4><span class=\"ez-toc-section\" id=\"Siguranta_si_conformitate\"><\/span><a><\/a><strong>Siguran\u021b\u0103 \u0219i conformitate:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li><strong>Site-ul este sigur, are instalat un certificat SSL, care este activ <\/strong>(cu Gomag, echipa se ocup\u0103 de instalarea lor, pentru a evita gre\u0219elile \u0219i te notific\u0103 \u00een momentul \u00een care se apropie termenul de expirare).<\/li>\n\n\n\n<li>\u00cen subsolul site-ului afi\u0219eaz\u0103 <strong>link-uri c\u0103tre paginile cu informa\u021bii importante, necesare din punct de vedere legal \u0219i completate <\/strong>&#8211; Termeni \u0219i condi\u021bii, politicile de confiden\u021bialitate, cookies, livrare, retur, pl\u0103\u021bi, ANPC \u0219i SOL.<\/li>\n\n\n\n<li>Anun\u021b\u0103 faptul c\u0103 <strong>parolele \u0219i informa\u021biile confiden\u021biale ale utilizatorilor<\/strong> sunt stocate pe servere securizate \u0219i sunt procesate \u00een mod legal.<\/li>\n<\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Aplica_tehnici_de_crestere_a_valorii_comenzilor\"><\/span><a><\/a><strong>2.&nbsp;&nbsp; <\/strong><strong>Aplic\u0103 tehnici de cre\u0219tere a valorii comenzilor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Folose\u0219te instrumentele pe care \u021bi le pune Gomag la dispozi\u021bie. Unele dintre acestea sunt disponibile doar \u00eencep\u00e2nd de la un anumit abonament sau pentru un cost extra.<\/p>\n\n\n\n<ul>\n<li><strong>Pachete de produse<\/strong> &#8211; cu aceast\u0103 aplica\u021bie po\u021bi construi reguli avansate de discount la cump\u0103rarea unui pachet de produse, de tip 1+1 gratis, 2+1 gratis, 50% reducere la cel de-al doilea produs cump\u0103rat etc. <em>Func\u021bioneaz\u0103 excelent mai ales c\u00e2nd le formezi \u00een leg\u0103tur\u0103 cu produsele bestseller <\/em>(pe care le-ai identificat la \u00eenceput, pe baza raportului din Gomag).<\/li>\n\n\n\n<li><strong>Produs bundle<\/strong> &#8211; te ajut\u0103 s\u0103 creezi un nou produs, de sine st\u0103t\u0103tor \u00een magazinul t\u0103u online, format din multiple produse existente deja. Acest nou produs va avea propria lui pagin\u0103 (<em>cu tot cu descriere, imagini, pre\u021b \u0219i afi\u0219area produselor componente, dac\u0103 dore\u0219ti<\/em>). Uzual, un produs bundle are un pre\u021b mai redus comparativ cu achizi\u021bionarea produselor componente \u00een mod separat, a\u0219a c\u0103 pare mai atractiv.<\/li>\n\n\n\n<li><strong>One-Time Offer sau Ofert\u0103 Unic\u0103<\/strong> &#8211; po\u021bi activa un produs la un pre\u021b unic \u00een site care va fi afi\u0219at \u00een pagina de finalizare comand\u0103 a magazinului. Stimuleaz\u0103 cump\u0103r\u0103turile la impuls, \u00eentr-un moment \u00een care utilizatorul este deja hot\u0103r\u00e2t s\u0103 cumpere din site-ul t\u0103u.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"e2f1de\" data-has-transparency=\"false\" style=\"--dominant-color: #e2f1de;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"400\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/oto-magazin-exemplu-1024x400.png\" alt=\"\" class=\"not-transparent wp-image-5428\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/oto-magazin-exemplu-1024x400.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/oto-magazin-exemplu-300x117.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/oto-magazin-exemplu-768x300.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/oto-magazin-exemplu-1536x601.png 1536w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/oto-magazin-exemplu.png 1614w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>Cadouri \u00een co\u0219ul de cump\u0103r\u0103turi<\/strong> &#8211; recomandat s\u0103 oferi cadouri pentru o anumit\u0103 valoare a co\u0219ului, astfel \u00eenc\u00e2t s\u0103 \u00eencurajezi ad\u0103ugarea mai multor produse.<\/li>\n\n\n\n<li><strong>Prag de valoare pentru accesarea transportului gratuit<\/strong> &#8211; pur \u0219i simplu creezi o regul\u0103 \u00een Gomag care afi\u0219eaz\u0103 \u00een co\u0219 de ce valoare mai trebuie s\u0103 cumpere utilizatorii pentru a se bucura de livrare gratuit\u0103.<\/li>\n\n\n\n<li><strong>Puncte de fidelitate <\/strong>&#8211; afi\u0219area punctelor de fidelitate pe care le pot c\u00e2\u0219tiga la achizi\u021bionarea produselor \u00eei vor \u00eencuraja s\u0103 cumpere mai mult, pentru a ob\u021bine extra puncte (le po\u021bi oferi inclusiv pentru crearea unui cont \u00een magazin).<\/li>\n\n\n\n<li><strong>Pop-up cu recomand\u0103ri<\/strong> &#8211; acesta se declan\u0219eaz\u0103 la ad\u0103ugarea unui produs \u00een co\u0219 \u0219i afi\u0219eaz\u0103 utilizatorilor op\u021biuni de cross-sell \u0219i upsell relevante.<\/li>\n\n\n\n<li><strong>Cross-sell \u0219i upsell direct \u00een pagina de produs<\/strong> &#8211; recomand\u0103rile pentru aceste produse sunt gestionate gratuit din administrarea produselor \u0219i pot fi setate diferit pentru fiecare \u00een parte. Dac\u0103 dore\u0219ti, acestea <em>pot fi afi\u0219ate inclusiv \u00een pagina de mul\u021bumire post-comand\u0103, astfel \u00eenc\u00e2t s\u0103 \u00eencurajeze completarea ulterioar\u0103 a comenzii.<\/em><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"eeece9\" data-has-transparency=\"false\" style=\"--dominant-color: #eeece9;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"455\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/configurabil-upsell-1024x455.png\" alt=\"\" class=\"not-transparent wp-image-5435\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/configurabil-upsell-1024x455.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/configurabil-upsell-300x133.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/configurabil-upsell-768x341.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/configurabil-upsell.png 1516w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Foloseste_tehnici_de_SEO_on-site\"><\/span><a><\/a><strong>3.&nbsp;&nbsp; <\/strong><strong>Folose\u0219te tehnici de SEO on-site<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Optimizarea onsite pentru SEO te va ajuta s\u0103 \u00ee\u021bi organizezi con\u021binutul din pagini mai prietenos, a\u0219a c\u0103 merit\u0103 s\u0103 bifezi pe lista ta urm\u0103toarele tehnici:<\/p>\n\n\n\n<ul>\n<li>Afi\u0219eaz\u0103 <strong>descrieri \u00een toate paginile site-ului,<\/strong> inclusiv \u00een homepage \u0219i paginile de categorie.<\/li>\n\n\n\n<li><strong>Structureaz\u0103 paginile <\/strong>cu subtitluri \u0219i intertitluri, cu dimensiuni mai mari ale fontului, bullets, bold pe ideile principale, imagini extra in descrieri, con\u021binut video \u0219i testimoniale (dovezi de \u00eencredere).<\/li>\n\n\n\n<li><strong>Completeaz\u0103 meta titlu \u0219i meta descriere<\/strong> pentru paginile site-ului tau. Utilizatorii le vor putea identifica mai u\u0219or \u00een browser.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"fbfbfb\" data-has-transparency=\"false\" style=\"--dominant-color: #fbfbfb;\" decoding=\"async\" loading=\"lazy\" width=\"794\" height=\"1024\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/seo-onsite-2-794x1024.png\" alt=\"\" class=\"not-transparent wp-image-5434\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/seo-onsite-2-794x1024.png 794w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/seo-onsite-2-233x300.png 233w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/seo-onsite-2-768x990.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/seo-onsite-2.png 981w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/><\/figure>\n\n\n\n<ul>\n<li>Alege un singur <strong>cuv\u00e2nt cheie targetat pentru fiecare pagina \u00een parte<\/strong>. Sigur, po\u021bi folosi cuvinte cheie din acela\u0219i c\u00e2mp semantic \u0219i expresii long tail \u00een paginile respective.<\/li>\n\n\n\n<li>Asigur\u0103-te c\u0103 <strong>imaginile de produs \u0219i bannerele au denumiri relevante<\/strong>, pe baz\u0103 de cuvinte cheie. \u00cen acest fel, cu Gomag, \u0219i alt-textul imaginilor este relevant.<\/li>\n\n\n\n<li>Folose\u0219te<strong> link-uri interne relevante <\/strong>\u00een con\u021binut.<\/li>\n\n\n\n<li>Creeaz\u0103 un <strong>blog \u00eencorporat \u00een magazinul t\u0103u cu Gomag<\/strong> &#8211; po\u021bi afi\u0219a articole pe baz\u0103 de tag la produsele relevante \u0219i viceversa, pentru a \u00eencuraja decizia de cump\u0103rare.<\/li>\n\n\n\n<li>Folose\u0219te <strong>redirect 301<\/strong> pentru a sc\u0103pa de paginile pe care nu vrei s\u0103 le mai folose\u0219ti, cum sunt paginile produselor pentru care nu mai aduci stoc. Le po\u021bi redirec\u021biona c\u0103tre un landing page de ofert\u0103 sau un produs similar.<\/li>\n<\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Axeaza-te_pe_continut_util\"><\/span><a><\/a><strong>4.&nbsp;&nbsp; <\/strong><strong>Axeaz\u0103-te pe con\u021binut util<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li><strong>Asigur\u0103-te c\u0103 ai o pagina FAQ \u00een site, completat\u0103<\/strong> &#8211; te poate mira c\u00e2t de intens folosit\u0103 e. Dac\u0103 produsele tale au specifica\u021bii complicate, po\u021bi oferi o versiune TL;DR \u00een paginile de produs, \u00een format FAQ.<\/li>\n\n\n\n<li>Dac\u0103 impactul vizual este mai puternic dec\u00e2t textul scris, <strong>realizeaz\u0103 o sec\u021biune cu tutoriale video<\/strong> &#8211; prezentare produse, mod de utilizare, dimensiuni \u00een contexte reale, produsul \u00een timp ce este folosit, testimoniale video etc.<\/li>\n\n\n\n<li><strong>Creeaz\u0103 descrieri pe baza formulelor consacrate <\/strong>&#8211; CAB (caracteristici, avantaje, beneficii), AIDA (aten\u021bie, interes, dorin\u021b\u0103, \u00eendemn la ac\u021biune), pod de trecere (prezin\u021bi scenarii \u00eenainte de folosirea produsului, puncte dureroase, \u0219i apoi situa\u021bia dupa folosirea produsului).<\/li>\n\n\n\n<li><strong>Activeaz\u0103 un hellobar gratuit din Gomag de fiecare dat\u0103 c\u00e2nd vrei s\u0103 eviden\u021biezi un anun\u021b important<\/strong> &#8211; dac\u0103 ai o campanie cu voucher, de exemplu, dac\u0103 oferi un cadou sau transport gratuit peste o anumit\u0103 valoare a co\u0219ului, dac\u0103 ai lansat un produs nou etc.<\/li>\n\n\n\n<li><strong>Creeaz\u0103 landing page-uri specifice pentru oferte \u0219i campanii.<\/strong> \u00cen Gomag ai un modul \u00eencorporat pentru crearea acestor pagini, cu \u0219abloane \u0219i sec\u021biuni pe care le po\u021bi ad\u0103uga \u0219i structura dup\u0103 bunul plac.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"b6b8b3\" data-has-transparency=\"false\" style=\"--dominant-color: #b6b8b3;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"500\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/fundal-continut-promo-2-1024x500.png\" alt=\"\" class=\"not-transparent wp-image-5433\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/fundal-continut-promo-2-1024x500.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/fundal-continut-promo-2-300x146.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/fundal-continut-promo-2-768x375.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/fundal-continut-promo-2-1536x749.png 1536w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/fundal-continut-promo-2.png 1896w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vezi si: <a href=\"https:\/\/easy-sales.com\/blog\/ro\/gobot-secretul-magazinelor-online-care-vand-in-mod-predictibil\/\"><strong>GoBot secretul magazinelor online care v\u00e2nd \u00een mod predictibil<\/strong><\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Ce_faci_dupa_ce_ai_optimizat_site-ul\"><\/span><a><\/a><strong>Ce faci dup\u0103 ce ai optimizat site-ul<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adev\u0103rul e c\u0103 procesul de optimizare a unui website este unul continuu. C\u00e2nd reu\u0219e\u0219ti s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti un aspect, automat po\u021bi testa o nou\u0103 ac\u021biune de optimizare astfel \u00eenc\u00e2t s\u0103 ob\u021bii rezultate \u0219i mai bune.<\/p>\n\n\n\n<p>Totul \u021bine de obiectivele pe care \u021bi le-ai setat.<strong> E un \u00eentreg maraton de alergat, nu doar un sprint.<\/strong><\/p>\n\n\n\n<p>\u00cens\u0103 exist\u0103 ni\u0219te lucruri pe care ar trebui s\u0103 le faci dup\u0103 ce \u00eenchei o ac\u021biune singular\u0103 pentru optimizare:<\/p>\n\n\n\n<ul>\n<li><strong>Monitorizeaz\u0103 evolu\u021bia metricilor \u00een rapoartele de v\u00e2nz\u0103ri \u0219i trafic. <\/strong>\u021aii cont de faptul c\u0103 fiecare ac\u021biune are nevoie de o anumit\u0103 perioad\u0103 de timp pentru a aduce rezultate \u0219i depinde \u0219i de context (dac\u0103 e o lun\u0103 mai slab\u0103, dac\u0103 rulezi campanii \u00een acela\u0219i timp etc.). Rareori \u00ee\u021bi po\u021bi da seama c\u00e2t de bine func\u021bioneaz\u0103 dup\u0103 c\u00e2teva zile sau o singur\u0103 s\u0103pt\u0103m\u00e2n\u0103.<\/li>\n\n\n\n<li><strong>Documenteaz\u0103 sc\u0103derile \u00een trafic sau v\u00e2nz\u0103ri, dac\u0103 este cazul, \u0219i vezi ce le-a cauzat. <\/strong>Uneori poate fi vorba de testarea unei ipoteze \u00een cadrul procesului de optimizare, dar nu \u0219tii asta cu certitudine p\u00e2n\u0103 nu analizezi \u00eentregul context.<\/li>\n\n\n\n<li><strong>Aplic\u0103 din nou heatmaps \/ clickmaps pe paginile unde ai testat anumite ipoteze <\/strong>\u0219i vezi ce schimb\u0103ri exist\u0103 fa\u021b\u0103 de h\u0103r\u021bile pe care le-ai f\u0103cut \u00eenainte de a \u00eencepe optimizarea.<\/li>\n<\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"Acum_e_randul_tau_sa_treci_la_actiune\"><\/span><a><\/a><strong>Acum e r\u00e2ndul t\u0103u s\u0103 treci la ac\u021biune!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Testeaz\u0103 modulele despre care am discutat aici, precum \u0219i toate func\u021bionalit\u0103\u021bile <a href=\"https:\/\/www.gomag.ro\/\">platformei Gomag<\/a> &#8211; ai o perioad\u0103 de 15 zile gratuite la dispozi\u021bie s\u0103 te convingi, f\u0103r\u0103 nicio grij\u0103.<\/p>\n\n\n\n<p>Echipa Gomag este partener easySales \u0219i are un istoric de peste 17 ani pe pia\u021ba de eCommerce \u00een Rom\u00e2nia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"1a1e39\" data-has-transparency=\"false\" style=\"--dominant-color: #1a1e39;\" decoding=\"async\" loading=\"lazy\" width=\"940\" height=\"788\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/02\/Cosmin-Daraban-jpg.webp\" alt=\"\" class=\"not-transparent wp-image-5517\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/02\/Cosmin-Daraban-jpg.webp 940w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/02\/Cosmin-Daraban-300x251.webp 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/02\/Cosmin-Daraban-768x644.webp 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/figure>\n\n\n\n<p>Platforma ofer\u0103 sute de func\u021bionalit\u0103\u021bi \u0219i aplica\u021bii necesare pentru crearea, lansarea \u0219i cre\u0219terea unui magazin online cu \u0219anse maxime de succes, pentru un abonament lunar sau anual ce \u00eencepe de la 7 euro pe lun\u0103.<\/p>\n\n\n\n<p>Echipa Gomag gestioneaz\u0103 hub-ul de educare exclusiv pentru antreprenorii din eCommerce &#8211; <a href=\"https:\/\/academia.gomag.ro\/\"><strong>Academia de eCommerce by Gomag<\/strong><\/a>, precum \u0219i una dintre cele mai active comunit\u0103\u021bi de comer\u021b electronic din Rom\u00e2nia, pe Facebook, <a href=\"https:\/\/www.facebook.com\/groups\/gomagro\"><strong>eCommerce cu Gomag<\/strong><\/a>.<\/p>\n\n\n\n<p>Dac\u0103 \u00eenc\u0103 nu ai un cont \u00een platforma easySales, acum este momentul s\u0103 testezi gratuit. Noi, echipa <strong>easySales<\/strong>, am construit pentru partenerii no\u0219tri din comer\u021bul online, o <strong>platform\u0103 accesibil\u0103, stabil\u0103 \u0219i intuitiv\u0103<\/strong>, care faciliteaz\u0103 prezen\u021ba pe marketplace-uri, <strong>f\u0103r\u0103 cuno\u0219tin\u021be tehnice<\/strong>, <strong>\u00een mai pu\u021bin de 1 zi.<\/strong>&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/easy-sales.com\/register\"><img data-dominant-color=\"cc4946\" data-has-transparency=\"true\" style=\"--dominant-color: #cc4946;\" decoding=\"async\" loading=\"lazy\" width=\"223\" height=\"50\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/11\/image-1.png\" alt=\"Testeaza easySales\" class=\"has-transparency wp-image-5299\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Un articol complet despre ce ac\u021biuni sunt necesare \u00eenainte de a \u00eencepe ac\u021biunile de optimizarea a site-ului \u0219i tactici practice de aplicat pentru cre\u0219terea performan\u021bei \u0219i a v\u00e2nz\u0103rilor. C\u00e2te nop\u021bi nedormite ai petrecut muncind la site-ul t\u0103u? Indiferent c\u0103 e\u0219ti la \u00eenceput cu afacerea ta sau ai deja un magazin online de ceva vreme, scopul t\u0103u este s\u0103 te asiguri c\u0103 site-ul arat\u0103 bine \u0219i e u\u0219or de folosit, p\u00e2n\u0103 \u00een cel mai mic detaliu. Dar uneori, \u00een ciuda tuturor eforturilor pe care le depui, cifrele site-ului &#8211; v\u00e2nz\u0103rile, traficul, num\u0103rul de lead-uri &#8211; nu arat\u0103 at\u00e2t de bine pe\u2026<\/p>\n","protected":false},"author":5,"featured_media":5449,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,18],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/Sfaturi-optimizare-site-3-jpg.webp",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/Sfaturi-optimizare-site-3-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/Sfaturi-optimizare-site-3-300x251.webp",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/Sfaturi-optimizare-site-3-768x644.webp",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/Sfaturi-optimizare-site-3-jpg.webp",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/Sfaturi-optimizare-site-3-jpg.webp",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2023\/01\/Sfaturi-optimizare-site-3-jpg.webp",940,788,false]},"post_excerpt_stackable":"<p>Cuprins Optimizarea site-ului vs. Optimizarea din punct de vedere SEOCe e de f\u0103cut \u00eenainte s\u0103 \u00eencepi ac\u021biunile de \u00eembun\u0103t\u0103\u021birea site-ului1.&nbsp;&nbsp; Analizeaz\u0103 rapoartele site-ului2.&nbsp;&nbsp; F\u0103 o analiz\u0103 a competi\u021biei3.&nbsp;&nbsp; F\u0103 sondaje pentru a afla feedback-ul utilizatorilor4.&nbsp;&nbsp; Discut\u0103 cu angaja\u021bii t\u0103i \u0219i observ\u0103 noti\u021bele privitoare la interac\u021biunile cu clien\u021bii5.&nbsp;&nbsp; Creeaz\u0103 o hart\u0103 cu ipoteze pentru optimizarea site-luiTactici pentru optimizarea site-ului pe care s\u0103 le testezi1.&nbsp;&nbsp; Respect\u0103 bunele practici de baz\u0103 de usabilityAccesabilitate:Func\u021bionalitatea site-ului:Navigare:Siguran\u021b\u0103 \u0219i conformitate:2.&nbsp;&nbsp; Aplic\u0103 tehnici de cre\u0219tere a valorii comenzilor3.&nbsp;&nbsp; Folose\u0219te tehnici de SEO on-site4.&nbsp;&nbsp; Axeaz\u0103-te pe con\u021binut utilCe faci dup\u0103 ce ai optimizat site-ulAcum e r\u00e2ndul t\u0103u s\u0103 treci&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/digital-future\/\" rel=\"category tag\">Digital Future<\/a>, <a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/guest-post-2\/\" rel=\"category tag\">Guest Post<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 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optimizat site-ulAcum e r\u00e2ndul t\u0103u s\u0103 treci&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/digital-future\/\" rel=\"category tag\">Digital Future<\/a>, <a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/guest-post-2\/\" rel=\"category tag\">Guest Post<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum s\u0103 cre\u0219ti performan\u021ba \u0219i v\u00e2nz\u0103rile prin optimizarea site-ului t\u0103u - easySales Blog<\/title>\n<meta name=\"description\" content=\"Articol complet despre recomandarea de tactici \u0219i practici de baz\u0103 ce sunt necesare pentru optimizare site, cum s\u0103 cre\u0219ti performan\u021ba \u00een site\" \/>\n<meta name=\"robots\" content=\"index, follow, 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