{"id":5353,"date":"2023-01-02T21:06:27","date_gmt":"2023-01-02T19:06:27","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=5353"},"modified":"2023-01-02T21:06:28","modified_gmt":"2023-01-02T19:06:28","slug":"ce-este-social-media-marketing-si-cum-functioneaza","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/","title":{"rendered":"Ce este social media marketing (SMM) \u0219i cum func\u021bioneaz\u0103?"},"content":{"rendered":"\n<p>Ce \u00eenseamn\u0103 pentru tine o promovare bun\u0103 a afacerii pe canalele de social media?<\/p>\n\n\n\n<p>Pentru un specialist poate \u00eensemna s\u0103 aib\u0103 rezultate mai bune \u00een conversie \u0219i s\u0103 fie creativ, \u021bin\u00e2nd cont de resursele pe care le are. Pentru un antreprenor poate \u00eensemna ca marketingul s\u0103 fie bine planificat, delegat, m\u0103surat \u0219i \u00eembun\u0103t\u0103\u021bit continuu, pentru a avea rezultate eficiente.<\/p>\n\n\n\n<p>Potrivit unui studiu realizat de <a href=\"https:\/\/sproutsocial.com\/insights\/index\/\">Sprout Social<\/a>, 55% dintre consumatorii intervieva\u021bi consider\u0103 Social Media unul dintre factorii care contribuie la fracturarea societ\u0103\u021bii. \u00cen acela\u0219i timp, 91% dintre ei cred c\u0103 Social Media poate conecta oamenii, iar 78% doresc ca brandurile s\u0103 foloseasc\u0103 Social Media pentru a-i aduce \u00eempreun\u0103.<\/p>\n\n\n\n<p>Leg\u0103tura dintre Social Media \u0219i eCommerce a evoluat extraordinar \u0219i a schimbat percep\u021bia cu privire la strategiile de marketing \u0219i v\u00e2nz\u0103ri. Social Media are capacitatea de a umaniza un brand \u0219i de a-l conecta direct \u0219i rapid cu consumatorii lui, atuuri esen\u021biale \u00een eCommerce.<\/p>\n\n\n\n<h2>\u00cen ce const\u0103 social media marketing?<\/h2>\n\n\n\n<p>Social media marketing const\u0103 \u00een utilizarea re\u021belelor sociale pentru a promova un produs, serviciu sau un brand. Aceasta implic\u0103 crearea \u0219i postarea con\u021binutului pe platforme, precum \u0219i interac\u021biunea cu clien\u021bii pentru a construi rela\u021bii \u0219i a stimula v\u00e2nz\u0103rile.<\/p>\n\n\n\n<p>Social media marketing poate fi o modalitate eficient\u0103 pentru compania ta pentru a-\u021bi atinge publicul \u021bint\u0103, \u00eentr-o perioad\u0103 \u00een care tot mai mul\u021bi oameni \u00ee\u0219i petrec timpul pe re\u021bele sociale. De asemenea, poate fi o modalitate eficient\u0103 din punct de vedere al costurilor pentru publicitate, po\u021bi ajunge la un public larg cu un buget relativ mic. Dac\u0103 vrei s\u0103 descoperi cum s\u0103 faci o segmentare bun\u0103 a clien\u021bilor iat\u0103 aici un alt <a href=\"https:\/\/easy-sales.com\/blog\/ro\/segmentarea-clientilor\/\">articol<\/a>.<\/p>\n\n\n\n<h2>Care sunt cele mai bune strategii de aplicat \u00een SMM?<\/h2>\n\n\n\n<p>Strategiile pe care le po\u021bi implementa \u00een social media sunt numeroase \u0219i difer\u0103, bine\u00een\u021beles, de canalul pe care \u00eel alegi, dar cele mai comune includ:<\/p>\n\n\n\n<ul>\n<li>crearea de post\u0103ri despre serviciile \u0219i produsele tale<\/li>\n\n\n\n<li>con\u021binut vizual tip imagini \u0219i videoclipuri<\/li>\n\n\n\n<li>oferirea de sfaturi utile pentru clien\u021bii t\u0103i \u00een cadrul unor articole<\/li>\n\n\n\n<li>publicitatea pl\u0103tit\u0103 care \u00ee\u021bi permite s\u0103 targhetezi audien\u021bele dorite, prezente pe aceste canale.<\/li>\n<\/ul>\n\n\n\n<p>Prezen\u021ba brandului t\u0103u pe principalele platforme cum sunt Facebook, Instagram, Pinterest, YouTube \u0219i, mai nou, TikTok este esen\u021bial\u0103 \u00een ziua de ast\u0103zi. \u00ce\u021bi ofer\u0103 oportunitatea s\u0103 ajungi la un public global \u0219i s\u0103 cre\u0219ti gradul de vizibilitate pentru brandul t\u0103u. Este important de re\u021binut c\u0103 diferitele platforme pot func\u021biona mai bine pentru tine, \u00een func\u021bie de publicul \u021bint\u0103 \u0219i de tipul de produse sau servicii pe care le oferi. Po\u021bi experimenta cu c\u00e2teva dintre ele pentru a vedea care func\u021bioneaz\u0103 cel mai bine pentru afacerea ta.<\/p>\n\n\n\n<p><strong>Facebook: <\/strong>cu peste 2,7 miliarde de utilizatori activi lunar, Facebook este una dintre cele mai mari platforme de social media \u0219i este un locul perfect pentru a te conecta cu poten\u021bialii clien\u021bi.<\/p>\n\n\n\n<p><strong>Instagram:<\/strong> platform\u0103 bazat\u0103 pe vizual este popular\u0103 \u00een r\u00e2ndul publicului mai t\u00e2n\u0103r. Nu po\u021bi da gre\u0219 cu post\u0103ri atractive din punct de vedere vizual, story-uri \u0219i reel-uri interesante.<\/p>\n\n\n\n<p><strong>Pinterest:<\/strong> aceast\u0103 platform\u0103 este potrivit\u0103 pentru a \u00eemp\u0103rt\u0103\u0219i coduri de produs care s\u0103 fie descoperite de poten\u021bialii clien\u021bi. De\u0219i este mai pu\u021bin folosit\u0103 la noi \u00een \u021bar\u0103, nu trebuie ignorat\u0103.<\/p>\n\n\n\n<p><strong>TikTok:<\/strong> Aceast\u0103 platform\u0103 a explodat \u00een popularitate \u00een ultimul an \u0219i este locul potrivit pentru a crea videoclipuri scurte \u0219i creative, cu produsele tale, \u0219i pentru a interac\u021biona cu publicul.<\/p>\n\n\n\n<p>De asemenea, platformele social media \u00ee\u021bi permit s\u0103 urm\u0103re\u0219ti \u0219i s\u0103 m\u0103sori eficacitatea campaniilor. Majoritatea beneficiaz\u0103 de instrumente de analiz\u0103 \u00eencorporate care \u00ee\u021bi permit s\u0103 urm\u0103re\u0219ti acoperirea, implicarea \u0219i conversiile campaniilor tale. Astfel, \u00ee\u021bi po\u021bi optimiza campaniile, te po\u021bi concentra pe ce func\u021bioneaz\u0103 \u0219i te ajut\u0103 s\u0103 cre\u0219ti rentabilitatea investi\u021biei (ROI) \u0219i a eforturilor de marketing.<\/p>\n\n\n\n<p>\u00cens\u0103, cel mai important avantaj const\u0103 interac\u021biunea direct\u0103 cu followerii t\u0103i. Post\u0103rile realizate \u00een mod regulat \u0219i interac\u021biunile cu ei \u00ee\u021bi ofer\u0103 posibilitatea s\u0103 creezi o comunitate fidel\u0103 brandului t\u0103u, care ulterior poate chiar recomanda produsele tale.<\/p>\n\n\n\n<h2><strong>Cele mai utilizate tactici de promovare \u00een social media<\/strong><\/h2>\n\n\n\n<p>\u00cen general, marketingul pe re\u021belele sociale ajut\u0103 companiile s\u0103 ajung\u0103 la un public larg \u0219i stimuleaz\u0103 v\u00e2nz\u0103rile. Dar, pentru a-\u021bi promova eficient produsele \u0219i pentru a-\u021bi crea o comunitate fidel\u0103, trebuie s\u0103 valorifici caracteristicile unice ale diferitelor platforme de social media \u0219i s\u0103 alegi cele mai potrivite tactici. Iat\u0103 c\u00e2teva dintre cele mai des folosite tactici \u00een social media pe care le po\u021bi implementa:<\/p>\n\n\n\n<ul>\n<li>Promovezi produse sau servicii prin post\u0103ri sau anun\u021buri sponsorizate<\/li>\n\n\n\n<li>Comunici oferte dedicate celor care \u00ee\u021bi urm\u0103resc brandul pe conturile de social media<\/li>\n\n\n\n<li>Organizezi concursuri \u0219i oferi cadouri pentru a cre\u0219te nivelul de implicare al acestora<\/li>\n\n\n\n<li>Utilizezi Influencer marketing pentru a ajunge la un public mai larg<\/li>\n\n\n\n<li>Oferi feedback \u00een timp util, clien\u021bilor t\u0103i<\/li>\n<\/ul>\n\n\n\n<h2><strong>Principalele avantaje \u00een utilizarea marketingului pe re\u021belele sociale pentru afacerea ta<\/strong><\/h2>\n\n\n\n<p><strong>Costul &#8211; <\/strong>Marketingul pe re\u021belele sociale este, \u00een general, mai rentabil dec\u00e2t metodele tradi\u021bionale de marketing, ceea ce \u00eel face o op\u021biune atractiv\u0103 pentru \u00eentreprinderile mici \u0219i startup-uri.<\/p>\n\n\n\n<p><strong>Publicitate direc\u021bionat\u0103<\/strong> &#8211; Social media \u00ee\u021bi permite s\u0103 vizezi anumite categorii demografice \u0219i interese, facilit\u00e2nd accesul la clientul ideal pentru tine.<\/p>\n\n\n\n<p><strong>Cre\u0219te vizibilitatea brandului t\u0103u &#8211; <\/strong>Post\u0103rile constante \u0219i interac\u021biunea cu followerii sunt esen\u021biale pentru a realiza acest lucru.<\/p>\n\n\n\n<p><strong>Customer care<\/strong> &#8211; Interac\u021biunea direct\u0103 \u0219i \u00een timp real ajut\u0103 la construirea \u00eencrederii \u0219i la \u00eembun\u0103t\u0103\u021birea rela\u021biilor cu clien\u021bii t\u0103i.<\/p>\n\n\n\n<p><strong>Cre\u0219terea conversiilor<\/strong> &#8211; Social media poate genera trafic pentru website-ul t\u0103u \u0219i poate cre\u0219te v\u00e2nz\u0103rile prin furnizarea de link-uri c\u0103tre produsele \u0219i serviciile tale.<\/p>\n\n\n\n<p><strong>Rezultate m\u0103surabile &#8211; <\/strong>Po\u021bi urm\u0103ri \u0219i m\u0103sura u\u0219or performan\u021ba campaniilor tale din social media, lucru care \u00ee\u021bi permite s\u0103 optimizezi strategia \u00een timp util.<\/p>\n\n\n\n<p><strong>Content <\/strong>&#8211; po\u021bi \u00eencepe cu un abonament de Canva a\u0219a \u00eenc\u00e2t s\u0103 ai post\u0103ri de calitate \u021bi apoi po\u021bi continua cu  video-uri de la invideo.com dac\u0103 vrei content video.<\/p>\n\n\n\n<h2>Sfaturi pentru a cre\u0219te engagementul pe re\u021belele de social media<\/h2>\n\n\n\n<p><strong>Vrei mai multe men\u021biuni din partea clien\u021bilor pe re\u021belele sociale? <\/strong>Recomand\u0103-le s\u0103 pun\u0103 poze cu produsele cump\u0103rate de la tine \u0219i s\u0103 dea tag paginii afacerii tale. \u00cen schimb, reposteaz\u0103\/d\u0103 share la mesajele lor pe pagin\u0103. Toat\u0103 lumea vrea s\u0103 se simt\u0103 important\u0103, iar aceast\u0103 tactic\u0103 le ofer\u0103 ocazia clien\u021bilor t\u0103i s\u0103 fie vedetele paginii tale.<\/p>\n\n\n\n<p>Spune-le povestea afacerii tale \u0219i creeaz\u0103 emo\u021bie pentru ca oamenii s\u0103 empatizeze cu brandul t\u0103u.<\/p>\n\n\n\n<p><strong>C\u00e2nd faci reclame de Facebook:<\/strong><\/p>\n\n\n\n<ul>\n<li>Dac\u0103 folose\u0219ti o imagine pe dimensiune potrivit\u0103 pentru story, adaug\u0103 un text peste ea \u0219i un mesaj de call-to-action, a\u0219a \u00eenc\u00e2t oamenii s\u0103 \u00een\u021beleag\u0103 ce vrei s\u0103 comunici.<\/li>\n\n\n\n<li>Dac\u0103 nu ai o imagine adaptat\u0103 pentru story adic\u0103 la dimensiunea potrivit\u0103 folose\u0219te spa\u021biul pentru ca textul s\u0103 se vad\u0103 pe fundal, nu-l l\u0103sa cum \u021bi-l seteaz\u0103 automat Facebook ads.<\/li>\n\n\n\n<li>dac\u0103 ai o pagin\u0103 \u00een care e\u0219ti administrator \u00eentr-un grup de Facebook, acum po\u021bi seta ca to\u021bi urm\u0103ritorii noi ai paginii s\u0103 primeasc\u0103 automat invita\u021bie de a se al\u0103tura grupului. Trebuie doar s\u0103 intri \u00een grup cu pagina \u0219i s\u0103 selectezi op\u021biunea de \u201cInvite\u201d, unde vei g\u0103si aceast\u0103 func\u021bionalitate.<\/li>\n<\/ul>\n\n\n\n<p>Social media a redefinit, practic, felul \u00een care sellerii \u00ee\u0219i v\u00e2nd produsele \u00een online. \u00cen momentul de fa\u021b\u0103 ai acces mult mai u\u0219or la afinit\u0103\u021bile \u0219i dorin\u021bele clientului. Nu mai vorbim despre o simpl\u0103 prezentare a produsului, vorbim de interac\u021biune \u0219i comunicare. Strategia orientat\u0103 pe nevoile clientului sunt c\u00e2\u0219tig\u0103toare, iar social media faciliteaz\u0103 implementarea ei.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce \u00eenseamn\u0103 pentru tine o promovare bun\u0103 a afacerii pe canalele de social media? Pentru un specialist poate \u00eensemna s\u0103 aib\u0103 rezultate mai bune \u00een conversie \u0219i s\u0103 fie creativ, \u021bin\u00e2nd cont de resursele pe care le are. Pentru un antreprenor poate \u00eensemna ca marketingul s\u0103 fie bine planificat, delegat, m\u0103surat \u0219i \u00eembun\u0103t\u0103\u021bit continuu, pentru a avea rezultate eficiente. Potrivit unui studiu realizat de Sprout Social, 55% dintre consumatorii intervieva\u021bi consider\u0103 Social Media unul dintre factorii care contribuie la fracturarea societ\u0103\u021bii. \u00cen acela\u0219i timp, 91% dintre ei cred c\u0103 Social Media poate conecta oamenii, iar 78% doresc ca brandurile s\u0103\u2026<\/p>\n","protected":false},"author":5,"featured_media":5365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing.png",1921,1080,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-300x169.png",300,169,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-768x432.png",768,432,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-1024x576.png",1024,576,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-1536x864.png",1536,864,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing.png",1921,1080,false]},"post_excerpt_stackable":"<p>Ce \u00eenseamn\u0103 pentru tine o promovare bun\u0103 a afacerii pe canalele de social media? Pentru un specialist poate \u00eensemna s\u0103 aib\u0103 rezultate mai bune \u00een conversie \u0219i s\u0103 fie creativ, \u021bin\u00e2nd cont de resursele pe care le are. Pentru un antreprenor poate \u00eensemna ca marketingul s\u0103 fie bine planificat, delegat, m\u0103surat \u0219i \u00eembun\u0103t\u0103\u021bit continuu, pentru a avea rezultate eficiente. Potrivit unui studiu realizat de Sprout Social, 55% dintre consumatorii intervieva\u021bi consider\u0103 Social Media unul dintre factorii care contribuie la fracturarea societ\u0103\u021bii. \u00cen acela\u0219i timp, 91% dintre ei cred c\u0103 Social Media poate conecta oamenii, iar 78% doresc ca brandurile s\u0103&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing.png",1921,1080,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-300x169.png",300,169,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-768x432.png",768,432,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-1024x576.png",1024,576,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing-1536x864.png",1536,864,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing.png",1921,1080,false]},"post_excerpt_stackable_v2":"<p>Ce \u00eenseamn\u0103 pentru tine o promovare bun\u0103 a afacerii pe canalele de social media? Pentru un specialist poate \u00eensemna s\u0103 aib\u0103 rezultate mai bune \u00een conversie \u0219i s\u0103 fie creativ, \u021bin\u00e2nd cont de resursele pe care le are. Pentru un antreprenor poate \u00eensemna ca marketingul s\u0103 fie bine planificat, delegat, m\u0103surat \u0219i \u00eembun\u0103t\u0103\u021bit continuu, pentru a avea rezultate eficiente. Potrivit unui studiu realizat de Sprout Social, 55% dintre consumatorii intervieva\u021bi consider\u0103 Social Media unul dintre factorii care contribuie la fracturarea societ\u0103\u021bii. \u00cen acela\u0219i timp, 91% dintre ei cred c\u0103 Social Media poate conecta oamenii, iar 78% doresc ca brandurile s\u0103&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ce este social media marketing \u0219i cum func\u021bioneaz\u0103?<\/title>\n<meta name=\"description\" content=\"Social Media Marketing (SMM) reprezint\u0103 folosirea platformelor populare de social media pentru a te putea conecta cu audien\u021ba ta \u021bint\u0103.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce este social media marketing \u0219i cum func\u021bioneaz\u0103?\" \/>\n<meta property=\"og:description\" content=\"Social Media Marketing (SMM) reprezint\u0103 folosirea platformelor populare de social media pentru a te putea conecta cu audien\u021ba ta \u021bint\u0103.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/\" \/>\n<meta property=\"og:site_name\" content=\"easySales Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-02T19:06:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-02T19:06:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1921\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"easySales Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"easySales Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/\"},\"author\":{\"name\":\"easySales Team\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\"},\"headline\":\"Ce este social media marketing (SMM) \u0219i cum func\u021bioneaz\u0103?\",\"datePublished\":\"2023-01-02T19:06:27+00:00\",\"dateModified\":\"2023-01-02T19:06:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/\"},\"wordCount\":1354,\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"articleSection\":[\"Sales &amp; Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/\",\"name\":\"Ce este social media marketing \u0219i cum func\u021bioneaz\u0103?\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\"},\"datePublished\":\"2023-01-02T19:06:27+00:00\",\"dateModified\":\"2023-01-02T19:06:28+00:00\",\"description\":\"Social Media Marketing (SMM) reprezint\u0103 folosirea platformelor populare de social media pentru a te putea conecta cu audien\u021ba ta \u021bint\u0103.\",\"breadcrumb\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easy-sales.com\/blog\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ce este social media marketing (SMM) \u0219i cum func\u021bioneaz\u0103?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"name\":\"easySales Blog\",\"description\":\"Uplifting eCommerce Solutions\",\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\",\"name\":\"easySales Blog\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"contentUrl\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"width\":3498,\"height\":765,\"caption\":\"easySales Blog\"},\"image\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\",\"name\":\"easySales Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"caption\":\"easySales Team\"},\"sameAs\":[\"http:\/\/easysales.ro\"],\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ce este social media marketing \u0219i cum func\u021bioneaz\u0103?","description":"Social Media Marketing (SMM) reprezint\u0103 folosirea platformelor populare de social media pentru a te putea conecta cu audien\u021ba ta \u021bint\u0103.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/","og_locale":"en_US","og_type":"article","og_title":"Ce este social media marketing \u0219i cum func\u021bioneaz\u0103?","og_description":"Social Media Marketing (SMM) reprezint\u0103 folosirea platformelor populare de social media pentru a te putea conecta cu audien\u021ba ta \u021bint\u0103.","og_url":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/","og_site_name":"easySales Blog","article_published_time":"2023-01-02T19:06:27+00:00","article_modified_time":"2023-01-02T19:06:28+00:00","og_image":[{"width":1921,"height":1080,"url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/social-media-marketing.png","type":"image\/png"}],"author":"easySales Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"easySales Team","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/#article","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/"},"author":{"name":"easySales Team","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b"},"headline":"Ce este social media marketing (SMM) \u0219i cum func\u021bioneaz\u0103?","datePublished":"2023-01-02T19:06:27+00:00","dateModified":"2023-01-02T19:06:28+00:00","mainEntityOfPage":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/"},"wordCount":1354,"publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"articleSection":["Sales &amp; Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/","url":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/","name":"Ce este social media marketing \u0219i cum func\u021bioneaz\u0103?","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#website"},"datePublished":"2023-01-02T19:06:27+00:00","dateModified":"2023-01-02T19:06:28+00:00","description":"Social Media Marketing (SMM) reprezint\u0103 folosirea platformelor populare de social media pentru a te putea conecta cu audien\u021ba ta \u021bint\u0103.","breadcrumb":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/easy-sales.com\/blog\/ro\/ce-este-social-media-marketing-si-cum-functioneaza\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easy-sales.com\/blog\/ro\/"},{"@type":"ListItem","position":2,"name":"Ce este social media marketing (SMM) \u0219i cum func\u021bioneaz\u0103?"}]},{"@type":"WebSite","@id":"https:\/\/easy-sales.com\/blog\/ro\/#website","url":"https:\/\/easy-sales.com\/blog\/ro\/","name":"easySales Blog","description":"Uplifting eCommerce Solutions","publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization","name":"easySales Blog","url":"https:\/\/easy-sales.com\/blog\/ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","contentUrl":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","width":3498,"height":765,"caption":"easySales Blog"},"image":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b","name":"easySales Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","caption":"easySales Team"},"sameAs":["http:\/\/easysales.ro"],"url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"}]}},"_links":{"self":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/5353"}],"collection":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=5353"}],"version-history":[{"count":2,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/5353\/revisions"}],"predecessor-version":[{"id":5366,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/5353\/revisions\/5366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media\/5365"}],"wp:attachment":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=5353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=5353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=5353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}