{"id":5339,"date":"2022-12-28T16:05:49","date_gmt":"2022-12-28T14:05:49","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=5339"},"modified":"2022-12-29T11:22:45","modified_gmt":"2022-12-29T09:22:45","slug":"10-strategii-folosite-pentru-retentia-clientilor","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/10-strategii-folosite-pentru-retentia-clientilor\/","title":{"rendered":"10 Strategii folosite pentru reten\u021bia clien\u021bilor"},"content":{"rendered":"\n

Fidelizarea clien\u021bilor sau achizi\u021bia de noi clien\u021bi?<\/p>\n\n\n\n

Fidelizarea sau reten\u021bia clien\u021bilor este esen\u021bial\u0103 pentru orice afacere, dar mai ales pentru cele care activeaz\u0103 \u00een eCommerce. Totu\u0219i, foarte mul\u021bi comercian\u021bi se axeaz\u0103, \u00een strategiile lor de marketing \u0219i comunicare, pe atragerea de noi clien\u021bi, ceea ce nu este gre\u0219it, \u00eens\u0103 costurile de marketing cu fidelizarea clien\u021bilor sunt mult mai mici \u0219i nu trebuie neglijate. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

De ce este important\u0103 strategia pentru a cre\u0219te reten\u021bia clien\u021bilor?<\/strong><\/h2>\n\n\n\n

Reten\u021bia este practica prin care men\u021bii clien\u021bii ferici\u021bi \u0219i implica\u021bi, ar\u0103t\u00e2ndu-le c\u0103-\u021bi pas\u0103 de experien\u021ba lor cu brandul t\u0103u.<\/p>\n\n\n\n

O baz\u0103 de clien\u021bi fideli reprezint\u0103 un atu pentru o afacere de succes, iar identificarea \u0219i implicarea celor mai valoro\u0219i clien\u021bi asigur\u0103 nu numai venituri stabile, ci \u0219i profitabilitate pe termen lung.<\/p>\n\n\n\n

Desigur, po\u021bi aplica diferite strategii pentru reten\u021bia acestora, important este s\u0103 te concentrezi pe cultivarea loialit\u0103\u021bii clien\u021bilor.<\/p>\n\n\n\n

Indicatorii de m\u0103surare a reten\u021biei clien\u021bilor<\/strong><\/h2>\n\n\n\n

Iat\u0103 care sunt indicatorii pe care trebuie s\u0103 \u00eei ai \u00een vedere atunci c\u00e2nd vrei s\u0103 cre\u0219ti gradul de reten\u021bie al clien\u021bilor t\u0103i:<\/p>\n\n\n\n

Rata de revenire a clien\u021bilor <\/strong>– num\u0103rul de clien\u021bi care sunt dispu\u0219i s\u0103 se \u00eentoarc\u0103 pe website-ul t\u0103u pentru a doua oar\u0103. Este punctul de plecare pentru strategia ta de reten\u021bie.<\/p>\n\n\n\n

Frecven\u021ba achizi\u021biilor:<\/strong> num\u0103rul achizi\u021biilor pe care la face un client, \u00een mod repetat, pe website-ul t\u0103u. Aproape 40 la sut\u0103 din venitul anual este determinat de aceast\u0103 cifr\u0103. <\/p>\n\n\n\n

Valoarea medie a comenzii:<\/strong> focusul t\u0103u trebuie s\u0103 fie pe cre\u0219terea valorii fiec\u0103rei tranzac\u021bii. Acesta este AOV care, atunci c\u00e2nd este optimizat\u0103, genereaz\u0103 profituri  mai mari.<\/p>\n\n\n\n

Clien\u021bii t\u0103i au nevoie de un motiv care s\u0103 \u00eei determine s\u0103 revin\u0103 la magazinul t\u0103u online, iar pentru asta trebuie s\u0103 le oferi o experien\u021b\u0103 personalizat\u0103 \u0219i captivant\u0103, reduceri.<\/p>\n\n\n\n

Procentajul de clienti fideli: <\/strong>Aceasta masoar\u0103 procentajul de clien\u021bi care cump\u0103r\u0103 de la tine de dou\u0103 ori sau mai multe ori. Procentajul de clien\u021bi fideli poate fi calculat prin \u00eemp\u0103r\u021birea num\u0103rului de clien\u021bi care au cump\u0103rat de la tine de dou\u0103 ori sau mai multe ori la num\u0103rul total de clien\u021bi.<\/p>\n\n\n\n

Ce strategii te ajut\u0103 s\u0103 cre\u0219ti reten\u021bia clien\u021bilor?<\/strong><\/h2>\n\n\n\n

\u00cen primul r\u00e2nd, trebuie s\u0103-\u021bi recuno\u0219ti clien\u021bii fideli online, iar social media \u00ee\u021bi poate u\u0219ura munca. Identificarea ID-urilor lor sau o adres\u0103 de e-mail, angrenarea lor \u00eentr-o campanie social\u0103 care necesit\u0103 o activitate de conversie \u00een care participan\u021bii s\u0103 se \u00eenscrie \u0219i s\u0103 furnizeze informa\u021biile lor sunt exemple \u00een acest sens.<\/p>\n\n\n\n

Odat\u0103 ce \u021bi-ai identificat clien\u021bii, le po\u021bi analaiza comportamentul din social media, ac\u021biunile \u0219i preferin\u021bele lor pentru a le personaliza experin\u021ba. Comunicarea direct\u0103, care con\u021bine un mesaj personalizat \u0219i r\u0103spunde nevoilor clien\u021bilor c\u0103rora te adresezi este esen\u021bial\u0103 \u00een consolidarea rela\u021biei cu ei. Testeaz\u0103 \u0219i afl\u0103 care sunt cele bune canale de comunicare pentru brandul t\u0103u.<\/p>\n\n\n\n

    \n
  1. Ofer\u0103 produse de calitate: <\/strong>dac\u0103 produsele tale sunt de calitate, clien\u021bii vor fi mai dispu\u0219i s\u0103 revin\u0103 \u0219i s\u0103 cumpere de la tine din nou. Asigur\u0103-te c\u0103 oferi produse de calitate care \u00eendeplinesc a\u0219tept\u0103rile clien\u021bilor. Ofer\u0103-le clien\u021bilor t\u0103i servicii de calitate. Prima lor experien\u021b\u0103, pe website-ul t\u0103u, trebuie s\u0103 fie impecabil\u0103. Produsele de calitate, capacitatea de a rezolva rapid \u0219i eficient o problem\u0103, \u00een cazul \u00een care aceasta se ive\u0219te, disponibilitatea ta sunt elementele care fac diferen\u021ba.<\/li>\n\n\n\n
  2. Asigur\u0103 o experien\u021b\u0103 bun\u0103 de cump\u0103rare:<\/strong> asigur\u0103-te ca site-ul t\u0103u este u\u0219or de folosit, c\u0103 procesul de comand\u0103 este simplu \u0219i rapid, iar livrarea este prompt\u0103.<\/li>\n\n\n\n
  3. Ofer\u0103 o gam\u0103 variat\u0103 de produse:<\/strong> daca ai o gam\u0103 variat\u0103 de produse, clien\u021bii t\u0103i vor avea mai multe op\u021biuni \u0219i vor fi mai dispu\u0219i s\u0103 revin\u0103 pentru a vedea ce mai ai nou.<\/li>\n\n\n\n
  4. Ofer\u0103 servicii de calitate: <\/strong>Asigur\u0103-te c\u0103 oferi servicii de calitate clien\u021bilor t\u0103i, cum ar fi un serviciu de suport bun, retururi u\u0219oare \u0219i pl\u0103\u021bi securizate.<\/li>\n\n\n\n
  5. F\u0103-le oferte speciale clien\u021bilor fideli: <\/strong>Ofer\u0103 reduceri \u0219i oferte speciale clien\u021bilor t\u0103i fideli pentru a-i face s\u0103 revin\u0103. Ini\u021biaz\u0103 un program de fidelizare pentru clien\u021bii t\u0103i \u0219i vei influen\u021ba reten\u021bia \u00een mod pozitiv. Po\u021bi opta pentru diferite beneficii la prima achizi\u021bie, acumularea de puncte de fideliate pentru o anumit\u0103 sum\u0103 cheltuit\u0103 etc.<\/li>\n\n\n\n
  6. F\u0103-le cunoscute beneficiile de a fi client fidel:<\/strong> Asigur\u0103-te c\u0103 clien\u021bii t\u0103i \u0219tiu de beneficiile de a fi fideli, cum ar fi reduceri speciale, oferte exclusive \u0219i livr\u0103ri gratuite.<\/li>\n\n\n\n
  7. F\u0103-le cunoscute modalit\u0103\u021bile prin care pot r\u0103m\u00e2ne la curent cu noile produse: <\/strong>Asigur\u0103-te c\u0103 clien\u021bii t\u0103i \u0219tiu cum pot r\u0103m\u00e2ne la curent cu noile produse prin abonarea la newsletter-ul t\u0103u sau prin urm\u0103rirea contului t\u0103u de social media.<\/li>\n\n\n\n
  8. F\u0103-le cunoscute modalit\u0103\u021bile prin care pot primi suport: <\/strong>asigur\u0103-te c\u0103 ei \u0219tiu cum pot primi suport prin intermediul serviciului de suport prin e-mail, chat sau telefon.<\/li>\n\n\n\n
  9. F\u0103-le cunoscute modalit\u0103\u021bile prin care pot da feedback: <\/strong>Asigur\u0103-te c\u0103 feedback-ul este un proces facil prin intermediul unui formular de contact sau prin intermediul contului t\u0103u de social media.<\/li>\n\n\n\n
  10. F\u0103-le cunoscute modalit\u0103\u021bile prin care pot face cump\u0103r\u0103turi mai sigure: <\/strong>asigur\u0103-te c\u0103 ai \u00eentreprins toate m\u0103surile pentru cump\u0103r\u0103turi mai sigure prin intermediul unor pl\u0103\u021bi securizate \u0219i a unui proces de comand\u0103 simplu \u0219i clar.<\/li>\n<\/ol>\n\n\n\n

    Ac\u021biuni de marketing pentru o reten\u021bie bun\u0103<\/h2>\n\n\n\n
    \"reten\u021bia-clien\u021bilor\"<\/figure>\n\n\n\n

    Atunci c\u00e2nd mesajele se bazeaz\u0103 pe istoricul achizi\u021biilor consumatorilor \u0219i adaugi detalii \u00eenso\u021bite de sfaturi utile, instruc\u021biuni \u0219i recomand\u0103ri pentru servicii suplimentare, vorbim de mesaje automate orientate spre con\u021binut. Men\u021bion\u0103m upselling \u0219i cross-selling pentru c\u0103 po\u021bi sugera direct servicii suplimentare sau po\u021bi transmite sfaturi consumatorilor care cump\u0103r\u0103 anumite produse. Automatizarea marketingului, livrarea de campanii de marketing personalizate te ajut\u0103 la diminuarea volumului de munc\u0103 \u0219i la cre\u0219terea ratei de conversie.<\/p>\n\n\n\n

    Suplimenteaz\u0103 e-mail marketing-ul cu SMS-ul, un canal care \u00eenregistareaz\u0103 rezultate tot mai bune \u00een rela\u021bia cu clien\u021bii.  Potrivit Statista<\/a>, SMS-ul are o rat\u0103 medie de citire de 42% (fa\u021b\u0103 de 32% pentru e-mail) \u0219i o rat\u0103 de deschidere de 98% (fa\u021b\u0103 de aproximativ 20% pentru e-mail). Explica\u021bia pentru aceste diferen\u021be const\u0103 \u00een faptul c\u0103 marketingul prin e-mail este destul de saturat, \u00een timp ce SMS-urile sunt \u00eenc\u0103 destul de nou \u0219i reprezint\u0103 \u00eenc\u0103 o oportunitate valoroas\u0103 pentru afacerile din eCommerce.<\/p>\n\n\n\n

    \u00cen urma oric\u0103rei campanii este important s\u0103 evaluezi rezultatele. Ai nevoie s\u0103 afli care sunt recompensele \u0219i mesajele care au func\u021bionat cel mai bine, care platforme de social media au generat cele mai multe interac\u021biuni \u0219i conversii pentru brandul t\u0103u.<\/p>\n\n\n\n

    Concluzie<\/h2>\n\n\n\n

    Arat\u0103-le clien\u021bilor t\u0103i c\u0103 \u00ee\u021bi pas\u0103, personalizeaz\u0103-le experien\u021bele \u0219i le vei c\u00e2\u0219tiga \u00eencrederea. O strategie eficient\u0103 este cea focusat\u0103 pe client, iar fidelizarea \u0219i reten\u021bia clien\u021bilor este la fel de important\u0103 ca \u0219i atragerea de noi clien\u021bi.<\/p>\n\n\n\n

    Folosind tool-urile easySales<\/a>, vei putea avea mai mult timp pentru a te axa pe reten\u021bia clien\u021bilor, datorit\u0103 automatiz\u0103rii diferitelor task-uri: generare de facturi \u0219i AWB-uri, notific\u0103ri de sms \u0219i e-mail, traduceri descrieri de produse \u00een diferite limbi, redimensionare poze \u00een mod automat, listarea simplificat\u0103 pe multiple marketplace-uri.<\/p>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Fidelizarea clien\u021bilor sau achizi\u021bia de noi clien\u021bi? Fidelizarea sau reten\u021bia clien\u021bilor este esen\u021bial\u0103 pentru orice afacere, dar mai ales pentru cele care activeaz\u0103 \u00een eCommerce. Totu\u0219i, foarte mul\u021bi comercian\u021bi se axeaz\u0103, \u00een strategiile lor de marketing \u0219i comunicare, pe atragerea de noi clien\u021bi, ceea ce nu este gre\u0219it, \u00eens\u0103 costurile de marketing cu fidelizarea clien\u021bilor sunt mult mai mici \u0219i nu trebuie neglijate. De ce este important\u0103 strategia pentru a cre\u0219te reten\u021bia clien\u021bilor? Reten\u021bia este practica prin care men\u021bii clien\u021bii ferici\u021bi \u0219i implica\u021bi, ar\u0103t\u00e2ndu-le c\u0103-\u021bi pas\u0103 de experien\u021ba lor cu brandul t\u0103u. O baz\u0103 de clien\u021bi fideli reprezint\u0103 un atu\u2026<\/p>\n","protected":false},"author":5,"featured_media":5356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1-300x251.png",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1-768x644.png",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false]},"post_excerpt_stackable":"

    Fidelizarea clien\u021bilor sau achizi\u021bia de noi clien\u021bi? Fidelizarea sau reten\u021bia clien\u021bilor este esen\u021bial\u0103 pentru orice afacere, dar mai ales pentru cele care activeaz\u0103 \u00een eCommerce. Totu\u0219i, foarte mul\u021bi comercian\u021bi se axeaz\u0103, \u00een strategiile lor de marketing \u0219i comunicare, pe atragerea de noi clien\u021bi, ceea ce nu este gre\u0219it, \u00eens\u0103 costurile de marketing cu fidelizarea clien\u021bilor sunt mult mai mici \u0219i nu trebuie neglijate. De ce este important\u0103 strategia pentru a cre\u0219te reten\u021bia clien\u021bilor? Reten\u021bia este practica prin care men\u021bii clien\u021bii ferici\u021bi \u0219i implica\u021bi, ar\u0103t\u00e2ndu-le c\u0103-\u021bi pas\u0103 de experien\u021ba lor cu brandul t\u0103u. O baz\u0103 de clien\u021bi fideli reprezint\u0103 un atu…<\/p>\n","category_list":"Sales & Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1-300x251.png",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1-768x644.png",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/12\/retentia-1-1.png",940,788,false]},"post_excerpt_stackable_v2":"

    Fidelizarea clien\u021bilor sau achizi\u021bia de noi clien\u021bi? Fidelizarea sau reten\u021bia clien\u021bilor este esen\u021bial\u0103 pentru orice afacere, dar mai ales pentru cele care activeaz\u0103 \u00een eCommerce. Totu\u0219i, foarte mul\u021bi comercian\u021bi se axeaz\u0103, \u00een strategiile lor de marketing \u0219i comunicare, pe atragerea de noi clien\u021bi, ceea ce nu este gre\u0219it, \u00eens\u0103 costurile de marketing cu fidelizarea clien\u021bilor sunt mult mai mici \u0219i nu trebuie neglijate. De ce este important\u0103 strategia pentru a cre\u0219te reten\u021bia clien\u021bilor? Reten\u021bia este practica prin care men\u021bii clien\u021bii ferici\u021bi \u0219i implica\u021bi, ar\u0103t\u00e2ndu-le c\u0103-\u021bi pas\u0103 de experien\u021ba lor cu brandul t\u0103u. O baz\u0103 de clien\u021bi fideli reprezint\u0103 un atu…<\/p>\n","category_list_v2":"Sales & Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"\n10 Strategii folosite pentru reten\u021bia clien\u021bilor<\/title>\n<meta name=\"description\" content=\"Descoper\u0103 cele mai bune strategii pentru reten\u021bia clien\u021bilor afacerii tale de eCommerce \u0219i care sunt indicatorii de masurare utiliza\u021bi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/10-strategii-folosite-pentru-retentia-clientilor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Strategii folosite pentru reten\u021bia clien\u021bilor\" \/>\n<meta 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