Potrivit lui Reillier, un marketplace func\u021bioneaz\u0103 ca un ecosistem \u0219i nu se pliaz\u0103 modelului tradi\u021bional de business \u201cmodelul lan\u021bului valoric\u201d, de care am vorbit mai sus. Astfel, platformele trebuie s\u0103:<\/p>\n\n\n\n
\u2022 atrag\u0103 masa critic\u0103 de clien\u021bi pe fiecare parte a pie\u021bei<\/p>\n\n\n\n
\u2022 s\u0103 le potriveasc\u0103<\/p>\n\n\n\n
\u2022 s\u0103 permit\u0103 conectarea lor<\/p>\n\n\n\n
\u2022 s\u0103 permit\u0103 tranzac\u021biile \u00eentre ele<\/p>\n\n\n\n
\u2022 s\u0103 optimizeze frecvent propriile procese<\/p>\n\n\n\n
Dac\u0103 un marketplace bifeaz\u0103 corect etapele de mai sus are toate \u0219ansele ca strategia s\u0103 fie una eficient\u0103.<\/p>\n\n\n\n
\u0218i atunci, \u00eentrebarea la care urmeaz\u0103 s\u0103 r\u0103spundem este:<\/p>\n\n\n\n
Ce trebuie s\u0103 faci pentru ca afacerea ta s\u0103 func\u021bioneze \u00eentr-un astfel de ecosistem complex \u0219i brand-ul t\u0103u s\u0103 se diferien\u021beze de celelalte?<\/strong><\/h3>\n\n\n\nIndiferent dac\u0103 brandul t\u0103u este nou sau urm\u0103re\u0219ti s\u0103-i cre\u0219ti prezen\u021ba online poti beneficia de principalele avantaje ale unui marketplace: logistica \u0219i accesul la o baz\u0103 mare de clien\u021bi noi. Decizia de te integra pe un marketplace \u00eenseamn\u0103 ad\u0103ugarea unui nou canal de v\u00e2nzare pe care nu-l po\u021bi gestiona f\u0103r\u0103 o strategie specific\u0103 pie\u021bei.<\/p>\n\n\n\n
\u00centr-o prim\u0103 etap\u0103 trebuie s\u0103 \u0219tii de ce vrei \u0219i cum s\u0103 intrii cu brandul t\u0103u pe un marketplace. Pentru a-\u021bi integra afacerea trebuie ai \u00een vedere corelarea capitalului brandului t\u0103u nu numai cu cel al marketplace-ului ci \u0219i cu al celorlalte brand-uri \u0219i produse prezente pe pia\u021ba respectiv\u0103.<\/p>\n\n\n\n
Trebuie s\u0103 fii atent cu privire la gama de produse pe care o pui la dispozi\u021bie deoarece ea modeleaz\u0103 percep\u021biile consumatorilor cu privire la brandul t\u0103u, iar disponibilitatea \u0219i selec\u021bia produselor ar trebui s\u0103 r\u0103spund\u0103 a\u0219tept\u0103rilor cump\u0103r\u0103torilor. De asemenea, clien\u021bii se a\u0219teapt\u0103 la o livrare rapid\u0103 \u0219i convenabil\u0103, iar aici trebuie s\u0103 decizi dac\u0103 afacerea ta are capacitatea s\u0103 onoreze eficient \u0219i rapid un num\u0103r mare de comenzi sau alegi varianta oferit\u0103 de marketplace.<\/p>\n\n\n\n
Totodat\u0103, este important s\u0103 fii familiar cu algoritmii marketplace-ului care \u00ee\u021bi promoveaz\u0103 produsele \u00een partea de sus a platformei. De exemplu: care stil atrage mai multe review-uri, care este frecven\u021ba de cump\u0103rare etc. <\/p>\n\n\n\n
Ai nevoie de o analiz\u0103 cost-beneficiu a marketplace-ului, care s\u0103 indice procentul consumatorilor la care ai avea acces \u0219i al poten\u021bialei migr\u0103ri a v\u00e2nz\u0103rilor de pe propriul website, precum si care este marja rezultat\u0103 din acest parteneriat.<\/p>\n\n\n\n
La fel ca v\u00e2nzarea prin canale tradi\u021bionale, v\u00e2nzarea prin intermediul marketplace-urilor \u00eenseamn\u0103 adesea renun\u021barea la un anumit grad de control, iar gestionarea pre\u021burilor \u0219i a marketingului sunt \u0219i ele elemente de baz\u0103 \u00een negocierea unui parteneriat.<\/p>\n\n\n\n
Pozi\u021bionarea unui brand ca prieten sau du\u0219man al marketplace-urilor nu mai are sens pentru companii. Exist\u0103 modalit\u0103\u021bi strategice prin care orice magazin online poate s\u0103 se integreze \u00een acest ecosistem. Dac\u0103 \u021bi-ai f\u0103cut bine temele, un astfel parteneriat ar trebui s\u0103 fie un “c\u00e2\u0219tig” at\u00e2t pentru tine, c\u00e2t \u0219i pentru marketplace \u0219i consumator. \u00centr-adev\u0103r, utilizarea unui marketplace ca un canal de v\u00e2nzare poate fi o p\u00e2rghie puternic\u0103 pentru a r\u0103m\u00e2ne competitiv, iar definirea unei strategii de pia\u021b\u0103 c\u00e2\u0219tig\u0103toare necesit\u0103 o perspectiv\u0103 clar\u0103 asupra tuturor aspectelor men\u021bionate mai sus. \u00cen acest sens, parcurgerea urm\u0103toarelor etape este necesar\u0103.<\/p>\n\n\n
\n![\"marketplaces\"](\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplaces.png\")
<\/figure><\/div>\n\n\nOptimizeaz\u0103 website-ul din punct de vedere al func\u021bionalit\u0103\u021bii \u0219i al designului<\/strong><\/h3>\n\n\n\nPentru a avea un flux sustenabil de venituri, articolele trebuie s\u0103 fie bine concepute pentru eCommerce \u0219i trebuie s\u0103 \u00eendeplinesc\u0103 obiectivele de profitabilitate ale marketplace-ului, odat\u0103 ce incluzi costurile de transport c\u0103tre consumatorul final. Trebuie s\u0103 te asiguri c\u0103 poten\u021bialii clien\u021bi primesc informa\u021bii corecte \u0219i complete despre produsele tale. Fiecare platform\u0103 are propria structur\u0103 de aceea este important s\u0103 te asiguri c\u0103 fluxul de date (trimiterea informa\u021biilor despre produse \u0219i primirea comenzilor) \u00eendepline\u0219te cerin\u021bele acesteia.<\/p>\n\n\n\n
Ofer\u0103 reduceri \u0219i promo\u021bii \u0219i eviden\u021biaz\u0103-te cu oferta ta unic\u0103<\/strong><\/h3>\n\n\n\nPentru a cre\u0219te v\u00e2nz\u0103rile, f\u0103r\u0103 s\u0103 modifici \u00eentreg catalogul de pre\u021buri, ocazional, po\u021bi propune discount-uri \u0219i promo\u021bii la anumite produse. Dac\u0103 optezi \u0219i pentru o comunicare eficient\u0103 a acestor promo\u021bii \u0219i le distribui inclusiv pe re\u021bele sociale, pe care e\u0219ti prezent cu brandul t\u0103u, ai doar de c\u00e2\u0219tigat.<\/p>\n\n\n\n
Marketplace-urile vor promova comercian\u021bii care ofer\u0103 clientului cea mai bun\u0103 experien\u021b\u0103 de shopping pentru banii cheltui\u021bi. Singura modalitate de a ie\u0219i \u00een eviden\u021b\u0103 \u0219i de a te pozi\u021biona \u00eenaintea celorlal\u021bi este s\u0103 oferi un pre\u021b atractiv pentru produse sau servicii de cea mai bun\u0103 calitate.<\/p>\n\n\n\n
\u00cencurajeaz\u0103-\u021bi clien\u021bii s\u0103 ofere review-uri produselor tale<\/strong><\/h3>\n\n\n\n\u00cen multe cazuri, p\u0103rerea clien\u021bilor despre produsele tale influen\u021bez\u0103 decizia de cump\u0103rare a altor consumatori. \u00cen acest sens, este recomandat s\u0103 ai o sec\u021biune de evaluare vizibil\u0103 pe website \u0219i s\u0103 \u00eencurajezi clien\u021bii s\u0103 evalueze calitatea serviciilor sau produselor tale.<\/p>\n\n\n\n
Coordoneaz\u0103 pre\u021burile \u0219i distribu\u021bia<\/strong><\/h3>\n\n\n\nUnul dintre cei mai importan\u021bi factori \u00een concuren\u021ba de pe marketplace este pre\u021bul, coordonarea pre\u021burilor \u0219i a activit\u0103\u021bilor de promovare, a campaniilor de promo\u021bii este esen\u021bial\u0103 pentru a ob\u021bine rezultate bune. O strategie c\u00e2\u0219tig\u0103toare pe marketplace presupune \u0219i capacitatea de a maximiza vizibilitatea produsului prin publicitate. De aceea, trebuie s\u0103 ai \u00een vedere \u0219i integrarea planurilor de marketing. S\u0103 stabile\u0219ti obiectivele pentru fiecare platform\u0103, s\u0103 \u0219tii unde se afl\u0103 clientul t\u0103u \u0219i cum po\u021bi s\u0103-i oferi o experien\u021b\u0103 pl\u0103cut\u0103 de shopping.<\/p>\n\n\n\n
Mentine-\u021bi pozi\u021bia<\/strong><\/h3>\n\n\n\nOdat\u0103 ce ai reu\u0219it s\u0103-\u021bi integrezi brandul \u0219i s\u0103-l pozi\u021bionezi pe un marketplace este important s\u0103 continui activit\u0103\u021bile de monitorizare, analiz\u0103 a concuren\u021bei \u0219i s\u0103 te \u021bii de strategie. Informa\u021biile despre stocuri, pre\u021buri \u0219i promo\u021bii, con\u021binut si review-uri te vor ajuta s\u0103 men\u021bii pozi\u021bia brandului t\u0103u.<\/p>\n\n\n\n
Te-ai hot\u0103r\u00e2t s\u0103-\u021bi integrezi magazinul online pe un marketplace?<\/strong><\/h4>\n\n\n\nAi nevoie de o strategie complex\u0103 pentru a fi cel mai bun pe un marketplace, iar \u00een acest sens, EasySales <\/a>vine \u00een sprijinul t\u0103u \u0219i \u00ee\u021bi ofer\u0103 asisten\u021b\u0103 tehnic\u0103 dedicat\u0103. V\u00e2nzarea produselor tale pe diferite marketplace-uri este esen\u021bial\u0103 pentru a reu\u0219i s\u0103-\u021bi cre\u0219ti v\u00e2nz\u0103rile \u0219i num\u0103rul de clien\u021bi, iar noi te putem ajuta \u00een acest sens.<\/p>\n","protected":false},"excerpt":{"rendered":"Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe\u2026<\/p>\n","protected":false},"author":5,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable":"
Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe…<\/p>\n","category_list":"V\u00e2nz\u0103ri<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable_v2":"
<\/figure><\/div>\n\n\nOptimizeaz\u0103 website-ul din punct de vedere al func\u021bionalit\u0103\u021bii \u0219i al designului<\/strong><\/h3>\n\n\n\nPentru a avea un flux sustenabil de venituri, articolele trebuie s\u0103 fie bine concepute pentru eCommerce \u0219i trebuie s\u0103 \u00eendeplinesc\u0103 obiectivele de profitabilitate ale marketplace-ului, odat\u0103 ce incluzi costurile de transport c\u0103tre consumatorul final. Trebuie s\u0103 te asiguri c\u0103 poten\u021bialii clien\u021bi primesc informa\u021bii corecte \u0219i complete despre produsele tale. Fiecare platform\u0103 are propria structur\u0103 de aceea este important s\u0103 te asiguri c\u0103 fluxul de date (trimiterea informa\u021biilor despre produse \u0219i primirea comenzilor) \u00eendepline\u0219te cerin\u021bele acesteia.<\/p>\n\n\n\n
Ofer\u0103 reduceri \u0219i promo\u021bii \u0219i eviden\u021biaz\u0103-te cu oferta ta unic\u0103<\/strong><\/h3>\n\n\n\nPentru a cre\u0219te v\u00e2nz\u0103rile, f\u0103r\u0103 s\u0103 modifici \u00eentreg catalogul de pre\u021buri, ocazional, po\u021bi propune discount-uri \u0219i promo\u021bii la anumite produse. Dac\u0103 optezi \u0219i pentru o comunicare eficient\u0103 a acestor promo\u021bii \u0219i le distribui inclusiv pe re\u021bele sociale, pe care e\u0219ti prezent cu brandul t\u0103u, ai doar de c\u00e2\u0219tigat.<\/p>\n\n\n\n
Marketplace-urile vor promova comercian\u021bii care ofer\u0103 clientului cea mai bun\u0103 experien\u021b\u0103 de shopping pentru banii cheltui\u021bi. Singura modalitate de a ie\u0219i \u00een eviden\u021b\u0103 \u0219i de a te pozi\u021biona \u00eenaintea celorlal\u021bi este s\u0103 oferi un pre\u021b atractiv pentru produse sau servicii de cea mai bun\u0103 calitate.<\/p>\n\n\n\n
\u00cencurajeaz\u0103-\u021bi clien\u021bii s\u0103 ofere review-uri produselor tale<\/strong><\/h3>\n\n\n\n\u00cen multe cazuri, p\u0103rerea clien\u021bilor despre produsele tale influen\u021bez\u0103 decizia de cump\u0103rare a altor consumatori. \u00cen acest sens, este recomandat s\u0103 ai o sec\u021biune de evaluare vizibil\u0103 pe website \u0219i s\u0103 \u00eencurajezi clien\u021bii s\u0103 evalueze calitatea serviciilor sau produselor tale.<\/p>\n\n\n\n
Coordoneaz\u0103 pre\u021burile \u0219i distribu\u021bia<\/strong><\/h3>\n\n\n\nUnul dintre cei mai importan\u021bi factori \u00een concuren\u021ba de pe marketplace este pre\u021bul, coordonarea pre\u021burilor \u0219i a activit\u0103\u021bilor de promovare, a campaniilor de promo\u021bii este esen\u021bial\u0103 pentru a ob\u021bine rezultate bune. O strategie c\u00e2\u0219tig\u0103toare pe marketplace presupune \u0219i capacitatea de a maximiza vizibilitatea produsului prin publicitate. De aceea, trebuie s\u0103 ai \u00een vedere \u0219i integrarea planurilor de marketing. S\u0103 stabile\u0219ti obiectivele pentru fiecare platform\u0103, s\u0103 \u0219tii unde se afl\u0103 clientul t\u0103u \u0219i cum po\u021bi s\u0103-i oferi o experien\u021b\u0103 pl\u0103cut\u0103 de shopping.<\/p>\n\n\n\n
Mentine-\u021bi pozi\u021bia<\/strong><\/h3>\n\n\n\nOdat\u0103 ce ai reu\u0219it s\u0103-\u021bi integrezi brandul \u0219i s\u0103-l pozi\u021bionezi pe un marketplace este important s\u0103 continui activit\u0103\u021bile de monitorizare, analiz\u0103 a concuren\u021bei \u0219i s\u0103 te \u021bii de strategie. Informa\u021biile despre stocuri, pre\u021buri \u0219i promo\u021bii, con\u021binut si review-uri te vor ajuta s\u0103 men\u021bii pozi\u021bia brandului t\u0103u.<\/p>\n\n\n\n
Te-ai hot\u0103r\u00e2t s\u0103-\u021bi integrezi magazinul online pe un marketplace?<\/strong><\/h4>\n\n\n\nAi nevoie de o strategie complex\u0103 pentru a fi cel mai bun pe un marketplace, iar \u00een acest sens, EasySales <\/a>vine \u00een sprijinul t\u0103u \u0219i \u00ee\u021bi ofer\u0103 asisten\u021b\u0103 tehnic\u0103 dedicat\u0103. V\u00e2nzarea produselor tale pe diferite marketplace-uri este esen\u021bial\u0103 pentru a reu\u0219i s\u0103-\u021bi cre\u0219ti v\u00e2nz\u0103rile \u0219i num\u0103rul de clien\u021bi, iar noi te putem ajuta \u00een acest sens.<\/p>\n","protected":false},"excerpt":{"rendered":"Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe\u2026<\/p>\n","protected":false},"author":5,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable":"
Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe…<\/p>\n","category_list":"V\u00e2nz\u0103ri<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable_v2":"
Pentru a cre\u0219te v\u00e2nz\u0103rile, f\u0103r\u0103 s\u0103 modifici \u00eentreg catalogul de pre\u021buri, ocazional, po\u021bi propune discount-uri \u0219i promo\u021bii la anumite produse. Dac\u0103 optezi \u0219i pentru o comunicare eficient\u0103 a acestor promo\u021bii \u0219i le distribui inclusiv pe re\u021bele sociale, pe care e\u0219ti prezent cu brandul t\u0103u, ai doar de c\u00e2\u0219tigat.<\/p>\n\n\n\n
Marketplace-urile vor promova comercian\u021bii care ofer\u0103 clientului cea mai bun\u0103 experien\u021b\u0103 de shopping pentru banii cheltui\u021bi. Singura modalitate de a ie\u0219i \u00een eviden\u021b\u0103 \u0219i de a te pozi\u021biona \u00eenaintea celorlal\u021bi este s\u0103 oferi un pre\u021b atractiv pentru produse sau servicii de cea mai bun\u0103 calitate.<\/p>\n\n\n\n
\u00cencurajeaz\u0103-\u021bi clien\u021bii s\u0103 ofere review-uri produselor tale<\/strong><\/h3>\n\n\n\n\u00cen multe cazuri, p\u0103rerea clien\u021bilor despre produsele tale influen\u021bez\u0103 decizia de cump\u0103rare a altor consumatori. \u00cen acest sens, este recomandat s\u0103 ai o sec\u021biune de evaluare vizibil\u0103 pe website \u0219i s\u0103 \u00eencurajezi clien\u021bii s\u0103 evalueze calitatea serviciilor sau produselor tale.<\/p>\n\n\n\n
Coordoneaz\u0103 pre\u021burile \u0219i distribu\u021bia<\/strong><\/h3>\n\n\n\nUnul dintre cei mai importan\u021bi factori \u00een concuren\u021ba de pe marketplace este pre\u021bul, coordonarea pre\u021burilor \u0219i a activit\u0103\u021bilor de promovare, a campaniilor de promo\u021bii este esen\u021bial\u0103 pentru a ob\u021bine rezultate bune. O strategie c\u00e2\u0219tig\u0103toare pe marketplace presupune \u0219i capacitatea de a maximiza vizibilitatea produsului prin publicitate. De aceea, trebuie s\u0103 ai \u00een vedere \u0219i integrarea planurilor de marketing. S\u0103 stabile\u0219ti obiectivele pentru fiecare platform\u0103, s\u0103 \u0219tii unde se afl\u0103 clientul t\u0103u \u0219i cum po\u021bi s\u0103-i oferi o experien\u021b\u0103 pl\u0103cut\u0103 de shopping.<\/p>\n\n\n\n
Mentine-\u021bi pozi\u021bia<\/strong><\/h3>\n\n\n\nOdat\u0103 ce ai reu\u0219it s\u0103-\u021bi integrezi brandul \u0219i s\u0103-l pozi\u021bionezi pe un marketplace este important s\u0103 continui activit\u0103\u021bile de monitorizare, analiz\u0103 a concuren\u021bei \u0219i s\u0103 te \u021bii de strategie. Informa\u021biile despre stocuri, pre\u021buri \u0219i promo\u021bii, con\u021binut si review-uri te vor ajuta s\u0103 men\u021bii pozi\u021bia brandului t\u0103u.<\/p>\n\n\n\n
Te-ai hot\u0103r\u00e2t s\u0103-\u021bi integrezi magazinul online pe un marketplace?<\/strong><\/h4>\n\n\n\nAi nevoie de o strategie complex\u0103 pentru a fi cel mai bun pe un marketplace, iar \u00een acest sens, EasySales <\/a>vine \u00een sprijinul t\u0103u \u0219i \u00ee\u021bi ofer\u0103 asisten\u021b\u0103 tehnic\u0103 dedicat\u0103. V\u00e2nzarea produselor tale pe diferite marketplace-uri este esen\u021bial\u0103 pentru a reu\u0219i s\u0103-\u021bi cre\u0219ti v\u00e2nz\u0103rile \u0219i num\u0103rul de clien\u021bi, iar noi te putem ajuta \u00een acest sens.<\/p>\n","protected":false},"excerpt":{"rendered":"Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe\u2026<\/p>\n","protected":false},"author":5,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable":"
Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe…<\/p>\n","category_list":"V\u00e2nz\u0103ri<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable_v2":"
Unul dintre cei mai importan\u021bi factori \u00een concuren\u021ba de pe marketplace este pre\u021bul, coordonarea pre\u021burilor \u0219i a activit\u0103\u021bilor de promovare, a campaniilor de promo\u021bii este esen\u021bial\u0103 pentru a ob\u021bine rezultate bune. O strategie c\u00e2\u0219tig\u0103toare pe marketplace presupune \u0219i capacitatea de a maximiza vizibilitatea produsului prin publicitate. De aceea, trebuie s\u0103 ai \u00een vedere \u0219i integrarea planurilor de marketing. S\u0103 stabile\u0219ti obiectivele pentru fiecare platform\u0103, s\u0103 \u0219tii unde se afl\u0103 clientul t\u0103u \u0219i cum po\u021bi s\u0103-i oferi o experien\u021b\u0103 pl\u0103cut\u0103 de shopping.<\/p>\n\n\n\n
Mentine-\u021bi pozi\u021bia<\/strong><\/h3>\n\n\n\nOdat\u0103 ce ai reu\u0219it s\u0103-\u021bi integrezi brandul \u0219i s\u0103-l pozi\u021bionezi pe un marketplace este important s\u0103 continui activit\u0103\u021bile de monitorizare, analiz\u0103 a concuren\u021bei \u0219i s\u0103 te \u021bii de strategie. Informa\u021biile despre stocuri, pre\u021buri \u0219i promo\u021bii, con\u021binut si review-uri te vor ajuta s\u0103 men\u021bii pozi\u021bia brandului t\u0103u.<\/p>\n\n\n\n
Te-ai hot\u0103r\u00e2t s\u0103-\u021bi integrezi magazinul online pe un marketplace?<\/strong><\/h4>\n\n\n\nAi nevoie de o strategie complex\u0103 pentru a fi cel mai bun pe un marketplace, iar \u00een acest sens, EasySales <\/a>vine \u00een sprijinul t\u0103u \u0219i \u00ee\u021bi ofer\u0103 asisten\u021b\u0103 tehnic\u0103 dedicat\u0103. V\u00e2nzarea produselor tale pe diferite marketplace-uri este esen\u021bial\u0103 pentru a reu\u0219i s\u0103-\u021bi cre\u0219ti v\u00e2nz\u0103rile \u0219i num\u0103rul de clien\u021bi, iar noi te putem ajuta \u00een acest sens.<\/p>\n","protected":false},"excerpt":{"rendered":"Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe\u2026<\/p>\n","protected":false},"author":5,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable":"
Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe…<\/p>\n","category_list":"V\u00e2nz\u0103ri<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable_v2":"
Ai nevoie de o strategie complex\u0103 pentru a fi cel mai bun pe un marketplace, iar \u00een acest sens, EasySales <\/a>vine \u00een sprijinul t\u0103u \u0219i \u00ee\u021bi ofer\u0103 asisten\u021b\u0103 tehnic\u0103 dedicat\u0103. V\u00e2nzarea produselor tale pe diferite marketplace-uri este esen\u021bial\u0103 pentru a reu\u0219i s\u0103-\u021bi cre\u0219ti v\u00e2nz\u0103rile \u0219i num\u0103rul de clien\u021bi, iar noi te putem ajuta \u00een acest sens.<\/p>\n","protected":false},"excerpt":{"rendered":" Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe\u2026<\/p>\n","protected":false},"author":5,"featured_media":5050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[21],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable":" Pentru a r\u0103m\u00e2ne competitiv \u00een contextual actual, brandurile trebuie s\u0103-\u0219i \u00eent\u00e2lneasc\u0103 clien\u021bii \u00een locul \u00een care ace\u0219tia \u00ee\u0219i fac cump\u0103r\u0103turile, s\u0103-\u0219i diversifice canalele de v\u00e2nzare \u0219i s\u0103-\u0219i prezinte produsele pe cele mai bune marketplace-uri. Dac\u0103 p\u00e2n\u0103 de cur\u00e2nd, modul \u00een care firmele ob\u021bineau valoare era unul liniar, transform\u00e2nd intr\u0103rile de produc\u021bie printr-un set liniar de activit\u0103\u021bi \u0219i procese, model definit de economistul Michael Porter, \u00een prezent, \u00een era digital\u0103, vorbim de un model mai complex, \u00een care procesul de ad\u0103ugare a valorii este \u00eemp\u0103r\u021bit \u00eentre firm\u0103 \u0219i clien\u021bi. Din acest motiv, este esen\u021bial s\u0103 ai o strategie pentru v\u00e2nzarea pe…<\/p>\n","category_list":"V\u00e2nz\u0103ri<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-300x164.webp",300,164,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-768x419.webp",768,419,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/marketplace-jpg-webp.webp",806,440,false]},"post_excerpt_stackable_v2":"