{"id":4951,"date":"2022-10-10T12:05:44","date_gmt":"2022-10-10T09:05:44","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4951"},"modified":"2022-10-10T12:07:15","modified_gmt":"2022-10-10T09:07:15","slug":"care-sunt-cele-mai-importante-canale-de-vanzare-in-ecommerce","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/care-sunt-cele-mai-importante-canale-de-vanzare-in-ecommerce\/","title":{"rendered":"Care sunt cele mai importante canale de v\u00e2nzare \u00een eCommerce?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Era digital\u0103 a crescut \u0219i mai mult complexitatea modelului de v\u00e2nz\u0103ri, prin introducerea de noi canale \u0219i a marketplace-urilor cum sunt Amazon sau Alibaba, dac\u0103 este s\u0103 ne raport\u0103m la pia\u021ba interna\u021bional\u0103, sau eMag, Elefant \u0219i al\u021bii, dac\u0103 vorbim despre pia\u021ba local\u0103.<\/p>\n\n\n\n<p>\u00cen eCommerce, canalele de v\u00e2nz\u0103re sunt unul dintre cele mai puternice instrumente, pentru c\u0103 sunt esen\u021biale \u00een cre\u0219terea volumului de v\u00e2nz\u0103ri \u0219i pentru c\u0103 \u00ee\u021bi ajut\u0103 brandul s\u0103 r\u0103m\u00e2n\u0103 competitive, \u00eentr-un peisaj digital din ce \u00een ce mai complicat. Un canal de v\u00e2nz\u0103re este un mijloc de prezentare a produselor pentru actualii \u0219i poten\u021bialii clien\u021bi. \u00cen ceea ce prive\u0219te retailerii online, acesta reprezint\u0103 o platform\u0103 pe care \u00ee\u0219i pot lista produsele.<\/p>\n\n\n\n<p>Din ce \u00een ce mai multe afaceri online \u00een\u021beleg acum importan\u021ba marketingului multichannel \u0219i de ce trebuie s\u0103 fie prezente pe toate canalele \u00een care se afl\u0103 clien\u021bii lor. \u00cens\u0103, stabilirea unei strategii de v\u00e2nz\u0103ri pe mai multe canale necesit\u0103 mult\u0103 munc\u0103 \u0219i organizare, chiar dac\u0103 \u00een eCommerce totul pare mai u\u0219or. Diversificarea este esen\u021bial\u0103 \u00een orice tip de afacere, dac\u0103 vrei s\u0103 ajungi la o stabilitate, iar eCommerce-ul nu fac excep\u021bie. Dac\u0103 \u201ctoate ou\u0103le tale sunt un singur co\u0219\u201d \u0219i te bazezi exclusiv pe magazinul online, pe pia\u021b\u0103, pe en-gros sau pe afilia\u021bi, e\u0219ti supus mai multor riscuri. \u00cen acela\u0219i timp, trebuie s\u0103 iei \u00een considerare faptul c\u0103 exist\u0103 posibilitatea ca extinderea pe un alt canal s\u0103 nu fie fructuas\u0103 de la \u00eenceput, dar pe termen lung este esen\u021bial\u0103 pentru cre\u0219terea brand-ului t\u0103u \u0219i trebuie privit\u0103 ca o investi\u021bie.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-dominant-color=\"987a72\" data-has-transparency=\"false\" style=\"--dominant-color: #987a72;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/ecomm.jpg\" alt=\"\" class=\"not-transparent wp-image-5078\"\/><\/figure><\/div>\n\n\n<h4><strong>Ce trebuie s\u0103 \u0219tii, \u00eenainte de alege canalul de v\u00e2nzare potrivit?<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>Odat\u0103 ce ai decis c\u0103 vrei s\u0103 optezi pentru diversificarea pe un nou canal de v\u00e2nz\u0103re, trebuie s\u0103 \u00ee\u021bi planifici foarte bine fiecare etap\u0103 \u0219i vom descrie aici c\u00e2teva aspecte esen\u021biale:<\/p>\n\n\n\n<ul><li>Seteaz\u0103-\u021bi obiective clare \u2013 trebuie s\u0103 \u0219tii de la \u00eenceput unde vrei s\u0103 ajungi \u0219i ce tip de afacere \u00ee\u021bi dore\u0219ti, a\u0219a \u00ee\u021bi va fi mai u\u0219or s\u0103 \u00ee\u021bi direc\u021bionezi aten\u021bia spre un anumit canal de v\u00e2nz\u0103re;<\/li><li>Cunoa\u0219te-\u021bi clien\u021bii actuali \u2013 revizuirea bazei de date actuale, analiza comportamentului de cump\u0103rare a clien\u021bilor vor influen\u021ba alegerea canalului urm\u0103tor;<\/li><li>Clarific\u0103 prioritatea fiec\u0103rui canal de v\u00e2nz\u0103re \u2013 dac\u0103 optezi pentru mai multe canale de v\u00e2nzare, trebuie s\u0103 fii foarte hot\u0103r\u00e2t cu privire la mixul ideal, care dintre ele are proritate \u0219i care este procentul din venituri cu care ar trebui s\u0103 contribuie fiecare;<\/li><li>Determin\u0103 beneficiile noului canal de v\u00e2nz\u0103re. O strategie multichannel echilibrat\u0103 este un plus pentru fiecare canal \u00een parte. Cre\u0219terea unui nou canal de v\u00e2nzare poate dura o perioad\u0103 mai lung\u0103 de timp, dar merit\u0103 efortul. Acesta este, de fapt, un nou tip de afacere care necesit\u0103 o nou\u0103 strategie, a\u0219a c\u0103 va fi nevoie de timp \u0219i angajament din partea ta pentru a-l cre\u0219te.<\/li><\/ul>\n\n\n\n<p>\u00cen acest context, digitalul este doar un factor care a permis modernizarea marketingului \u0219i a v\u00e2nz\u0103rilor. Este o parte a unui efort mai larg de a \u00eembun\u0103t\u0103\u021bi canalele de v\u00e2nz\u0103re at\u00e2t online, c\u00e2t \u0219i offline. \u00cen prezent, mai multe op\u021biuni tind s\u0103 func\u021bioneze bine, iar aceste canale sunt at\u00e2t online, c\u00e2t \u0219i offline.<\/p>\n\n\n\n<p>Alegerea depinde, \u00een primul r\u00e2nd, de o \u00een\u021belegere aprofundat\u0103 a tipologiilor de consumatori. Afl\u0103 mai multe despre caracteristicile consumatorilor t\u0103i, \u0219i-\u021bi va fi mai u\u0219or s\u0103 stabile\u0219ti spre ce canal de v\u00e2nzare te \u00eendrep\u021bi sau poate chiar vei opta pentru un mix de canale.<\/p>\n\n\n\n<p>Nu este deloc complicat, de aceea vom explica pe scurt care sunt principalele canale de v\u00e2nzare pe care trebuie sa le ai \u00een vedere la stabilirea unei strategii.<\/p>\n\n\n\n<h4>&nbsp;<strong>Care sunt cele mai importante canale de v\u00e2nzare in eCommerce?<\/strong><\/h4>\n\n\n\n<ul><li><strong>eCommerce-ul<\/strong> &#8211; tranzac\u021biile sunt efectuate exclusiv online. Dac\u0103 e\u0219ti preg\u0103tit s\u0103-\u021bi construie\u0219ti brandul, este momentul s\u0103 investe\u0219ti \u00een propriul website, scapi de restric\u021biile, taxele \u0219i reglement\u0103rile unui marketplace. Desigur, construirea \u0219i \u00eentre\u021binerea propriului site necesit\u0103 timp. \u00cen timp ce investi\u021bia \u00een propriul magazin online poate necesita resurse sporite de comer\u021b electronic, beneficiile pe termen lung sunt mult mai mari dec\u00e2t s\u0103 te bazezi pe un marketplace. \u00cens\u0103, exist\u0103 riscul s\u0103 apar\u0103 probleme \u00een procesul de livrare, gradul de returnare al produselor poate fi unul destul de ridicat dac\u0103 clien\u021bii nu au posibilitatea s\u0103 testeze produsele, dar nu trebuie s\u0103 te descurajezi. Acesta este cel mai important canal eCommerce disponibil. <\/li><li><strong>Marketplace-urile tradi\u021bionale<\/strong> cum sunt eMag sau Elefant.ro. Bine\u00een\u021beles c\u0103 principalul avantaj \u00een comercializarea produselor tale pe astfel de platforme este accesul la baz\u0103 mare de clien\u021bi \u0219i posibilitatea utiliz\u0103rii distribuitorilor \u0219i a canalelor de marketing deja existente. Un marketplace este un loc bun pentru a vinde articole, ofer\u0103 o gam\u0103 larg\u0103 de produse \u0219i apeleaz\u0103 la tipuri diferite de clien\u021bi. Prezen\u021ba magazinului t\u0103u pe un marketplace vine la pachet cu un comision, de asemenea \u00ee\u021bi pot fi impuse anumite direc\u021bii cu privire la modul \u00een care alegi s\u0103 te promovezi. Simplu spus, \u00ee\u021bi va fi mult mai greu s\u0103-\u021bi construie\u0219ti un brand.<\/li><li><strong>Social Media<\/strong> \u2013 pe l\u00e2ng\u0103 aspectul, poate cel mai important, prezen\u021ba deja a clien\u021bilor pe platformele de social media, varietatea op\u021biunilor de promovare pe care le po\u021bi folosi confirm\u0103 utilitatea lor. Exist\u0103 o serie de moduri diferite de a vinde produse pe social media. De la un Market pe Facebook la pinuri care pot fi cump\u0103rate pe Pinterest, v\u00e2nzarea pe re\u021belele de socializare poate fi avantajoas\u0103, deoarece nu necesit\u0103 la fel de mult efort ca un website nou sau o pia\u021b\u0103 nou\u0103. De asemenea, posibilitatea interac\u021biunii rapide \u0219i directe cu clientul nu este de ignorat. Chiar dac\u0103 pare u\u0219or s\u0103-\u021bi gestionezi prezen\u021ba pe conturile de social media, f\u0103r\u0103 o strategie bine elaborat\u0103 \u0219i cu un con\u021binut constant \u0219i relevant, po\u021bi e\u0219ua foarte u\u0219or.<\/li><li><strong>Comer\u021bul cu am\u0103nuntul<\/strong> &#8211; canalul de v\u00e2nzare care cuprinde magazinele permanente dar \u0219i pop-up-urile (rulot\u0103 la un eveniment de gastronomie, un stand la un t\u00e2rg de mod\u0103 etc.) Desigur, cel mai important avantaj este faptul c\u0103 interac\u021bionezi direct cu cilentul, iar plata se face pe loc. Costurile acestui tip de canal pot fi destul de ridicate (chiria, plata angaja\u021bilor, promovarea etc.).<\/li><li><strong>Comer\u021bul<\/strong> <strong>cu ridicata<\/strong> &#8211; v\u00e2nzarea m\u0103rfurilor (f\u0103r\u0103 ca acestea s\u0103 sufere transform\u0103ri esen\u0163iale fa\u0163\u0103 de starea \u00een care ele au fost cump\u0103rate) \u00een cantit\u0103\u0163i mari, c\u0103tre comercian\u0163i cu am\u0103nuntul, utilizatori industriali \u015fi comerciali \u015fi nu c\u0103tre consumatori finali. Retalierii sunt intermediari pentru tine \u0219i te po\u021bi folosi de marketingul lor pentru a te promova, dar gestionarea unui inventar numeros implic\u0103 costuri mari, iar riscul r\u0103m\u00e2nerii cu produse nev\u00e2ndute pe stoc nu este de ignorat.<\/li><li><strong>Distribuitorii<\/strong> \u2013 cresc valoarea produsului \u0219i \u00eel v\u00e2nd cu un pre\u021b mai mare. Pre\u021burile produselor pot fluctua, iar marjele nu sunt constante, dar per ansamblu este o activitate destul de u\u0219oar\u0103, pe care o poate practica oricine.<\/li><li><a href=\"https:\/\/www.shopify.com\/blog\/sales-channel#7\"><strong>White label<\/strong><\/a> &#8211; Etichetarea alb\u0103 \u00eenseamn\u0103 rebranding-ul produsului sau al serviciului unei companii, pentru a-l oferi clien\u021bilor lor ca fiind al t\u0103u. Scapi de costul produc\u021biei, profi\u021bi de faptul c\u0103 produsul este deja testat, dar nu trebuie s\u0103 ignori faptul c\u0103 po\u021bi avea o competi\u021bie acerb\u0103 \u0219i c\u0103 pre\u021bul produsului t\u0103u depinde de cel de produc\u021bie.<\/li><li><strong>Aplica\u021biile mobile<\/strong> \u2013 trendul aplica\u021biilor este \u00een cre\u0219tere, majoritatea brandurilor de renume ofer\u0103 diferite discounturi \u0219i avantaje pentru desc\u0103rcarea aplica\u021biei \u0219i este clar c\u0103 se diferen\u021biaz\u0103 de compe\u021bi\u021bie, dar crearea \u0219i men\u021binerea func\u021bionalit\u0103\u021bii unei aplica\u021bii implic\u0103 costuri crescute.<\/li><li><strong>Direct la consumator<\/strong> \u2013 v\u00e2nzarea direct\u0103 c\u0103tre consumator pentru a elimina intermediarii \u0219i pentru a-\u021bi maximiza marjele de profit. O mul\u021bime de produc\u0103tori \u0219i m\u0103rci de consum care se ocup\u0103 de bunuri ambalate pentru consumatori intr\u0103 acum direct pe pie\u021be \u00een loc s\u0103 se bazeze pe intermediari sau distribuitori. Profitul este doar al t\u0103u, decizi singur asupra modului \u00een care te promovezi, dar toate acestea implic\u0103 \u0219i alte costuri.<\/li><li><strong>V\u00e2nz\u0103rile B2B<\/strong> &#8211; B2B \u00eenseamn\u0103 de la un business la altul. Reprezint\u0103 cea mai rapid\u0103 modalitate de interac\u021biune \u0219i v\u00e2nzare \u00eentre produc\u0103tori \/ distribuitori pe de o parte \u0219i reselleri \/ clien\u021bi pe de alt\u0103 parte.<\/li><li><strong>Parteneriatele<\/strong> \u2013 \u00eenchei un parteneriat pentru a-\u021bi vinde mai u\u0219or produsul \u0219i cel mai relevant exemplu, la momentul actual, este folosirea influencerilor \u00een social media. Aici intervine abilitatea ta de a stabili termeni avantajo\u0219i, dar ca orice alt canal, prezint\u0103 \u0219i riscuri \u0219i exist\u0103 posibilitatea s\u0103 nu ob\u021bii rezultatele dorite.<\/li><\/ul>\n\n\n\n<h4><strong>Concluzie<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>Indiferent de canalul de v\u00e2nz\u0103re, factorii determinan\u021bi care sunt esen\u021biali pentru a face o alegere potrivit\u0103 r\u0103m\u00e2n aceia\u0219i: comportamentul consumatorilor, modelul de afaceri, marca, furnizorii de pl\u0103\u021bi, obiectivele viitoare \u0219i produsele.<\/p>\n\n\n\n<p>Dac\u0103 iei \u00een considerare aceste aspecte, alegerea celor mai bune canale de v\u00e2nzare poate fi u\u0219oar\u0103 \u0219i are poten\u021bialul de a-\u021bi ridica afacerea la nivelul urm\u0103tor.<\/p>\n\n\n\n<p>Diversificarea este extrem de important\u0103, iar o cre\u0219tere s\u0103n\u0103toas\u0103 a afacerii este determinat\u0103 \u0219i de sisteme \u0219i procese strategice, cum ar fi planificarea aprofundat\u0103, diversificarea canalelor de v\u00e2nzare \u0219i a marketingului, cre\u0219terea valorii ciclului de via\u021b\u0103 a clien\u021bilor \u0219i multe altele. Toate acestea \u00ee\u021bi vor face afacerea sustenabil\u0103 \u0219i profitabil\u0103 pe termen lung.<\/p>\n\n\n\n<p>Pentru o integrare eficienta cu cele mai populare platforme de marketplace, incearca gratuit solu\u021bia <a href=\"https:\/\/easy-sales.com\/register\">easySales<\/a>, care \u00ee\u021bi va face via\u021ba mai u\u0219oara. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Era digital\u0103 a crescut \u0219i mai mult complexitatea modelului de v\u00e2nz\u0103ri, prin introducerea de noi canale \u0219i a marketplace-urilor cum sunt Amazon sau Alibaba, dac\u0103 este s\u0103 ne raport\u0103m la pia\u021ba interna\u021bional\u0103, sau eMag, Elefant \u0219i al\u021bii, dac\u0103 vorbim despre pia\u021ba local\u0103. \u00cen eCommerce, canalele de v\u00e2nz\u0103re sunt unul dintre cele mai puternice instrumente, pentru c\u0103 sunt esen\u021biale \u00een cre\u0219terea volumului de v\u00e2nz\u0103ri \u0219i pentru c\u0103 \u00ee\u021bi ajut\u0103 brandul s\u0103 r\u0103m\u00e2n\u0103 competitive, \u00eentr-un peisaj digital din ce \u00een ce mai complicat. Un canal de v\u00e2nz\u0103re este un mijloc de prezentare a produselor pentru actualii \u0219i poten\u021bialii clien\u021bi. \u00cen ceea ce\u2026<\/p>\n","protected":false},"author":5,"featured_media":5075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,21],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-jpg-webp.webp",1200,628,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-300x157.webp",300,157,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-768x402.webp",768,402,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-1024x536.webp",1024,536,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-jpg-webp.webp",1200,628,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-jpg-webp.webp",1200,628,false]},"post_excerpt_stackable":"<p>Era digital\u0103 a crescut \u0219i mai mult complexitatea modelului de v\u00e2nz\u0103ri, prin introducerea de noi canale \u0219i a marketplace-urilor cum sunt Amazon sau Alibaba, dac\u0103 este s\u0103 ne raport\u0103m la pia\u021ba interna\u021bional\u0103, sau eMag, Elefant \u0219i al\u021bii, dac\u0103 vorbim despre pia\u021ba local\u0103. \u00cen eCommerce, canalele de v\u00e2nz\u0103re sunt unul dintre cele mai puternice instrumente, pentru c\u0103 sunt esen\u021biale \u00een cre\u0219terea volumului de v\u00e2nz\u0103ri \u0219i pentru c\u0103 \u00ee\u021bi ajut\u0103 brandul s\u0103 r\u0103m\u00e2n\u0103 competitive, \u00eentr-un peisaj digital din ce \u00een ce mai complicat. Un canal de v\u00e2nz\u0103re este un mijloc de prezentare a produselor pentru actualii \u0219i poten\u021bialii clien\u021bi. \u00cen ceea ce&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>, <a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/vanzari\/\" rel=\"category tag\">V\u00e2nz\u0103ri<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-jpg-webp.webp",1200,628,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-300x157.webp",300,157,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-768x402.webp",768,402,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-1024x536.webp",1024,536,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-jpg-webp.webp",1200,628,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/10\/eCommerce-canal-jpg-webp.webp",1200,628,false]},"post_excerpt_stackable_v2":"<p>Era digital\u0103 a crescut \u0219i mai mult complexitatea modelului de v\u00e2nz\u0103ri, prin introducerea de noi canale \u0219i a marketplace-urilor cum sunt Amazon sau Alibaba, dac\u0103 este s\u0103 ne raport\u0103m la pia\u021ba interna\u021bional\u0103, sau eMag, Elefant \u0219i al\u021bii, dac\u0103 vorbim despre pia\u021ba local\u0103. \u00cen eCommerce, canalele de v\u00e2nz\u0103re sunt unul dintre cele mai puternice instrumente, pentru c\u0103 sunt esen\u021biale \u00een cre\u0219terea volumului de v\u00e2nz\u0103ri \u0219i pentru c\u0103 \u00ee\u021bi ajut\u0103 brandul s\u0103 r\u0103m\u00e2n\u0103 competitive, \u00eentr-un peisaj digital din ce \u00een ce mai complicat. Un canal de v\u00e2nz\u0103re este un mijloc de prezentare a produselor pentru actualii \u0219i poten\u021bialii clien\u021bi. \u00cen ceea ce&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>, <a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/vanzari\/\" rel=\"category tag\">V\u00e2nz\u0103ri<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Canale eCommerce - Cele mai importante canale de vanzare<\/title>\n<meta name=\"description\" content=\"Cele mai importante canale de vanzare eCommerce pentru afacerea ta. 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