{"id":4910,"date":"2022-09-22T11:58:30","date_gmt":"2022-09-22T08:58:30","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4910"},"modified":"2022-12-21T15:54:59","modified_gmt":"2022-12-21T13:54:59","slug":"automatizarea-si-noile-tendinte-din-ecommerce","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/automatizarea-si-noile-tendinte-din-ecommerce\/","title":{"rendered":"Automatizarea \u0219i noile tendin\u021be din eCommerce"},"content":{"rendered":"\n

“The future is now<\/strong>.” Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit aceast\u0103 fraz\u0103 \u00een multe articole sau post\u0103ri legate de evolu\u021bia tehnologiei \u0219i influen\u021bele acesteia \u00een eCommerce. \u0218i, \u00eentr-adev\u0103r, accelerarea progresului tehnologic, generat\u0103 \u0219i de pandemia Covid 19, cre\u0219terea afacerilor din eCommerce \u0219i diversificarea lor confirm\u0103 faptul c\u0103 viitorul este deja aici.<\/p>\n\n\n\n

Tehnologia conduce lumea, iar afacerile sunt nevoite s\u0103 adopte schimb\u0103rile pentru a r\u0103m\u00e2ne competitive. Tendin\u021bele tehnologiei din eCommerce au un impact semnificativ asupra cump\u0103r\u0103turilor online.<\/p>\n\n\n\n

Cel mai important aspect legat de automatizarea comer\u021bului electronic este timpul valorificat \u00een urma implemant\u0103rii tehnologiei. De altfel, pe m\u0103sur\u0103 ce o afacere se scaleaz\u0103, cerin\u021bele, complexitatea \u0219i repeti\u021bia cresc, sistemele care obi\u0219nuiau s\u0103 func\u021bioneze devin ineficiente, iar \u00een acest sens solu\u021bia salvatoare devine automatizarea. Automatizarea eCommerce-ului func\u021bioneaz\u0103 cel mai bine atunci c\u00e2nd este adoptat\u0103 de roluri \u0219i departamente interconectate din cadrul unei companii.<\/p>\n\n\n\n

Automatizarea marketingului \u00een afacerea ta eCommerce poate o fi o solu\u021bie eficient\u0103 pentru a \u021bine pasul cu competitorii t\u0103i. Iat\u0103, mai jos, c\u00e2teva variante:<\/p>\n\n\n\n

Automatizeaz\u0103 mesajele pentru abona\u021bi<\/strong><\/h2>\n\n\n\n

Un e-mail care s\u0103 con\u021bin\u0103 un mesaj de bun venit \u0219i o promo\u021bie special\u0103 reprezint\u0103 ocazia perfect\u0103 s\u0103 faci o prim\u0103 impresie bun\u0103 unui utilizator nou. Prin automatizare, po\u021bi acumula \u00een mod activ abona\u021bi, iar optimizarea listei de abona\u021bi de e-mail este esen\u021bial\u0103 \u00een aceast\u0103 opera\u021biune.<\/p>\n\n\n\n

De asemenea, c\u00e2nd utilizatorii adaug\u0103 produse \u00een co\u0219ul lor online, dar p\u0103r\u0103sesc site-ul \u00eenainte de a finaliza achizi\u021bia, atunci e-mailul pentru recuperarea co\u0219ului \u2013 care, \u00een genere, con\u021bine un stimulent irezistibil pentru clien\u021bi \u2013 poate schimba evolu\u021bia procesului \u0219i duce la finalizarea cump\u0103r\u0103turilor.<\/p>\n\n\n\n

Automatizarea eCommerce bazat\u0103 pe con\u021binut, upselling \u0219i cross-selling. <\/strong>Atunci c\u00e2nd mesajele se bazeaz\u0103 pe istoricul achizi\u021biilor consumatorilor \u0219i adaugi detalii \u00eenso\u021bite de sfaturi utile, instruc\u021biuni \u0219i recomand\u0103ri pentru servicii suplimentare, vorbim de mesaje automate orientate spre con\u021binut. Men\u021bion\u0103m upselling \u0219i cross-sellingpentru c\u0103 po\u021bi sugera direct servicii suplimentare sau po\u021bi transmite sfaturi consumatorilor care cump\u0103r\u0103 anumite produse. Automatizarea marketingului, livrarea de campanii de marketing personalizate te ajut\u0103 la diminuarea volumului de munc\u0103 \u0219i la cre\u0219terea ratei de conversie.<\/p>\n\n\n\n

Tendin\u021bele din eCommerce ne arat\u0103 clar c\u0103 vor exista multe oportunit\u0103\u021bi \u0219i \u00een acest an care \u00ee\u021bi vor permite s\u0103 te diferen\u021biezi de concuren\u021b\u0103, astfel \u00eenc\u00e2t la sf\u00e2r\u0219itul unui an turbulent s\u0103 te po\u021bi bucura \u0219i de succes. <\/strong><\/p>\n\n\n\n

Comunic\u0103 personalizat prin AI \u0219i chatbo\u021bi<\/strong><\/h2>\n\n\n\n

Chatbo\u021bii \u0219i instrumentele de inteligen\u021b\u0103 artificial\u0103 (AI) sunt tot mai folosite de companiile din eCommerce. O strategie orientat\u0103 c\u0103tre client \u0219i valorificarea maxim\u0103 a tehnologiei \u00een procesul de v\u00e2nzare nu-\u021bi poate aduce dec\u00e2t rezultate bune.<\/p>\n\n\n\n

Potrivit unui raport Juniper Research, citat \u00een businesswire.com, cheltuielile totale pentru aplica\u021biile de mesagerie chatbot din China vor dep\u0103\u0219i 21 de miliarde de dolari p\u00e2n\u0103 \u00een 2026, aplica\u021bii precum WeChat oferind un cadru definitiv pentru chatbo\u021bii dedica\u021bi retailerilor. Ceea ce va influen\u021ba tendin\u021ba furnizorilor de chatbo\u021bi din afara Chinei s\u0103 imite acest cadru pentru a adopta, \u00een continuare, chatbot-ul prin oferirea de servicii, inclusiv variante de plat\u0103 \u0219i social media. De asemenea, componenta AI poate juca un rol esen\u021bial \u00een gestionarea stocurilor. Managerii de depozit caut\u0103 constant solu\u021bii care s\u0103 anticipeze nivelurile stocurilor, s\u0103 gestioneze reaprovizionarea. Analiza predictiv\u0103 care utilizeaz\u0103 modelarea predictiv\u0103, volumele mari de date \u0219i extrage datele pentru analiza tendin\u021belor vine ca o solu\u021bie eficient\u0103.<\/p>\n\n\n\n

Utilizeaz\u0103<\/strong> AR (realitate augmentat\u0103) pentru vizualizarea produselor<\/strong><\/h2>\n\n\n\n

<\/strong>Implementarea acestei tehnologii permite cump\u0103r\u0103torilor s\u0103 vizualizeze live articolul pe care doresc s\u0103-l cumpere, ceea ce \u00eei ajut\u0103 s\u0103 ia o decizie final\u0103 \u0219i mic\u0219oreaz\u0103 riscul abandon\u0103rii co\u0219ului.  Fie c\u0103 vorbim de opere de art\u0103, mobile sau articole de \u00eembr\u0103c\u0103minte, companiile din eCommerce ar trebui s\u0103 adauge \u00een mod activ AR acolo unde este cazul, pentru a \u00eencuraja clien\u021bii s\u0103 “\u00eencerce” practic un produs.<\/p>\n\n\n\n

Folose\u0219te c\u0103utarea vocal\u0103<\/strong><\/h2>\n\n\n\n

<\/strong>Siri, Amazon Alexa, c\u0103utarea vocal\u0103 Google sunt doar c\u00e2teva dintre cele mai cunoscute exemple de asisten\u021bi virtuali care ajut\u0103 clien\u021bii \u00een c\u0103utarea lor online. Cu timpul, c\u0103utarea vocal\u0103 va fi unul dintre factorii semnificativi de inovare pentru comer\u021bul electronic. Potrivit Google, mai mult de 20% din interog\u0103rile dispozitivelor mobile se bazeaz\u0103 pe voce. De aceea, este indicat s\u0103 te asiguri c\u0103 site-ul t\u0103u este optimizat pentru c\u0103utarea vocal\u0103 mobil\u0103, prioritiz\u00e2nd tipul de informa\u021bii pe care oamenii le solicit\u0103, cum ar fi site-ul web \u0219i adresa fizic\u0103, num\u0103rul de contact \u0219i programul de lucru \u0219i multe altele.<\/p>\n\n\n\n

Optimizeaz\u0103 magazinul online pentru mobil<\/strong><\/h2>\n\n\n\n

Utilizarea dispozitivelor mobile este o tendin\u021b\u0103 care a crescut semnificativ \u00een fiecare an. Potrivit Statista<\/a>, ponderea v\u00e2nz\u0103rilor de comer\u021b electronic mobil \u00een totalul v\u00e2nz\u0103rilor eCommerce a crescut de la 52,4% \u00een 2016 la 72,9% \u00een 2021. Num\u0103rul utilizatorilor de smartphone-uri este \u00een cre\u0219tere, iar rolul acestora \u00een traficul de comer\u021b electronic este esen\u021bial. Desktopul este \u00eenc\u0103 metoda principal\u0103 pentru cump\u0103r\u0103turile de comer\u021b electronic, dar tendin\u021bele arat\u0103 c\u0103 acest lucru se va schimba, mobilul c\u00e2\u0219tig\u0103 tot mai mult teren \u00een eCommerce.<\/p>\n\n\n\n

\u00cen 2022, mul\u021bi retaileri online vor continua s\u0103 aleag\u0103 o strategie de v\u00e2nz\u0103ri omnichannel prin intermediul marketplace-urilor. Num\u0103rul marketplace-urilor este \u00een cre\u0219tere, iar ace\u0219tia \u00eencearc\u0103 s\u0103 fie vizibili publicului \u021bint\u0103 pe c\u00e2t mai multe canale. Sectorul comer\u021bului electronic este \u00een continua transformare. La fel trebuie s\u0103 fii \u0219i tu, mereu atent la tendin\u021be, pentru a prinde valul.<\/p>\n\n\n\n

easySales <\/a>este un pioner \u00een automatizarea eCommerce. \u00ce\u021bi putem sprijini afacerea prin integr\u0103ri rapide cu multiple marketplace-uri pentru a reduce semnificativ timpul necesar de listare a produselor tale. <\/p>\n\n\n

\n
\"\"<\/a><\/figure><\/div>\n\n\n

\u00cenregistreaz\u0103-te \u0219i testeaz\u0103 acum gratuit aplica\u021bia easySales timp de 14 zile \u0219i te vei convinge!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

“The future is now.” Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit aceast\u0103 fraz\u0103 \u00een multe articole sau post\u0103ri legate de evolu\u021bia tehnologiei \u0219i influen\u021bele acesteia \u00een eCommerce. \u0218i, \u00eentr-adev\u0103r, accelerarea progresului tehnologic, generat\u0103 \u0219i de pandemia Covid 19, cre\u0219terea afacerilor din eCommerce \u0219i diversificarea lor confirm\u0103 faptul c\u0103 viitorul este deja aici. Tehnologia conduce lumea, iar afacerile sunt nevoite s\u0103 adopte schimb\u0103rile pentru a r\u0103m\u00e2ne competitive. Tendin\u021bele tehnologiei din eCommerce au un impact semnificativ asupra cump\u0103r\u0103turilor online. Cel mai important aspect legat de automatizarea comer\u021bului electronic este timpul valorificat \u00een urma implemant\u0103rii tehnologiei. De altfel, pe m\u0103sur\u0103 ce o afacere se scaleaz\u0103, cerin\u021bele,\u2026<\/p>\n","protected":false},"author":5,"featured_media":4983,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22,20],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-300x191.webp",300,191,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false]},"post_excerpt_stackable":"

“The future is now.” Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit aceast\u0103 fraz\u0103 \u00een multe articole sau post\u0103ri legate de evolu\u021bia tehnologiei \u0219i influen\u021bele acesteia \u00een eCommerce. \u0218i, \u00eentr-adev\u0103r, accelerarea progresului tehnologic, generat\u0103 \u0219i de pandemia Covid 19, cre\u0219terea afacerilor din eCommerce \u0219i diversificarea lor confirm\u0103 faptul c\u0103 viitorul este deja aici. Tehnologia conduce lumea, iar afacerile sunt nevoite s\u0103 adopte schimb\u0103rile pentru a r\u0103m\u00e2ne competitive. Tendin\u021bele tehnologiei din eCommerce au un impact semnificativ asupra cump\u0103r\u0103turilor online. Cel mai important aspect legat de automatizarea comer\u021bului electronic este timpul valorificat \u00een urma implemant\u0103rii tehnologiei. De altfel, pe m\u0103sur\u0103 ce o afacere se scaleaz\u0103, cerin\u021bele,…<\/p>\n","category_list":"Digital Future<\/a>, eCommerce trends<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-300x191.webp",300,191,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/08\/automatizare-eCommerce-jpg-webp.webp",740,470,false]},"post_excerpt_stackable_v2":"

“The future is now.” Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit aceast\u0103 fraz\u0103 \u00een multe articole sau post\u0103ri legate de evolu\u021bia tehnologiei \u0219i influen\u021bele acesteia \u00een eCommerce. \u0218i, \u00eentr-adev\u0103r, accelerarea progresului tehnologic, generat\u0103 \u0219i de pandemia Covid 19, cre\u0219terea afacerilor din eCommerce \u0219i diversificarea lor confirm\u0103 faptul c\u0103 viitorul este deja aici. Tehnologia conduce lumea, iar afacerile sunt nevoite s\u0103 adopte schimb\u0103rile pentru a r\u0103m\u00e2ne competitive. Tendin\u021bele tehnologiei din eCommerce au un impact semnificativ asupra cump\u0103r\u0103turilor online. Cel mai important aspect legat de automatizarea comer\u021bului electronic este timpul valorificat \u00een urma implemant\u0103rii tehnologiei. De altfel, pe m\u0103sur\u0103 ce o afacere se scaleaz\u0103, cerin\u021bele,…<\/p>\n","category_list_v2":"Digital Future<\/a>, eCommerce trends<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"\nAutomatizarea \u0219i noile tendin\u021be din eCommerce - easySales Blog<\/title>\n<meta name=\"description\" content=\"Automatizarea eCommerce este o componenta esentiala a unui magazin online. 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