{"id":4794,"date":"2022-07-08T12:59:09","date_gmt":"2022-07-08T09:59:09","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4794"},"modified":"2022-11-23T13:44:54","modified_gmt":"2022-11-23T11:44:54","slug":"10-indicatori-de-peformanta-pentru-orice-magazin-online","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/10-indicatori-de-peformanta-pentru-orice-magazin-online\/","title":{"rendered":"10 Indicatori de peforman\u021b\u0103 pentru orice magazin online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69efcc25828c4\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69efcc25828c4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy-sales.com\/blog\/ro\/10-indicatori-de-peformanta-pentru-orice-magazin-online\/#Cum_determini_daca_un_indicator_de_performanta_este_bine_ales\" title=\"Cum determini dac\u0103 un indicator de performan\u021b\u0103 este bine ales?\">Cum determini dac\u0103 un indicator de performan\u021b\u0103 este bine ales?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy-sales.com\/blog\/ro\/10-indicatori-de-peformanta-pentru-orice-magazin-online\/#Cat_de_des_ar_trebui_sa_verifici_indicatorii_de_performanta\" title=\"C\u00e2t de des ar trebui s\u0103 verifici indicatorii de performan\u021b\u0103?\">C\u00e2t de des ar trebui s\u0103 verifici indicatorii de performan\u021b\u0103?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy-sales.com\/blog\/ro\/10-indicatori-de-peformanta-pentru-orice-magazin-online\/#10_indicatori_de_performanta_in_eCommerce_esentiali_pentru_o_afacere_productiva\" title=\"10 indicatori de performan\u021b\u0103 \u00een eCommerce esen\u021biali pentru o afacere productiv\u0103\">10 indicatori de performan\u021b\u0103 \u00een eCommerce esen\u021biali pentru o afacere productiv\u0103<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy-sales.com\/blog\/ro\/10-indicatori-de-peformanta-pentru-orice-magazin-online\/#De_ce_este_dificil_sa_monitorizezi_si_sa_interpretezi_indicatori\" title=\"De ce este dificil s\u0103 monitorizezi \u0219i s\u0103 interpretezi indicatori?\">De ce este dificil s\u0103 monitorizezi \u0219i s\u0103 interpretezi indicatori?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy-sales.com\/blog\/ro\/10-indicatori-de-peformanta-pentru-orice-magazin-online\/#Prea_multi_indicatori_de_performanta_de_gestionat_in_eCommerce\" title=\"Prea mul\u021bi indicatori de performan\u021b\u0103 de gestionat \u00een eCommerce?\">Prea mul\u021bi indicatori de performan\u021b\u0103 de gestionat \u00een eCommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easy-sales.com\/blog\/ro\/10-indicatori-de-peformanta-pentru-orice-magazin-online\/#Vrei_sa_testezi_noi_canale_de_vanzare_si_sa_procesezi_comenzile_de_10_ori_mai_repede\" title=\"Vrei s\u0103 testezi noi canale de v\u00e2nzare \u0219i s\u0103 procesezi comenzile de 10 ori mai repede?\">Vrei s\u0103 testezi noi canale de v\u00e2nzare \u0219i s\u0103 procesezi comenzile de 10 ori mai repede?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ce nu m\u0103sori nu po\u021bi evalua. Prin extinderea num\u0103rului de indicatori pe care \u00eei urm\u0103re\u0219ti, po\u021bi ob\u021bine mai multe informa\u021bii despre modul \u00een care func\u021bioneaz\u0103 fiecare aspect al p\u00e2lniei de conversie. A\u0219a afli r\u0103spunsuri la \u00eentreb\u0103rile esen\u021biale:<\/p>\n\n\n\n<ul>\n<li><strong>Investe\u0219ti eficient \u00een bugetul de publicitate? <\/strong><\/li>\n\n\n\n<li><strong>Cheltuie\u0219ti prea mult pentru a ob\u021bine clien\u021bi noi?<\/strong><\/li>\n\n\n\n<li><strong>Sunt clien\u021bii t\u0103i cu adev\u0103rat fideli?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Urm\u0103rirea setului adecvat de KPI sau indicatori de performan\u021b\u0103 \u00een eCommerce ofer\u0103 datele de care ai nevoie pentru a r\u0103spunde cu \u00eencredere la aceste \u00eentreb\u0103ri.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cum_determini_daca_un_indicator_de_performanta_este_bine_ales\"><\/span><strong>Cum determini dac\u0103 un indicator de performan\u021b\u0103 este bine ales?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sunt c\u00e2teva aspecte cheie pe care trebuie s\u0103 le ai \u00een vedere:<\/p>\n\n\n\n<p><strong>Impactul asupra rezultatului: <\/strong>indicatorii ar trebui s\u0103 aib\u0103 leg\u0103tur\u0103 cu rezultatul \u0219i s\u0103 fie esen\u021biali pentru atingerea obiectivului.<\/p>\n\n\n\n<p><strong>M\u0103surarea cu precizie:<\/strong> cei mai buni indicatori sunt simpli \u0219i u\u0219or de calculat. Trebuie s\u0103 urm\u0103re\u0219ti cu exactitate datele necesare pentru a crea un indicator. KPI-urile eficiente sunt bine definite \u0219i cuantificabile.<\/p>\n\n\n\n<p><strong>Relevan\u021ba ca timp: <\/strong>pentru a fi util, ai nevoie de acces la rezultatele KPI \u00een timp real, astfel \u00eenc\u00e2t s\u0103 po\u021bi implementa eventualele optimiz\u0103ri. Datele vechi sunt utile numai atunci c\u00e2nd sunt combinate cu date \u00een timp real, pentru a urm\u0103ri tendin\u021bele.<\/p>\n\n\n\n<p><strong>Ac\u021bionabili: <\/strong>cel mai important, indicatorii de valoare trebuie s\u0103 ajute s\u0103 \u00een\u021belegi \u00eembun\u0103t\u0103\u021birile pe care trebuie s\u0103 le faci.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"8f8f92\" data-has-transparency=\"false\" style=\"--dominant-color: #8f8f92;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-eCommerce.jpg\" alt=\"\" class=\"not-transparent wp-image-4808\"\/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cat_de_des_ar_trebui_sa_verifici_indicatorii_de_performanta\"><\/span><strong>C\u00e2t de des ar trebui s\u0103 verifici indicatorii de performan\u021b\u0103?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>S\u0103pt\u0103m\u00e2nal. <\/strong>Unele valori ar trebui verificate s\u0103pt\u0103m\u00e2nal, pentru a te asigura c\u0103 starea afacerii tale este bun\u0103. Exemplele ar putea include traficul pe site, engagement-ul \u00een re\u021belele sociale \u0219i afi\u0219\u0103rile.<\/p>\n\n\n\n<p><strong>Bis\u0103pt\u0103m\u00e2nal. <\/strong>Dincolo de valorile s\u0103pt\u0103m\u00e2nale, valorile bis\u0103pt\u0103m\u00e2nale sunt cele mai potrivite pentru o dimensiune mai mare a e\u0219antionului, mai pu\u021bin influen\u021bate de orice varia\u021bii care pot ap\u0103rea \u00eentr-o anumit\u0103 s\u0103pt\u0103m\u00e2n\u0103. Aceste valori bis\u0103pt\u0103m\u00e2nale pot include valoarea medie a comenzii, costul per achizi\u021bie \u0219i abandonarea co\u0219ului de cump\u0103r\u0103turi.<\/p>\n\n\n\n<p><strong>Lunar.<\/strong> Valorile lunare necesit\u0103 o fereastr\u0103 de date mai lung\u0103, din cauza modelelor de trafic sau a variatelor modele de marketing. Prin urmare, aceste valori lunare pot include rata de deschidere a e-mailului, engagement-ul pe mai multe canale, acoperirea \u0219i abandonarea ad\u0103ug\u0103rii \u00een co\u0219, sau orice alte micro-conversii.<\/p>\n\n\n\n<p><strong>Trimestrial.<\/strong> Valorile trimestriale sunt cele strategice, cel pu\u021bin a\u0219a cum sunt definite de aceste perioade de timp. Deoarece valorile s\u0103pt\u0103m\u00e2nale \u0219i bis\u0103pt\u0103m\u00e2nale au dovedit c\u0103 afacerea este s\u0103n\u0103toas\u0103 \u0219i supravie\u021buie\u0219te, aceste valori trimestriale reprezint\u0103 activit\u0103\u021bile de lung\u0103 durat\u0103 care dovedesc c\u0103 afacerea este \u0219i \u00een cre\u0219tere. Acestea pot include clikurile prin e-mail, valoarea pe ciclul de via\u021b\u0103 per clientul \u0219i rata de abonare.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"10_indicatori_de_performanta_in_eCommerce_esentiali_pentru_o_afacere_productiva\"><\/span><strong>10 indicatori de performan\u021b\u0103 \u00een eCommerce esen\u021biali<\/strong> <strong>pentru o afacere productiv\u0103<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li><strong>Sesiuni \u00eenregistrate \u00een site<\/strong>: num\u0103rul de vizite pe site, cunoscut \u0219i sub denumirea de sesiuni pe site este un indicator important care m\u0103soar\u0103 c\u00e2\u021bi oameni ajung la tine pe site. Pe l\u00e2ng\u0103 num\u0103rul efectiv este important s\u0103 descoperi din ce tip de canale vin clien\u021bii t\u0103i, fie pl\u0103ti\u021bi, din canalele de Social Media sau recomand\u0103ri. Cunoa\u0219terea acestor informa\u021bii \u00eenseamn\u0103 s\u0103 ai date pe care te po\u021bi baza pentru a m\u0103sura poten\u021bialul de cre\u0219tere al site-ului t\u0103u.<br>2.<strong> Rata de conversie:<\/strong> o rat\u0103 de conversie este num\u0103rul de persoane care ajung s\u0103 ia o ac\u021biune dorit\u0103, \u00eemp\u0103r\u021bit la num\u0103rul total de interac\u021biuni. \u00cen func\u021bie de obiectivele de afacere ale companiei tale, o conversie poate \u00eensemna diferite ac\u021biuni precum: click pe o reclam\u0103, vizualizarea unui pagini de produs, abonarea la un newsletter sau la o platform\u0103 de servicii, cump\u0103rarea unui produs\/ serviciu sau desc\u0103rcarea unui ghid. Simplu explicat, la fiecare pas al p\u00e2lniei, exist\u0103 o ac\u021biune care poate fi \u00een\u021beleas\u0103 ca o \u201econversie\u201d<\/li>\n\n\n\n<li><strong>Cheltuieli cu promovarea:<\/strong> Cheltuielile cu promovarea m\u0103soar\u0103 suma total\u0103 de bani cheltuit\u0103 pentru eforturile publicitare pe diferite platforme. Aceast\u0103 valoare este foarte important\u0103 pentru a \u00een\u021belege pe deplin cum este consumat bugetul pe reclam\u0103. \u00cen plus, este o m\u0103sur\u0103 care contribuie la rentabilitatea cheltuielilor publicitare (ROAS), care este un bun indicator al faptului c\u0103 investi\u021biile specifice \u00een activit\u0103\u021bi promo\u021bionale dau roade.<\/li>\n\n\n\n<li><strong>Rentabilitatea cheltuielilor cu publicitatea (ROAS):<\/strong> rentabilitatea cheltuielilor cu publicitatea este suma total\u0103 a veniturilor pe care o \u00eencaseaz\u0103 afacerea ta, pentru fiecare dolar cheltuit cu publicitatea. Acest indicator este important pentru m\u0103surarea eficacit\u0103\u021bii campaniilor de marketing pl\u0103tite, deoarece semnaleaz\u0103 care reclame au performat bune. \u00cen func\u021bie de c\u00e2t de extinse sunt eforturile tale de marketing, rentabilitatea cheltuielilor publicitare poate fi m\u0103surat\u0103 la nivelul unui anun\u021b simplu, unic sau mai degrab\u0103 la nivelul unei \u00eentregi campanii.<\/li>\n\n\n\n<li><strong>Num\u0103rul de comenzi valide:<\/strong> Majoritatea companiilor definesc comenzile valide ca fiind toate comenzile plasate, cu excep\u021bia celor care sunt anulate, frauduloase sau care nu valoreaz\u0103 nimic (de exemplu, cump\u0103rate cu carduri cadou). Este important s\u0103 utiliza\u021bi num\u0103rul de comenzi valide pentru a ob\u021bine rezultate precise atunci c\u00e2nd calcula\u021bi alte valori care depind de acestea, cum ar fi valoarea medie a comenzii (AOV), valoarea pe durata de via\u021b\u0103 a clientului (CLV) sau num\u0103rul de achizi\u021bii per client.<\/li>\n\n\n\n<li><strong>Num\u0103rul de comenzi valide: <\/strong>Majoritatea companiilor definesc comenzile valide ca fiind toate comenzile plasate, cu excep\u021bia celor care sunt anulate, frauduloase sau care nu valoreaz\u0103 nimic (de exemplu, cump\u0103rate cu carduri cadou). Este important s\u0103 utiliza\u021bi num\u0103rul de comenzi valide pentru a ob\u021bine rezultate precise atunci c\u00e2nd calcula\u021bi alte valori care depind de acestea, cum ar fi valoarea medie a comenzii (AOV), valoarea pe durata de via\u021b\u0103 a clientului (CLV) sau num\u0103rul de achizi\u021bii per client.<\/li>\n\n\n\n<li><strong>Costul de achizi\u021bie al clien\u021bilor <\/strong>(CAC): Costul de achizi\u021bie al clien\u021bilor, cunoscut \u0219i sub numele de costul de achizi\u021bie, este calculat prin \u00eensumarea tuturor cheltuielilor legate de achizi\u021bionarea de noi clien\u021bi (de exemplu, Cheltuieli publicitare) \u0219i \u00eemp\u0103r\u021bind suma la num\u0103rul total de clien\u021bi noi, dob\u00e2ndite \u00eentr-un anumit interval de timp. Astfel, cu aceast\u0103 m\u0103sur\u0103toare po\u021bi afla dac\u0103 eforturile tale de marketing se traduc \u00een clien\u021bi reali.&nbsp;<\/li>\n\n\n\n<li><strong>Valoarea de via\u021b\u0103 a clien\u021bilor sau<\/strong> <strong>Customer Lifetime Value<\/strong> (CLV): CLV este suma total\u0103 de bani pe care se a\u0219teapt\u0103 s\u0103 o cheltuiasc\u0103 un client pentru produsele sau serviciile magazinului t\u0103u. Acest indicator este de obicei calculat pe baza duratei medii de via\u021b\u0103 a unui client sau pe baza unor intervale stabilite (de exemplu, 1 an, 2 ani). Cu ajutorul acestuia, pute\u021bi lua decizii informate cu privire la cheltuielile de marketing, deoarece ar trebui s\u0103 urm\u0103ri\u021bi \u00eentotdeauna raportul dintre CAC \u0219i CLV. Mai mult dec\u00e2t at\u00e2t, identificarea clien\u021bilor cu CLV ridicat v\u0103 permite s\u0103 \u00een\u021belege\u021bi profilul clien\u021bilor d-voastr\u0103 \u0219i s\u0103 segmenta\u021bi \u00een mod eficient baza de clien\u021bi \u00een scopuri de achizi\u021bie \u0219i reten\u021bie.<\/li>\n\n\n\n<li><strong>Valoarea medie a comenzii<\/strong> (<strong>Average Order Value <\/strong>(AOV): Acest indicator urm\u0103re\u0219te valoarea medie a tuturor comenzilor valide. O m\u0103sur\u0103 util\u0103 pentru a \u00een\u021belege comportamentul clien\u021bilor t\u0103i \u0219i dac\u0103 ace\u0219tia tind s\u0103 fac\u0103 achizi\u021bii mici sau mari. Pentru a descoperi aspecte valoroase, v\u0103 recomand\u0103m s\u0103 analiza\u021bi AOV \u00een func\u021bie de sursa de achizi\u021bie a clien\u021bilor \u0219i de datele demografice ale clien\u021bilor. \u00cen sf\u00e2r\u0219it, aceast\u0103 m\u0103sur\u0103 este direct legat\u0103 de venituri; prin urmare, ar trebui s\u0103 fie monitorizat \u00een mod constant, deoarece g\u0103sirea unei modalit\u0103\u021bi de a maximiza AOV \u00eenseamn\u0103 g\u0103sirea unei modalit\u0103\u021bi de a cre\u0219te profiturile.<\/li>\n\n\n\n<li><strong>Rata de retur (ROR)<\/strong>: Rata de retur este procentul de produse comandate care ajung s\u0103 fie returnate de c\u0103tre clien\u021bi. \u00cen func\u021bie de industria \u00een care activezi, rata rentabilit\u0103\u021bii poate fi mai mare (de exemplu, industria de \u00eembr\u0103c\u0103minte are o rat\u0103 p\u00e2n\u0103 la 55%) sau mai mic\u0103 (de exemplu, industria s\u0103n\u0103t\u0103\u021bii 5%). Cu toate acestea, o rat\u0103 ridicat\u0103 de retur, nu ar trebui s\u0103 afecteze experien\u021ba clientului dac\u0103 exist\u0103 o politic\u0103 de retur corect\u0103, cu un timp extins de a putea returna produsele. S-a observat cu c\u00e2t timpul de livrare este mai str\u00e2ns (14 zile) cu at\u00e2t rata de retur poate s\u0103 fie mai mare. Mai mult de at\u00e2t, valoarea acestui indicator poate fi pur \u0219i simplu \u00eembun\u0103t\u0103\u021bit\u0103 prin identificarea problemei din spatele retururilor, cum ar fi actualizarea tabelului de m\u0103rimi sau ad\u0103ugarea de fotografii mai bune ale produselor. Afl\u0103 din acest ghid practic care este <a href=\"https:\/\/easy-sales.com\/blog\/ro\/gestiunea-facila-a-retururilor-ghid-practic\/\">gestiunea facil\u0103 a retururilor<\/a>.<\/li>\n\n\n\n<li><strong>Viteza de procesare a comenzilor: <\/strong>Acest indicator reprezint\u0103 timpul dintre plasarea comenzii de c\u0103tre consumator pe un marketplace sau magazin online \u0219i expedierea propriu-zis\u0103 a comenzii. Indicatorul este influen\u021bat de posibilitatea de a avea stocuri epuizate, dac\u0103 vinzi pe alte canale: log\u0103ri \u00een diferite platforme \u0219i timpi prea mari pentru procesare, verificare manual\u0103 adrese gre\u0219ite \u0219i protocoale lungi pentru generare facturi \u0219i AWB-uri. Din cauza tuturor acestor blocaje, necesitatea de a avea un flux de lucru stabil, comunicare prin API cu diferite canale de v\u00e2nzare, servicii de curierat \u0219i un instrument excelent de automatizare a comenzilor este o modalitate eficient\u0103 de a \u00eembun\u0103t\u0103\u021bi valoarea acestui indicator.<\/li>\n<\/ol>\n\n\n\n<h2 id=\"tw-target-text\"><span class=\"ez-toc-section\" id=\"De_ce_este_dificil_sa_monitorizezi_si_sa_interpretezi_indicatori\"><\/span><strong>De ce este dificil s\u0103 monitorizezi \u0219i s\u0103 interpretezi indicatori?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Monitorizarea Indicatorilor de performan\u021b\u0103 este o ac\u021biune ce necesit\u0103 timp \u0219i cuno\u0219tin\u021be:<\/strong> pe baza cercet\u0103rilor <a href=\"https:\/\/bit.ly\/3nLyvM1\">Aqurate<\/a>, este nevoie de aproximativ 199 de ore pe an pentru ca fiecare profesionist \u00een comer\u021bul electronic s\u0103 adune \u0219i s\u0103 calculeze manual toate datele necesare pentru calcularea acestor indicatori de performan\u021b\u0103 (KPI-uri) f\u0103r\u0103 s\u0103 incluzi evaluarea \u0219i interpretarea efectiv\u0103. Credem c\u0103 meri\u021bi s\u0103 investe\u0219ti resursele mult mai smart de at\u00e2t.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"395161\" data-has-transparency=\"false\" style=\"--dominant-color: #395161;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/ecommerce.jpg\" alt=\"\" class=\"not-transparent wp-image-4800\"\/><figcaption class=\"wp-element-caption\">Sursa Canva<\/figcaption><\/figure>\n\n\n\n<p><strong>Num\u0103r mare de indicatori de monitorizat \u0219i contorizat. <\/strong>Noi v-am prezentat doar o mic\u0103 parte dintre ace\u0219ti indicatori. Ei sunt mul mai mul\u021bi. Provocarea este monitorizarea a prea multor KPI, ceea ce \u00ee\u021bi poate \u00eengreuna selec\u021bia \u0219i monitorizarea. \u00cen acela\u0219i timp, urm\u0103rirea unui num\u0103r excesiv de KPI ar putea fi o cheltuire inutil\u0103 a resurselor, deoarece vei ajunge \u0219i mai confuz cu privire la decizia de business ce trebuie s\u0103 o iei.<\/p>\n\n\n\n<p><strong>Metode de calcul diferite:<\/strong> exist\u0103 diverse metode de calculare a majorit\u0103\u021bii KPI-urilor \u0219i aceste diferen\u021be pot duce la lungi dezbateri interne \u0219i discu\u021bii despre adev\u0103ratele valori ale KPI-urilor. \u00cen loc de claritate \u0219i luare eficient\u0103 a deciziilor, acest lucru poate duce la complexitate \u0219i confuzie.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Prea_multi_indicatori_de_performanta_de_gestionat_in_eCommerce\"><\/span><strong>Prea mul\u021bi indicatori de performan\u021b\u0103 de gestionat \u00een eCommerce?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dac\u0103 \u00ee\u021bi este greu s\u0103 evaluezi \u0219i s\u0103 iei decizii, iat\u0103 po\u021bi colabora cu platforma Aqurate, parteneri easySales.<\/p>\n\n\n\n<p>Aqurate este o platform\u0103 rom\u00e2neasc\u0103 special construit\u0103 pentru eCommerce care ajut\u0103 comercian\u021bii s\u0103 creasc\u0103 v\u00e2nz\u0103rile utiliz\u00e2nd inteligen\u021ba artificial\u0103 pentru analiza datelor. <\/p>\n\n\n\n<p>De ce s\u0103 alegi Aqurate?<\/p>\n\n\n\n<ul>\n<li>monitorizezi indicatorii esen\u021biali pentru shop-ul t\u0103u online;<\/li>\n\n\n\n<li>afli unde s\u0103 investe\u0219ti cel mai eficient bugetul;<\/li>\n\n\n\n<li>afli care este rentabilitatea campaniilor de promovare;<\/li>\n\n\n\n<li>implementezi cu u\u0219urin\u021b\u0103 recomand\u0103ri personalizate de produse;<\/li>\n\n\n\n<li>segmentezi clien\u021bii astfel \u00eenc\u00e2t s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti rata de reten\u021bie.<\/li>\n<\/ul>\n\n\n\n<p>Acceseaz\u0103 oferta special\u0103 pentru clien\u021bii easySales <a href=\"https:\/\/bit.ly\/3nLyvM1?fbclid=IwAR2Kl67tI6E3v_RM6gAXid0SKa_FJovpIqa3OfRQj9zFubb5LVF9UxoK8oo\" rel=\"noreferrer noopener\" target=\"_blank\">https:\/\/bit.ly\/3nLyvM1<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Vrei_sa_testezi_noi_canale_de_vanzare_si_sa_procesezi_comenzile_de_10_ori_mai_repede\"><\/span><strong>Vrei s\u0103 testezi noi canale de v\u00e2nzare \u0219i s\u0103 procesezi comenzile de 10 ori mai repede?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dac\u0103 ai nevoie de ajutor pentru a vinde eficient \u0219i simplificat pe marketplace-uri \u0219i pentru a gestiona automat activitatea \u00een eCommerce, noi cei din echipa easySales suntem la un click distan\u021b\u0103.<\/p>\n\n\n\n<p>easySales rezolv\u0103 problemele complexit\u0103\u021bii prezen\u021bei pe marketplace-uri populare, ale lipsei de integrare \u00eentre diferitele platforme utilizate de comercian\u021bi \u2013 platforme eCommerce, soft de facturare, platforme curieri, marketplace-uri, astfel \u00eenc\u00e2t comerciantul \u00ee\u0219i poate crea propriul ecosistem eficient, f\u0103r\u0103 s\u0103 se conecteze la alte platforme.<\/p>\n\n\n\n<p>Creaz\u0103 un&nbsp;<a href=\"https:\/\/easy-sales.com\/register\">cont gratuit&nbsp;<\/a>\u00een platforma easy-Sales.com \u0219i lucreaz\u0103 automatizat.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/easy-sales.com\/ro\"><img data-dominant-color=\"cc4946\" data-has-transparency=\"true\" style=\"--dominant-color: #cc4946;\" decoding=\"async\" loading=\"lazy\" width=\"223\" height=\"50\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/button.png\" alt=\"\" class=\"has-transparency wp-image-4801\"\/><\/a><\/figure><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce nu m\u0103sori nu po\u021bi evalua. Prin extinderea num\u0103rului de indicatori pe care \u00eei urm\u0103re\u0219ti, po\u021bi ob\u021bine mai multe informa\u021bii despre modul \u00een care func\u021bioneaz\u0103 fiecare aspect al p\u00e2lniei de conversie. A\u0219a afli r\u0103spunsuri la \u00eentreb\u0103rile esen\u021biale: Urm\u0103rirea setului adecvat de KPI sau indicatori de performan\u021b\u0103 \u00een eCommerce ofer\u0103 datele de care ai nevoie pentru a r\u0103spunde cu \u00eencredere la aceste \u00eentreb\u0103ri. Cum determini dac\u0103 un indicator de performan\u021b\u0103 este bine ales? Sunt c\u00e2teva aspecte cheie pe care trebuie s\u0103 le ai \u00een vedere: Impactul asupra rezultatului: indicatorii ar trebui s\u0103 aib\u0103 leg\u0103tur\u0103 cu rezultatul \u0219i s\u0103 fie esen\u021biali pentru\u2026<\/p>\n","protected":false},"author":5,"featured_media":4810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-300x251.webp",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-768x644.webp",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false]},"post_excerpt_stackable":"<p>Cuprins Cum determini dac\u0103 un indicator de performan\u021b\u0103 este bine ales?C\u00e2t de des ar trebui s\u0103 verifici indicatorii de performan\u021b\u0103?10 indicatori de performan\u021b\u0103 \u00een eCommerce esen\u021biali pentru o afacere productiv\u0103De ce este dificil s\u0103 monitorizezi \u0219i s\u0103 interpretezi indicatori?Prea mul\u021bi indicatori de performan\u021b\u0103 de gestionat \u00een eCommerce?Vrei s\u0103 testezi noi canale de v\u00e2nzare \u0219i s\u0103 procesezi comenzile de 10 ori mai repede? Ce nu m\u0103sori nu po\u021bi evalua. Prin extinderea num\u0103rului de indicatori pe care \u00eei urm\u0103re\u0219ti, po\u021bi ob\u021bine mai multe informa\u021bii despre modul \u00een care func\u021bioneaz\u0103 fiecare aspect al p\u00e2lniei de conversie. A\u0219a afli r\u0103spunsuri la \u00eentreb\u0103rile esen\u021biale: Investe\u0219ti&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/digital-future\/\" rel=\"category tag\">Digital Future<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-300x251.webp",300,251,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-768x644.webp",768,644,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/07\/Indicatori-de-performanta-in-ecommerce_01-jpg-webp.webp",940,788,false]},"post_excerpt_stackable_v2":"<p>Cuprins Cum determini dac\u0103 un indicator de performan\u021b\u0103 este bine ales?C\u00e2t de des ar trebui s\u0103 verifici indicatorii de performan\u021b\u0103?10 indicatori de performan\u021b\u0103 \u00een eCommerce esen\u021biali pentru o afacere productiv\u0103De ce este dificil s\u0103 monitorizezi \u0219i s\u0103 interpretezi indicatori?Prea mul\u021bi indicatori de performan\u021b\u0103 de gestionat \u00een eCommerce?Vrei s\u0103 testezi noi canale de v\u00e2nzare \u0219i s\u0103 procesezi comenzile de 10 ori mai repede? Ce nu m\u0103sori nu po\u021bi evalua. Prin extinderea num\u0103rului de indicatori pe care \u00eei urm\u0103re\u0219ti, po\u021bi ob\u021bine mai multe informa\u021bii despre modul \u00een care func\u021bioneaz\u0103 fiecare aspect al p\u00e2lniei de conversie. A\u0219a afli r\u0103spunsuri la \u00eentreb\u0103rile esen\u021biale: Investe\u0219ti&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/digital-future\/\" rel=\"category tag\">Digital Future<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 Indicatori de peforman\u021b\u0103 pentru orice magazin online - easySales Blog<\/title>\n<meta name=\"description\" content=\"Ce indicatori de performan\u021b\u0103 s\u0103 alegi pentru eCommerce. Tipuri KPI. 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