{"id":4782,"date":"2022-06-28T17:04:15","date_gmt":"2022-06-28T14:04:15","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4782"},"modified":"2022-09-21T15:26:57","modified_gmt":"2022-09-21T12:26:57","slug":"cum-stabilesti-pretul-corect-pentru-produsele-tale","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-stabilesti-pretul-corect-pentru-produsele-tale\/","title":{"rendered":"Cum stabile\u0219ti pre\u021bul corect pentru produsele tale? Ce strategii folose\u0219ti pentru stabilirea pre\u021burilor?"},"content":{"rendered":"\n<p>Pre\u021bul este unul dintre cei 4P ai marketingului, pe l\u00e2ng\u0103 produs, plasament \u0219i promo\u021bie (4Ps \u2013 Product, Price, Place and Promotion), dar stabilirea lui reprezint\u0103 \u00eenc\u0103 o provocare, pentru mul\u021bi oameni de marketing \u0219i v\u00e2nz\u0103ri.<\/p>\n\n\n\n<p>Alegerea pre\u021bului potrivit pentru produsele online este important\u0103, pentru c\u0103 afecteaz\u0103 direct evolu\u021bia afacerii tale, din mai multe puncte de vedere. Practic, o abordare gre\u0219it\u0103 poate duce la \u00eenchiderea magazinului t\u0103u online, \u00een timp ce un pre\u021b care corespunde produsului \u00ee\u021bi poate propulsa afacerea ca principal juc\u0103tor \u00een aria ta de activitate.<\/p>\n\n\n\n<p>Trebuie s\u0103 fii con\u0219tient c\u0103 pre\u021burile evolueaz\u0103 pe m\u0103sur\u0103 ce cheltuielile se schimb\u0103, la fel ca \u0219i cererile clien\u021bilor, iar asta ar trebui s\u0103-\u021bi ofere un oarecare confort \u00een realizarea unei strategii de stabilire a pre\u021burilor \u2013 practic, ai libertatea s\u0103 le modifici \u00een func\u021bie de schimb\u0103rile pe care le \u00eenregistrezi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"9db0b7\" data-has-transparency=\"false\" style=\"--dominant-color: #9db0b7;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Pret_01-1.jpg\" alt=\"\" class=\"not-transparent wp-image-4787\"\/><\/figure>\n\n\n\n<p>Exist\u0103 mai multe variante de stabilire a pre\u021burilor, iar principalele aspecte pe care trebuie s\u0103 le iei \u00een considerare sunt:<\/p>\n\n\n\n<ul><li><strong>costurile tale<\/strong><\/li><li><strong>concuren\u021ba<\/strong><\/li><li><strong>comportamentul consumatorului<\/strong><\/li><li><strong>pia\u021ba<\/strong><\/li><\/ul>\n\n\n\n<p>De asemenea, \u00eenainte de a stabili pre\u021bul pentru produsul sau serviciul t\u0103u, trebuie s\u0103 \u0219tii ce anume reflect\u0103 acesta:<\/p>\n\n\n\n<ul><li><strong>Brandul &#8211; pre\u021burile mai mari sunt afiliate cu un brand de lux, pre\u021burile mai mici tind s\u0103 aib\u0103 un volum mai mare, cu marje mai mici<\/strong>;<\/li><li><strong>Calitatea &#8211; pre\u021burile mai mari sunt asociate cu o calitate mai bun\u0103<\/strong>;<\/li><li><strong>Valoarea &#8211; ce aduce nou produsul t\u0103u pe pia\u021b\u0103, pentru a r\u0103spunde unei nevoi sau pentru a rezolva o problem\u0103<\/strong>;<\/li><li><strong>USP (Unique Selling Proposition) &#8211; <\/strong>calitatea, beneficiul sau tr\u0103s\u0103tura specific\u0103 a unui produs pe care nu o poate oferi alt competitor \u2013 mai exact, ce anume te diferen\u021biaz\u0103.<\/li><\/ul>\n\n\n\n<h2><strong>Ce strategii folose\u0219ti pentru stabilirea pre\u021burilor?<\/strong><\/h2>\n\n\n\n<h3><strong>Calculeaz\u0103 costurile<\/strong><\/h3>\n\n\n\n<p>Care sunt cheltuiele tale pentru a-\u021bi vinde produsul? Acestea includ costurile materiilor prime, taxele de transport, taxele vamale, costurile directe cu for\u021ba de munc\u0103 suportate pentru a produce un produs sau pentru a furniza un serviciu, bugetul alocat pentru marketing, salariile angaja\u021bilor, taxele \u0219i impozitele. Dup\u0103 calcularea lor, urmeaz\u0103 adaosul t\u0103u, care \u00ee\u021bi va determina profitul. \u00ce\u021bi recomand\u0103m ca, \u00eenainte s\u0103 stabile\u0219ti care este adaosul t\u0103u, s\u0103 \u00ee\u021bi cuno\u0219ti foarte bine competi\u021bia.<\/p>\n\n\n\n<h3><strong>Studiaz\u0103 competi\u021bia<\/strong><\/h3>\n\n\n\n<p>Pre\u021burile competi\u021biei pot avea un impact direct \u00een stabilirea pre\u021bului pentru produsul t\u0103u. Ce produse vinde competi\u021bia ta, care este calitatea lor, costul lor, toate aceste detalii te vor ajuta s\u0103 te orientezi \u00een alegerea pre\u021bului potrivit \u0219i vei \u0219ti care este procentul pe care-l po\u021bi ad\u0103uga \u0219i care va fi marja ta de profit, pentru a avea succes \u00een pia\u021b\u0103.<\/p>\n\n\n\n<h3><strong>Pre\u021bul de pozi\u021bionare<\/strong><\/h3>\n\n\n\n<p>&nbsp;\u00cen func\u021bie de elementele men\u021bionate mai sus, alegerea pre\u021bului reflect\u0103 \u0219i ce anume vrei ca brandul t\u0103u s\u0103 \u00eensemne pe pia\u021b\u0103, pozi\u021bionarea lui. Astfel, luxul este asociat cu un pre\u021b ridicat, iar dac\u0103 un produs este mai scump, ar trebui s\u0103 fie \u0219i mai bun dec\u00e2t cel al competi\u021biei. Pentru a te pozi\u021biona ca un brand de lux, ai grij\u0103 ca experien\u021ba, designul, calitatea imaginilor, func\u021bionalitatea site-ului, calitatea produsului s\u0103 fie impecabile.<\/p>\n\n\n\n<p>Dac\u0103 optezi pentru un pre\u021b comun, similar cu cel al concuren\u021bei, trebuie s\u0103 sco\u021bi \u00een eviden\u021b\u0103 elementul diferen\u021biator al produsului sau serviciului pe care \u00eel oferi. Cum&nbsp; pre\u021bul nu poate fi unicul factor care face diferen\u021ba, este esen\u021bial s\u0103 comunici foarte bine care este avantajul t\u0103u.<\/p>\n\n\n\n<p>Pozi\u021bionarea produsului la un pre\u021b mic poate fi riscant\u0103, pentru c\u0103 de multe ori oamenii tind s\u0103-l asocieze cu o calitate redus\u0103. Dac\u0103 produsul t\u0103u este \u00eentr-adev\u0103r de calitate bun\u0103 \u0219i reu\u0219e\u0219ti s\u0103 comunici eficient acest lucru, atunci pre\u021bul mic va fi elementul t\u0103u diferen\u021biator. Este clar c\u0103 un rol important aici \u00eel are comunicarea, strategia ta de marketing.<\/p>\n\n\n\n<h3><strong>Pre\u021b de penetrare<\/strong><\/h3>\n\n\n\n<p>Strategia pre\u021bului de penetrare presupune intrarea pe pia\u021b\u0103 cu un pre\u021b sc\u0103zut, pentru a atrage c\u00e2t mai mul\u021bi clien\u021bi, urmat\u0103 de cre\u0219terea lui treptat\u0103, pentru a c\u00e2\u0219tiga profit. Pe pia\u021ba noastr\u0103, cele mai simple exemple sunt \u00een industria serviciilor de cablu \u0219i telecom. Bine\u00een\u021beles c\u0103 aceast\u0103 metod\u0103 vine \u0219i cu un risc: odat\u0103 ce pre\u021burile cresc, clien\u021bii pot pleca imediat la un concurent mai ieftin.<\/p>\n\n\n\n<h3><strong>Skimming price&nbsp;&nbsp;<\/strong>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/h3>\n\n\n\n<p>Este strategia opus\u0103 pre\u021bului de penetrare \u0219i implic\u0103 intrarea pe pia\u021b\u0103 cu un pre\u021b ridicat, pe care s\u0103-l mic\u0219orezi treptat. Abordarea se folose\u0219te, de obicei, \u00een cazul produselor inovatoare, care nu au concuren\u021b\u0103 pe pia\u021b\u0103. Dac\u0103 ai un astfel de produs, po\u021bi \u00eencerca.<\/p>\n\n\n\n<h3><strong>Pre\u021b dinamic<\/strong><\/h3>\n\n\n\n<p>Strategia pre\u021burilor dinamice presupune schimbarea pre\u021burilor \u00een func\u021bie de cererea pie\u021bei, s\u0103pt\u0103m\u00e2nal sau chiar zilnic. Sun\u0103 cunoscut? Este chiar pre\u021bul \u201esurge\u201d al aplica\u021biilor de ride sharing. Aceast\u0103 strategie este des folosit\u0103 \u0219i de companiile aeriene \u0219i hoteluri sau platformele de rezerv\u0103ri, care modific\u0103 pre\u021burile \u00een func\u021bie de sezon \u0219i de evolu\u021bia cererii. Avantajul acestei strategii este c\u0103 po\u021bi targeta mai multe categorii de clien\u021bi. Dac\u0103 activezi \u00eentr-un astfel de domeniu \u0219i aceasta poate o fi o strategie eficient\u0103.<\/p>\n\n\n\n<h2><strong>Concluzie<\/strong><\/h2>\n\n\n\n<p>Indiferent care este strategia pe care o alegi \u00een stabilirea pre\u021bului, este important s\u0103-l revizuie\u0219ti \u00een mod regulat. eCommerce-ul este \u00eentr-o continu\u0103 evolu\u021bie, la fel ca \u0219i mediul de afaceri, iar astfel de schimb\u0103ri \u00ee\u021bi pot afecta obiectivele \u0219i marjele. Stabilirea bugetului anual este un moment bun pentru a analiza modul \u00een care costurile pentru energie, salaria\u021bi, ratele dob\u00e2nzilor, impozitele \u0219i multe altele pot cre\u0219te. Dac\u0103 \u0219i tu alegi s\u0103 cre\u0219ti pre\u021burile, atunci este bine s\u0103 comunici clien\u021bilor motivul pentru care ai optat pentru aceast\u0103 op\u021biune.<\/p>\n\n\n\n<p>Cum am spus \u00een mai multe r\u00e2nduri, atunci c\u00e2nd decizi lansarea unei afaceri, a unui produs, c\u00e2nd vrei s\u0103 penetrezi o pia\u021b\u0103 nou\u0103, trebuie s\u0103 cuno\u0219ti foarte bine contextul economic, concuren\u021ba, pre\u021burile \u0219i s\u0103-\u021bi planifici ac\u021biunile \u00een func\u021bie de comportamentul consumatorului pentru a avea rezultate bune.<\/p>\n\n\n\n<h2><strong>Vrei s\u0103 testezi noi canale de v\u00e2nzare \u0219i s\u0103 procesezi comenzile de 10 ori mai repede?<\/strong><\/h2>\n\n\n\n<p>Dac\u0103 ai nevoie de ajutor pentru a vinde eficient \u0219i simplificat pe marketplace-uri \u0219i pentru a gestiona automat activitatea \u00een eCommerce, noi cei din echipa easySales suntem la un click distan\u021b\u0103.<\/p>\n\n\n\n<p>Creaz\u0103 un&nbsp;<a href=\"https:\/\/easy-sales.com\/register\">cont gratuit&nbsp;<\/a>\u00een platforma easy-Sales.com \u0219i lucreaz\u0103 automatizat, Beneficiile tale:<\/p>\n\n\n\n<figure class=\"is-layout-flex wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"e7e9ef\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e9ef;\" decoding=\"async\" data-id=\"4745\"  src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Integrare-curieri-03-1.jpg\" alt=\"\" class=\"not-transparent wp-image-4745\"\/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pre\u021bul este unul dintre cei 4P ai marketingului, pe l\u00e2ng\u0103 produs, plasament \u0219i promo\u021bie (4Ps \u2013 Product, Price, Place and Promotion), dar stabilirea lui reprezint\u0103 \u00eenc\u0103 o provocare, pentru mul\u021bi oameni de marketing \u0219i v\u00e2nz\u0103ri. Alegerea pre\u021bului potrivit pentru produsele online este important\u0103, pentru c\u0103 afecteaz\u0103 direct evolu\u021bia afacerii tale, din mai multe puncte de vedere. Practic, o abordare gre\u0219it\u0103 poate duce la \u00eenchiderea magazinului t\u0103u online, \u00een timp ce un pre\u021b care corespunde produsului \u00ee\u021bi poate propulsa afacerea ca principal juc\u0103tor \u00een aria ta de activitate. Trebuie s\u0103 fii con\u0219tient c\u0103 pre\u021burile evolueaz\u0103 pe m\u0103sur\u0103 ce cheltuielile se schimb\u0103,\u2026<\/p>\n","protected":false},"author":5,"featured_media":4789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-300x182.webp",300,182,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-768x467.webp",768,467,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false]},"post_excerpt_stackable":"<p>Pre\u021bul este unul dintre cei 4P ai marketingului, pe l\u00e2ng\u0103 produs, plasament \u0219i promo\u021bie (4Ps \u2013 Product, Price, Place and Promotion), dar stabilirea lui reprezint\u0103 \u00eenc\u0103 o provocare, pentru mul\u021bi oameni de marketing \u0219i v\u00e2nz\u0103ri. Alegerea pre\u021bului potrivit pentru produsele online este important\u0103, pentru c\u0103 afecteaz\u0103 direct evolu\u021bia afacerii tale, din mai multe puncte de vedere. Practic, o abordare gre\u0219it\u0103 poate duce la \u00eenchiderea magazinului t\u0103u online, \u00een timp ce un pre\u021b care corespunde produsului \u00ee\u021bi poate propulsa afacerea ca principal juc\u0103tor \u00een aria ta de activitate. Trebuie s\u0103 fii con\u0219tient c\u0103 pre\u021burile evolueaz\u0103 pe m\u0103sur\u0103 ce cheltuielile se schimb\u0103,&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-300x182.webp",300,182,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-768x467.webp",768,467,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Strategia-de-pret-jpg-webp.webp",940,571,false]},"post_excerpt_stackable_v2":"<p>Pre\u021bul este unul dintre cei 4P ai marketingului, pe l\u00e2ng\u0103 produs, plasament \u0219i promo\u021bie (4Ps \u2013 Product, Price, Place and Promotion), dar stabilirea lui reprezint\u0103 \u00eenc\u0103 o provocare, pentru mul\u021bi oameni de marketing \u0219i v\u00e2nz\u0103ri. Alegerea pre\u021bului potrivit pentru produsele online este important\u0103, pentru c\u0103 afecteaz\u0103 direct evolu\u021bia afacerii tale, din mai multe puncte de vedere. Practic, o abordare gre\u0219it\u0103 poate duce la \u00eenchiderea magazinului t\u0103u online, \u00een timp ce un pre\u021b care corespunde produsului \u00ee\u021bi poate propulsa afacerea ca principal juc\u0103tor \u00een aria ta de activitate. Trebuie s\u0103 fii con\u0219tient c\u0103 pre\u021burile evolueaz\u0103 pe m\u0103sur\u0103 ce cheltuielile se schimb\u0103,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum stabile\u0219ti pre\u021bul corect pentru produsele tale? Ce strategii folose\u0219ti pentru stabilirea pre\u021burilor? - easySales Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-stabilesti-pretul-corect-pentru-produsele-tale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum stabile\u0219ti pre\u021bul corect pentru produsele tale? Ce strategii folose\u0219ti pentru stabilirea pre\u021burilor? - easySales Blog\" \/>\n<meta property=\"og:description\" content=\"Pre\u021bul este unul dintre cei 4P ai marketingului, pe l\u00e2ng\u0103 produs, plasament \u0219i promo\u021bie (4Ps \u2013 Product, Price, Place and Promotion), dar stabilirea lui reprezint\u0103 \u00eenc\u0103 o provocare, pentru mul\u021bi oameni de marketing \u0219i v\u00e2nz\u0103ri. Alegerea pre\u021bului potrivit pentru produsele online este important\u0103, pentru c\u0103 afecteaz\u0103 direct evolu\u021bia afacerii tale, din mai multe puncte de vedere. Practic, o abordare gre\u0219it\u0103 poate duce la \u00eenchiderea magazinului t\u0103u online, \u00een timp ce un pre\u021b care corespunde produsului \u00ee\u021bi poate propulsa afacerea ca principal juc\u0103tor \u00een aria ta de activitate. 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