{"id":4755,"date":"2022-06-08T17:45:41","date_gmt":"2022-06-08T14:45:41","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4755"},"modified":"2022-12-13T17:15:19","modified_gmt":"2022-12-13T15:15:19","slug":"cum-sa-ti-cresti-numarul-de-clienti-prin-campanii-integrate-de-digital-marketing","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-ti-cresti-numarul-de-clienti-prin-campanii-integrate-de-digital-marketing\/","title":{"rendered":"Cum s\u0103-\u021bi cre\u0219ti num\u0103rul de clien\u021bi prin campanii integrate de digital marketing"},"content":{"rendered":"\n

\u00cen prezent, comer\u021bul online este unul dintre cele mai dezb\u0103tute subiecte, iar asta se vede \u0219i \u00een cre\u0219terile anuale pe care le \u00eenregistreaz\u0103. Doar \u00een Rom\u00e2nia, conform GPeC, \u00een 2020 putem vedea o majorare de 30% fa\u021b\u0103 de 2019, iar \u00een 2021 cre\u0219terea a fost de 10% fa\u021b\u0103 de anul precedent. <\/p>\n\n\n\n

De asemenea, putem vedea o schimbare generat\u0103 de educarea clien\u021bilor, care achizi\u021bioneaz\u0103 mult mai des dec\u00e2t \u00eenainte, dar \u0219i de afacerile care sunt \u00eentr-un continuu proces de dezvoltare pentru a \u00eendeplini cererile tot mai diversificate ale cump\u0103r\u0103torilor. La toate acestea, se adaug\u0103 \u0219i necesitatea unei strategii de promovare coerent\u0103 \u0219i adaptat\u0103 specificului unui business.<\/p>\n\n\n\n

\u00cen acest articol, ne-am propus s\u0103 dezbatem care sunt principalele provoc\u0103ri ale unui business owner atunci c\u00e2nd vine vorba de promovarea online \u0219i care este rolul campaniilor integrate de marketing online pentru a ob\u021bine mai mul\u021bi clien\u021bi. <\/em><\/strong><\/p>\n\n\n\n

Articolul a fost realizat \u00een parteneriat cu agen\u021bia de digital marketing, <\/em><\/strong>Gun Media<\/em><\/strong><\/a>.<\/em><\/strong><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Contextul actual <\/strong><\/h2>\n\n\n\n

Multe ecommerce-uri au migrat c\u0103tre platforme mai avansate, care permit customiz\u0103ri ce r\u0103spund nevoilor de business. \u00cen aceea\u0219i m\u0103sur\u0103, mul\u021bi retaileri s-au orientat spre marketplace-uri din dorin\u021ba de a folosi c\u00e2t mai multe resurse pentru expunere \u0219i pentru a impulsiona achizi\u021biile. Promovarea online este \u00eentr-o continu\u0103 schimbare. Business ownerii v\u0103d adev\u0103rata valoare adus\u0103 de cre\u0219terea brandului \u0219i, mai mult ca niciodat\u0103, \u00ee\u0219i focuseaz\u0103 eforturile at\u00e2t \u00een zona de performance marketing, c\u00e2t \u0219i \u00een zona de branding. <\/p>\n\n\n\n

\u00cen acest context, subliniem importan\u021ba promov\u0103rii online integrat\u0103 \u0219i urm\u0103rirea clien\u021bilor \u00een toate mediile care ar putea influen\u021ba decizia de achizi\u021bie. Nu mai este suficient s\u0103 ne aloc\u0103m resursele doar pe cele mai populare canale de promovare, unde \u0219i competi\u021bia este din ce \u00een ce mai str\u00e2ns\u0103, ci trebuie s\u0103 ne m\u0103rim orizonturile. <\/strong><\/p>\n\n\n\n

De aceea, comunicarea unitar\u0103 \u0219i imaginea de brand sunt dou\u0103 direc\u021bii importante pe care orice business owner ar trebui s\u0103 le aib\u0103 \u00een vedere.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Principalele probleme cu care un business owner se confrunt\u0103 \u00een promovarea online \u0219i care sunt solu\u021biile<\/strong>:<\/p>\n\n\n\n

Investi\u021biile exclusiv \u00een canale de digital marketing care aduc rezultate rapid<\/strong><\/h2>\n\n\n\n

Atunci c\u00e2nd vorbim de promovare online, de cele mai multe ori ne g\u00e2ndim automat la Google Ads, Facebook \u0219i Instagram ads. Acestea sunt cele mai populare \u0219i \u00een timp \u0219i-au dovedit eficien\u021ba. Odat\u0103 lansate, cu un tracking corespunz\u0103tor \u0219i obiective specifice, putem m\u0103sura \u00een timp real rezultatele \u0219i putem optimiza campaniile. <\/p>\n\n\n\n

Fiind printre cele mai populare solu\u021bii, automat \u0219i concuren\u021ba este mare, ceea ce face ca  bugetele investite \u0219i costurile de promovare s\u0103 creasc\u0103 \u00een timp. Dac\u0103 facem compara\u021bie de la an la an, observ\u0103m o cre\u0219tere substan\u021bial\u0103 a CPC-ului mediu (costului\/ click). <\/p>\n\n\n\n

Ele r\u0103m\u00e2n \u00een continuare o parte esen\u021bial\u0103 \u00een strategia de promovare a unui brand, deoarece, ajutate \u0219i de cre\u0219terea brand awareness-ului, aduc rezultate care ajut\u0103 dezvoltarea unei afaceri. Totu\u0219i, aceste canale ar trebui s\u0103 reprezinte doar o parte din strategia de promovare \u0219i s\u0103 nu ne ax\u0103m 100% pe ele. <\/p>\n\n\n\n

Viziunea cre\u0219terii brandului ar trebui s\u0103 fie mult mai extins\u0103 de at\u00e2t, iar acest lucru se poate vedea din ce \u00een ce mai mult \u00een ultimii ani. Multe branduri deja fac ac\u021biuni \u00eendr\u0103zne\u021be, abord\u00e2nd canale care func\u021bioneaz\u0103 foarte bine \u00een zona de awareness: de la campanii de TikTok prin content propriu sau parteneriate cu micro influenceri, la YouTube, Pinterest, podcasturi sau parteneriate cu persoane publice care devin \u0219i ambasadori de brand. <\/p>\n\n\n\n

Buyer persona<\/strong><\/h2>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Sunt cazuri \u00een care buyer persona pe care ni-l contur\u0103m s\u0103 nu se \u00eencadreze \u00een totalitate \u00een tipologia clien\u021bilor care cump\u0103r\u0103 cel mai des. De aceea, este important ca dincolo de informa\u021biile pe care le avem despre clien\u021bii ideali, s\u0103 facem o compara\u021bie \u0219i cu datele specifice pe care ni le ofer\u0103 tool-uri precum Google Analytics (pentru vizitatorii site-ului) dar \u0219i cu insight-urile paginilor noastre de business din Social Media. <\/p>\n\n\n\n

Acolo se pot reg\u0103si detalii specifice despre utilizatorii care interac\u021bioneaz\u0103 cu brandul precum: sex, v\u00e2rst\u0103, interese, caracteristici demografice, device-uri folosite \u0219i nu numai. O alt\u0103 modalitate de \u00een\u021belegere a publicului \u021bint\u0103 este efectiv s\u0103 vorbe\u0219ti cu clien\u021bii t\u0103i, s\u0103 urm\u0103re\u0219ti interac\u021biunea lor cu brandul, s\u0103 \u0219tii ce-i mul\u021bume\u0219te, la ce trebuie s\u0103 lucrezi, s\u0103 \u0219tii ce caut\u0103 sau ce nu au g\u0103sit \u00eenc\u0103 \u0219i s\u0103 le ceri testimoniale sau review-uri. Doar a\u0219a vei \u0219ti ce \u201cbutoane\u201d s\u0103 ape\u0219i \u0219i cum s\u0103 creezi mesaje cu impact emo\u021bional, care s\u0103 impulsioneze achizi\u021bia.<\/p>\n\n\n\n

Lipsa unei strategii online 360 care s\u0103 \u00eenglobeze toate canalele de comunicare relevante<\/strong><\/h2>\n\n\n\n

Realizarea unei strategii integrat\u0103 de promovare presupune un amplu proces de research. Astfel, \u00een urma acestuia, ar trebui s\u0103 \u0219tii deja unde te situezi \u00een pia\u021b\u0103, care este competi\u021bia, s\u0103 ai o analiza SWOT, s\u0103 \u0219tii plusurile \u0219i minusurile serviciilor pe care le oferi, dar \u0219i oportunit\u0103\u021bile pe care le po\u021bi exploata. <\/p>\n\n\n\n

De asemenea, este foarte important s\u0103 \u0219tii cum comunic\u0103 concuren\u021ba, ce mijloace de promovare folose\u0219te \u0219i cum te po\u021bi diferen\u021bia. \u00cen aceea\u0219i m\u0103sur\u0103, trebuie s\u0103 \u0219tii care e linia ta de comunicare, imaginea de brand pe care vrei s\u0103 \u021bi-o creezi sau s\u0103 \u021bi-o \u00eent\u0103re\u0219ti \u0219i care sunt canalele prin care po\u021bi ajunge cel mai eficient la publicul \u021bint\u0103.<\/p>\n\n\n\n

Unii antreprenori aleg s\u0103 treac\u0103 chiar ei prin acest proces de research, poate chiar \u0219i s\u0103 implementeze campaniile \u0219i s\u0103 urm\u0103reasc\u0103 rezultatele. Pentru a face acest lucru, este necesar\u0103 monitorizarea constant\u0103, trebuie s\u0103 fii la curent cu nout\u0103\u021bile \u0219i s\u0103 te adaptezi la schimb\u0103ri. \u00cens\u0103, acest proces necesit\u0103 mult timp, iar timpul este cea mai important\u0103 resurs\u0103 \u00eentr-un business. <\/strong><\/p>\n\n\n\n

Provoc\u0103rile unui antreprenor sunt complexe, iar strategia de marketing reprezint\u0103 doar o mic\u0103 parte din ele. De aceea, mul\u021bi aleg s\u0103-\u0219i externalizeze promovarea online c\u0103tre agen\u021bii care vin cu solu\u021bii specifice la o serie de nevoi stringente. <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Strategie integrat\u0103 = mix de resurse relevante<\/strong><\/p>\n\n\n\n

O strategie online integrat\u0103 presupune folosirea unui mix de resurse relevante pentru promovarea unui business<\/strong>, astfel \u00eenc\u00e2t mesajul brandului s\u0103 ajung\u0103 \u00een toate mediile unde se g\u0103sesc poten\u021bialii clien\u021bi pentru a le  influen\u021ba decizia de achizi\u021bie. <\/p>\n\n\n\n

Fie c\u0103 vorbim de comunicarea organic\u0103 pe asset-urile digitale ale brandului \u0219i strategia de content marketing, de strategia SEO pentru afi\u0219area organic\u0103 la c\u0103ut\u0103rile relevante pentru brand sau link building (advertoriale), campanii de brand awareness sau performance marketing pe Google \u0219i Social Media, listare pe marketplace-uri sau comparatoare de pre\u021buri, strategie de email marketing sau influencer marketing, toate acestea trebuie folosite inteligent, pentru a servi unor obiective clare: branding \u0219i cre\u0219terea achizi\u021biilor. De aceea \u0219i comunicarea trebuie adaptat\u0103 fiec\u0103rui canal \u00een parte<\/strong>. <\/p>\n\n\n\n

Trebuie s\u0103 \u0219tim obiceiurile de \u201cconsum\u201d din platforme<\/strong>, unde interac\u021bioneaz\u0103 poten\u021bialii clien\u021bi cel mai bine cu brandul \u0219i s\u0103 adapt\u0103m mesajele. Conform unui studiu dedicat Genera\u021biei Z, realizat de gwi.com<\/a>, doar 15% dintre responden\u021bi au spus c\u0103 se reg\u0103sesc \u00een reclamele pe care le v\u0103d<\/strong>. Brandurile trebuie s\u0103 \u021bin\u0103 pasul. De exemplu, nu e recomandat s\u0103 folosim videouri realizate special pentru Facebook \u00een TikTok. Impactul nu este acela\u0219i. TikTok-ul este despre content dinamic, distractiv, original \u0219i natural. <\/p>\n\n\n\n

Dac\u0103 vorbim de categorii de v\u00e2rst\u0103 \u0219i afinit\u0103\u021bi pentru platforme, genera\u021biile tinere au migrat din Facebook c\u0103tre Instagram la \u00eenceput (o platform\u0103 pe care userii o folosesc \u00een special pentru inspira\u021bie \u0219i pentru a urm\u0103ri influencerii prefera\u021bi), apoi c\u0103tre TikTok (pentru a urm\u0103ri content video creativ \u0219i distractiv). <\/p>\n\n\n\n

De\u0219i ini\u021bial se credea c\u0103 majoritatea utilizatorilor de TikTok sunt copii, exist\u00e2nd o reticen\u021b\u0103 \u00een includerea acestui canal \u00een strategia de promovare, s-a demonstrat c\u0103 \u00een Rom\u00e2nia majoritatea utilizatorilor sunt \u00een intervalul de v\u00e2rst\u0103 18 \u2013 24, urma\u021bi de 25 \u2013 34,<\/strong> deci, puterea de cump\u0103rare cre\u0219te \u0219i \u00een aceast\u0103 platform\u0103. Momentan, costurile de promovare (cpc-urile \u0219i costurile\/ new follower) sunt poate \u0219i de 3 ori mai mici dec\u00e2t \u00een Facebook<\/strong>, fiind un moment oportun pentru cre\u0219terea comunit\u0103\u021bii \u0219i aici.<\/p>\n\n\n\n

Estimarea bugetului necesar \u0219i interpretarea rezultatelor<\/strong><\/h2>\n\n\n\n
\"\"\/<\/figure>\n\n\n\n

Pentru atingerea obiectivelor propuse, este nevoie \u0219i de un buget care s\u0103 sus\u021bin\u0103 demersul de promovare. Estimarea bugetului se face pe baza volumelor de c\u0103utare, a costurilor pe click \u0219i a costurilor pe achizi\u021bie<\/strong>. De multe ori, \u00een cazul promov\u0103rii in-house, nu exist\u0103 obiective bine definite \u0219i nici un buget clar. De aceea nici succesul unei campanii nu poate fi m\u0103surat 100%<\/strong>. De asemenea, este necesar s\u0103 se \u0219tie clar ce KPIs de performan\u021b\u0103 se urm\u0103resc pentru a m\u0103sura rezultatele: trafic, achizi\u021bii, cost pe achizi\u021bie, ROAS, complet\u0103ri de formulare etc.<\/p>\n\n\n\n

Cum lucreaz\u0103 o agen\u021bie \u0219i ce a\u0219tept\u0103ri ar trebui s\u0103 ai<\/strong><\/h2>\n\n\n\n

Dac\u0103 alegi s\u0103-\u021bi externalizezi serviciile c\u0103tre o agen\u021bie de marketing, sunt c\u00e2teva lucruri de care trebuie s\u0103 \u021bii cont \u00een procesul de research: pozi\u021bionarea, modul \u00een care comunic\u0103, c\u00e2t de activ\u0103 este \u00een mediul digital, clien\u021bii cu care lucreaz\u0103 \u0219i ni\u0219ele aferente, sinceritatea \u00een discu\u021bie \u0219i setarea unor obiective realiste, precum \u0219i modul de lucru.<\/p>\n\n\n\n

Discu\u021bia ini\u021bial\u0103 este foarte important\u0103 pentru cunoa\u0219terea businessului, a serviciilor sau produselor, a pozi\u021bion\u0103rii \u0219i a buyer persona. E important s\u0103 comunici obiectivele tale generale, iar pe baza lor agen\u021bia s\u0103 construiasc\u0103 o strategie de promovare adaptat\u0103, cu o propunere de buget care s\u0103 sus\u021bin\u0103 obiectivele \u00een mod realist<\/strong>. <\/p>\n\n\n\n

Comunicarea cu agen\u021bia este esen\u021bial\u0103, fiindc\u0103 \u00eempreun\u0103 forma\u021bi o echip\u0103<\/strong>. E important s\u0103 \u021bi se comunice nout\u0103\u021bile, schimb\u0103rile, s\u0103 vin\u0103 cu idei, s\u0103 \u00ee\u021bi spun\u0103 atunci c\u00e2nd nu func\u021bioneaz\u0103 ceva \u0219i s\u0103 existe transparen\u021b\u0103. <\/p>\n\n\n\n

\u00cen func\u021bie de m\u0103rimea conturilor de publicitate \u0219i de bugetul investit, se fac interven\u021bii s\u0103pt\u0103m\u00e2nale pentru noi implement\u0103ri sau optimiz\u0103ri \u0219i se trimit rapoarte de performan\u021b\u0103 regulat, pe care le discuta\u021bi \u00eempreun\u0103.<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Concluzii<\/strong><\/h2>\n\n\n\n

Dac\u0103 \u0219i tu \u00ee\u021bi dore\u0219ti s\u0103-\u021bi cre\u0219ti afacerea anul acesta, \u021bine minte s\u0103 \u00eencepi cu o strategie de marketing adaptat\u0103 brandului t\u0103u, s\u0103 comunici pe limba clien\u021bilor t\u0103i \u0219i s\u0103 te folose\u0219ti de toate activele relevante pentru afacerea ta. Concuren\u021ba ta e posibil s\u0103 fac\u0103 deja acest lucru.<\/p>\n\n\n\n

Despre Gun Media<\/strong><\/p>\n\n\n\n

Gun Media<\/a> este agen\u021bie partener\u0103 Google din 2013, iar \u00een 2022 s-a clasat \u00een top 3% parteneri Google<\/a> \u00een Rom\u00e2nia. Din 2020 a devenit \u0219i Facebook Marketing Partner.<\/a> Serviciile de promovare oferite acoper\u0103 o gam\u0103 variat\u0103: de la audit, la strategie de promovare online, content writing, email marketing, crea\u021bie grafic\u0103, SEO \u0219i campanii de performance marketing prin Google Ads, Youtube Ads, Facebook & Instagram Ads, Tik Tok Ads, Pinterest Ads \u0219i LinkedIn Ads. Din portofoliul Gun Media fac parte clien\u021bi precum: Cupio, Ferratum, VLAdiLA, Neakaisa, Leonidas, Divine Atelier, Tshirt-Factory etc.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00cen prezent, comer\u021bul online este unul dintre cele mai dezb\u0103tute subiecte, iar asta se vede \u0219i \u00een cre\u0219terile anuale pe care le \u00eenregistreaz\u0103. Doar \u00een Rom\u00e2nia, conform GPeC, \u00een 2020 putem vedea o majorare de 30% fa\u021b\u0103 de 2019, iar \u00een 2021 cre\u0219terea a fost de 10% fa\u021b\u0103 de anul precedent.  De asemenea, putem vedea o schimbare generat\u0103 de educarea clien\u021bilor, care achizi\u021bioneaz\u0103 mult mai des dec\u00e2t \u00eenainte, dar \u0219i de afacerile care sunt \u00eentr-un continuu proces de dezvoltare pentru a \u00eendeplini cererile tot mai diversificate ale cump\u0103r\u0103torilor. La toate acestea, se adaug\u0103 \u0219i necesitatea unei strategii de promovare coerent\u0103\u2026<\/p>\n","protected":false},"author":5,"featured_media":4756,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti.png",1200,628,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-300x157.png",300,157,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-768x402.png",768,402,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-1024x536.png",1024,536,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti.png",1200,628,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti.png",1200,628,false]},"post_excerpt_stackable":"

\u00cen prezent, comer\u021bul online este unul dintre cele mai dezb\u0103tute subiecte, iar asta se vede \u0219i \u00een cre\u0219terile anuale pe care le \u00eenregistreaz\u0103. Doar \u00een Rom\u00e2nia, conform GPeC, \u00een 2020 putem vedea o majorare de 30% fa\u021b\u0103 de 2019, iar \u00een 2021 cre\u0219terea a fost de 10% fa\u021b\u0103 de anul precedent.  De asemenea, putem vedea o schimbare generat\u0103 de educarea clien\u021bilor, care achizi\u021bioneaz\u0103 mult mai des dec\u00e2t \u00eenainte, dar \u0219i de afacerile care sunt \u00eentr-un continuu proces de dezvoltare pentru a \u00eendeplini cererile tot mai diversificate ale cump\u0103r\u0103torilor. La toate acestea, se adaug\u0103 \u0219i necesitatea unei strategii de promovare coerent\u0103…<\/p>\n","category_list":"Sales & Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti.png",1200,628,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-150x150.png",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-300x157.png",300,157,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-768x402.png",768,402,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti-1024x536.png",1024,536,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti.png",1200,628,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/06\/Cum_sa_iti_cresti_numarul_de_clienti.png",1200,628,false]},"post_excerpt_stackable_v2":"

\u00cen prezent, comer\u021bul online este unul dintre cele mai dezb\u0103tute subiecte, iar asta se vede \u0219i \u00een cre\u0219terile anuale pe care le \u00eenregistreaz\u0103. Doar \u00een Rom\u00e2nia, conform GPeC, \u00een 2020 putem vedea o majorare de 30% fa\u021b\u0103 de 2019, iar \u00een 2021 cre\u0219terea a fost de 10% fa\u021b\u0103 de anul precedent.  De asemenea, putem vedea o schimbare generat\u0103 de educarea clien\u021bilor, care achizi\u021bioneaz\u0103 mult mai des dec\u00e2t \u00eenainte, dar \u0219i de afacerile care sunt \u00eentr-un continuu proces de dezvoltare pentru a \u00eendeplini cererile tot mai diversificate ale cump\u0103r\u0103torilor. La toate acestea, se adaug\u0103 \u0219i necesitatea unei strategii de promovare coerent\u0103…<\/p>\n","category_list_v2":"Sales & Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"\nCum s\u0103-\u021bi cre\u0219ti num\u0103rul de clien\u021bi prin campanii integrate de digital marketing - easySales Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-ti-cresti-numarul-de-clienti-prin-campanii-integrate-de-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103-\u021bi cre\u0219ti num\u0103rul de clien\u021bi prin campanii integrate de digital marketing - easySales Blog\" \/>\n<meta property=\"og:description\" content=\"\u00cen prezent, comer\u021bul online este unul dintre cele mai dezb\u0103tute subiecte, iar asta se vede \u0219i \u00een cre\u0219terile anuale pe care le \u00eenregistreaz\u0103. 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