{"id":4671,"date":"2022-05-15T03:13:52","date_gmt":"2022-05-15T00:13:52","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4671"},"modified":"2022-11-14T13:14:54","modified_gmt":"2022-11-14T11:14:54","slug":"digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/","title":{"rendered":"Digitalizarea IMM &#8211; Sprijinirea IMM-urilor pentru a deveni lideri \u00een digitalizarea sustenabil\u0103"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d16850dc8d9\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d16850dc8d9\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Ce_inseamna_transformarea_digitala_a_IMM-urilor\" title=\"Ce \u00eenseamn\u0103 transformarea digital\u0103 a IMM-urilor \">Ce \u00eenseamn\u0103 transformarea digital\u0103 a IMM-urilor <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Cum_stau_IMM-urile_romanesti_la_capitolul_digitalizare\" title=\"Cum stau IMM-urile rom\u00e2ne\u0219ti la capitolul digitalizare?\">Cum stau IMM-urile rom\u00e2ne\u0219ti la capitolul digitalizare?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Masuri_concrete_pentru_digitalizarea_IMM-urilor\" title=\"M\u0103suri concrete pentru digitalizarea IMM-urilor\">M\u0103suri concrete pentru digitalizarea IMM-urilor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Abordarea_strategiei_de_digitalizare\" title=\"Abordarea strategiei de digitalizare \">Abordarea strategiei de digitalizare <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#1_Analiza_si_evaluarea_proceselor_de_lucru_si_a_obiectivului_setat_initial\" title=\"1.&nbsp;Analiza \u0219i evaluarea proceselor de lucru \u0219i a obiectivului setat ini\u021bial\">1.&nbsp;Analiza \u0219i evaluarea proceselor de lucru \u0219i a obiectivului setat ini\u021bial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#2_Stabilirea_necesitatilor_de_implementare\" title=\"2. Stabilirea necesit\u0103\u021bilor de implementare\">2. Stabilirea necesit\u0103\u021bilor de implementare<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#3_Setarea_si_testarea_solutiei\" title=\"3. Setarea \u0219i testarea solu\u021biei\">3. Setarea \u0219i testarea solu\u021biei<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#4_Training\" title=\"4. Training\">4. Training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#5_Suport\" title=\"5. Suport\">5. Suport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#6_Analiza_rezultatelor_si_feedback\" title=\"6. Analiza rezultatelor \u0219i feedback\">6. Analiza rezultatelor \u0219i feedback<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Cum_putem_depasi_barierele_digitalizarii\" title=\"Cum putem dep\u0103\u0219i barierele digitaliz\u0103rii?\">Cum putem dep\u0103\u0219i barierele digitaliz\u0103rii?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Transformarea_digitala_a_afacerii\" title=\"Transformarea digital\u0103 a afacerii \">Transformarea digital\u0103 a afacerii <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Cum_sa_alegi_instrumentele_potrivite_pentru_digitalizarea_IMM-urilor_si_automatizarea_afacerii_tale\" title=\"Cum s\u0103 alegi instrumentele potrivite pentru digitalizarea IMM-urilor \u0219i automatizarea afacerii tale?\">Cum s\u0103 alegi instrumentele potrivite pentru digitalizarea IMM-urilor \u0219i automatizarea afacerii tale?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#10_motive_ca_sa_implementezi_solutia_easySales\" title=\"10 motive ca s\u0103 implementezi solu\u021bia easySales\">10 motive ca s\u0103 implementezi solu\u021bia easySales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#Concluzie\" title=\"Concluzie:\">Concluzie:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Digitalizarea, tehnologiile \u0219i inova\u021biile digitale au devenit cea mai puternic\u0103 for\u021b\u0103 care modeleaz\u0103 afacerile ast\u0103zi. Tehnologia digital\u0103 transform\u0103, zi de zi, pia\u021ba de business \u0219i eCommerce \u0219i poate cel mai important aspect este c\u0103 te ajut\u0103 s\u0103 scalezi afaceri, care alt\u0103dat\u0103 \u021bi-ar fi luat ani s\u0103 le po\u021bi dezvolta la un nivel avansat.<\/p>\n\n\n\n<p>Potrivit Statista, \u00een 2020, 25% dintre organiza\u021biile chestionate din \u00eentreaga lume au raportat adoptarea tehnologiei cloud distribuite la scar\u0103 larg\u0103, 29% folosind solu\u021bii cloud distribuite la scar\u0103 mic\u0103.<\/p>\n\n\n\n<p>&nbsp;Astfel, cea mai adoptat\u0103 tehnologie cloud, este de tipul Software as a Service (SaaS), fiind acum implementat\u0103 de majoritatea organiza\u021biilor la nivel global. Aplica\u021biile populare ale SaaS includ managementul rela\u021biilor cu clien\u021bii \u0219i software-ul de planificare a resurselor \u00eentreprinderii.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"dee5ed\" data-has-transparency=\"false\" style=\"--dominant-color: #dee5ed;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"664\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Statista-1024x664.png\" alt=\"\" class=\"not-transparent wp-image-4697\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Statista-1024x664.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Statista-300x194.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Statista-768x498.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Statista.png 1179w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Sursa Statista<\/figcaption><\/figure>\n\n\n\n<p>Companiile sunt con\u0219tiente de necesitatea unei strategii omnichannel pentru a satisface utilizatorul pe o pia\u021b\u0103 din ce \u00een ce mai competitiv\u0103 \u0219i cu consumatori dispersa\u021bi.<\/p>\n\n\n\n<p>Pentru a atinge acest obiectiv, comercian\u021bii au \u00eenceput, accelerat dup\u0103 pandemie, s\u0103 \u00eenceap\u0103 s\u0103 se bazeze pe o platform\u0103 de automatizare a marketingului \u0219i eCommerce-ului pentru a-\u0219i face strategiile digitale eficiente.<\/p>\n\n\n\n<p>Noi, echipa <a href=\"https:\/\/easy-sales.com\/ro\/about-us\">easySales<\/a> am dezvoltat o platform\u0103 de automatizarea a activit\u0103\u021bii de eCommerce \u0219i \u00eencuraj\u0103m accelerarea transform\u0103rii digitale cu ajutorul tehnologiilor precum Cloud sau Inteligen\u0163\u0103 Artificial\u0103. O afacere care investe\u015fte \u00een digitalizare se poate redresa mult mai repede dup\u0103 un \u015foc psihologic extern, cum este pandemia, r\u0103zboiul \u015fi are capacitatea de a se adapta rapid la noi condi\u0163ii de func\u0163ionare a pie\u0163ei.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"65736d\" data-has-transparency=\"false\" style=\"--dominant-color: #65736d;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/digital-future-1.jpg\" alt=\"\" class=\"not-transparent wp-image-4677\"\/><figcaption class=\"wp-element-caption\">Sursa Canva<\/figcaption><\/figure>\n\n\n\n<p>\u00cen aceast articol, vom analiza cum s\u0103 accelera\u021bi transformarea digital\u0103, &nbsp;factorii care conduc la nevoia de schimbare \u0219i cum s\u0103 planifica\u021bi propria strategie de transformare digital\u0103.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Ce_inseamna_transformarea_digitala_a_IMM-urilor\"><\/span><strong>Ce \u00eenseamn\u0103 transformarea digital\u0103 a IMM-urilor <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Viitorul \u00een eCommerce poate \u00eensemna livrarea cu drone, live shopping, metaverse \u0219i folosirea de solu\u021bii BI pentru a urm\u0103ri KPI rapid \u0219i a sugera noi produse ce vor fi \u00een tendin\u021be.<\/p>\n\n\n\n<p>C\u00e2teva exemple de transformare digital\u0103 sunt comercian\u021bii consacra\u021bi care \u00ee\u0219i schimb\u0103 metodele \u0219i structurile de lucru pentru a servi clien\u021bii pe mai multe canale de tip marketplace, nu doar prin intermediul magazinului lor online.<\/p>\n\n\n\n<p>Digitalizarea are un impact mai mic asupra mediului natural \u0219i implic\u0103 o utilizare mai bun\u0103 a materialelor \u0219i resurselor, dar din punct de vedere economic, acestea sunt asociate cu cheltuieli financiare mari, \u00een special dac\u0103 ne referim la achizi\u021bia de echipamente moderne. <\/p>\n\n\n\n<p>Ast\u0103zi, tehnologia ofer\u0103 costuri la nivel de subscrip\u021bie lunar\u0103 pentru a folosi un CRM, pentru a utiliza o platform\u0103 SaaS B2B de listare oferte pe multiple marketplace-uri ca easySales, cu traduceri automate pentru a vinde simplificat \u00een Ungaria \u0219i Bulgaria, instrumente scalabile \u0219i utilizate de zeci de mii de clien\u021bi, ce \u00ee\u021bi ofer\u0103 costuri foarte bune, de la 29 de euro pe lun\u0103.<\/p>\n\n\n\n<p>Din p\u0103cate, unele IMM-urile sunt entit\u0103\u021bi insuficient echipate pentru a valorifica noile oportunit\u0103\u021bi, \u00een special datorit\u0103 lipsei de personal orientat spre digitalizare, care \u00eenfr\u00e2neaz\u0103 cre\u0219terea. \u00cens\u0103, start-up-urile par mult mai deschise c\u0103tre solu\u021bii ce le ajut\u0103 s\u0103 creasc\u0103 accelerat, fiind conduse de o genera\u021bie de antreprenori cu un apetit mai mare pentru solu\u021bii de digitalizare.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cum_stau_IMM-urile_romanesti_la_capitolul_digitalizare\"><\/span><strong>Cum stau IMM-urile rom\u00e2ne\u0219ti la capitolul digitalizare?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Conform celui mai recent raport ADR (Autoritatea pentru Digitalizarea Rom\u00e2niei), Rom\u00e2nia se plaseaz\u0103 la coada clasamentului european \u020bn ceea ce prive\u015fte ponderea IMM-urilor care au un plan sau o strategie pentru a-\u015fi digitaliza activitatea proprie.<\/p>\n\n\n\n<p>53% din IMM-urile rom\u00e2ne\u0219ti sus\u021bin existen\u021ba unor bariere pentru digitalizare, iar din interpret\u0103ri rezult\u0103 c\u0103 lipsa de identificare precis\u0103 a nevoilor de infrastructur\u0103, datorat\u0103 unei imaturit\u0103\u0163i digitale accentuate este bariera principal\u0103 a digitaliz\u0103rii, chiar dac\u0103 managerii majoritari r\u0103spund c\u0103 au ca argument lipsa de resurse financiare.<\/p>\n\n\n\n<p>\u00cen concordan\u0163\u0103 cu identificarea problemei digitaliz\u0103rii, pu\u0163ine micro\u020bntreprinderi (5%) din Rom\u00e2nia au o strategie sau un plan de ac\u0163iune pentru a se digitaliza.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f2f1f1\" data-has-transparency=\"false\" style=\"--dominant-color: #f2f1f1;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1024x676.jpg\" alt=\"\" class=\"not-transparent wp-image-4688\"\/><\/figure>\n\n\n\n<p><strong>Pentru \u00eentreprinderi este necesar\u0103 \u015fi o abordare proactiv\u0103 a digitaliz\u0103rii \u015fi nu reactiv\u0103, a\u015fa cum predomin\u0103 \u00een prezent.<\/strong><\/p>\n\n\n\n<p>Managementul intreprinderilor trebuie s\u0103 ia \u00een considerare at\u00e2t efectele pozitive, c\u00e2t \u015fi cele negative ale digitaliz\u0103rii. Un aspect negativ este considerat renun\u021barea la personal.<\/p>\n\n\n\n<p>Digitalizarea, de cele mai multe ori, nu \u00eenseamn\u0103 renun\u021barea la personal, ci respecializarea \u0219i cre\u0219terea valorii lor profesionale.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Masuri_concrete_pentru_digitalizarea_IMM-urilor\"><\/span><strong>M\u0103suri concrete pentru digitalizarea IMM-urilor<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Decizia vizavi de m\u0103surile concrete de digitalizare, se iau \u00een func\u021bie de scopul propus de management:<\/p>\n\n\n\n<ul>\n<li><strong>s\u0103 reduc\u0103 riscurile cu erorile umane<\/strong><\/li>\n\n\n\n<li><strong>s\u0103 optimizeze costurile<\/strong><\/li>\n\n\n\n<li><strong>s\u0103 sincronizeze date din diferite platforme eCommerce \u0219i s\u0103 salveze timp<\/strong><\/li>\n\n\n\n<li><strong>s\u0103 valorifice rapid oportunit\u0103\u021bile <\/strong><\/li>\n\n\n\n<li><strong>s\u0103 poat\u0103 avea rapoarte cu date interpretate rapid<\/strong><\/li>\n\n\n\n<li><strong>s\u0103 eficientizeze munca angaja\u021bilor<\/strong><\/li>\n\n\n\n<li><strong>s\u0103 creasc\u0103 nivelul de competitivitate, <\/strong>de exemplu: v\u00e2nzarea pe multiple marketplace-uri \u2013 cele mai frecvente solu\u021bii de digitalizare pentru IMM-uri <\/li>\n<\/ul>\n\n\n\n<p><strong>Zona financiar-contabil\u0103&nbsp;\u0219i zona de v\u00e2nz\u0103ri sunt primele destina\u021bii ale procesului de transformare digital\u0103. Iat\u0103 m\u0103surile concrete pentru digitalizare:<\/strong><strong><\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Soft de Facturare electronic\u0103<\/strong> \u0219i generare bulk facturi &#8211; &nbsp;folosirea unor servicii pentru facturare, \u00eencas\u0103ri, gestiune \u0219i contabilitate este un &#8220;must-have&#8221;, salveaz\u0103 timp, bani \u0219i reduce erorile umane;<\/li>\n\n\n\n<li><strong>Integrare multipli curieri \u0219i generare automat\u0103 de AWB-uri bulk \u2013 po\u021bi utiliza un integrator de curieri, astfel pui pe pilot automat tot procesul de livrare a comenzilor<\/strong> <a href=\"https:\/\/innoship.com\/\">INNOSHIP<\/a>  un instrument simplu care te ajut\u0103 s\u0103 ob\u021bii vizibilitate \u0219i s\u0103 optimizezi livr\u0103rile, av\u00e2nd acces la informa\u021bii corecte, prezentate \u00eentr-un mod u\u0219or de interpretat.&nbsp;Solu\u021bia este integrat\u0103 direct \u00een platforma easySales;<\/li>\n\n\n\n<li><strong>Platform\u0103 de v\u00e2nz\u0103ri automate pe marketplace-uri<\/strong> <a href=\"https:\/\/easy-sales.com\/ro\">easySales<\/a> \u2013 tranzi\u021bia de la a folosi o multitudine de platforme, a lista produse manual \u0219i a procesa comenzi separat, la omnichannel;<\/li>\n\n\n\n<li><strong>Solu\u021bii de arhivarea documentelor \u00een format electronic<\/strong> \u0219i semn\u0103tur\u0103 electronic\u0103 \u2013 tranzi\u021bia de la h\u00e2rtie la documente digitizate;<\/li>\n\n\n\n<li><strong>Solu\u021bii de \u00eenregistrare \u0219i redare automat\u0103 \u0219i \u00een limba rom\u00e2n\u0103<\/strong> a \u00eenregistr\u0103rilor unor \u0219edin\u021be, cursuri sau discu\u021bii importante <a href=\"https:\/\/meetgeek.ai\/\">meetgeek<\/a> ;<\/li>\n\n\n\n<li><strong>Mecanism de verificare comenzi prin scanare cod bare \u0219i proces\u0103ri (bulk)<\/strong>&nbsp;cu list\u0103 de pick-uit din depozit \u2013 tranzi\u021bia de la preg\u0103tire comenzi manuale \u0219i preg\u0103tire comenzi semi-automatizat prin coduri de bare easySales;<\/li>\n\n\n\n<li><strong>Definirea proceselor pentru managementul documentelor<\/strong>\u2013 centralizarea documentelor de pe smartphone-uri, laptop-uri sau scanere d\u0103 un plus de vitez\u0103 \u00een cautarea \u0219i reg\u0103sirea informa\u021biei prin structurarea acesteia.<\/li>\n\n\n\n<li><strong>Digitalizarea comunic\u0103rii cu consumatorul \u2013<\/strong> utilizarea mesajelor text pe telefon (SMS), web chat, e-mail marketing personalizat, social media consolideaz\u0103 rela\u021bia cu consumatorul \u0219i optimizeaz\u0103 costurile.<\/li>\n\n\n\n<li><strong>Digitalizarea colect\u0103rii datelor<\/strong> \u0219i interpretare BI \u2013 prin intermediul unui dispozitiv de \u00eenregistrare smartphone, tablet\u0103, scanner portabil \u0219i conectarea acestuia la un router pentru transferul electronic al informa\u021biei se face procesarea instantanee \u0219i se salveaz\u0103 timpul \u0219i costul de deplasare<\/li>\n\n\n\n<li>Comunicare prin e-mail-uri personalizate &#8211; toate canalele de marketing de care magazinul t\u0103u online are nevoie, \u00eentr-o singur\u0103 aplica\u021bie inteligent\u0103 \u0219i u\u0219or de folosit <a href=\"https:\/\/retargeting.biz\/ro\">Retargeting;<\/a><\/li>\n<\/ul>\n\n\n\n<p>Mai jos, ave\u021bi sintetizate beneficiile platformei SaaS easySales pentru comercian\u021bi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"e7e9ef\" data-has-transparency=\"false\" style=\"--dominant-color: #e7e9ef;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Beneficii-easySales.jpg\" alt=\"\" class=\"not-transparent wp-image-4682\"\/><\/figure>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Abordarea_strategiei_de_digitalizare\"><\/span><strong>Abordarea strategiei de digitalizare <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Abordarea strategiei de digitalizare ar trebui s\u0103 aib\u0103 \u00een vedere, scopul propus de management \u0219i cel pu\u021bin un obiectiv de digitalizare<\/strong> pe o zon\u0103 de procese. De exemplu, pentru un comerciant care vrea s\u0103 foloseasc\u0103 solu\u021bia easySales poate s\u0103 aib\u0103 urm\u0103toarele obiective:<\/p>\n\n\n\n<ul>\n<li>Cre\u0219terea eficien\u021bei cu 80% a proces\u0103rii de comenzi din multiple platforme eCommerce;<\/li>\n\n\n\n<li>Sc\u0103derea costurilor cu programatorii cu 80% \u00een zona integrare sisteme \u0219i sincronizare stocuri;<\/li>\n\n\n\n<li>Cre\u0219terea v\u00e2nz\u0103rilor cu p\u00e2n\u0103 la 50% \u00een primele 3 luni de la implementarea solu\u021biei, dup\u0103 listarea a 20.000 de oferte produse prin 2 marketplace-uri;<\/li>\n\n\n\n<li>Sc\u0103derea erorilor cu listarea cu p\u00e2n\u0103 la 70% prin maparea categoriilor de produse \u0219i func\u021bia autolink de sincronizare informa\u021bii;<\/li>\n\n\n\n<li>Automatizarea sincroniz\u0103rilor de stocuri \u0219i salvarea unui timp de 90% cu acest proces;<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"1_Analiza_si_evaluarea_proceselor_de_lucru_si_a_obiectivului_setat_initial\"><\/span>1.&nbsp;Analiza \u0219i evaluarea proceselor de lucru \u0219i a obiectivului setat ini\u021bial<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul>\n<li>Definirea fluxurilor existente&nbsp;\u2013 Cunoa\u0219terea \u0219i stabilirea fluxului de activit\u0103\u021bi \u0219i unde anume se dore\u0219te eficientizarea;<\/li>\n\n\n\n<li>Analiza datelor companiei \u0219i a bugetului &nbsp;\u2013 Detalierea datelor actuale \u0219i a necesit\u0103\u021bilor de integrare cu alte sisteme existente \u00een companie;<\/li>\n\n\n\n<li>Definirea procedurilor de lucru viitoare&nbsp;\u2013 Trasarea unei strategii prin luarea deciziilor cu privire la posibilit\u0103\u021bile de optimizare a opera\u021biunilor curente;<\/li>\n\n\n\n<li>Stabilirea coordonatelor implement\u0103rii&nbsp;\u2013 Identificarea personaliz\u0103rilor necesare, astfel \u00eenc\u00e2t activitatea companiei s\u0103 se desfa\u0219oare la parametri optimi.<\/li>\n<\/ul>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"2_Stabilirea_necesitatilor_de_implementare\"><\/span>2. Stabilirea necesit\u0103\u021bilor de implementare<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aici ne referim la onboarding \u2013 mai exact costuri de implementare, num\u0103r responsabili externi sau interni, beneficii dorite, timp de implementare.<\/p>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"3_Setarea_si_testarea_solutiei\"><\/span>3. Setarea \u0219i testarea solu\u021biei<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"4_Training\"><\/span>4. Training<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"5_Suport\"><\/span>5. Suport<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3><span class=\"ez-toc-section\" id=\"6_Analiza_rezultatelor_si_feedback\"><\/span>6. Analiza rezultatelor \u0219i feedback<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cel mai important aspect este partea de training a echipei. Defapt, de c\u00e2t training crezi c\u0103 este nevoie pentru a cre\u0219te abilit\u0103\u021bile tehnice ale angaja\u021bilor t\u0103i sau pe ale tale \u0219i a adopta solu\u021bii tehnice care s\u0103 te ajute s\u0103 salvezi timp?<\/p>\n\n\n\n<p>Te-ai g\u00e2ndit la un num\u0103r de ore?<\/p>\n\n\n\n<p>OK! Ia acel num\u0103r de ore \u0219i \u00eenmul\u021be\u0219te-l cu 10.&nbsp;<\/p>\n\n\n\n<p>\u0218i este posibil s\u0103 fii aproape de num\u0103rul corect. <\/p>\n\n\n\n<p><strong>Principalul motiv&nbsp;pentru care oamenii nu accept\u0103 o solu\u021bie nou\u0103 tehnic\u0103&nbsp;este pentru c\u0103&nbsp;nu se simt confortabili.<\/strong><br><br>Dac\u0103 ai noi func\u021bii tehnice, dar nu \u0219ti&nbsp;cum s\u0103 le&nbsp;folose\u0219ti&nbsp;corect, vei reveni la obiceiurile de manualitate: platforme multiple, excell, agend\u0103&#8230;&nbsp;Iar atunci c\u00e2nd nu \u0219tii s\u0103 folose\u0219ti un software centralizator, crezi c\u0103 mai mult te \u00eencurc\u0103 dec\u00e2t te ajut\u0103.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"dad1d0\" data-has-transparency=\"false\" style=\"--dominant-color: #dad1d0;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/training.jpg\" alt=\"\" class=\"not-transparent wp-image-4679\"\/><figcaption class=\"wp-element-caption\">Sursa Canva<\/figcaption><\/figure>\n\n\n\n<p><strong>SOLU\u021aIA:<\/strong> f\u0103 at\u00e2t de mult training, \u00eenc\u00e2t oamenii s\u0103 devin\u0103 confortabili, tu s\u0103 fii confortabil cu noul software, sau cu noua func\u021bie tehnic\u0103. Practica cre\u0219te nivelul de abilit\u0103\u021bi!<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cum_putem_depasi_barierele_digitalizarii\"><\/span><strong>Cum putem dep\u0103\u0219i barierele digitaliz\u0103rii?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nivelul de cuno\u0219tin\u021be tehnologice este redus la nivelul executiv. Recomandarea este de a apela la speciali\u0219ti.<\/p>\n\n\n\n<p>Except\u00e2nd efortul financiar pe care \u00eel implic\u0103 transformarea digital\u0103 a unei companii, acesta reflect\u0103 \u0219i disponibilitatea board-ului \u0219i a proprietarilor de companii de a-\u0219i asuma noi instrumente cum sunt:<\/p>\n\n\n\n<ul>\n<li>Big Data<\/li>\n\n\n\n<li>Aplica\u021bii mobile, de tip CRM<\/li>\n\n\n\n<li>Platforme Social Media<\/li>\n\n\n\n<li>Marketplace-uri \u0219i platforme integratoare de marketplace-uri<\/li>\n\n\n\n<li>Internet of things<\/li>\n<\/ul>\n\n\n\n<p>\u00cen plus, pentru a facilita tranzi\u021bia c\u0103tre un model de afaceri digital, abordarea personalului, a angaja\u021bilor este esen\u021bial\u0103 &#8211; f\u0103r\u0103 secrete cu ini\u021biativa de digitalizare<strong>.<\/strong> Ace\u0219tia trebui s\u0103 fie informa\u021bi \u00een mod adecvat, transparent \u0219i constant cu privire la evolu\u021bia spre digitalizare \u0219i, pe c\u00e2t posibil, transforma\u021bi \u00een ambasadori ai procesului. De asemenea, e util ca orice IMM care vrea o mai mare deschidere spre digitalizare s\u0103 stimuleze evolu\u021bia profesional\u0103 a angaja\u021bior, prin training-uri, \u00eenv\u0103\u021bare online sau remote \u0219i acces la cursuri de formare.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Transformarea_digitala_a_afacerii\"><\/span><strong>Transformarea digital\u0103 a afacerii <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Transformarea digital\u0103 a afacerii trebuie ini\u021biat\u0103 dac\u0103 se pot bifa 4 factori:<\/strong><\/p>\n\n\n\n<ol type=\"1\">\n<li><strong>Tendin\u021be \u0219i schimb\u0103rile \u00een tehnologie.<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Tehnologia se poate schimba rapid, deschiz\u00e2nd noi pie\u021be \u0219i posibilit\u0103\u021bi sau noi amenin\u021b\u0103ri, aproape peste noapte.  Introducerea semn\u0103turii electronice, apelarea la un soft de facturare automatizat, conectarea la o platform\u0103 pentru gestiunea automatizat\u0103 a activit\u0103\u021bii pe multiple marketplace-uri ce te ajut\u0103 s\u0103 scazi efortul de procesare comenzi multichannel cu p\u00e2n\u0103 la 80% sunt c\u00e2teva din m\u0103surile ce se pot lua.<\/p>\n\n\n\n<p>&nbsp;<strong>\u00cen ce constau nout\u0103\u021bile momentului?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"e0e8f1\" data-has-transparency=\"false\" style=\"--dominant-color: #e0e8f1;\" decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"700\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/easySales-doraly-si-eBay.png\" alt=\"\" class=\"not-transparent wp-image-4683\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/easySales-doraly-si-eBay.png 1000w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/easySales-doraly-si-eBay-300x210.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/easySales-doraly-si-eBay-768x538.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>Acum totul se \u00eenv\u00e2rte \u00een jurul unor aplica\u021bii native in cloud, adic\u0103 microservicii sau aplica\u021bii modulare care pot s\u0103 ruleze \u00een containere, pentru a putea cre\u0219te rapid volumul de business care se opereaz\u0103 prin ele. Ob\u021bii astfel scalabilitate \u0219i flexibilitate maxim\u0103. De exemplu, ai o platform\u0103 in cloud cu 50 de integr\u0103ri \u0219i microservicii info SMS, Notific\u0103ri prin e-mail \u0219i traduceri automate \u0219i list\u0103ri pe multiple marketplace-uri. Po\u021bi aloca resurse doar pentru modulele respective, ceea ce nu puteai face cu u\u0219urin\u021b\u0103 \u00eenainte. Mai mult, \u00een trecut aplica\u021biile informatice erau construite pentru oamenii din IT. Furnizorii aveau \u00een minte cump\u0103r\u0103torul (\u00een general, managerul IT), \u00een vreme ce acum totul este g\u00e2ndit av\u00e2nd \u00een vedere utilizatorul non-IT, \u021bin\u00e2nd cont de democratizarea accesului la informatizare. <\/p>\n\n\n\n<p>Concret, aplica\u021biile trebuie s\u0103 fie simplu de utilizat \u0219i trebuie s\u0103 r\u0103spund\u0103 la nevoile unui beneficiar nespecializat.<\/p>\n\n\n\n<ul>\n<li><strong>Concuren\u021b\u0103 nou\u0103 sau modific\u0103ri ale strategiei concuren\u021bilor existen\u021bi.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Intrarea unui nou concurent, poate unul care \u201eperturb\u0103\u201d pia\u021ba ca \u00een cazul Amazon sau Airbnb poate oblig\u0103 companiile s\u0103 se adapteze sau s\u0103 r\u0103m\u00e2n\u0103 \u00een urm\u0103. De asemenea, competitorii care deja folosesc live streaming sau deja sunt pe TIKTOK, te oblig\u0103 s\u0103 \u021bii pasul \u0219i poate avea efectul de a urgenta digitalizarea.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"eae5e8\" data-has-transparency=\"false\" style=\"--dominant-color: #eae5e8;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/innovation-not-always-is-liked.jpg\" alt=\"\" class=\"not-transparent wp-image-4684\"\/><\/figure>\n\n\n\n<ul>\n<li><strong>Schimb\u0103ri \u00een comportamentul \u0219i a\u0219tept\u0103rile clien\u021bilor.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Comportamentul clien\u021bilor este adesea determinat de tehnologie \u0219i concuren\u021b\u0103, dar poate fi \u0219i rezultatul schimb\u0103rilor din cadrul societ\u0103\u021bii. E\u0219ecul de a \u021bine pasul cu tendin\u021bele consumatorilor poate face o afacere mai pu\u021bin relevant\u0103 \u0219i mai pu\u021bin competitiv\u0103.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Cum_sa_alegi_instrumentele_potrivite_pentru_digitalizarea_IMM-urilor_si_automatizarea_afacerii_tale\"><\/span><strong>Cum s\u0103 alegi instrumentele potrivite pentru digitalizarea IMM-urilor \u0219i automatizarea afacerii tale?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Exist\u0103 mii de instrumente pe pia\u021b\u0103 care promit digitalizare, dar nu toate sunt utile pentru IMM-uri \u0219i chiar mai pu\u021bine sunt potrivite pentru start-up-uri. Exper\u021bii IT recomand\u0103 s\u0103 acorzi o aten\u021bie deosebit\u0103 celor trei criterii:<\/p>\n\n\n\n<ol type=\"1\">\n<li><strong>Aplica\u021bia sau platforma respectiv\u0103 trebuie s\u0103 fie par\u021bial sau complet bazat\u0103 pe cloud.<\/strong> De ce? Pentru c\u0103 solu\u021biile cloud nu necesit\u0103 propria infrastructur\u0103 IT. Acest lucru economise\u0219te costuri, datele sunt stocate de profesioni\u0219ti \u0219i companiile mici f\u0103r\u0103 competen\u021b\u0103 IT evit\u0103 investi\u021bii \u0219i mentenan\u021b\u0103.<\/li>\n\n\n\n<li>A<strong>plica\u021bia sau instrumentul respectiv ar trebui s\u0103 permit\u0103 comunicare API, integrare de mai multe servicii favorite ale clien\u021bilor (platforme eCommerce, softuri de facturare, platforme curieri, marketplace-uri)<\/strong>. Deasemenea o zon\u0103 de a solicita \u00eembun\u0103t\u0103\u021biri \u0219i posibilitatea de a cere dezvolt\u0103ri votate de clien\u021bi. <\/li>\n\n\n\n<li><strong>Alege un instrument<\/strong> validat, care se dezvolt\u0103 accelerat \u0219i ofer\u0103 un suport excelent, fiind dezvoltat pentru antreprenorii din \u021bara din care faci parte, cu suport promp \u0219i documenta\u021bie de suport \u00een limba ta. O serie de servicii sunt acum disponibile \u0219i la un pre\u021b rezonabil. De obicei se ofer\u0103 c\u00e2teva zile de gratuite de testare, tutoriale pas-cu-pas \u00een limba matern\u0103 \u0219i care s\u0103 te ajute s\u0103 \u00eenve\u021bi toate func\u021bionalit\u0103\u021bile<\/li>\n<\/ol>\n\n\n\n<p>Dac\u0103 te g\u00e2nde\u0219ti c\u0103 e mai bine s\u0103 alegi un modul gratuit, sau un instrument la cost minim, aminte\u0219te-ti c\u0103 nu exist\u0103 nimic gratis. \u00centotdeauna exist\u0103 un cost ascuns, pe care \u00eel vei observa \u00een cele din urm\u0103. Poate fi vorba de mentenan\u021ba precar\u0103, sau lipsa ei, lipsa functionalit\u0103\u021bilor sau o mul\u021bime de bug-uri pentru care va trebui s\u0103 pl\u0103te\u0219ti dublu sau triplu, pentru a fi rezolvate.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"10_motive_ca_sa_implementezi_solutia_easySales\"><\/span><strong>10 motive ca s\u0103 implementezi solu\u021bia easySales<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>easySales este o platform\u0103 de management v\u00e2nz\u0103ri automate multichannel la cheie, care ofer\u0103 centralizare \u0219i care ajut\u0103 comercian\u021bii s\u0103 creasc\u0103 v\u00e2nz\u0103rile \u0219i s\u0103 \u00ee\u0219i simplifice activitatea opera\u021bional\u0103, economisind timp pre\u021bios consumat cu sarcini f\u0103r\u0103 valoare \u0219i redundante, ce pot fi automatizate.&nbsp;<\/p>\n\n\n\n<p>Componentele de baz\u0103 sunt: listarea rapid\u0103 a produselor pe diferite marketplace-uri, sincronizarea stocurilor \u00een timp real, gestionarea centralizat\u0103 a comenzilor, analiza dinamic\u0103 a pre\u021burilor \u0219i rapoarte analitice privind v\u00e2nz\u0103rile. Direct \u00een platform\u0103 se ofer\u0103 \u0219i finan\u021bare pentru capital de lucru prin partenerul FILBO, direct din platform\u0103 complet\u00e2nd dou\u0103 formulare.<\/p>\n\n\n\n<p>Platforma a fost dezvoltat\u0103 ca o solu\u021bie la provoc\u0103rile comercian\u021bilor care \u00eent\u00e2mpinau dificult\u0103\u021bi serioase \u00een a lista oferte pe marketplace-uri populare din Rom\u00e2nia.<\/p>\n\n\n\n<p>easySales este o pltaform\u0103 SaaS aleas\u0103 ca finalist\u0103 a concursului Uipath Atomation Award din Octombrie 2021, ca o solu\u021bie cu impact global ce poate consolida \u00eentreg ecosistemul de eCommerce prin automatizare.<\/p>\n\n\n\n<ol type=\"1\">\n<li>Solu\u021bie construit\u0103 \u00een anul 2019 cu ajutorul comercian\u021bilor \u0219i validat\u0103, de peste 500 de useri activi, stabil\u0103 tehnic \u0219i optimizat\u0103 constant cu toate regulile noi ale sistemelor integrate;<\/li>\n\n\n\n<li>Interfa\u021b\u0103 prietenoas\u0103, at\u00e2t pentru reprezentan\u021bii de v\u00e2nz\u0103ri, c\u00e2t \u0219i pentru programatori;<\/li>\n\n\n\n<li>Nu necesit\u0103 cuno\u0219tin\u021be de programare pentru a fi operat\u0103;<\/li>\n\n\n\n<li>Solu\u021bie ce se poate integra \u00een c\u00e2teva ore cu toate serviciile folosite de client, prin API: curieri multiplii, soft de facturare, p\u00e2n\u0103 la 20 de magazine online, marketplace-uri. Verific\u0103 compatibilitatea cu alte sisteme <a href=\"https:\/\/easy-sales.com\/ro\/integrations\">aici.<\/a><\/li>\n\n\n\n<li>Servicii de calitate cu suport dedicat prin tichete, chat sau telefon, dezvolt\u0103ri accelerate \u0219i integrare marketplace-uri interna\u021bionale eBay Plonia \u0219i USA, next Amazon;<\/li>\n\n\n\n<li>Solu\u021bie care suport\u0103 multiuser, mai multe limbi \u0219i valute;<\/li>\n<\/ol>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Concluzie\"><\/span><strong>Concluzie:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comercian\u021bii conduc afaceri care cunosc importan\u021ba digitaliz\u0103rii \u0219i stau aproape de comunit\u0103\u021bi de eCommerce care le arat\u0103 pas cu pas cum s\u0103 implementeze solu\u021bii de automatizare \u0219i digitalizarea afacerii. Digitalizarea nu ar trebui privit\u0103 ca o impunere sau un scop \u00een sine, ci ca un instrument pentru sprijinul muncii \u0219i cre\u0219terea productivit\u0103\u0163ii.<strong><\/strong><\/p>\n\n\n\n<p>Warren Knight, stabilit la Londra, a scris cartea de succes&nbsp;Think #Digital First. E&nbsp;influencer de tehnologie, antreprenor \u0219i speaker virtual. El spune c\u0103 este nevoie de trei pa\u0219i pentru a putea r\u0103m\u00e2ne \u00een businessul de m\u00e2ine:<\/p>\n\n\n\n<p><strong>#1&nbsp;Con\u0219tientiarea mediului \u00eenconjur\u0103tor \u0219i al tendin\u021belor<\/strong><\/p>\n\n\n\n<p><strong>#2 Cuno\u0219tin\u021be&nbsp;inclusiv despre competi\u021bie<\/strong><\/p>\n\n\n\n<p><strong>#3 Alfabetizarea digital\u0103<\/strong><\/p>\n\n\n\n<p>Testeaz\u0103 gratuit pentru 14 zile platforma <a href=\"https:\/\/easy-sales.com\/ro\">easySales<\/a>, f\u0103r\u0103 s\u0103 introduci date de card \u0219i digitalizeaz\u0103 afacerea ta de eCommerce.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalizarea, tehnologiile \u0219i inova\u021biile digitale au devenit cea mai puternic\u0103 for\u021b\u0103 care modeleaz\u0103 afacerile ast\u0103zi. Tehnologia digital\u0103 transform\u0103, zi de zi, pia\u021ba de business \u0219i eCommerce \u0219i poate cel mai important aspect este c\u0103 te ajut\u0103 s\u0103 scalezi afaceri, care alt\u0103dat\u0103 \u021bi-ar fi luat ani s\u0103 le po\u021bi dezvolta la un nivel avansat. Potrivit Statista, \u00een 2020, 25% dintre organiza\u021biile chestionate din \u00eentreaga lume au raportat adoptarea tehnologiei cloud distribuite la scar\u0103 larg\u0103, 29% folosind solu\u021bii cloud distribuite la scar\u0103 mic\u0103. &nbsp;Astfel, cea mai adoptat\u0103 tehnologie cloud, este de tipul Software as a Service (SaaS), fiind acum implementat\u0103 de majoritatea\u2026<\/p>\n","protected":false},"author":5,"featured_media":4691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[22],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-300x171.webp",300,171,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false]},"post_excerpt_stackable":"<p>Cuprins Ce \u00eenseamn\u0103 transformarea digital\u0103 a IMM-urilor Cum stau IMM-urile rom\u00e2ne\u0219ti la capitolul digitalizare?M\u0103suri concrete pentru digitalizarea IMM-urilorAbordarea strategiei de digitalizare 1.&nbsp;Analiza \u0219i evaluarea proceselor de lucru \u0219i a obiectivului setat ini\u021bial2. Stabilirea necesit\u0103\u021bilor de implementare3. Setarea \u0219i testarea solu\u021biei4. Training5. Suport6. Analiza rezultatelor \u0219i feedbackCum putem dep\u0103\u0219i barierele digitaliz\u0103rii?Transformarea digital\u0103 a afacerii Cum s\u0103 alegi instrumentele potrivite pentru digitalizarea IMM-urilor \u0219i automatizarea afacerii tale?10 motive ca s\u0103 implementezi solu\u021bia easySalesConcluzie: Digitalizarea, tehnologiile \u0219i inova\u021biile digitale au devenit cea mai puternic\u0103 for\u021b\u0103 care modeleaz\u0103 afacerile ast\u0103zi. Tehnologia digital\u0103 transform\u0103, zi de zi, pia\u021ba de business \u0219i eCommerce \u0219i poate cel&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/digital-future\/\" rel=\"category tag\">Digital Future<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-300x171.webp",300,171,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1-jpg-webp.webp",700,400,false]},"post_excerpt_stackable_v2":"<p>Cuprins Ce \u00eenseamn\u0103 transformarea digital\u0103 a IMM-urilor Cum stau IMM-urile rom\u00e2ne\u0219ti la capitolul digitalizare?M\u0103suri concrete pentru digitalizarea IMM-urilorAbordarea strategiei de digitalizare 1.&nbsp;Analiza \u0219i evaluarea proceselor de lucru \u0219i a obiectivului setat ini\u021bial2. Stabilirea necesit\u0103\u021bilor de implementare3. Setarea \u0219i testarea solu\u021biei4. Training5. Suport6. Analiza rezultatelor \u0219i feedbackCum putem dep\u0103\u0219i barierele digitaliz\u0103rii?Transformarea digital\u0103 a afacerii Cum s\u0103 alegi instrumentele potrivite pentru digitalizarea IMM-urilor \u0219i automatizarea afacerii tale?10 motive ca s\u0103 implementezi solu\u021bia easySalesConcluzie: Digitalizarea, tehnologiile \u0219i inova\u021biile digitale au devenit cea mai puternic\u0103 for\u021b\u0103 care modeleaz\u0103 afacerile ast\u0103zi. Tehnologia digital\u0103 transform\u0103, zi de zi, pia\u021ba de business \u0219i eCommerce \u0219i poate cel&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/digital-future\/\" rel=\"category tag\">Digital Future<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digitalizarea IMM - Sprijinirea IMM-urilor pentru a deveni lideri \u00een digitalizarea sustenabil\u0103 - easySales Blog<\/title>\n<meta name=\"description\" content=\"Cum s\u0103 accelera\u021bi digitalizarea IMM, factorii care conduc la nevoia de a digitaliza afacerea \u0219i cum s\u0103 planifica\u021bi propria strategie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digitalizarea IMM - Sprijinirea IMM-urilor pentru a deveni lideri \u00een digitalizarea sustenabil\u0103 - easySales Blog\" \/>\n<meta property=\"og:description\" content=\"Cum s\u0103 accelera\u021bi digitalizarea IMM, factorii care conduc la nevoia de a digitaliza afacerea \u0219i cum s\u0103 planifica\u021bi propria strategie\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/\" \/>\n<meta property=\"og:site_name\" content=\"easySales Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-15T00:13:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-14T11:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2022\/05\/Digitalizarea-IMM-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"easySales Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"easySales Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/digitalizarea-imm-sprijinirea-imm-urilor-pentru-a-deveni-lideri-in-digitalizarea-sustenabila\/\"},\"author\":{\"name\":\"easySales Team\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\"},\"headline\":\"Digitalizarea IMM &#8211; 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