{"id":4282,"date":"2021-12-30T01:37:35","date_gmt":"2021-12-29T23:37:35","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4282"},"modified":"2021-12-30T13:53:22","modified_gmt":"2021-12-30T11:53:22","slug":"tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/","title":{"rendered":"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum"},"content":{"rendered":"\n<p><strong><strong>Ce e cel mai fain la luna decembrie e c\u0103 \u0219tii c\u0103 urmeaz\u0103 un moment de lini\u0219te.<br><br>Un moment \u00een care po\u021bi s\u0103 te reculegi, s\u0103 respiri lini\u0219ti\u021bi \u0219i s\u0103 te \u00eencarci cu suficient\u0103 energie pentru planul anului ce vine.<\/strong><\/strong><\/p>\n\n\n\n<p>Acum, c\u0103 majoritatea comercian\u021bilor s-au acomodat cu realitatea pie\u021bei \u0219i cu a\u0219tept\u0103rile \u00een cre\u0219tere ale consumatorilor este timpul s\u0103 ne concentr\u0103m pe urm\u0103toarea etap\u0103 a evolu\u021biei comer\u021bului electronic \u0219i ce nout\u0103\u021bi ne aduce anul 2022.<\/p>\n\n\n\n<p><strong><strong>2022 nu o s\u0103 fie un an foarte u\u0219or. Dar noi \u00ee\u021bi punem la dispozi\u021bie informa\u021bii \u0219i resursele necesare s\u0103 te asiguri c\u0103 2022 o s\u0103 fie un an a\u0219a cum trebuie.<\/strong><\/strong><\/p>\n\n\n\n<p> Din p\u0103cate nu exist\u0103 un antrenor suprem care s\u0103 te \u00eendrume \u00een eCommerce, \u00eens\u0103 asta te responsabilizeaz\u0103 \u0219i te \u00eempinge s\u0103 fii deschis la ceea ce se comunic\u0103 \u00een acest domeniu.<\/p>\n\n\n\n<p><strong>Trei elemente<\/strong> la care trebuie s\u0103 fim aten\u021bi \u0219i care au poten\u021bial, mai devreme sau mai t\u00e2rziu, de a se demonstra factori <strong>disruptive<\/strong> sau poate chiar impedimente, \u00een 2022:<\/p>\n\n\n\n<ul><li>Algoritmii, evolu\u021bia lor, dar \u0219i noi tool-uri menite s\u0103 elibereze brand-urile de restric\u021bii<\/li><li>Criza transporturilor, care \u00eenc\u0103 nu a ajuns, ca val de impact, \u00een toate industriile \u0219i de care Rom\u00e2nia \u00eenc\u0103 este, \u00eentr-o m\u0103sur\u0103, protejat\u0103<\/li><li>Metaverse \u0219i inerentele viitoare succese \u0219i e\u0219ecuri ale ecosistemului care acum prinde contur<\/li><\/ul>\n\n\n\n<p>Not\u0103: <em>Metaverse este un concept ce face referire la lumea virtual\u0103 imersiv\u0103 unde oamenii se adun\u0103 pentru a socializa, a se juca sau a munci. Termenul de &#8220;metavers&#8221; a devenit popular pe 29 octombrie 2021 c\u00e2nd persoana juridic\u0103 Facebbok s-a rebranduit \u00een \u201dMeta\u201d \u0219i a lansat un video \u00een care Mark Zuckerberg a spus \u201dCred c\u0103 metaverse este urm\u0103torul capitol pentru internet\u201d.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"175a4b\" data-has-transparency=\"false\" style=\"--dominant-color: #175a4b;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/ecommerce-trends.jpg\" alt=\"\" class=\"not-transparent wp-image-4285\"\/><\/figure>\n\n\n\n<h2><strong>Dou\u0103 tendin\u021be din Social Commerce<\/strong> care pot prinde mai mult\u0103 trac\u021biune \u0219i \u00een Rom\u00e2nia:<\/h2>\n\n\n\n<p><strong>Live shopping pe platformele de social media.<\/strong> Se bazeaz\u0103 pe engagement-ul clientului cu v\u00e2nz\u0103torul sau cu un influencer &#8211; \u00een calitate de ambasador al m\u0103rcii promovate, care are loc \u00een fluxul live. Promotorul arat\u0103 produsul, designul \u0219i func\u021bionalitatea acestuia, iar clien\u021bii au posibilitatea de a pune \u00eentreb\u0103ri. \u00cen plus, ca parte a livestream-ului, exist\u0103 un link c\u0103tre magazinul online. Metoda de v\u00e2nzare este una c\u00e2t se poate de direct\u0103 \u0219i relativ nou\u0103, a\u0219a c\u0103 ne putem a\u0219tepta s\u0103 creasc\u0103 \u00een prima jum\u0103tate a anului 2022.<\/p>\n\n\n\n<p><strong>Visual commerce <\/strong>\u00ee\u0219i ia locul \u00een tendin\u021bele comer\u021bului electronic, al\u0103turi de live shopping. Scopul este asem\u0103n\u0103tor, dar realizarea este ceva mai complex\u0103. \u00cen comer\u021bul vizual, clien\u021bii pot ob\u021bine o vizualizare 3D interactiv\u0103 a produsului, pentru a avea o vedere mai bun\u0103 de ansamblu \u0219i a facilita procesul de luare a deciziilor. \u00cen industria de \u00eembr\u0103c\u0103minte va avea un rol important, deoarece clien\u021bii pot \u00eencerca haine, \u0219epci, ochelari \u0219i alte accesorii, pentru a-\u0219i face o idee dac\u0103 li se potrive\u0219te sau nu. Poate avea loc pe re\u021belele sociale, mai ales TikTok, sau pe site, \u00eentr-o aplica\u021bie conceput\u0103 \u0219i dezvoltat\u0103 de brand.<\/p>\n\n\n\n<p>Boom-ul comer\u021bului electronic a crescut adop\u021bia online-ului, mai ales \u00een r\u00e2ndul retailerilor locali. \u00cen acela\u0219i timp, juc\u0103torii interna\u021bionali v\u0103d Rom\u00e2nia ca o pia\u021b\u0103 tot mai atractiv\u0103, deci vom avea competitori importan\u021bi. Odat\u0103 cu reluarea muncii la birou, unul dintre domeniile \u00een care anticip\u0103m o cre\u0219tere semnificativ\u0103 este retailul de fashion. Se contureaz\u0103 de asemenea o tendin\u021b\u0103 de estompare a grani\u021belor prin intermediul online-ului: comercian\u021bii rom\u00e2ni v\u00e2nd peste grani\u021be, iar cei de peste grani\u021be au \u00eenceput s\u0103 fie prezen\u021bi \u00een Rom\u00e2nia. Re\u021binerile securizarea unor parteneriate pe zona logistic\u0103, lucru care devine din ce in ce mai facil.<\/p>\n\n\n\n<p>A\u0219adar, loc de cre\u0219tere avem. \u0218i odat\u0103 cu cre\u0219terea comer\u021bului online, se vor mai schimba c\u00e2teva lucruri:<\/p>\n\n\n\n<ul><li>Nivelul de digitalizare este mult mai accelerat<\/li><li>Cresc noi zone de business axate pe tehnologie<\/li><li>Mai mult\u00a0<strong>work from home<\/strong><\/li><\/ul>\n\n\n\n<h2><strong>Un lucru care te-ar putea chiar speria: <\/strong>&#8220;<strong>hiper-personalizarea<\/strong>&#8220;<\/h2>\n\n\n\n<p><strong>Hiper-personalizarea <\/strong>permite companiilor s\u0103 ofere cea mai bun\u0103 experien\u021b\u0103 pentru clien\u021bi \u0219i le se vor prezenta doar articole potrivite c\u0103ut\u0103rilor. Colectarea tuturor informa\u021biilor din omnichannel reprezint\u0103 un atu important. Totul \u00eencepe acolo unde clientul acceseaz\u0103 punctele de contact. Apoi, intr\u0103 \u00een joc urm\u0103torul pas &#8211; solu\u021bia de date despre clien\u021bi. Informa\u021biile pot fi compuse din sondaje, informa\u021bii utile ale clien\u021bilor, vizite offline \u00een magazin, confiden\u021bialitatea datelor, gestionarea consim\u021b\u0103m\u00e2ntului \u0219i alte surse. O interfa\u021b\u0103 AI va procesa informa\u021biile oferite de client fie online, fie offline \u0219i va crea un profil complet. Magia final\u0103 apare \u00een aplica\u021biile de comer\u021b electronic. Informa\u021biile adunate de companie pot fi implementate \u00een platforma proprie, iar clientul va vedea c\u0103 selec\u021biile, op\u021biunile, ferestrele \u00eei sunt deja ajustate, conform profilului \u0219i c\u0103 prime\u0219te articole cu produse care se potrivesc alegerilor lui.<\/p>\n\n\n\n<p><strong>Reten\u021bia clien\u021bilor prin e-mail marketing<\/strong><\/p>\n\n\n\n<p>Email marketingul r\u0103m\u00e2ne cel mai simplu, profitabil \u0219i eficient mod de a p\u0103stra un client! E un acces direct la clientul t\u0103u la un cost minim \u0219i cu un ROI decent c\u00e2nd \u0219tii s\u0103-l folose\u0219ti la maximum.<\/p>\n\n\n\n<h2>Tendin\u021ba &#8220;Marketplace creator&#8221;<\/h2>\n\n\n\n<p>Comercian\u021bii cu experien\u021b\u0103 \u00een eCommerce trec la urm\u0103torul nivel de a crea marketplace-uri ni\u0219ate: vezi HORECA, produse medicale, beauty, produc\u0103tori mobil\u0103.<\/p>\n\n\n\n<p>\u00cen anul 2020 am observat o cerere \u00een cre\u0219tere spre aceste upgrad\u0103ri, deoarece comercian\u021bii au fost \u00een impas c\u00e2nd nu au mai avut stocuri pentru consumatorii lor. Astfel ei doresc s\u0103 \u00ee\u0219i protejeze veniturile prin a atrage \u0219i al\u021bi selleri pe platforma lor. Dezvoltatorii de magazine online au \u00een\u021beles \u00eenc\u0103 din 2020 aceast\u0103 nevoie \u0219i ofer\u0103 consultan\u021b\u0103 \u0219i<strong> func\u021bionalit\u0103\u021bi din sfera programelor de afliere, care permit crearea \u0219i gestionarea propriilor programe de afiliere independente<\/strong> pentru al\u021bi selleri.<\/p>\n\n\n\n<p><a href=\"https:\/\/easy-sales.com\/ro\/product-listing\">easy-Sales.com<\/a> ofer\u0103 integr\u0103rii cu marketplace-uri locale \u0219i interna\u021bionale, precum \u0219i cu alte sisteme suport, pentru a oferi retailerilor op\u021biuni pentru implementarea unor strategii multi-channel de amploare. Anul 2022 ofer\u0103 integrarea cu eBay Polonia \u0219i America \u0219i alte marketplace-uri din zona beauty, ce o vom anunta \u00een Ianuarie.<\/p>\n\n\n\n<h2><strong>O noutate de la Google<\/strong><\/h2>\n\n\n\n<p><strong>Local Inventory Ads<\/strong> este o noutate care se r\u0103sp\u00e2nde\u0219te \u00een toat\u0103 Europa. Vorbim despre un instrument care folose\u0219te loca\u021bia clientului pentru a eviden\u021bia produsele care sunt disponibile \u00een apropiere. <\/p>\n\n\n\n<p>Principiul marketing-ului este simplu. Utilizatorii caut\u0103 produsul dorit pe Google iar \u00een rezultate, vor ap\u0103rea eviden\u021biate produsele disponibile \u00een magazinele din proximitate. Iar acest avantaj pentru retail-ul offline ar putea avea efecte \u00een v\u00e2nz\u0103rile magazinelor online.<\/p>\n\n\n\n<h2><strong>Investe\u0219te \u00een crearea de con\u021binut, pentru c\u0103 vei avea de c\u00e2\u0219tigat<\/strong><\/h2>\n\n\n\n<p>Folose\u0219te puterea influencerilor, sau Tik-Tok-ul chiar dac\u0103 te scoate din zona de confort.<\/p>\n\n\n\n<h2><strong>O tendin\u021b\u0103 bonus pentru mediu este sustenabilitatea<\/strong><\/h2>\n\n\n\n<p><strong>Sustenabilitatea<\/strong> a jucat un rol important \u00een ultimii ani \u0219i a intrat \u0219i \u00een industria comer\u021bului electronic. <strong>Ambalajele necesare pentru livrarea produselor produc un volum impresionant de de\u0219euri. <\/strong>Renun\u021barea la plastic \u0219i tranzi\u021bia prin care trec toate magazinele la nivel de pungi, cutii \u0219i ambalaje sunt lucruri pe care le vedem chiar acum \u00eent\u00e2mpl\u00e2ndu-se. <\/p>\n\n\n\n<p><strong>Consumatorii sunt tot mai interesa\u021bi<\/strong> <strong>de produsele al c\u0103ror proces de fabrica\u021bie, ambalare \u0219i livrare este sustenabil. <\/strong>\u00cen \u021b\u0103rile din UE, clien\u021bii sunt mai \u00eenclina\u021bi s\u0103 cumpere produse care sunt fabricate \u0219i livrate \u00eentr-un mod durabil. Diferen\u021ba dintre \u021b\u0103ri apare \u00een punctul \u00een care clien\u021bii trebuie s\u0103 pl\u0103teasc\u0103 suplimentar pentru asta. \u021a\u0103rile din vest \u0219i nord sunt dispuse s\u0103 pl\u0103teasc\u0103 \u00een plus pentru produse durabile, \u00een timp ce alte \u021b\u0103ri cu un PIB pe cap de locuitor mai sc\u0103zut nu sunt foarte deschise. Cert este c\u0103 num\u0103rul clien\u021bilor care sus\u021bin sustenabilitatea \u00een comer\u021bul electronic cre\u0219te de la an la an, \u00een fiecare \u021bar\u0103.<\/p>\n\n\n\n<h2>Automatizarea <\/h2>\n\n\n\n<p>&#8220;Gigan\u021bii vor continua s\u0103 creasc\u0103 \u00een defavoarea juc\u0103torilor medii.&#8221; Parry Malm, CEO Phrasee<\/p>\n\n\n\n<p>Folose\u0219te p\u00e2n\u0103 \u0219i cele mai mici func\u021bii pentru a-ti \u00eendeplini strategia de marketing, pentru a procesa comenzi mai rapid, a interac\u021biona mai bine cu clien\u021bii t\u0103i sau a lista oferte pe multiple marketplace-uri \u00eentr-un anumit fel. Pl\u0103te\u0219ti abonament la CANVA \u0219i postezi un video o dat\u0103 la 6 luni?! Pune-te cu burta pe treab\u0103 \u0219i urm\u0103re\u0219te cele mai interesante func\u021bii dezvoltate de ei pentru munca mai u\u0219oar\u0103.<\/p>\n\n\n\n<p>Noi, la <a href=\"https:\/\/www.facebook.com\/easy-salescom-104055950999010\/?__cft__[0]=AZVwxe4nIWRUrAvwoIPWR6TD85WmxDklfo8a15hSEoriGsTKMdWLx27p3741mT4YCC_7iJ5k6zoVn1-v20uvU1lC7ReBM9wgOqb3KX8edtz2x4If3o9pBFc453QcgEBNjBVjT7W2X30ocZCeD66oVQ9YnwYJfQznc0rIif3vIhkv2g&amp;__tn__=kK-R\">easy-sales.com<\/a>, ne-am bucurat s\u0103 \u00ee\u021bi fim al\u0103turi, \u00eenc\u0103 din 2019, prin solu\u021bii de eficientizare \u0219i simplificare a activit\u0103\u021bii de eCommerce.<\/p>\n\n\n\n<p>easySales este o <strong>solu\u021bie\u00a0 SaaS plug &amp; play c<\/strong>are ofer\u0103 instrumentele de care orice comerciant online are nevoie pentru <strong>a vinde pe mai multe canale folosind o platform\u0103 unificat\u0103<\/strong>.<\/p>\n\n\n\n<p>Credem c\u0103 putem oferi tehnologie sofisticat\u0103 \u00eentr-un mod accesibil companiilor mari, mijlocii \u0219i mici, f\u0103r\u0103 costuri exorbitante cu dezvolt\u0103ri IT sau mentenan\u021ba .<\/p>\n\n\n\n<p>\u00cen viziunea noastr\u0103, eCommerce-ul\u00a0 este un ecosistem colaborativ in cadrul c\u0103ruia easySales integreaz\u0103 \u0219i centralizeaz\u0103 elementele de valoare pe care le genereaz\u0103 serviciile de comer\u021b electronic preferate ale utilizatorilor (marketplace-uri, curieri, facturieri, platforme eCommerce)<\/p>\n\n\n\n<p> Afl\u0103 beneficiile de a automatiza v\u00e2nzarea \u0219i procesarea comenzilor pe marketplace-uri populare \u00een acest <a href=\"https:\/\/www.youtube.com\/watch?v=QFEEqu7W9CU&amp;t=7s\">video scurt.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"91b8d0\" data-has-transparency=\"false\" style=\"--dominant-color: #91b8d0;\" decoding=\"async\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/easySales-platform-1024x576.jpg\" alt=\"\" class=\"not-transparent wp-image-4286\"\/><\/figure>\n\n\n\n<h2>Concluzii 2021<\/h2>\n\n\n\n<p>2021 a fost un alt an cu provoc\u0103ri, dar c\u0103rora sper\u0103m c\u0103 le-ai g\u0103sit \u00een mare parte solu\u021biile.<\/p>\n\n\n\n<p>Am \u00eenv\u0103\u021bat \u00eempreun\u0103 c\u0103 o bun\u0103 organizare \u0219i disciplin\u0103 pot face diferen\u021ba \u00een bine.<\/p>\n\n\n\n<p>Am \u00eenv\u0103\u021bat c\u0103 m\u0103sura succesului \u00een antreprenoriat este dezvoltarea sustenabil\u0103.<\/p>\n\n\n\n<p>.Am confirmat c\u0103 f\u0103r\u0103 antreprenori, nu am avea inova\u021bie.<\/p>\n\n\n\n<p>\u00ce\u021bi suntem recunosc\u0103tori c\u0103 ne-ai ales \u0219i \u00ee\u021bi mul\u021bumim pentru propunerile tale.<\/p>\n\n\n\n<p>\u00cen anul viitor, \u00ee\u021bi vom onora toat\u0103 \u00eencrederea cu \u0219i mai multe dezvolt\u0103ri care s\u0103 te ajute s\u0103 cre\u0219ti un business s\u0103n\u0103tos. \u00cempreun\u0103 schimb\u0103m provoc\u0103rile \u00een oportunit\u0103\u021bi de cre\u0219tere!<\/p>\n\n\n\n<p>Ce e de f\u0103cut, de acum? Sa p\u0103\u0219im cu \u00eencredere \u00een noul an, cu deschiderea \u0219i curiozitatea de a ne adapta. Mult succes din partea echipei <a href=\"https:\/\/easy-sales.com\/en\">easySales<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce e cel mai fain la luna decembrie e c\u0103 \u0219tii c\u0103 urmeaz\u0103 un moment de lini\u0219te. Un moment \u00een care po\u021bi s\u0103 te reculegi, s\u0103 respiri lini\u0219ti\u021bi \u0219i s\u0103 te \u00eencarci cu suficient\u0103 energie pentru planul anului ce vine. Acum, c\u0103 majoritatea comercian\u021bilor s-au acomodat cu realitatea pie\u021bei \u0219i cu a\u0219tept\u0103rile \u00een cre\u0219tere ale consumatorilor este timpul s\u0103 ne concentr\u0103m pe urm\u0103toarea etap\u0103 a evolu\u021biei comer\u021bului electronic \u0219i ce nout\u0103\u021bi ne aduce anul 2022. 2022 nu o s\u0103 fie un an foarte u\u0219or. Dar noi \u00ee\u021bi punem la dispozi\u021bie informa\u021bii \u0219i resursele necesare s\u0103 te asiguri c\u0103 2022 o\u2026<\/p>\n","protected":false},"author":5,"featured_media":4287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-300x225.webp",300,225,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false]},"post_excerpt_stackable":"<p>Ce e cel mai fain la luna decembrie e c\u0103 \u0219tii c\u0103 urmeaz\u0103 un moment de lini\u0219te.Un moment \u00een care po\u021bi s\u0103 te reculegi, s\u0103 respiri lini\u0219ti\u021bi \u0219i s\u0103 te \u00eencarci cu suficient\u0103 energie pentru planul anului ce vine. Acum, c\u0103 majoritatea comercian\u021bilor s-au acomodat cu realitatea pie\u021bei \u0219i cu a\u0219tept\u0103rile \u00een cre\u0219tere ale consumatorilor este timpul s\u0103 ne concentr\u0103m pe urm\u0103toarea etap\u0103 a evolu\u021biei comer\u021bului electronic \u0219i ce nout\u0103\u021bi ne aduce anul 2022. 2022 nu o s\u0103 fie un an foarte u\u0219or. Dar noi \u00ee\u021bi punem la dispozi\u021bie informa\u021bii \u0219i resursele necesare s\u0103 te asiguri c\u0103 2022 o s\u0103&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/ecommerce-trends\/\" rel=\"category tag\">eCommerce trends<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-300x225.webp",300,225,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming-jpg-webp.webp",400,300,false]},"post_excerpt_stackable_v2":"<p>Ce e cel mai fain la luna decembrie e c\u0103 \u0219tii c\u0103 urmeaz\u0103 un moment de lini\u0219te.Un moment \u00een care po\u021bi s\u0103 te reculegi, s\u0103 respiri lini\u0219ti\u021bi \u0219i s\u0103 te \u00eencarci cu suficient\u0103 energie pentru planul anului ce vine. Acum, c\u0103 majoritatea comercian\u021bilor s-au acomodat cu realitatea pie\u021bei \u0219i cu a\u0219tept\u0103rile \u00een cre\u0219tere ale consumatorilor este timpul s\u0103 ne concentr\u0103m pe urm\u0103toarea etap\u0103 a evolu\u021biei comer\u021bului electronic \u0219i ce nout\u0103\u021bi ne aduce anul 2022. 2022 nu o s\u0103 fie un an foarte u\u0219or. Dar noi \u00ee\u021bi punem la dispozi\u021bie informa\u021bii \u0219i resursele necesare s\u0103 te asiguri c\u0103 2022 o s\u0103&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/ecommerce-trends\/\" rel=\"category tag\">eCommerce trends<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum - easySales Blog<\/title>\n<meta name=\"description\" content=\"Afl\u0103 tendin\u021be din eCommerce \u0219i ce ar trebui comercian\u021bii s\u0103 implementeze pentru o afacere profitabila\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum - easySales Blog\" \/>\n<meta property=\"og:description\" content=\"Afl\u0103 tendin\u021be din eCommerce \u0219i ce ar trebui comercian\u021bii s\u0103 implementeze pentru o afacere profitabila\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/\" \/>\n<meta property=\"og:site_name\" content=\"easySales Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-29T23:37:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-30T11:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"400\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"easySales Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"easySales Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/\"},\"author\":{\"name\":\"easySales Team\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\"},\"headline\":\"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum\",\"datePublished\":\"2021-12-29T23:37:35+00:00\",\"dateModified\":\"2021-12-30T11:53:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/\"},\"wordCount\":1734,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"articleSection\":[\"eCommerce trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/\",\"name\":\"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum - easySales Blog\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\"},\"datePublished\":\"2021-12-29T23:37:35+00:00\",\"dateModified\":\"2021-12-30T11:53:22+00:00\",\"description\":\"Afl\u0103 tendin\u021be din eCommerce \u0219i ce ar trebui comercian\u021bii s\u0103 implementeze pentru o afacere profitabila\",\"breadcrumb\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easy-sales.com\/blog\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"name\":\"easySales Blog\",\"description\":\"Uplifting eCommerce Solutions\",\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\",\"name\":\"easySales Blog\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"contentUrl\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"width\":3498,\"height\":765,\"caption\":\"easySales Blog\"},\"image\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\",\"name\":\"easySales Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"caption\":\"easySales Team\"},\"sameAs\":[\"http:\/\/easysales.ro\"],\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum - easySales Blog","description":"Afl\u0103 tendin\u021be din eCommerce \u0219i ce ar trebui comercian\u021bii s\u0103 implementeze pentru o afacere profitabila","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/","og_locale":"en_US","og_type":"article","og_title":"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum - easySales Blog","og_description":"Afl\u0103 tendin\u021be din eCommerce \u0219i ce ar trebui comercian\u021bii s\u0103 implementeze pentru o afacere profitabila","og_url":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/","og_site_name":"easySales Blog","article_published_time":"2021-12-29T23:37:35+00:00","article_modified_time":"2021-12-30T11:53:22+00:00","og_image":[{"width":400,"height":300,"url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Brainstorming.jpg","type":"image\/jpeg"}],"author":"easySales Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"easySales Team","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#article","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/"},"author":{"name":"easySales Team","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b"},"headline":"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum","datePublished":"2021-12-29T23:37:35+00:00","dateModified":"2021-12-30T11:53:22+00:00","mainEntityOfPage":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/"},"wordCount":1734,"commentCount":0,"publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"articleSection":["eCommerce trends"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/","url":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/","name":"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum - easySales Blog","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#website"},"datePublished":"2021-12-29T23:37:35+00:00","dateModified":"2021-12-30T11:53:22+00:00","description":"Afl\u0103 tendin\u021be din eCommerce \u0219i ce ar trebui comercian\u021bii s\u0103 implementeze pentru o afacere profitabila","breadcrumb":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/easy-sales.com\/blog\/ro\/tendintele-anului-2022-in-ecommerce-pe-care-trebuie-sa-le-stii-acum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easy-sales.com\/blog\/ro\/"},{"@type":"ListItem","position":2,"name":"Tendin\u021bele anului 2022 \u00een eCommerce pe care trebuie s\u0103 le \u0219tii acum"}]},{"@type":"WebSite","@id":"https:\/\/easy-sales.com\/blog\/ro\/#website","url":"https:\/\/easy-sales.com\/blog\/ro\/","name":"easySales Blog","description":"Uplifting eCommerce Solutions","publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization","name":"easySales Blog","url":"https:\/\/easy-sales.com\/blog\/ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","contentUrl":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","width":3498,"height":765,"caption":"easySales Blog"},"image":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b","name":"easySales Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","caption":"easySales Team"},"sameAs":["http:\/\/easysales.ro"],"url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"}]}},"_links":{"self":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/4282"}],"collection":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=4282"}],"version-history":[{"count":4,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/4282\/revisions"}],"predecessor-version":[{"id":4291,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/4282\/revisions\/4291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media\/4287"}],"wp:attachment":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=4282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=4282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=4282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}