{"id":4236,"date":"2021-12-09T18:17:45","date_gmt":"2021-12-09T16:17:45","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4236"},"modified":"2021-12-10T08:55:57","modified_gmt":"2021-12-10T06:55:57","slug":"cum-sa-cresti-competentele-echipei-tale-in-ecommerce","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-competentele-echipei-tale-in-ecommerce\/","title":{"rendered":"Cum s\u0103 cre\u0219ti competen\u021bele echipei tale \u00een eCommerce"},"content":{"rendered":"\n

Un antreprenor a angajat un t\u0103ietor de lemne foarte bun, care l-a impresionat prin sculpturile extraordinare ie\u0219ite din m\u00e2na lui.<\/p>\n\n\n\n

T\u0103ietorul de lemne a fost ridicat la rangul de sculptor \u0219i era foarte dedicat \u0219i eficient. A t\u0103iat 10 copaci \u00een prima lun\u0103 \u0219i a realizat obiecte inedite de lemn, pline de inspira\u021bie. Toate au fost cump\u0103rate \u0219i i-au adus un profit considerabil antreprenorului.

\u00cen cea de-a doua lun\u0103 a depus acela\u0219i efort, dar a reu\u0219it s\u0103 taie doar 5 copaci \u0219i a v\u00e2ndut mai pu\u021bine obiecte de lemn.

\u00cen a treia lun\u0103, acela\u0219i efort, dar a reu\u0219it s\u0103 taie doar 3 copaci.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Antreprenorul a observat c\u0103 progresul angajatului scade, la fel \u0219i v\u00e2nz\u0103rile, a\u0219a c\u0103 s-a hot\u0103r\u00e2t s\u0103 \u00eel invite la o discu\u021bie.

Sculptorul a argumentat: \u201cCred c\u0103 mi-am pierdut inspira\u021bia \u0219i puterea. Se pare c\u0103 sunt neangajabil.\u201d

\u00cen loc s\u0103 cread\u0103 motivele \u00eenvocate de el, antreprenorul i-a spus: \u201cHmm… c\u00e2nd \u021bi-ai ascu\u021bit securea \u0219i instrumentele de cioplit, ultima dat\u0103?\u201d

Sculptorul a fost jenat \u0219i \u0219i-a dat seama c\u0103 nu \u0219tie s\u0103 ascut\u0103 uneltele. Luat prin surprindere a \u00een\u021beles motivul ineficien\u021bei lui.

Ce po\u021bi s\u0103 iei din aceast\u0103 poveste inspira\u021bional\u0103? Nu trebuie s\u0103 reconstruie\u0219ti sau s\u0103 dezvol\u021bi singur afacerea \u00een 2022. <\/strong>Chiar dac\u0103 ai o echip\u0103 mic\u0103 la \u00eenceput, iar tu trebuie s\u0103 te ocupi de mai multe lucruri deodat\u0103. Este ok s\u0103 ai fluctu\u0103ri de eficien\u021b\u0103.

Dar e important s\u0103 \u0219tii c\u00e2nd s\u0103 iei o pauz\u0103 \u0219i cum s\u0103 \u00ee\u021bi \u00eembun\u0103t\u0103\u021be\u0219ti paleta de abilit\u0103\u021bi.<\/p>\n\n\n\n

Ca \u00een orice domeniu, exist\u0103 un set esen\u021bial de abilit\u0103\u021bi-cheie \u00een echipele afacerilor de eCommerce<\/strong>, pentru a stimula profitabilitatea \u0219i a facilita succesul<\/p>\n\n\n\n

Pentru a dezvolta o afacere s\u0103n\u0103toas\u0103 \u00een eCommerce, ar trebui s\u0103 ai un set de resurse \u0219i competen\u021be pentru roluri precum: profesioni\u0219ti UX \u0219i CX, dezvoltatori, marketing, rela\u021bii cu clien\u021bii. Cu toate acestea, atunci c\u00e2nd evoluezi, e nevoie s\u0103 identifici modurile \u00een care po\u021bi cre\u0219te competen\u021bele echipei tale de eCommerce, fie c\u0103 vorbim de roluri noi, oameni noi, \u00eenv\u0103\u021bare sau automatizare.<\/strong><\/p>\n\n\n\n

Afl\u0103, \u00een continuare, ce competen\u021be digitale trebuie s\u0103 iei \u00een calcul pentru a ajunge la nivelul urm\u0103tor, \u00een mediul digital.  Dincolo de echipa de baz\u0103, fie c\u0103 vorbim de recrutare, fie c\u0103 vorbim de cursuri \u0219i de dezvoltare, adaug\u0103 componentele de:<\/p>\n\n\n\n

Analiz\u0103 a datelor <\/strong>\u2013 crucial\u0103, \u00eentr-o echip\u0103 de comer\u021b electronic, pentru a urm\u0103ri progresul \u0219i a furniza rezultatele necesare pentru a \u00eembun\u0103t\u0103\u021bi campaniile viitoare. Profesioni\u0219tii cu experien\u021b\u0103 \u00een gestionarea \u0219i interpretarea datelor, la scar\u0103 mare sau mic\u0103, vor fi utili pentru orice platform\u0103 de comer\u021b electronic.<\/p>\n\n\n\n

Scris <\/strong>\u2013 cam tot ce \u021bine de eCommerce este orientat spre client, trebuie s\u0103 te asiguri c\u0103 po\u021bi transmite mesajele corecte, eficiente \u0219i clare. Textul \u00een sine este de departe mediul dominant, \u00een tot ceea ce \u021bine de comer\u021b electronic.<\/p>\n\n\n\n

Dezvoltare <\/strong>\u2013 c\u0103l\u0103toria clien\u021bilor este unic\u0103 \u0219i evolueaz\u0103 permanent. \u021aine cont la u\u0219urin\u021ba \u00een navigare, toate punctele de contact \u0219i asigur\u0103-te c\u0103 ai acces la profesioni\u0219tii care \u00ee\u021bi pot optimiza, eficient, componenta online.<\/p>\n\n\n\n

Email marketing \u0219i advertising <\/strong>\u2013 elemente importante pentru orice echip\u0103 de comer\u021b electronic, aceste puncte de contact sunt chiar leg\u0103tura direct\u0103 dintre platform\u0103 \u0219i clien\u021bi \u0219i permit acces facil la baza de utilizatori. Personalizarea este o modalitate excelent\u0103 de a \u00eembun\u0103t\u0103\u021bi c\u0103l\u0103toria clien\u021bilor \u0219i de a-i \u00eencuraja s\u0103 finalizeze ac\u021biunea dorit\u0103.<\/p>\n\n\n\n

Dar cum ob\u021bii, \u00een mod eficient, componentele despre care am stabilit mai sus c\u0103 ai nevoie, dar \u0219i alte aspecte esen\u021biale pentru echipa ta?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Maximizeaz\u0103 oportunit\u0103\u021bile<\/strong><\/h2>\n\n\n\n

C\u00e2nd scrii cerin\u021bele job-ului de care ai nevoie, f\u0103 o list\u0103 a elementelor obligatorii \u0219i una a celor utile, dar nu esen\u021biale.<\/strong> Dac\u0103 \u00eent\u00e2lne\u0219ti un candidat care acoper\u0103 75-80% din cerin\u021be, nu mai sta pe g\u00e2nduri \u0219i ia-l. \u00cei po\u021bi dezvolta \u00eentotdeauna abilit\u0103\u021bile, \u00een continuare, \u00een cadrul companiei tale. Ce elemente esen\u021biale ar putea acoperi un asemenea candidat? O \u00een\u021belegere de baz\u0103 a dezvolt\u0103rii \u0219i analizei site-urilor web, o cunoa\u0219tere a modelelor de afaceri \u0219i a performan\u021bei comer\u021bului electronic \u0219i experien\u021ba \u00een procese precum comenzile online, pl\u0103\u021bile, automatizarea, digitalizarea \u0219i stocurile. Ce ar putea fi util, dar nu esen\u021bial? O bun\u0103 \u00een\u021belegere a instrumentelor de marketing, cum ar fi ads, bannere web, Pay Per Click (PPC) \u0219i a re\u021belelor sociale.<\/p>\n\n\n\n

Cere recomand\u0103ri din cercul de apropia\u021bi<\/strong><\/h2>\n\n\n\n

\u00centreab\u0103-\u021bi colegii \u0219i fo\u0219tii colegi. \u00centreab\u0103-\u021bi prietenii, proprii angaja\u021bi \u0219i, de ce nu, liceele \u0219i facult\u0103\u021bile din zon\u0103. Networking-ul din industrie \u0219i recomand\u0103rile \u00eenc\u0103 sunt unele dintre cele mai de \u00eencredere modalit\u0103\u021bi, pentru proprietarii de afaceri online mici \u0219i mijlocii, de a g\u0103si angaja\u021bi talenta\u021bi, sau freelanceri, care pot ad\u0103uga valoare echipei lor de comer\u021b electronic.<\/p>\n\n\n\n

Cine sunt cei care pot ad\u0103uga valoare echipei tale?<\/p>\n\n\n\n

Un digital planner<\/strong><\/h2>\n\n\n\n

Asigur\u0103-te c\u0103 ai unul sau mai mul\u021bi oameni \u00een echip\u0103 care au abilit\u0103\u021bile de a dezvolta \u0219i implementa strategia \u0219i tactica pe termen lung a companiei. Av\u00e2nd \u00een vedere c\u0103 \u0219i canalele de v\u00e2nz\u0103ri \u0219i cele de comunicare evolueaz\u0103 constant, odat\u0103 cu noile tehnologii, este important s\u0103 ai o persoan\u0103 responsabil\u0103 cu stabilirea agendei de marketing \u0219i digital. Aceast\u0103 persoan\u0103 are nevoie de o g\u00e2ndire sistematic\u0103 bun\u0103 \u0219i de cuno\u0219tin\u021be despre platformele preferate de clien\u021bi.<\/p>\n\n\n\n

Un geniu creativ<\/strong> \u0219i vizionar<\/strong><\/h2>\n\n\n\n

Fii sigur c\u0103 tu controlezi modul \u00een care este prezentat\u0103 platforma ta online, at\u00e2t \u00een termeni vizuali, c\u00e2t \u0219i textuali. Publicul t\u0103u \u021bint\u0103 este bombardat cu mii de mesaje de comunicare, \u00een fiecare zi. A\u0219adar, g\u00e2nde\u0219te-te la ce va platforma ta online s\u0103 ajung\u0103 la scalare \u0219i s\u0103 ias\u0103 \u00een eviden\u021b\u0103. Ce tip de mesaje trezesc interesul \u0219i dorin\u021ba clien\u021bilor t\u0103i de a accesa oferta ta? Aici intervine membrul echipei tale, geniul creativ. E clar nevoie s\u0103 ai membri ai echipei care sunt capabili s\u0103 \u00ee\u021bi men\u021bin\u0103 canalele de marketing \u0219i v\u00e2nz\u0103ri vii \u0219i actualizate, cu o comunicare captivant\u0103.<\/p>\n\n\n\n

Un minitehnicus<\/strong> <\/h2>\n\n\n\n

Pe Internet, magazinul t\u0103u online nu se \u00eenchide niciodat\u0103. S\u0103 fii sigur c\u0103 site-ul t\u0103u este mereu la zi \u00eenseamn\u0103 s\u0103 ai acces str\u00e2ns la tehnicienii care gestioneaz\u0103 platforma. Iar asta \u00eenseamn\u0103 abilit\u0103\u021bi tehnice care deseori sunt trecute cu vederea \u0219i luate de bune. \u00centreab\u0103-te: \u0218tii cum a fost structurat site-ul t\u0103u? Ce este un API? Ce este un \u0219cenariu? Cum configurezi o etichet\u0103 pe site-ul t\u0103u? Dac\u0103 nu po\u021bi r\u0103spunde la aceste \u00eentreb\u0103ri, este o idee bun\u0103 s\u0103 g\u0103se\u0219ti un minitehnicus sau s\u0103 te bazezi mai mult pe automatizare \u0219i s\u0103 \u00eei la\u0219i pe profesioni\u0219ti s\u0103 \u00ee\u021bi ofere sprijin.<\/p>\n\n\n\n

Un analist de business<\/strong><\/h2>\n\n\n\n

Un profesionist cu acest rol analizeaz\u0103, sintetizeaz\u0103 \u0219i prezint\u0103 datele \u00eentr-un mod care poate fi \u00een\u021beles \u0219i ac\u021bionabil pentru p\u0103r\u021bile interesate. Comunic\u0103 performan\u021ba afacerii comer\u021bului electronic printr-o varietate de parametri \u0219i KPI, se ocup\u0103 de instrumentele de automatizare \u0219i optimizare a proceselor, valorific\u0103 puterea digitaliz\u0103rii pentru a furniza date riguroase despre clien\u021bi.<\/p>\n\n\n\n

Formula corect\u0103<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Un mare avantaj al tehnologiei este faptul c\u0103 po\u021bi \u00eenv\u0103\u021ba singur(\u0103) \u2013 gratuit sau cu un cost foarte redus.<\/strong><\/p>\n\n\n\n

M\u0103rturisesc c\u0103 am apreciat cursurile din confortul casei, oriunde a\u0219 fi, la orice or\u0103, av\u00e2nd acces la cele mai bune informa\u021bii prin intermediul internetului, \u00eens\u0103 abilit\u0103\u021bile se dezvolt\u0103 prin practic\u0103 constant\u0103.<\/p>\n\n\n\n

\u00cen trecut, dac\u0103 voiai s\u0103 te specializezi \u00eentr-un anumit domeniu, trebuia s\u0103 c\u0103l\u0103tore\u0219ti \u0219i s\u0103 pl\u0103te\u0219ti sume exorbitante pentru cursuri, la care nu re\u021bineai foarte mult, deoarece nu erau predate dup\u0103 modelul andragogiei.<\/p>\n\n\n\n

Nu exist\u0103 o formul\u0103 corect\u0103, \u00eens\u0103 cred c\u0103 e important s\u0103 angajezi oameni mult mai iste\u021bi ca tine, a\u0219a \u00eenc\u00e2t s\u0103 v\u0103 completa\u021bi \u0219i s\u0103 \u00eenv\u0103\u021ba\u021bi unii de la al\u021bii.<\/p>\n\n\n\n

Andragogia versus Pedagocia<\/h2>\n\n\n\n

Andragogia \u0219i Pedagogia sunt dou\u0103 metode de predare populare \u0219i diferite, destinate pentru diferite categorii de public.<\/p>\n\n\n\n

Andragogia este subiectul care studiaz\u0103 metodologiile de \u00eenv\u0103\u021bare a adul\u021bilor \u00een \u00eentregime, \u00een timp ce pedagogia este metoda tradi\u021bional\u0103 de predare, care este o metod\u0103 de a descrie modul \u00een care copiii \u00eenva\u021b\u0103. De\u0219i exist\u0103 unele asem\u0103n\u0103ri \u00een ceea ce prive\u0219te \u00eenv\u0103\u021barea \u00een r\u00e2ndul adul\u021bilor \u0219i al copiilor, exist\u0103 \u0219i multe diferen\u021be. <\/p>\n\n\n\n

Adul\u021bii sunt mai interesa\u021bi s\u0103 \u00eenve\u021be concepte care sunt relevante pentru activitatea lor \u0219i vie\u021bile personale, care \u00eei ajut\u0103 concret s\u0103 creasc\u0103. Adul\u021bii au nevoie de motivatori interni, mai degrab\u0103 dec\u00e2t de cei externi.<\/p>\n\n\n\n

La cursurile online, asigur\u0103-te c\u0103 exist\u0103 metode de predare atractive \u0219i practice, dar mai ales, afl\u0103 ce vei \u0219tii s\u0103 faci la finalizarea cursurilor.<\/p>\n\n\n\n

Urm\u0103re\u0219te \u00eendeaproape nout\u0103\u021bile \u0219i best-practice-urile oferite de echipa easySales. Dac\u0103 vrei s\u0103 lucrezi automatizat dintr-un singur loc \u0219i s\u0103 fii prezent pe multiple canale: eMag, Elefant, Vivre, Okazii, Cel, testeaz\u0103 14 zile gratuit platforma easySales.<\/a><\/strong> Urmeaz\u0103 s\u0103 v\u0103 oferim Doraly \u0219i eBay ca \u0219i canale noi de v\u00e2nzare.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Un antreprenor a angajat un t\u0103ietor de lemne foarte bun, care l-a impresionat prin sculpturile extraordinare ie\u0219ite din m\u00e2na lui. T\u0103ietorul de lemne a fost ridicat la rangul de sculptor \u0219i era foarte dedicat \u0219i eficient. A t\u0103iat 10 copaci \u00een prima lun\u0103 \u0219i a realizat obiecte inedite de lemn, pline de inspira\u021bie. Toate au fost cump\u0103rate \u0219i i-au adus un profit considerabil antreprenorului. \u00cen cea de-a doua lun\u0103 a depus acela\u0219i efort, dar a reu\u0219it s\u0103 taie doar 5 copaci \u0219i a v\u00e2ndut mai pu\u021bine obiecte de lemn. \u00cen a treia lun\u0103, acela\u0219i efort, dar a reu\u0219it s\u0103 taie\u2026<\/p>\n","protected":false},"author":5,"featured_media":4258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-300x222.webp",300,222,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-768x569.webp",768,569,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false]},"post_excerpt_stackable":"

Un antreprenor a angajat un t\u0103ietor de lemne foarte bun, care l-a impresionat prin sculpturile extraordinare ie\u0219ite din m\u00e2na lui. T\u0103ietorul de lemne a fost ridicat la rangul de sculptor \u0219i era foarte dedicat \u0219i eficient. A t\u0103iat 10 copaci \u00een prima lun\u0103 \u0219i a realizat obiecte inedite de lemn, pline de inspira\u021bie. Toate au fost cump\u0103rate \u0219i i-au adus un profit considerabil antreprenorului.\u00cen cea de-a doua lun\u0103 a depus acela\u0219i efort, dar a reu\u0219it s\u0103 taie doar 5 copaci \u0219i a v\u00e2ndut mai pu\u021bine obiecte de lemn.\u00cen a treia lun\u0103, acela\u0219i efort, dar a reu\u0219it s\u0103 taie doar 3…<\/p>\n","category_list":"Sales & Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-300x222.webp",300,222,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-768x569.webp",768,569,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Creste-abilitatea-afacerii-tale-1-jpg-webp.webp",940,696,false]},"post_excerpt_stackable_v2":"

Un antreprenor a angajat un t\u0103ietor de lemne foarte bun, care l-a impresionat prin sculpturile extraordinare ie\u0219ite din m\u00e2na lui. T\u0103ietorul de lemne a fost ridicat la rangul de sculptor \u0219i era foarte dedicat \u0219i eficient. A t\u0103iat 10 copaci \u00een prima lun\u0103 \u0219i a realizat obiecte inedite de lemn, pline de inspira\u021bie. Toate au fost cump\u0103rate \u0219i i-au adus un profit considerabil antreprenorului.\u00cen cea de-a doua lun\u0103 a depus acela\u0219i efort, dar a reu\u0219it s\u0103 taie doar 5 copaci \u0219i a v\u00e2ndut mai pu\u021bine obiecte de lemn.\u00cen a treia lun\u0103, acela\u0219i efort, dar a reu\u0219it s\u0103 taie doar 3…<\/p>\n","category_list_v2":"Sales & Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"\nCum s\u0103 cre\u0219ti competen\u021bele echipei tale \u00een eCommerce - easySales Blog<\/title>\n<meta name=\"description\" content=\"Afl\u0103 ce abilit\u0103\u021bi cheie au nevoie echipele antreprenorilor de eCommerce, pentru a stimula profitabilitatea \u0219i a facilita succesul.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-sa-cresti-competentele-echipei-tale-in-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum s\u0103 cre\u0219ti competen\u021bele echipei tale \u00een eCommerce - 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