{"id":4146,"date":"2021-12-15T17:54:38","date_gmt":"2021-12-15T15:54:38","guid":{"rendered":"https:\/\/easy-sales.com\/blog\/ro\/?p=4146"},"modified":"2022-09-27T09:49:26","modified_gmt":"2022-09-27T06:49:26","slug":"puterea-influencerilor-in-promovarea-magazinelor-online","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/","title":{"rendered":"Puterea influencerilor \u00een promovarea magazinelor online"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_42 counter-hierarchy ez-toc-counter ez-toc-light-blue ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Cuprins<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d2ee32a9457\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d2ee32a9457\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#Ne_invartim_deja_de_ani_de_zile_intr-o_lume_in_care_puterea_influencerilor_este_o_certitudine\" title=\"Ne \u00eenv\u00e2rtim deja de ani de zile \u00eentr-o lume \u00een care puterea influencerilor este o certitudine. \">Ne \u00eenv\u00e2rtim deja de ani de zile \u00eentr-o lume \u00een care puterea influencerilor este o certitudine. <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#1_Urmarirea_linkurilor\" title=\"1. Urm\u0103rirea linkurilor:\">1. Urm\u0103rirea linkurilor:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#2_Coduri_de_discount_Vouchere\" title=\"2. Coduri de discount \/ Vouchere:\">2. Coduri de discount \/ Vouchere:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#3_Tracking_pixelUTM_Links\" title=\"3. Tracking pixel\/UTM Links\">3. Tracking pixel\/UTM Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#4_Reducerea_costului_de_media\" title=\"4. Reducerea costului de media:\">4. Reducerea costului de media:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#5_Reducerea_costurilor_de_producere_de_continut\" title=\"5. Reducerea costurilor de producere de con\u021binut:\">5. Reducerea costurilor de producere de con\u021binut:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#6_Interactiunea_cu_magazinul\" title=\"6. Interac\u021biunea cu magazinul:\">6. Interac\u021biunea cu magazinul:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/#7_Masurarea_brand_awarness-ului_loialitatea_clientilor\" title=\"7. M\u0103surarea brand awarness-ului \/ loialitatea clien\u021bilor:\">7. M\u0103surarea brand awarness-ului \/ loialitatea clien\u021bilor:<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Merit\u0103 s\u0103 investe\u0219ti \u00een Influencer Marketing dac\u0103 lucrezi \u00een e-Commerce.&nbsp;Argumentele le voi desf\u0103\u0219ura mai jos, o arat\u0103 \u0219i realitatea: 93% din companiile europene au bugete lunare dedicate influencerilor!<\/p>\n\n\n\n<p>Totul porne\u0219te de la modul \u00een care func\u021bioneaz\u0103 mintea fiec\u0103rui <em>homo sapiens.<\/em><\/p>\n\n\n\n<p>Magazinul t\u0103u are consumatori care au mai mult\u0103 \u00eencredere \u00een ce recomand\u0103 al\u021bi oameni, dec\u00e2t \u00een ceea ce\u2026 promi\u021bi tu! \ud83e\udd7a<\/p>\n\n\n\n<p>Ofertele \u0219i produsele tale pot fi unice, dar \u00een pia\u021b\u0103 to\u021bi concuren\u021bii t\u0103i zic la fel ca \u0219i tine \u201cavem cele mai bune pre\u021buri\u201d \u0219i \u201ccea mai bun\u0103 calitate\u201d.<\/p>\n\n\n\n<p>\u00cens\u0103, testimonialele altor consumatori sunt percepute ca o&nbsp;garan\u021bie&nbsp;a calit\u0103\u021bii: \u201eAl\u021bii au testat deja, atunci pot s\u0103 \u00eemi cump\u0103r \u0219i eu.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"ceb5d7\" data-has-transparency=\"false\" style=\"--dominant-color: #ceb5d7;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"311\" src=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/11\/Banner-blog-EasySales-1024x311.png\" alt=\"\" class=\"not-transparent wp-image-4150\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/11\/Banner-blog-EasySales-1024x311.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/11\/Banner-blog-EasySales-300x91.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/11\/Banner-blog-EasySales-768x233.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/11\/Banner-blog-EasySales-1536x466.png 1536w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/11\/Banner-blog-EasySales-2048x622.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/mocapp.net\/blog\/studiu-mocapp-cult-research-2021\/\">Un studiu MOCAPP &amp; Cult Research din vara anului 2021<\/a> arat\u0103 peste 65% dintre cump\u0103r\u0103turile online realizate \u00een ultimele 12 luni \u00een Rom\u00e2nia s-au f\u0103cut dup\u0103 consultarea feedback-ului oferit de al\u021bi consumatori \u0219i influenceri, \u00een timp ce 57% dintre cump\u0103r\u0103torii din mediul online declar\u0103 c\u0103 nu fac niciodat\u0103 o achizi\u021bie online f\u0103r\u0103 consultarea review-urilor.<\/p>\n\n\n\n<p>Fie c\u0103 e vorba de un un sfat de la un prieten sau post\u0103ri pe bloguri, con\u021binut Instagram, evalu\u0103ri \u0219i recenzii, videoclipuri TikTok, imagini pe Pinterest sau orice alt\u0103 re\u021bea social\u0103,&nbsp;ce spun al\u021bii (oameni ca noi) ne poate apropia de decizia de cump\u0103rare.&nbsp;<\/p>\n\n\n\n<p>De la asta porne\u0219te puterea Influencerilor \u00een Social Media: obi\u0219nuin\u021ba noastr\u0103 de a ne ghida dup\u0103 experien\u021bele \u0219i recomand\u0103rile altora.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"Ne_invartim_deja_de_ani_de_zile_intr-o_lume_in_care_puterea_influencerilor_este_o_certitudine\"><\/span><strong>Ne \u00eenv\u00e2rtim deja de ani de zile \u00eentr-o lume \u00een care puterea influencerilor este o certitudine. <\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>E simplu de altfel s\u0103 ne imagin\u0103m situa\u021bia \u00een care am vrea s\u0103 cump\u0103r\u0103m un produs \u0219i, c\u0103ut\u00e2ndu-l pe Internet, s\u0103 nu g\u0103sim nicio alt\u0103 informa\u021bie despre el \u00een afar\u0103 de site-ul v\u00e2nz\u0103torului.&nbsp;Am avea \u00eencredere? Categoric, nu.&nbsp;<\/p>\n\n\n\n<p>Cump\u0103r\u0103m gadgeturile, electrocasnicele, produsele cosmetice, autoturismul \u0219i zeci de alte categorii de produse&nbsp;numai&nbsp;dup\u0103 ce am aflat de la cel pu\u021bin o persoan\u0103 c\u0103 sunt bune \/ de \u00eencredere \/ de calitate.&nbsp;<\/p>\n\n\n\n<p>Speciali\u0219tii \u00een marketing folosesc aceast\u0103 putere g\u0103sind&nbsp;touchpoints&nbsp;\u00een&nbsp;customer journey&nbsp;(\u201ec\u0103l\u0103toria clientului\u201e) \u0219i pres\u0103r\u00e2nd pe acest parcurs informa\u021bii care s\u0103 \u00eel conving\u0103 s\u0103 aleag\u0103 un anumit brand, produs sau serviciu: post\u0103ri pe bloguri pe care un client s\u0103 le g\u0103seasc\u0103 la o c\u0103utare pe Internet, colabor\u0103ri cu influenceri care aduc aminte de acel brand \u0219i pun tags p\u00e2n\u0103 devine&nbsp;top-of-mind, concursuri care te \u00eendeamn\u0103 s\u0103 \u00ee\u021bi la\u0219i datele de contact ca s\u0103 mai prime\u0219ti nout\u0103\u021bi \u0219i coduri de discount, dar \u0219i fotografii \u0219i tutoriale video conving\u0103toare pe site.<\/p>\n\n\n\n<p>Posibilit\u0103\u021bile sunt numeroase.&nbsp;<\/p>\n\n\n\n<p>\u00centrebarea pe care \u0219i-o pun \u00eens\u0103 antreprenorii \u0219i profesioni\u0219tii este&nbsp;<strong>cum m\u0103soar\u0103 impactul \u0219i rezultatele campaniei de influencer marketing&nbsp;\u00een E-C<\/strong><strong>ommerce?<\/strong><strong>&nbsp;<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Clien\u021bii ar vrea s\u0103 \u0219tie precis impactul unor influenceri, ca o formul\u0103 matematic\u0103 sigur\u0103 precum \u201eviteza = distan\u021b\u0103 \/ timp\u201d. Vor s\u0103 \u0219tie exact&nbsp;c\u00e2t vor c\u00e2\u0219tiga din investi\u021bia lor&nbsp;\u00een campanie.<\/p>\n\n\n\n<p>\u0218tiu despre nevoia aceasta pentru c\u0103, oferind \u0219i servicii de consultan\u021b\u0103 la MOCAPP \u0219i lucr\u00e2nd de-a lungul timpului cu zeci de companii sau agen\u021bii, am auzit \u00eentrebarea asta\u2026 foarte des.&nbsp;<\/p>\n\n\n\n<p>A\u0219adar, cum calcul\u0103m ROI (Return on Investment) \u00een E-Commerce?&nbsp;<\/p>\n\n\n\n<p>ROI s-ar traduce \u00een limba rom\u00e2n\u0103 cu \u201erentabilitatea investi\u021biei\u201d.<\/p>\n\n\n\n<p>Dar cum calcul\u0103m acest c\u00e2\u0219tig \u00een Influencer Marketing? Sunt mai multe metode disponibile.<\/p>\n\n\n\n<p>Pe termen scurt,&nbsp;<a href=\"https:\/\/mocapp.net\/blog\/influencer-marketing-kpi\/\">se calculeaz\u0103 folosind KPIs de v\u00e2nz\u0103ri<\/a>.<\/p>\n\n\n\n<p>Pe termen mediu \u0219i lung, ROI se calculeaz\u0103 folosind urm\u0103toarele tactici:<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"1_Urmarirea_linkurilor\"><\/span><strong>1. Urm\u0103rirea linkurilor:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Atunci c\u00e2nd un influencer realizeaz\u0103 un videoclip YouTube sau o serie Instagram Stories, el poate folosit un&nbsp;cod de urm\u0103rire pentru e-commerce.<\/p>\n\n\n\n<p>Asta permite agen\u021biei s\u0103 urm\u0103reasc\u0103 clicurile \u0219i conversiile derivate din con\u021binutul influencerului \u00een e-commerce. Merit\u0103 s\u0103 continu\u0103m \u0219i s\u0103 aprofund\u0103m colaborarea cu influencerii care produc numeroase click-uri \u0219i conversii, deoarece ace\u0219tia au demonstrat c\u0103 au capacitatea de a influen\u021ba deciziile de cump\u0103rare ale consumatorilor.<\/p>\n\n\n\n<p>Cu alte cuvinte, calcularea ROI ar presupune o formul\u0103 de calcul care ia \u00een considerare:&nbsp;<\/p>\n\n\n\n<ul><li>Num\u0103rul de clickuri<\/li><li>Num\u0103rul de comenzi<\/li><li>Marja de profit&nbsp;<\/li><li>Costul campaniei.<\/li><\/ul>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"2_Coduri_de_discount_Vouchere\"><\/span><strong>2. Coduri de discount \/ Vouchere:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O modalitate foarte popular\u0103 este de a folosi diferitele coduri de reducere pentru e-commerce pe care un influencer le ofer\u0103 urm\u0103ritorilor s\u0103i \u00eempreun\u0103 cu clientul. De exemplu, cu codul promo\u021bional INFLUENCER10, adep\u021bii primesc o reducere de 10% din totalul co\u0219urilor de cump\u0103r\u0103turi.&nbsp;<br><br>Codul cuponului este o op\u021biune bun\u0103 pentru podcast-uri sau post\u0103ri Instagram \u00een care un link nu poate fi \u00eencorporat.&nbsp;<br>Cu toate acestea, este important s\u0103 ne amintim c\u0103 fiecare canal social media care propriile caracteristici \u0219i s\u0103 adapt\u0103m tacticile specificului pentru cele mai bune rezultate.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"3_Tracking_pixelUTM_Links\"><\/span><strong>3. Tracking pixel\/UTM Links<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ar fi simplu ca cele de mai sus s\u0103 fie suficiente, dar realitatea este c\u0103 de multe ori utilizatorul nu decide \u00eentotdeauna s\u0103 fac\u0103 o achizi\u021bie imediat, iar acest lucru poate avea loc mai t\u00e2rziu. Prin urmare, este important de spus c\u0103 un simplu click sau o conversie dintr-un cod promo\u021bional nu spune \u00eentregul adev\u0103r despre influen\u021ba asupra comportamentului de cump\u0103rare al consumatorilor.&nbsp;<\/p>\n\n\n\n<p>Potrivit unui studiu realizat \u00een Suedia, citat de<a href=\"https:\/\/trootgroup.com\/\">&nbsp;Troot &amp; OMD<\/a>&nbsp;\u00een 2019, doar 7% au spus c\u0103 au f\u0103cut click pentru c\u0103 doresc s\u0103 cumpere produsul, \u00een timp ce 52% au spus c\u0103 vor mai multe informa\u021bii despre produs.<\/p>\n\n\n\n<p>O modalitate eficient\u0103 de urm\u0103rire a rezultatelor este integrarea videoclipului YouTube al influencerului cu Google Ads \u0219i Analytics \u00een analizele de comer\u021b electronic ale clientului. Astfel, pot fi construite modalit\u0103\u021bi de cump\u0103rare de la con\u021binut la punctele de date ale clien\u021bilor.<\/p>\n\n\n\n<p>De asemenea, merit\u0103 ca un magazin online s\u0103 re\u021bin\u0103 c\u0103 amplificarea vocii unui influencer cu o&nbsp;investi\u021bie \u00een ads pe social media&nbsp;poate \u00eembun\u0103t\u0103\u021bi semnificativ rentabilitatea investi\u021biei pentru influencer marketingul.<\/p>\n\n\n\n<p>Astfel, m\u0103ri\u021bi num\u0103rul de urm\u0103ritori, ie\u0219i\u021bi din bula lui \u0219i oferi\u021bi posibilitatea unui public mai vast s\u0103 afle despre experien\u021ba lui.&nbsp;<\/p>\n\n\n\n<p>Pe termen mai lung, discut\u0103m de m\u0103surarea altor indicatori. Un alt mod de a calcula ROI este calcularea costurilor economisite.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"4_Reducerea_costului_de_media\"><\/span><strong>4. Reducerea costului de media:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O campanie de Influencer Marketing poate substitui cu succes o campanie de paid media \u00een zilele noastre, c\u00e2nd consumul de social media este foarte crescut pe aproape toate categoriile demografice (\u00een Rom\u00e2nia, penetrarea este mai sc\u0103zut\u0103 la persoanele cu v\u00e2rsta de peste 60 de ani, dar \u0219i acolo se \u00eenregistreaz\u0103 cre\u0219teri rapide).&nbsp;<\/p>\n\n\n\n<p>\u00cen plus, \u00een Influencer Marketing po\u021bi targeta mult mai bine mesajele dec\u00e2t \u00een media tradi\u021bionale, comunit\u0103\u021bile fiec\u0103rui influencer sunt grupuri cu mai multe interese comune dec\u00e2t cititorii unei reviste sau telespectatorii unui program TV. Deci, dac\u0103 renun\u021bi la o campanie de paid media se scad costurile folosite \u00een acest sens.&nbsp;<\/p>\n\n\n\n<p>O privire asupra anilor trecu\u021bi poate ar\u0103ta c\u0103, \u00een loc de a investi 50,000 \u00een media tradi\u021bionale, ai investit 10,000 de euro \u00een influencer marketing cu rezultate similare.&nbsp;<a href=\"https:\/\/mocapp.net\/blog\/trend-2021-influencer-marketing\/\">Sun\u0103 bine, nu-i a\u0219a?&nbsp;<\/a><\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"5_Reducerea_costurilor_de_producere_de_continut\"><\/span><strong>5. Reducerea costurilor de producere de con\u021binut:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ce ar fi dac\u0103 ai cere prin contract influencerilor s\u0103 folose\u0219ti \u00een Social Media con\u021binutul folosit de ei? Sau dac\u0103 ai pl\u0103ti pentru un takeover pe Facebook sau Instagram? Costurile aferente producerii acestui con\u021binut trebuie sc\u0103zute din investi\u021bie.&nbsp;<\/p>\n\n\n\n<p>Mai exist\u0103 \u0219i alte moduri de a evalua rezultatul investi\u021biei, de\u0219i poate mai greu de transpus \u00een matematic\u0103.&nbsp;<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"6_Interactiunea_cu_magazinul\"><\/span><strong>6. Interac\u021biunea cu magazinul:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se pot lua \u00een considerare timpul petrecut pe site \u0219i raportul de&nbsp;returning versus new visitors&nbsp;(vizitatori care revin pe site comparat cu vizitatorii noi) \u0219i se poate corela cu campania de Influencer Marketing.<\/p>\n\n\n\n<p>Este posibil ca \u00een timp s\u0103 observa\u021bi o cre\u0219tere a utilizatorilor care se \u00eentorc pe site, vizitele lor finaliz\u00e2ndu-se p\u00e2n\u0103 la urm\u0103 cu o achizi\u021bie, cel mai probabil. Acest lucru se ia \u00een calcul la calculul ROI, chiar dac\u0103 rezultatele nu sunt imediate.<\/p>\n\n\n\n<h2><span class=\"ez-toc-section\" id=\"7_Masurarea_brand_awarness-ului_loialitatea_clientilor\"><\/span><strong>7. M\u0103surarea brand awarness-ului \/ loialitatea clien\u021bilor:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Mai greu de cuantificat este felul \u00een care s-a modificat inten\u021bia de cump\u0103rare a utilizatorilor. Greu, dar nu imposibil. Se pot folosi sondaje online, chiar cu discounturi la finalul complet\u0103rii pentru a \u00eencuraja rata de click, dar \u0219i urm\u0103rirea&nbsp;reviews&nbsp;(recomand\u0103rilor) este un indicator bun.<\/p>\n\n\n\n<p>\u00cen plus, un client fidel poate primi coduri de discount pentru prietenii s\u0103i, pentru a avea un motiv \u00een plus s\u0103 vorbeasc\u0103 despre brandul t\u0103u. Un client foarte mul\u021bumit va deveni un ambasador al brandului, recomand\u00e2nd sincer apropia\u021bilor brandului, orice marketer \u0219tie asta.&nbsp;<\/p>\n\n\n\n<p>\u2014\u2013<\/p>\n\n\n\n<p>\u00cen concluzie, sunt multe moduri \u00een care o campanie de&nbsp;<a href=\"http:\/\/mocapp.net\/blog\">Influencer Marketing<\/a>&nbsp;va influen\u021ba v\u00e2nz\u0103rile \u00een E-Commerce, pe termen scurt, mediu sau lung.<\/p>\n\n\n\n<p>Ceea ce pot s\u0103 v\u0103 garantez cu experien\u021ba mea \u00een Influencer Marketing este c\u0103 niciun Euro nu va fi irosit dac\u0103 influencerii sunt ale\u0219i dup\u0103 o documentare temeinic\u0103 \u0219i obiectivele sunt stabilite strategic \u0219i realist, conform bugetului.&nbsp;<\/p>\n\n\n\n<p>Pentru asta exist\u0103 platforme precum&nbsp;MOCAPP: aplica\u021bie web care simplific\u0103 munca unui profesionist \u0219i taie timpul \u0219i costurile de estimare bugete, contractare \u0219i implementare a campaniilor cu influenceri.&nbsp;<a href=\"https:\/\/mocapp.net\/register\">\u00cencerca\u021bi-o \u0219i v\u0103 ve\u021bi convinge.&nbsp;<\/a><\/p>\n\n\n\n<p>Guest Post Florin Grozea<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merit\u0103 s\u0103 investe\u0219ti \u00een Influencer Marketing dac\u0103 lucrezi \u00een e-Commerce.&nbsp;Argumentele le voi desf\u0103\u0219ura mai jos, o arat\u0103 \u0219i realitatea: 93% din companiile europene au bugete lunare dedicate influencerilor! Totul porne\u0219te de la modul \u00een care func\u021bioneaz\u0103 mintea fiec\u0103rui homo sapiens. Magazinul t\u0103u are consumatori care au mai mult\u0103 \u00eencredere \u00een ce recomand\u0103 al\u021bi oameni, dec\u00e2t \u00een ceea ce\u2026 promi\u021bi tu! \ud83e\udd7a Ofertele \u0219i produsele tale pot fi unice, dar \u00een pia\u021b\u0103 to\u021bi concuren\u021bii t\u0103i zic la fel ca \u0219i tine \u201cavem cele mai bune pre\u021buri\u201d \u0219i \u201ccea mai bun\u0103 calitate\u201d. \u00cens\u0103, testimonialele altor consumatori sunt percepute ca o&nbsp;garan\u021bie&nbsp;a calit\u0103\u021bii: \u201eAl\u021bii\u2026<\/p>\n","protected":false},"author":5,"featured_media":4268,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-300x180.webp",300,180,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false]},"post_excerpt_stackable":"<p>Cuprins Ne \u00eenv\u00e2rtim deja de ani de zile \u00eentr-o lume \u00een care puterea influencerilor este o certitudine. 1. Urm\u0103rirea linkurilor:2. Coduri de discount \/ Vouchere:3. Tracking pixel\/UTM Links4. Reducerea costului de media:5. Reducerea costurilor de producere de con\u021binut:6. Interac\u021biunea cu magazinul:7. M\u0103surarea brand awarness-ului \/ loialitatea clien\u021bilor: Merit\u0103 s\u0103 investe\u0219ti \u00een Influencer Marketing dac\u0103 lucrezi \u00een e-Commerce.&nbsp;Argumentele le voi desf\u0103\u0219ura mai jos, o arat\u0103 \u0219i realitatea: 93% din companiile europene au bugete lunare dedicate influencerilor! Totul porne\u0219te de la modul \u00een care func\u021bioneaz\u0103 mintea fiec\u0103rui homo sapiens. Magazinul t\u0103u are consumatori care au mai mult\u0103 \u00eencredere \u00een ce recomand\u0103 al\u021bi&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-300x180.webp",300,180,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/12\/Influenceri-marketing-jpg-webp.webp",500,300,false]},"post_excerpt_stackable_v2":"<p>Cuprins Ne \u00eenv\u00e2rtim deja de ani de zile \u00eentr-o lume \u00een care puterea influencerilor este o certitudine. 1. Urm\u0103rirea linkurilor:2. Coduri de discount \/ Vouchere:3. Tracking pixel\/UTM Links4. Reducerea costului de media:5. Reducerea costurilor de producere de con\u021binut:6. Interac\u021biunea cu magazinul:7. M\u0103surarea brand awarness-ului \/ loialitatea clien\u021bilor: Merit\u0103 s\u0103 investe\u0219ti \u00een Influencer Marketing dac\u0103 lucrezi \u00een e-Commerce.&nbsp;Argumentele le voi desf\u0103\u0219ura mai jos, o arat\u0103 \u0219i realitatea: 93% din companiile europene au bugete lunare dedicate influencerilor! Totul porne\u0219te de la modul \u00een care func\u021bioneaz\u0103 mintea fiec\u0103rui homo sapiens. Magazinul t\u0103u are consumatori care au mai mult\u0103 \u00eencredere \u00een ce recomand\u0103 al\u021bi&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Puterea influencerilor \u00een promovarea magazinelor online - easySales Blog<\/title>\n<meta name=\"description\" content=\"Despre puterea Influencerilor \u00een Social Media: obi\u0219nuin\u021ba noastr\u0103 de a ne ghida dup\u0103 experien\u021bele \u0219i recomand\u0103rile altora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/puterea-influencerilor-in-promovarea-magazinelor-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puterea influencerilor \u00een promovarea magazinelor online - 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