{"id":3894,"date":"2021-09-07T11:32:31","date_gmt":"2021-09-07T08:32:31","guid":{"rendered":"https:\/\/easysales.ro\/blog\/ro\/?p=3894"},"modified":"2021-09-07T12:15:42","modified_gmt":"2021-09-07T09:15:42","slug":"cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/","title":{"rendered":"Cum convingi clien\u021bii s\u0103 cumpere cu \u00eencredere din magazinul t\u0103u online"},"content":{"rendered":"\n

Unul din aspectele care cresc nivelul de \u00eencredere al clien\u021bilor sunt recenziile, autenticitatea recenziilor \u0219i cum putem fi siguri c\u0103 ceea ce citim despre produsele unui magazin online reprezint\u0103 p\u0103rerea avizat\u0103 a unui cump\u0103r\u0103tor real, sau textul standard postat de to\u021bi prietenii proprietarului site-ului.<\/p>\n\n\n\n

Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit site-uri la care produsele aveau 5 stele din 5, iar review-urile erau scurte, cuprinz\u0103toare \u0219i… identice: \u201eexcelent!\u201d. Sunt, \u00eens\u0103, aceste recenzii reale? R\u0103spunsul st\u0103 \u00een dou\u0103 aspecte: existen\u021ba unui sistem de recenzii, propriu magazinului, care filtreaz\u0103 \u0219i permite exclusiv comentarii de la cump\u0103r\u0103torii verifica\u021bi, sau existen\u021ba unei solu\u021bii ter\u021be, demonstrate deja ca validitate \u0219i eficien\u021b\u0103 la nivelul unui segment reprezentativ al pie\u021bei de comer\u021b online.<\/p>\n\n\n\n

Ce ar trebui, \u00een context, s\u0103 faci, cu site-ul t\u0103u, pentru a fi sigur de \u00eencrederea utilizatorilor? Explic\u0103m, pas cu pas.<\/p>\n\n\n\n

Ob\u021bine recenzii autentice<\/strong><\/h2>\n\n\n\n

Astfel, afli ce le place utilizatorilor serviciilor \u0219i produselor tale dar \u0219i \u2013 important \u2013 ce nu le place. Asta ca s\u0103 evi\u021bi, de la bun \u00eenceput, stocurile inutile sau greu vandabile. Afli ce faci bine \u0219i unde e nevoie s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti lucrurile \u2013 iar asta este o component\u0103 valoroas\u0103 de \u00eenv\u0103\u021bare: testarea fluxurilor tale, \u00een pia\u021ba real\u0103 \u0219i gradul lor de validare de c\u0103tre cerere \u0219i clien\u021bi. Deschiderea ta pentru recenzii genereaz\u0103 \u0219i o conexiune \u0219i un plus de \u00eencredere \u00een r\u00e2ndul clien\u021bilor \u0219i de asemenea, important, ajut\u0103 utilizatorii ezitan\u021bi \u00een decizia lor de achizi\u021bie.<\/p>\n\n\n\n

P\u0103streaz\u0103 \u0219i comentariile care prezint\u0103 anumite nemul\u021bumiri, ceea ce arat\u0103 veridicitatea recenziilor \u0219i faptul c\u0103 r\u0103spunzi \u0219i iei m\u0103suri de \u00eembun\u0103t\u0103\u021bire.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00cencurajeaz\u0103 \u0219i u\u0219ureaz\u0103 postarea recenziilor<\/strong><\/h2>\n\n\n\n

Pa\u0219ii de debut nu sunt dificili. Prin re\u021beaua ta de contacte, \u00ee\u021bi po\u021bi ruga partenerii \u0219i clien\u021bii s\u0103 \u00ee\u0219i lase p\u0103rerea onest\u0103 pe site. Po\u021bi personaliza chiar abordarea, \u00een func\u021bie de clien\u021bi sau categorii de clien\u021bi \u2013 sunt nou-veni\u021bi sau poate c\u0103 au f\u0103cut deja achizi\u021bii repetate, merit\u0103 profila\u021bi \u0219i aborda\u021bi ca atare. Mul\u021bume\u0219te clien\u021bilor pentru achizi\u021bie \u2013 fie online, fie prin inser\u021bii direct \u00een colet \u2013 \u0219i \u00eencurajeaz\u0103-i s\u0103 lase recenzii. D\u0103-le \u00eencrederea \u0219i motiva\u021bia s\u0103 \u00ee\u021bi transmit\u0103 poze reale sau chiar clipuri cu produsul \u00een ac\u021biune \u2013 dar aten\u021bie, aici, evit\u0103 zona de \u201ecump\u0103rare\u201d a recenziei, \u00een care principalul motiv al post\u0103rii este o bonifica\u021bie, un discount sau un cadou. Pentru c\u0103 ri\u0219ti s\u0103 generezi volum, dar nu \u0219i autenticitate.<\/p>\n\n\n\n

Evit\u0103 \u0219tergerea recenziilor negative \u2013 po\u021bi ascunde lucrurile doar p\u00e2n\u0103 la un animit punct, iar apoi riscul reputa\u021biei tale atinge un nivel ridicat. Dimpotriv\u0103, r\u0103spunde \u0219i la recenziile negative, argumenteaz\u0103-\u021bi pozi\u021bia \u0219i arat\u0103, de la caz la caz, ce ai \u00eenv\u0103\u021bat \u0219i ce ai preluat din feedback-ul mereu valoros al clien\u021bilor. Nu uita, undeva, pe fluxul dintre comand\u0103 \u0219i livrarea efectiv\u0103, pot ap\u0103rea sincope care genereaz\u0103 comentarii negative, chiar dac\u0103 nu \u00ee\u021bi apar\u021bin, iar experien\u021ba de cump\u0103rare este \u00eembun\u0103t\u0103\u021bit\u0103 de fiecare dat\u0103 c\u00e2nd afli despre aceste sincope \u0219i ac\u021bionezi ca atare.<\/p>\n\n\n\n

Un feedback negativ este \u0219ansa ta s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti.<\/p>\n\n\n\n

Cre\u0219te \u00eencrederea clien\u021bilor \u00een site-ul t\u0103u<\/strong><\/h2>\n\n\n\n

Legisla\u021bia va elimina, \u00een cur\u00e2nd, recenziile neverificate din practicile comer\u021bului electronic, iar acesta este doar un pas. Trusted.ro<\/a> vine \u00een completarea experien\u021bei, cu un sistem unic, dezvoltat intern \u2013 Opinii de \u00eencredere.<\/p>\n\n\n\n

Practic, dac\u0103 \u00eenc\u0103 nu ai review-uri pe site \u0219i \u00ee\u021bi dore\u0219ti acest lucru, pentru a spori \u00eencrederea \u00een magazinul t\u0103u, apelezi la sistemul Feedback.trusted.ro<\/a>, prin care vei putea colecta \u00een mod automat opiniile de la clien\u021bii t\u0103i reali. Iar ca informa\u021bie util\u0103, sistemul Opinii de \u00eencredere este oferit gratuit tuturor clien\u021bilor ce ob\u021bin marca de \u00eencredere Trusted.ro.<\/p>\n\n\n\n

\u00cen prezent, 220 magazine online sunt certificate cu marca de \u00eencredere Trusted.ro, iar mai mult de jum\u0103tate dintre acestea au ales s\u0103 foloseasc\u0103 sistemul Feedback.trusted.ro, prin intermediul c\u0103ruia au fost colectate, deja, peste 200.000 de opinii de la clien\u021bi 100% reali ai acestor magazine.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Nu ezita s\u0103 ne contactezi, pentru mai multe informa\u021bii, la contact@trusted.ro<\/a>.<\/p>\n\n\n\n

Guest Post, Alina Silaghi, Business Development Manager<\/p>\n","protected":false},"excerpt":{"rendered":"

Unul din aspectele care cresc nivelul de \u00eencredere al clien\u021bilor sunt recenziile, autenticitatea recenziilor \u0219i cum putem fi siguri c\u0103 ceea ce citim despre produsele unui magazin online reprezint\u0103 p\u0103rerea avizat\u0103 a unui cump\u0103r\u0103tor real, sau textul standard postat de to\u021bi prietenii proprietarului site-ului. Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit site-uri la care produsele aveau 5 stele din 5, iar review-urile erau scurte, cuprinz\u0103toare \u0219i… identice: \u201eexcelent!\u201d. Sunt, \u00eens\u0103, aceste recenzii reale? R\u0103spunsul st\u0103 \u00een dou\u0103 aspecte: existen\u021ba unui sistem de recenzii, propriu magazinului, care filtreaz\u0103 \u0219i permite exclusiv comentarii de la cump\u0103r\u0103torii verifica\u021bi, sau existen\u021ba unei solu\u021bii ter\u021be, demonstrate deja ca\u2026<\/p>\n","protected":false},"author":5,"featured_media":3898,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-scaled.webp",2560,1365,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-300x160.webp",300,160,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-768x410.webp",768,410,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-1024x546.webp",1024,546,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-1536x819.webp",1536,819,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-2048x1092.webp",2048,1092,true]},"post_excerpt_stackable":"

Unul din aspectele care cresc nivelul de \u00eencredere al clien\u021bilor sunt recenziile, autenticitatea recenziilor \u0219i cum putem fi siguri c\u0103 ceea ce citim despre produsele unui magazin online reprezint\u0103 p\u0103rerea avizat\u0103 a unui cump\u0103r\u0103tor real, sau textul standard postat de to\u021bi prietenii proprietarului site-ului. Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit site-uri la care produsele aveau 5 stele din 5, iar review-urile erau scurte, cuprinz\u0103toare \u0219i… identice: \u201eexcelent!\u201d. Sunt, \u00eens\u0103, aceste recenzii reale? R\u0103spunsul st\u0103 \u00een dou\u0103 aspecte: existen\u021ba unui sistem de recenzii, propriu magazinului, care filtreaz\u0103 \u0219i permite exclusiv comentarii de la cump\u0103r\u0103torii verifica\u021bi, sau existen\u021ba unei solu\u021bii ter\u021be, demonstrate deja ca…<\/p>\n","category_list":"Guest Post<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-scaled.webp",2560,1365,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-300x160.webp",300,160,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-768x410.webp",768,410,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-1024x546.webp",1024,546,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-1536x819.webp",1536,819,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-2048x1092.webp",2048,1092,true]},"post_excerpt_stackable_v2":"

Unul din aspectele care cresc nivelul de \u00eencredere al clien\u021bilor sunt recenziile, autenticitatea recenziilor \u0219i cum putem fi siguri c\u0103 ceea ce citim despre produsele unui magazin online reprezint\u0103 p\u0103rerea avizat\u0103 a unui cump\u0103r\u0103tor real, sau textul standard postat de to\u021bi prietenii proprietarului site-ului. Cu siguran\u021b\u0103 ai \u00eent\u00e2lnit site-uri la care produsele aveau 5 stele din 5, iar review-urile erau scurte, cuprinz\u0103toare \u0219i… identice: \u201eexcelent!\u201d. Sunt, \u00eens\u0103, aceste recenzii reale? R\u0103spunsul st\u0103 \u00een dou\u0103 aspecte: existen\u021ba unui sistem de recenzii, propriu magazinului, care filtreaz\u0103 \u0219i permite exclusiv comentarii de la cump\u0103r\u0103torii verifica\u021bi, sau existen\u021ba unei solu\u021bii ter\u021be, demonstrate deja ca…<\/p>\n","category_list_v2":"Guest Post<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"\nCum convingi clien\u021bii s\u0103 cumpere cu \u00eencredere din magazinul t\u0103u online - easySales Blog<\/title>\n<meta name=\"description\" content=\"Autenticitatea recenziilor \u0219i cum putem fi siguri c\u0103 ceea ce citim despre produsele unui magazin online reprezint\u0103 p\u0103rerea avizat\u0103 a unui cump\u0103r\u0103tor real, sau textul standard postat de to\u021bi prietenii proprietarului site-ului.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum convingi clien\u021bii s\u0103 cumpere cu \u00eencredere din magazinul t\u0103u online\" \/>\n<meta property=\"og:description\" content=\"Afl\u0103 cum s\u0103 colectezi recenzii autentice\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/\" \/>\n<meta property=\"og:site_name\" content=\"easySales Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-07T08:32:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-07T09:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/09\/recenzii-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"easySales Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"easySales Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/\"},\"author\":{\"name\":\"easySales Team\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\"},\"headline\":\"Cum convingi clien\u021bii s\u0103 cumpere cu \u00eencredere din magazinul t\u0103u online\",\"datePublished\":\"2021-09-07T08:32:31+00:00\",\"dateModified\":\"2021-09-07T09:15:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/\"},\"wordCount\":749,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"articleSection\":[\"Guest Post\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/cum-convingi-clientii-sa-cumpere-cu-incredere-din-magazinul-tau-online\/\",\"name\":\"Cum convingi clien\u021bii s\u0103 cumpere cu \u00eencredere din magazinul t\u0103u online - 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