{"id":3569,"date":"2021-08-05T12:26:14","date_gmt":"2021-08-05T09:26:14","guid":{"rendered":"https:\/\/easysales.ro\/blog\/ro\/?p=3569"},"modified":"2022-09-12T11:09:46","modified_gmt":"2022-09-12T08:09:46","slug":"optimizeaza-pagina-de-checkout-pentru-mai-multe-conversii","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/optimizeaza-pagina-de-checkout-pentru-mai-multe-conversii\/","title":{"rendered":"Optimizeaz\u0103 pagina de checkout pentru mai multe conversii"},"content":{"rendered":"\n<p class=\"has-palette-color-5-background-color has-background\"><strong>Cuprins:<\/strong> <strong>Optimizeaz\u0103 pagina de checkout pentru mai multe conversii<\/strong>\n\t<br><strong>1. <\/strong><a href=\"#motive-abandonare\">Motive \u00eent\u00e2lnite \u00een abandonarea co\u0219ului de cump\u0103r\u0103turi \u0219i c\u00e2teva recomand\u0103ri<\/a>\n\t<br><strong>2.<\/strong> <a href=\"#tipuri-checkout\">Tipuri de checkout \u00een magazinele online<\/a>\n\t<br><strong>3.<\/strong> <a href=\"#experienta-checkout\">Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti experien\u021ba de checkout?<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#nivel-de-incredere\">Cre\u0219te nivelul de \u00eencredere al utilizatorilor \u0219i ofer\u0103 dovezi de credibilitate<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#buton-trimitere\">Eviden\u021biaz\u0103 butonul de trimitere a comenzii<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#aplicatii-heatmap\">Instaleaz\u0103 aplica\u021bii de tip heatmap pentru a evalua comportamentul utilizatorului<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#exit-pop-up\">Utilizeaz\u0103 exit-pop-up pentru clien\u021bii care se r\u0103zg\u00e2ndesc s\u0103 finalizeze procesul de achizi\u021bie<\/a>\n\t<br><strong>4.<\/strong> <a href=\"#concluzie\">Concluzie<\/a><\/p>\n\n\n\n<p>Pagina de check-out este ultima interac\u021biune pe care o au clien\u021bii t\u0103i cu tine, \u00eenainte de a primi efectiv produsul t\u0103u. Toate eforturile tale de atragere clien\u021bi pot s\u0103 se risipeasc\u0103, dac\u0103 nu pui accent pe aceast\u0103 zon\u0103. \u00cen psihologia consumatorului conteaz\u0103 mai mult, prima \u0219i ultima impresie. Prin urmare, chiar dac\u0103 \u0219i alte pagini din site-ul t\u0103u au nevoie de \u00eembun\u0103t\u0103\u021biri, aceast\u0103 pagin\u0103 trebuie s\u0103 fie perfect\u0103!<\/p>\n\n\n\n<p>Pentru \u00eenceput trebuie s\u0103 verifici care este rata de abandon a co\u0219urilor, iar acest indicator trebuie monitorizat constant.<\/p>\n\n\n\n<p>Rata de abandon&nbsp;a co\u0219urilor de cump\u0103r\u0103turi este calculat\u0103 prin \u00eemp\u0103rtirea&nbsp;num\u0103rului total de tranzac\u021bii finalizate la num\u0103rul total de tranzac\u021bii ini\u021biat. Acest raport va identifica ce procent dintre utilizatorii care au vizitat site-ul, au inten\u021bia de a achizi\u021biona un produs, dar nu finalizeaz\u0103 comanda.<\/p>\n\n\n\n<p>Pentru a rezolva problema de abandon a co\u0219ului trebuie s\u0103 descoperi motivele care duc la abandonarea produselor. Acest lucru se poate face prin:<\/p>\n\n\n\n<ul><li>analiz\u0103 constant\u0103 a datelor din sistemele de tracking Hotjar, Google Analitycs.<\/li><li>identificarea punctelor \u00een care majoritatea clien\u021bilor renun\u021b\u0103 la continuarea tranzac\u021biei;<\/li><li>crearea de interviuri scurte \u00een r\u00e2ndul poten\u021bialilor clien\u021bi;<\/li><li>compararea procesului de finalizare a comenzilor, cu cel al competitorilor.<\/li><li>teste A\/B&nbsp;sau split test care \u00ee\u021bi permit confirmarea sau infirmarea unor ipoteze,&nbsp;\u00eentr-un mod \u0219tiin\u021bific.<\/li><\/ul>\n\n\n\n<h2 id=\"motive-abandonare\">Motive \u00eent\u00e2lnite \u00een abandonarea co\u0219ului de cump\u0103r\u0103turi \u0219i c\u00e2teva recomand\u0103ri<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"d1cecd\" data-has-transparency=\"false\" style=\"--dominant-color: #d1cecd;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/08\/creaza-cont.jpg\" alt=\"\" class=\"not-transparent wp-image-3583\"\/><\/figure>\n\n\n\n<p><strong>Obligativitatea cre\u0103rii unui cont ini\u021bial <\/strong>pentru a putea achizi\u021biona&nbsp;produse &#8211; crearea unui cont poate fi un aspect pozitiv pentru reten\u021bie, \u00eens\u0103 descurajator pentru atragerea de clien\u021bi noi. Majoritatea cump\u0103r\u0103torilor renun\u021b\u0103 s\u0103 \u00ee\u0219i creeze un cont mai ales, dac\u0103 nu au de g\u00e2nd s\u0103 devin\u0103 clien\u021bi constan\u021bi. Consumatorii g\u0103sesc  prea mare efortul de a trece printr-un \u00eentreg proces de logare, mai ales dac\u0103 comerciantul nu ofer\u0103 diversitate mare, sau o comunitate cu zone de multiple beneficii. Renun\u021b\u0103 la acest aspect dac\u0103 vrei s\u0103 atragi mai mul\u021bi clien\u021bi noi.<\/p>\n\n\n\n<p><strong>Costuri netransparente<\/strong>: vizitatorii deseori abandoneaz\u0103 co\u0219urile \u00een momentul \u00een care v\u0103d costuri piperate, de exemplu: costul de livrare pentru comanda lor. Evit\u0103 acest risc oferind promo\u021bii pentru livrare gratuit\u0103 \u0219i prezint\u0103 toate costurile \u00een mod transparent: costuri cu ambalaj de cadou, sau pentru anumite accesorii.<\/p>\n\n\n\n<p><strong>Lipsa metodelor de plata diverse:<\/strong> po\u021bi reduce acest risc pun\u00e2nd la dispozi\u021bia clien\u021bilor c\u00e2t mai multe op\u021biuni de plat\u0103&nbsp;Online&nbsp;(ex:&nbsp;<em>plata cu cardul, plata \u00een rate<\/em>) \u0219i&nbsp;Offline&nbsp;(ex:&nbsp;<em>sistem de plat\u0103 ramburs, plata la sediu<\/em>).<\/p>\n\n\n\n<p><strong>Neimpulsionarea inten\u021biei de cump\u0103rare<\/strong>: impulsioneaz\u0103 inten\u021bia de cump\u0103rare \u0219i ofer\u0103 promo\u021bii limitate \u00een timp, prin pop-up-uri informative, eventual creaz\u0103 o senza\u021bie de urgen\u021b\u0103. Men\u021bioneaz\u0103 beneficiile: Livrare rapid\u0103 \u0219i interval orar, retur gratuit \u0219i num\u0103r de zile, plata \u00een rate, faptul c\u0103 oferi puncte de fidelitate.<\/p>\n\n\n\n<p><strong>Complexitatea paginii de comand\u0103:<\/strong> evit\u0103 complexitatea plas\u0103rii unei comenzi prin testarea procesului c\u00e2t mai des posibil pe diferite dispozitive (desktop, mobil, tableta etc.). Asigur\u0103-te c\u0103 po\u021bi \u0219terge u\u0219or num\u0103rul de buc\u0103\u021bi de produse, sau c\u0103 po\u021bi completa un num\u0103r mai mare \u00een mod intuitiv. Ofer\u0103 acces rapid la fi\u0219ierul de ghid de m\u0103rimi, \u00een cazul produselor de fashion \u0219i ai grij\u0103 ca pagina s\u0103 se \u00eencarce rapid.<\/p>\n\n\n\n<h2 id=\"tipuri-checkout\">Tipuri de checkout&nbsp;\u00een magazinele online<\/h2>\n\n\n\n<p>Test\u0103rile cu clien\u021bii arat\u0103 c\u0103&nbsp;fiecare tip de checkout poate avea performan\u021be \u00eembun\u0103t\u0103\u021bite, \u00een func\u021bie de cum e implementat. C\u00e2nd ai de completat formulare lungi, cele \u00een mai mul\u021bi pa\u0219i, unde ai setat un vizual de progres sunt de preferate \u00een detrimentul celor \u00eentr-un singur pas. \u00cen practic\u0103 exist\u0103 mai multe tipuri de checkout, cel mai des \u00eent\u00e2lnite fiind:<\/p>\n\n\n\n<ol><li>checkout-ul \u00een mai mul\u021bi pa\u0219i (multi-step checkout) <\/li><li>checkout-ul \u00eentr-un singur pas (one-step checkout)<\/li><li>checkout-ul de tip acordeon<\/li><\/ol>\n\n\n\n<p>Pagina de finalizare de tip acordeon a devenit mult mai popular\u0103. \u00cen acest layout, pa\u0219ii pe care trebuie s\u0103 \u00eei parcurg\u0103 utilizatorul sunt afi\u0219a\u021bi \u00een aceea\u0219i pagin\u0103, \u00een mai multe sec\u021biuni. Odat\u0103 completat un pas, acesta se restr\u00e2nge, iar c\u00e2mpurile din pasul urm\u0103tor devin vizibile.&nbsp;<\/p>\n\n\n\n<h2 id=\"experienta-checkout\"><strong>Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti experien\u021ba de checkout?<\/strong><\/h2>\n\n\n\n<p>Statisticile arat\u0103 c\u0103 un magazin online poate s\u0103&nbsp;<strong>creasc\u0103, \u00een medie, rata de conversie cu aproximativ 35%&nbsp;<\/strong>doar prin solu\u021bii de optimizare a paginii de finalizare a comenzii<\/p>\n\n\n\n<p>\u00cens\u0103, o mare parte din consumatori abandoneaz\u0103 co\u0219ul \u0219i datorit\u0103 faptului c\u0103 nu erau deci\u0219i, c\u0103 au nevoie s\u0103 fac\u0103 compara\u021bii de pre\u021buri, sau caut\u0103 cadouri.<\/p>\n\n\n\n<h3 id=\"nivel-de-incredere\">1. <strong>Cre\u0219te nivelul de \u00eencredere al utilizatorilor \u0219i ofer\u0103 dovezi de credibilitate. C\u00e2teva solu\u021bii practice:<\/strong><\/h3>\n\n\n\n<ul><li>Adaug\u0103 zone de testimoniale \u0219i recenzii ale produselor;<\/li><li>Completeaz\u0103 produsele cu descrieri \u0219i caracteristici complete;<\/li><li>Men\u021bioneaz\u0103 dac\u0103 produsul este \u00een stoc, sau po\u021bi face precomand\u0103;<\/li><li>Ofer\u0103 imagini reale care confer\u0103 \u00eencredere: logo-urile b\u0103ncilor, partenerilor \u0219i procesatorilor de pl\u0103\u021bi online cu care colaborezi;<\/li><li>Men\u021bioneaz\u0103 garan\u021bia de returnare a banilor \u0219i timpul aferent;<\/li><li>Ofer\u0103 un proces simplificat de returnare a comenzilor;<\/li><li>Ofer\u0103 posibilitatea de verificare a coletelor la primire;<\/li><li>Creaz\u0103 parteneriate strategice cu branduri cunoscute \u00een pia\u021b\u0103, ce ofer\u0103 produse adiacente, de genul crossmarketing &#8211; asta demonstreaz\u0103 seriozitatea firmei tale, viziunea colaborativ\u0103 \u00een beneficiul clien\u021bilor. <\/li><\/ul>\n\n\n\n<h3 id=\"buton-trimitere\">2. <strong>Eviden\u021biaz\u0103 butonul de trimitere a comenzii<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f0f2f1\" data-has-transparency=\"false\" style=\"--dominant-color: #f0f2f1;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/08\/buton-comanda-1024x551.jpg\" alt=\"\" class=\"not-transparent wp-image-3578\"\/><\/figure>\n\n\n\n<p>Nimeni nu vrea s\u0103 petreac\u0103 timp umpl\u00e2ndu-\u0219i co\u0219ul \u0219i apoi s\u0103 fie nevoit s\u0103 v\u00e2neze butonul de finalizare comand\u0103. C\u00e2teva teste cu utilizatorii noi sunt necesare \u0219i ajut\u0103 la solu\u021bii de \u00eembun\u0103t\u0103\u021birea paginii.<\/p>\n\n\n\n<p>Butonul de ad\u0103ugare produse \u00een co\u0219 trebuie s\u0103 fie mare cu o culoare puternic\u0103, astfel \u00eenc\u00e2t s\u0103 delimitezi clar butonul de ceea ce \u00eel inconjoar\u0103 (ro\u0219u, verde sau portocaliu se observ\u0103 u\u0219or).<\/p>\n\n\n\n<p>\u00cen anumite site-uri co\u0219ul se gole\u0219te dac\u0103 au trecut 3 ore de la ultima \u00eenc\u0103rcare cu produse. Acest aspect este descurajator \u0219i po\u021bi lua \u00een calcul un timp mai mare de men\u021binere a produselor \u00een co\u0219.<\/p>\n\n\n\n<p>Tot aici, po\u021bi elimina elementele ce perturbeaz\u0103 zona de finalizare a comenzii: Butoane Social Media, Link-uri de navigare spre paginile din site, Buton de \u201cContinu\u0103 cump\u0103r\u0103turile\u201d. Pagina trebuie s\u0103 aib\u0103 doar o zon\u0103 de impulsionare pentru finalizarea comenzii.<\/p>\n\n\n\n<h3 id=\"aplicatii-heatmap\"><strong>3. Instaleaz\u0103 aplica\u021bii de tip heatmap pentru a evalua comportamentul utilizatorului<\/strong><\/h3>\n\n\n\n<p>Ad\u0103ug\u0103 instrumente de monitorizare a comportamentului utilizatorilor, pentru a putea vedea cum interac\u021bioneaz\u0103 consumatorii cu co\u0219ul lor. Verific\u0103 care sunt elementele ce ar putea deruta cump\u0103r\u0103torii. Po\u021bi utiliza aplica\u021bii pentru pagina de checkout, a\u0219a \u00eenc\u00e2t s\u0103 vizualizezi ce zone exploreaz\u0103 mai des, sau mai pu\u021bin.<\/p>\n\n\n\n<p>Heatmap reprezint\u0103 un software care se poate integra \u00eentr-un site web \u0219i care ofer\u0103 analize \u0219i vizualizarea a ce zone din pagin\u0103 atrag aten\u021bia cel mai mult.<\/p>\n\n\n\n<p>Caut\u0103 aplica\u021bii de top pentru pagina de checkout: Visa Checkout, Hotjar, Bolt.com, Fast.co, Spur-i-t.com, Checkout.com. <\/p>\n\n\n\n<h3 id=\"exit-pop-up\">4. <strong>Utilizeaz\u0103 exit-pop-up pentru clien\u021bii care se r\u0103zg\u00e2ndesc s\u0103 finalizeze procesul de achizi\u021bie<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"dac1c0\" data-has-transparency=\"false\" style=\"--dominant-color: #dac1c0;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/08\/creaza-cont-1.jpg\" alt=\"\" class=\"not-transparent wp-image-3620\"\/><\/figure>\n\n\n\n<p>Popup-urile dau un impuls oamenilor s\u0103 revin\u0103 asupra deciziei lor de a abandona comanda, mai ales dac\u0103 se include o ofert\u0103 bun\u0103. Acestea sunt declan\u0219ate c\u00e2nd cursorul se mi\u0219c\u0103 spre butonul de ie\u0219ire din browser sau fil\u0103.<\/p>\n\n\n\n<p>De ce func\u021bioneaz\u0103? Pentru c\u0103 \u00eentrerup experien\u021ba normal\u0103 de ie\u0219ire din site \u0219i \u00eel face pe utilizator s\u0103 reconsidere inten\u021bia de a ie\u0219i din cont.<\/p>\n\n\n\n<p>Ofer\u0103-i aici un discount, transport gratuit, un cadou sau orice alt stimulent ce crezi c\u0103 ar influen\u021ba achizi\u021bia.<\/p>\n\n\n\n<p>Afl\u0103 \u0219i alte <a href=\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\">tehnici de promovare a produselor aici.<\/a><\/p>\n\n\n\n<h3 id=\"concluzie\"><strong>Concluzie<\/strong><\/h3>\n\n\n\n<p>Pentru a rezolva problema de abandon a co\u0219ului trebuie s\u0103 descoperi motivele care duc la abandonarea produselor.<\/p>\n\n\n\n<p>Test\u0103rile cu clien\u021bii arat\u0103 c\u0103&nbsp;fiecare tip de checkout poate avea performan\u021be \u00eembun\u0103t\u0103\u021bite, \u00een func\u021bie de cum e implementat.<\/p>\n\n\n\n<p>Acord\u0103 aten\u021bie \u0219i analizeaz\u0103 aceast\u0103 zon\u0103 din site-ul t\u0103u, a\u0219a inc\u00e2t eforturile tale de marketing s\u0103 nu fie \u00een zadar. Evit\u0103 complexitatea plas\u0103rii unei comenzi prin testare procesului, c\u00e2t mai des posibil pe diferite dispozitive: desktop, mobil, tableta.<\/p>\n\n\n\n<p>Cre\u0219te nivelul de \u00eencredere al utilizatorilor \u0219i ofer\u0103 dovezi de credibilitate \u0219i impulsioneaz\u0103 inten\u021bia de cump\u0103rare prin exit-pop-up-uri geniale.<\/p>\n\n\n\n<p><strong>PS. Vrei s\u0103 scapi de provocarea de fi prezent pe eMag, elefant, Vivre? Al\u0103tur\u0103-te comunit\u0103\u021bii easySales. Misiunea noastr\u0103 este despre a simplifica activit\u0103\u021bile din eCommerce \u0219i a te ajuta s\u0103 cre\u0219ti v\u00e2nz\u0103rile.<\/strong><\/p>\n\n\n\n<p><strong> <a href=\"https:\/\/easy-sales.com\/register\">Ai 14 zile gratuite la dispozi\u021bie pentru\u00a0a testa eficien\u021ba \u00een eCommerce.<\/a><\/strong> <strong>Afl\u0103 cine suntem <a href=\"https:\/\/easy-sales.com\/ro\/about-us\">aici.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuprins: Optimizeaz\u0103 pagina de checkout pentru mai multe conversii 1. Motive \u00eent\u00e2lnite \u00een abandonarea co\u0219ului de cump\u0103r\u0103turi \u0219i c\u00e2teva recomand\u0103ri 2. Tipuri de checkout \u00een magazinele online 3. Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti experien\u021ba de checkout? Cre\u0219te nivelul de \u00eencredere al utilizatorilor \u0219i ofer\u0103 dovezi de credibilitate Eviden\u021biaz\u0103 butonul de trimitere a comenzii Instaleaz\u0103 aplica\u021bii de tip heatmap pentru a evalua comportamentul utilizatorului Utilizeaz\u0103 exit-pop-up pentru clien\u021bii care se r\u0103zg\u00e2ndesc s\u0103 finalizeze procesul de achizi\u021bie 4. Concluzie Pagina de check-out este ultima interac\u021biune pe care o au clien\u021bii t\u0103i cu tine, \u00eenainte de a primi efectiv produsul t\u0103u. Toate eforturile tale de\u2026<\/p>\n","protected":false},"author":5,"featured_media":3627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-jpg-webp.webp",1920,1280,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-300x200.webp",300,200,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-768x512.webp",768,512,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-1536x1024.webp",1536,1024,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-jpg-webp.webp",1920,1280,false]},"post_excerpt_stackable":"<p>Cuprins: Optimizeaz\u0103 pagina de checkout pentru mai multe conversii 1. Motive \u00eent\u00e2lnite \u00een abandonarea co\u0219ului de cump\u0103r\u0103turi \u0219i c\u00e2teva recomand\u0103ri 2. Tipuri de checkout \u00een magazinele online 3. Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti experien\u021ba de checkout? Cre\u0219te nivelul de \u00eencredere al utilizatorilor \u0219i ofer\u0103 dovezi de credibilitate Eviden\u021biaz\u0103 butonul de trimitere a comenzii Instaleaz\u0103 aplica\u021bii de tip heatmap pentru a evalua comportamentul utilizatorului Utilizeaz\u0103 exit-pop-up pentru clien\u021bii care se r\u0103zg\u00e2ndesc s\u0103 finalizeze procesul de achizi\u021bie 4. Concluzie Pagina de check-out este ultima interac\u021biune pe care o au clien\u021bii t\u0103i cu tine, \u00eenainte de a primi efectiv produsul t\u0103u. Toate eforturile tale de&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-jpg-webp.webp",1920,1280,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-300x200.webp",300,200,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-768x512.webp",768,512,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-1024x683.webp",1024,683,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-1536x1024.webp",1536,1024,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/08\/Articol-Optimizare-pagina-Checkout-jpg-webp.webp",1920,1280,false]},"post_excerpt_stackable_v2":"<p>Cuprins: Optimizeaz\u0103 pagina de checkout pentru mai multe conversii 1. Motive \u00eent\u00e2lnite \u00een abandonarea co\u0219ului de cump\u0103r\u0103turi \u0219i c\u00e2teva recomand\u0103ri 2. Tipuri de checkout \u00een magazinele online 3. Cum s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti experien\u021ba de checkout? Cre\u0219te nivelul de \u00eencredere al utilizatorilor \u0219i ofer\u0103 dovezi de credibilitate Eviden\u021biaz\u0103 butonul de trimitere a comenzii Instaleaz\u0103 aplica\u021bii de tip heatmap pentru a evalua comportamentul utilizatorului Utilizeaz\u0103 exit-pop-up pentru clien\u021bii care se r\u0103zg\u00e2ndesc s\u0103 finalizeze procesul de achizi\u021bie 4. Concluzie Pagina de check-out este ultima interac\u021biune pe care o au clien\u021bii t\u0103i cu tine, \u00eenainte de a primi efectiv produsul t\u0103u. Toate eforturile tale de&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizeaz\u0103 pagina de checkout pentru mai multe conversii - easySales Blog<\/title>\n<meta name=\"description\" content=\"Cum s\u0103 scazi rata de abandon a co\u0219ului de cump\u0103r\u0103turi. 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