{"id":3492,"date":"2021-07-27T18:25:57","date_gmt":"2021-07-27T15:25:57","guid":{"rendered":"https:\/\/easysales.ro\/blog\/ro\/?p=3492"},"modified":"2022-09-21T15:27:36","modified_gmt":"2022-09-21T12:27:36","slug":"promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/","title":{"rendered":"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online"},"content":{"rendered":"\n<p class=\"has-palette-color-5-background-color has-background\"><strong>Cuprins:<\/strong> <strong>Promovarea unui produs: strategii \u0219i tehnici pentru magazine online<\/strong>\n\t<br><strong>1.<\/strong><a href=\"#importanta-promovare-magazin\">Importan\u021ba promov\u0103rii unui produs v\u00e2ndut printr-un magazin online<\/a>\n\t<br><strong>2.<\/strong> <a href=\"#importanta-promovare-marketplace\">Importan\u021ba promov\u0103rii unui produs pe marketplace-uri<\/a>\n\t<br><strong>3.<\/strong> <a href=\"#strategie-business\">Cum integrezi promovarea produselor \u00een strategia de business<\/a>\n\t<br><strong>4.<\/strong> <a href=\"#metode-eficiente\">Cele mai eficiente metode pentru promovarea unui produs<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#social-media\">Promovarea prin social media: Facebook, Instagram, TikTok, Youtube, Twitter, ClubHouse<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#campanii-seo\">Strategia de SEO<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#blog\">Crearea de con\u021binut pe blog<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#campanii-publicitare\">Campaniile publicitare<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#promovare-produse\">Promovarea prin oferirea de pachete de produse<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#concursuri\">Organizarea de concursuri<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#flash-sale\">Campaniile de tip Flash Sale<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#marketing-mesaje-text\">Campanii info Messages de tip RCS \u2013 marketing prin mesaje text<\/a>\n\t<br> <a style=\"margin-left:40px;\" href=\"#recenzii-clienti\">Folosirea recenziilor scrise de clien\u021bi <\/a>\n\t<br><strong>5.<\/strong> <a href=\"#concluzie\">Concluzie<\/a><\/p>\n\n\n\n<p>Dac\u0103 vrei s\u0103 deschizi un magazin online, sau deja vinzi \u00een online \u0219i vrei s\u0103 \u00ee\u021bi extinzi categoria de produse, e musai s\u0103 te inspiri din aceste tehnici \u0219i strategii de promovare.<\/p>\n\n\n\n<p><em>Dar produsul meu este mai bun, fa\u021b\u0103 de ce vinde concuren\u021ba. Are caracteristici premium. Raportul calitate-pre\u021b este foarte bun. Se poate vinde \u0219i singur! <\/em><\/p>\n\n\n\n<p>E normal ca tu s\u0103 ai \u00eencredere \u00een atuurile noului produ\u0219, \u00eens\u0103 ceilal\u021bi consumatorii la care vrei s\u0103 ajungi nici nu \u0219tiu ce anume lansezi pe pia\u021b\u0103.<\/p>\n\n\n\n<p><strong>Inspir\u0103-te din metodele de promovare propuse de noi \u0219i fi deschis s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti pe drum, \u00een func\u021bie de rezultate.<\/strong><\/p>\n\n\n\n<p>Cum ajungi, a\u0219adar, la targetul t\u0103u? Printr-o campanie smart de promovare, chiar \u0219i dac\u0103 vinzi produse banale, de tipul linguritelor sau agendelor.<\/p>\n\n\n\n<p>Aten\u021bie, \u00eens\u0103: nu exist\u0103 o strategie standard de promovare a produselor \u0219i po\u021bi g\u0103si \u0219i metode pu\u021bin costisitoare. TU trebuie s\u0103 testezi, de unul singur sau, dac\u0103 ai un buget mai generos, cu ajutorul unor speciali\u0219ti \u00een marketing, mai ales pentru \u00eenceput.<\/p>\n\n\n\n<h2 id=\"importanta-promovare-magazin\"><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Importan\u021ba promov\u0103rii unui produs v\u00e2ndut printr-un magazin online<\/span><\/h2>\n\n\n\n<p>Un produs nepromovat e&#8230; ca \u0219i inexistent.<\/p>\n\n\n\n<p>Nu este suficient s\u0103 \u00eel promovezi printr-un magazin online \u0219i dou\u0103-trei pagini de social media, ca s\u0103 ai succes \u0219i v\u00e2nz\u0103ri formidabile.<\/p>\n\n\n\n<p><strong>V\u00e2nz\u0103rile formidabile depind de consecven\u021ba ac\u021biunilor tale de:<\/strong><\/p>\n\n\n\n<ul><li>Prezentarea produsului \u00eentr-un mod atractiv<\/li><li>Promovarea produsului prin tehnici promo\u021bionale strategice, bine g\u00e2ndite<\/li><li>Atragerea constant\u0103 a unui important num\u0103r de lead-uri<\/li><li>Men\u021binerea unui grad de conversie a prospec\u021bilor mic<\/li><li>Calitatea \u0219i relevan\u021ba contentului pe care \u00eel distribui pe diferite canale online<\/li><li>Simplificarea pa\u0219ilor \u00een procesul de cump\u0103rare<\/li><\/ul>\n\n\n\n<p>Punem accent pe tipuri de metode de promovare, ce cresc vizibilitatea \u00een mediul online \u0219i conving oamenii s\u0103 cumpere produsul t\u0103u.<\/p>\n\n\n\n<p>Desemenea, promovarea contribuie la crearea unei anumite imagini despre produsul t\u0103u, cu ajutorul beneficiilor esen\u021biale &#8211; func\u021bionale \u0219i emo\u021bionale &#8211; c\u00e2t \u0219i pe baza avantajului competitiv al acestuia.<\/p>\n\n\n\n<h2 id=\"importanta-promovare-marketplace\"><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Importan\u021ba promov\u0103rii unui produs pe marketplace-uri<\/span><\/h2>\n\n\n\n<p><strong>Pentru a scade costurile piperate de marketing,<\/strong> po\u021bi utiliza metoda de promovarea produselor prin listarea pe diferite marketplace-uri. Achi\u021bi doar un comision la v\u00e2nzarea produsului pe marketplace, f\u0103r\u0103 alte costuri de promovare.<\/p>\n\n\n\n<p>Listarea pe marketplace-uri se folose\u0219te at\u00e2t pentru scalarea afacerii, dar mai ales dac\u0103 ai o perioad\u0103 de stagnare a v\u00e2nz\u0103rilor \u0219i vrei s\u0103 accesezi noi clien\u021bi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"98c3dd\" data-has-transparency=\"false\" style=\"--dominant-color: #98c3dd;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/07\/Marketplace-uri-1024x576.jpeg\" alt=\"Promovarea produsului pe marketplace\" class=\"not-transparent wp-image-3543\"\/><\/figure>\n\n\n\n<p>Pentru o mai bun\u0103 vizibilitate, \u00ee\u021bi recomand\u0103m s\u0103 listezi produsele pe c\u00e2t mai multe marketplace-uri. Cu ajutorul platformei de v\u00e2nz\u0103ri <a href=\"https:\/\/easy-sales.com\/ro\">easySales<\/a>, <a href=\"https:\/\/easy-sales.com\/ro\/product-listing\">listarea produselor<\/a> se face \u00een mod automat pe marketplace-uri populare, precum Elefant, Vivre, Okazii, eMAG, OLX.<\/p>\n\n\n\n<p>Avantajul \u00eencep\u0103torului \u00een eCommerce este c\u0103 po\u021bi urca produsele direct \u00een platform\u0103 \u0219i apoi pe multiple marketplace-uri de top. Nu este necesar s\u0103 investe\u0219ti \u00eentr-un magazin online la \u00eenceput, po\u021bi utiliza easySales pentru etapa de testare a diferitelor canale.<\/p>\n\n\n\n<p>Avantajul comerciantului cu experien\u021b\u0103 \u00een eCommerce este c\u0103 easySales salveaz\u0103 cu p\u00e2n\u0103 la 85% din activit\u0103\u021bile ce presupun manualitate \u0219i te degreveaz\u0103 de provoc\u0103rile tehnice prin asisten\u021b\u0103 \u0219i r\u0103spuns prompt al programatorilor la tichetele unde men\u021binezi erorile pe care le \u00eent\u00e2mpini.<\/p>\n\n\n\n<p>De asemenea, easySales \u00ee\u021bi pune la dispozi\u021bie multe alte func\u021bii smart \u0219i eficiente, pe care le po\u021bi accesa, simplu, rapid, f\u0103r\u0103 s\u0103 ai cuno\u0219tin\u021be tehnice temeinice:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/easy-sales.com\/ro\/order-management\">gestionarea centralizat\u0103 a comenzilor<\/a> &#8211; at\u00e2t din marketplace, c\u00e2t \u0219i din propriul magazin online;<\/li><li><a href=\"https:\/\/easy-sales.com\/ro\/order-management\">actualizarea stocurilor<\/a> \u00een mod automat, \u00een timp real, pe toate platformele pe care e\u0219ti prezent(\u0103);<\/li><li><a href=\"https:\/\/easy-sales.com\/ro\/auto-price\">ajustarea automat\u0103 a pre\u021burilor<\/a>, \u00een func\u021bie de pre\u021burile competi\u021biei;<\/li><li><a href=\"https:\/\/easysales.ro\/ro\/sms-notifications\">programarea automat\u0103 a SMS-urilor<\/a> trimise clien\u021bilor, ceea ce ajut\u0103 la cre\u0219terea nivelului de satisfac\u021bie a acestora \u0219i la sc\u0103derea ratei de retururi.<\/li><\/ul>\n\n\n\n<p>Ca s\u0103 \u00een\u021belegi mai bine cum func\u021bioneaz\u0103 aceste beneficii, te invit\u0103m s\u0103 afli <a href=\"https:\/\/easy-sales.com\/ro\/why-easysales\\\">de ce s\u0103 lucrezi cu easySales<\/a>. Dac\u0103 ai \u00eentreb\u0103ri suplimentare, nu ezita s\u0103 ne <a href=\"https:\/\/easy-sales.com\/ro\/contact\">contactezi<\/a>. Un specialist \u00ee\u021bi va r\u0103spunde prompt prin telefon, sau chat.<\/p>\n\n\n\n<p>P\u00e2n\u0103 una-alta, te inform\u0103m c\u0103 po\u021bi <a href=\"https:\/\/easy-sales.com\/register\">testa easySales \u00een mod gratuit<\/a>. Astfel, ai ocazia s\u0103 te familiarizezi cu platforma \u0219i s\u0103 \u00een\u021belegi cum te poate ajuta, concret, s\u0103 vinzi, f\u0103r\u0103 efort, mai mult. Work smart, not hard este deviza easySales.<\/p>\n\n\n\n<h2 id=\"strategie-business\"><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Cum integrezi promovarea produselor \u00een strategia de business<\/span><\/h2>\n\n\n\n<p>\u00cenainte de a creiona strategia de promovare a produsului, este important s\u0103 re\u021bii c\u0103 <strong>strategiile de promovare se subordoneaz\u0103 strategiilor de business<\/strong>, mai exact a obiectivelor stabilite \u00een prealabil. \u00cen lipsa unei strategii de business bine puse la punct, strategia de marketing va fi ineficient\u0103.<\/p>\n\n\n\n<p>O strategie de business include o analiz\u0103 SWOT realist\u0103 \u0219i obiectiv\u0103 a afacerii tale, avantajul competitiv, misiunea, viziunea \u0219i valorile brandului, obiective S.M.A.R.T. \u0219i tacticile prin care \u00ee\u021bi propui s\u0103 le atingi. Astfel, strategia de promovare trebuie s\u0103 aib\u0103 \u00een vedere toate aceste criterii esen\u021biale.<\/p>\n\n\n\n<p><strong>Hai s\u0103-\u021bi d\u0103m \u0219i un exemplu<\/strong>: dac\u0103 ai o afacere online a c\u0103rei viziune se bazeaz\u0103 pe minimizarea impactului negativ asupra mediului \u00eenconjur\u0103tor (vinzi, s\u0103 zicem, produse eco de \u00eengrijire a locuin\u021bei), atunci vei construi strategia de promovare a produselor eviden\u021biind viziunea brandului, precum \u0219i calit\u0103\u021bile produselor comercializate.&nbsp;<\/p>\n\n\n\n<p><strong>Oamenii \u201eCump\u0103r\u0103\u201d pove\u0219ti \u0219i investesc \u00een viziunea unor businessuri \u00een care cred \u0219i cu care rezoneaz\u0103.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"868686\" data-has-transparency=\"false\" style=\"--dominant-color: #868686;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/07\/Cele_mai_eficiente_metode_de_promovare-1024x627.jpg\" alt=\"\" class=\"not-transparent wp-image-3530\"\/><\/figure>\n\n\n\n<h2 id=\"metode-eficiente\"><strong><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Cele mai eficiente metode pentru promovarea unui produs<\/span><\/strong><\/h2>\n\n\n\n<h4 id=\"social-media\"><strong>Promovarea prin social media: Facebook, Instagram, TikTok, Youtube, Twitter, ClubHouse <\/strong><\/h4>\n\n\n\n<p>De\u0219i canalele de social media se num\u0103r\u0103 printre cele mai populare metode de promovare a produselor, asta nu \u00eenseamn\u0103 c\u0103 e musai s\u0103 fii prezent(\u0103) peste tot, ci doar pe acele platforme care sunt relevante \u0219i care nu presupun costuri mari de administrare \u0219i generare con\u021binut. Observ\u0103m c\u0103 lumea a migrat din facebook pe Instagram \u0219i acum pe TikTok.<\/p>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong>: Dac\u0103 <em>targetul <\/em>t\u0103u este pe aceste platforme, nu fii timid \u0219i creaz\u0103 con\u021binut pentru o vizibilitate mai mare \u0219i un mesaj potrivit, adaptat tipului t\u0103u de audien\u021b\u0103: video-uri pe Tik Tok, vizualuri creative pe Instagram etc,<\/p>\n\n\n\n<p>Pe TikTok se observ\u0103 avoca\u021bi care targeteaz\u0103 cupluri, ace\u0219tia prezint\u0103 informa\u021bii succinte despre partajul \u00eenainte de un divor\u021b.&nbsp;Buhnici urc\u0103 pe TikTok secven\u021be din Podcast-urile realizate de el \u0219i crede c\u0103 este noul canal de interes unde trebuie s\u0103 ne promov\u0103m.<\/p>\n\n\n\n<p>Pe Linkedin pute\u021bi trimite invita\u021bii dac\u0103 ave\u021bi produse complexe destinate birourilor: de exemplu un aparat de cura\u021bare a aerului, sau un aspirator robot complex.<\/p>\n\n\n\n<h3 id=\"campanii-seo\"><strong><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Strategia de SEO<\/span><\/strong><\/h3>\n\n\n\n<p>O strategie eficient\u0103 de SEO este un instrument de cre\u0219tere organic\u0103 a vizibilit\u0103\u021bii brandului \u0219i, implicit, a produsului t\u0103u. Cu c\u00e2t magazinul t\u0103u online ocup\u0103 o pozi\u021bie mai bun\u0103 pe Google (de preferat, unul dintre primele trei locuri de pe prima pagin\u0103), cu at\u00e2t \u0219ansele de v\u00e2nzare sunt mai mari.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva tips &amp; tricks prin care po\u021bi s\u0103-\u021bi transformi magazinul \u00eentr-unul SEO-friendly:<\/p>\n\n\n\n<ul><li>Structureaz\u0103 site-ul \u00een func\u021bie de nevoile utilizatorilor: o pagin\u0103 de contact, de FAQ (<em>Frequently Asked Questions)<\/em>, un blog cu post\u0103ri legate de businessul t\u0103u sunt binevenite.<\/li><\/ul>\n\n\n\n<ul><li>Eviden\u021biaz\u0103 partea vizual\u0103. Creeaz\u0103 armonie \u00eentre text \u0219i imagine. Un site arhi\u00eenc\u0103rcat cu texte este obositor. Sfatul este valabil \u0219i pentru contentul de pe blog, care trebuie s\u0103 \u00eembine textul relevant \u0219i atractiv cu imaginile\/video-urile sugestive.<\/li><\/ul>\n\n\n\n<ul><li>Studiaz\u0103 site-urile competitorilor. Analizeaz\u0103-le structura, modul de prezentare, categoriile principale. Inspir\u0103-te \u0219i vezi ce elemente noi po\u021bi aduce, astfel \u00eenc\u00e2t site-ul t\u0103u s\u0103 fie mai organizat, dar \u0219i mai atractiv.<\/li><\/ul>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong>: dac\u0103 nu te pasioneaz\u0103 aceast\u0103 strategie, lucreaz\u0103 cu o agen\u021bie care te \u00eendrum\u0103 concret, f\u0103r\u0103 s\u0103 \u00ee\u021bi prinzi urechile \u00een aspecte care \u00ee\u021bi iau mult timp. A\u0219a po\u021bi \u00eenv\u0103\u021ba la \u00eendrumarea exper\u021bilor, ca mai apoi s\u0103 preieu tu proiectul.<\/p>\n\n\n\n<h3 id=\"blog\"><strong><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Crearea de con\u021binut pe blog<\/span><\/strong><\/h3>\n\n\n\n<p>A scrie un articol util este o recompens\u0103 \u00een v\u00e2nz\u0103ri.<strong><\/strong><\/p>\n\n\n\n<p>Dincolo de faptul c\u0103 blogul este un instrument eficient de SEO, acesta contibuie \u0219i la informarea \u0219i educarea publicului-\u021bint\u0103 pe diferite subiecte, legate, fire\u0219te, de activitatea businessului t\u0103u:<\/p>\n\n\n\n<ul><li>\u00een cazul \u00een care oferi produse\/ servicii cu valoare mai mare sau cu un grad de complexitate mai mare.<ul><li>de ex: v\u00e2nzare de electrocasnice, servicii foto cabin\u0103, consultan\u021b\u0103, programare, echipamente industriale, medicale, etc\u2026<\/li><\/ul><\/li><li>\u00een cazul \u00een care vinzi servicii sau produse cu nevoi recurente.<ul><li>de ex: haine, pantofi, m\u00e2ncare de tot felul, excursii, evenimente\u2026<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Iat\u0103 dou\u0103 exemple de post\u0103ri binevenite pe blogul unui magazin online:<\/p>\n\n\n\n<ul><li>ghiduri (dac\u0103 vinzi mobil\u0103 pentru birou, po\u021bi s\u0103 creezi un ghid de amenajare a biroului de-acas\u0103, \u00een cadrul c\u0103ruia s\u0103 integrezi \u0219i produse relevante din catalog);<\/li><\/ul>\n\n\n\n<ul><li>povestea brandului \u0219i\/sau povestea ta ca antreprenor &#8211; \u00een felul acesta, e\u0219ti autentic(\u0103), iar oamenii apreciaz\u0103 autenticitatea \u0219i sunt mai dispu\u0219i s\u0103 cumpere un produs \u00een spatele c\u0103ruia exist\u0103 un om cu o poveste \u0219i\/sau un brand cu o poveste credibil\u0103.<\/li><\/ul>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong>: Po\u021bi converti mult mai bine dac\u0103 informezi publicul t\u0103u despre cum anume func\u021bioneaz\u0103 o anumit\u0103 plac\u0103 de p\u0103r, sau care este diferen\u021ba \u00eentre un telefon mobil \u0219i alte 7 noi modele. Fi primul care ofer\u0103 informa\u021bii exclusive \u0219i utile \u0219i f\u0103-te cunoscut prin profesionalism, cuno\u0219tin\u021be, recunoa\u0219terea p\u0103r\u021bii subiective.<\/p>\n\n\n\n<h3 id=\"campanii-publicitare\"><strong><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Campaniile publicitare<\/span><\/strong><\/h3>\n\n\n\n<p>Construirea unei campanii publicitare necesit\u0103 ceva experien\u021b\u0103, a\u0219a c\u0103 \u00ee\u021bi recomand\u0103m s\u0103 apelezi la serviciile unei agen\u021bii care r\u0103spund nevoilor tale: de pild\u0103, dac\u0103 vrei s\u0103 mizezi mai degrab\u0103 pe publicitatea online, atunci ar fi bine s\u0103 colaborezi cu o agen\u021bie de digital, care are experien\u021b\u0103 \u00een aceast\u0103 sfer\u0103.<\/p>\n\n\n\n<p>Atunci c\u00e2nd alegi agen\u021bia cu care colaborezi, asigur\u0103-te c\u0103 rezona\u021bi. \u00cen acest sens, cerceteaz\u0103-i portofoliul, pentru a-i descoperi stilul, modul de abordare, clien\u021bii\/ ni\u0219ele \u00een care are experien\u021b\u0103.<\/p>\n\n\n\n<p>Campania poate s\u0103 fie \u00een investi\u021bia unui video, campanii cu influenceri, organizarea unui concurs, reclama pe radio, sau televizor. Sunt un \u0219ir de evenimente ce cresc notorietatea \u0219i au \u00een vedere obiectivele propuse ini\u021bial: mai multe v\u00e2nz\u0103ri, awareness,<\/p>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong>: Campaniile legate de un eveniment sau sezon, cu termen limitat, au \u00eentotdeauna impact, deoarece vin \u00een \u00eent\u00e2mpinarea nevoilor consumatorilor. O mam\u0103 care caut\u0103 rechizite pentru \u0219coal\u0103 este deschis\u0103 s\u0103 ofere aten\u021bie vizavi de ceea ce oferi. Folose\u0219te-te de sezon pentru a&nbsp;lansa produse noi \/ un brand nou. &nbsp;Nu uita s\u0103 retargetezi oamenii care \u021bi-au vizitat site-ul \u00een ultimele 6 luni.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"999490\" data-has-transparency=\"false\" style=\"--dominant-color: #999490;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/07\/campanie_de_promovare-1024x768.jpg\" alt=\"Promovarea unui produs in campaniile publicitare\n\" class=\"not-transparent wp-image-3534\"\/><\/figure>\n\n\n\n<h3 id=\"promovare-produse\"><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Promovarea prin oferirea de pachete de produse<\/span><\/h3>\n\n\n\n<p>Pachetele de produse cu pre\u021buri avantajoase au un impact psihologic pozitiv asupra unor clien\u021bi: dac\u0103 acestora li se ofer\u0103 ocazia de a se bucura de dou\u0103 sau mai multe produse de interes la un pre\u021b prietenos, vor fi mai tenta\u021bi s\u0103 le cumpere.&nbsp;<\/p>\n\n\n\n<p>Po\u021bi oferi \u0219i discount-uri la cantitate, sau po\u021bi oferi produse la abonament.<\/p>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong><\/p>\n\n\n\n<p>Sigur, asta \u00eenseamn\u0103 s\u0103 incluzi \u00een pachet produse care au leg\u0103tur\u0103 unele cu celelalte &#8211; de pild\u0103, dac\u0103 ai o libr\u0103rie online, po\u021bi s\u0103 creezi pachete de dou\u0103 sau trei c\u0103r\u021bi de la aceea\u0219i editur\u0103\/ din acela\u0219i gen, pentru c\u0103 a\u0219a \u0219tii sigur c\u0103 poten\u021bialii cump\u0103r\u0103tori \u0219i le vor dori pe toate. \u00cen caz contrar, \u0219ansele de v\u00e2nzare a pachetelor scad considerabil.<\/p>\n\n\n\n<h3 id=\"concursuri\"><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Organizarea de concursuri<\/span><\/h3>\n\n\n\n<p>Poate fi vorba despre concursuri organizate direct pe site-ul magazinului sau despre <em>giveaway-<\/em>uri pe re\u021belele de socializare, care te ajut\u0103 s\u0103-\u021bi extinzi publicul-\u021bint\u0103 \u0219i, astfel, s\u0103-\u021bi cre\u0219ti \u0219ansele de a vinde.<\/p>\n\n\n\n<p>Po\u021bi organiza concursurile pe cont propriu sau \u00een parteneriat cu alte magazine online, din ni\u0219e similare cu cea \u00een care activezi tu. De exemplu, dac\u0103 vinzi pijamale din materiale naturale, po\u021bi organiza un concurs al\u0103turi de un brand care vinde lenjerie de pat &#8211; tot din materiale naturale -, \u0219i po\u021bi oferi drept premiu un set alc\u0103tuit dintr-o pijama \u0219i o lenjerie de pat.<\/p>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong>:<\/p>\n\n\n\n<p>Un concurs organizat \u00een colaborare cu un alt brand este <em>win-win<\/em>, \u00een sensul c\u0103 ambele magazine \u00ee\u0219i pot extinde <em>targetul<\/em> \u0219i cre\u0219te vizibilitatea.<\/p>\n\n\n\n<h3 id=\"flash-sale\"><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Campaniile de tip Flash Sale<\/span><\/h3>\n\n\n\n<p>Campaniile de tip Flash Sale sunt o metod\u0103 eficient\u0103 de promovare \u00een fa\u021ba clien\u021bilor interesa\u021bi de reduceri, astfel c\u0103 ele sunt potrivite mai degrab\u0103 doar pentru anumite tipuri de magazine online. Dac\u0103 vinzi produse handmade de lux \u0219i te adresezi unui <em>target <\/em>elitist, s-ar putea s\u0103 nu fie neap\u0103rat o idee inspirat\u0103 s\u0103 organizezi campanii de tip Flash Sale.<\/p>\n\n\n\n<p>\u00cen acest context, este foarte important s\u0103 \u00een\u021belegi obiceiurile de cump\u0103rare \u0219i, \u00een general, stilul de via\u021b\u0103 ale <em>targetului <\/em>c\u0103ruia i te adresezi.&nbsp;<\/p>\n\n\n\n<p>Po\u021bi s\u0103 atragi clien\u021bii existen\u021bi sau noi prin produse populare sau po\u021bi s\u0103 scazi stocul unor produse mai pu\u021bin populare. Nu organiza Flash Sales des, altfel nu vor avea acela\u0219i impact. Promoveaza campania Flash Sale printr-un&nbsp;hello bar cu numaratoare inversa, afisat pe site pe o perioada de maxim 2 zile.<\/p>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong><\/p>\n\n\n\n<p>\u00cen orice caz, sfatul nostru este s\u0103 evi\u021bi s\u0103 organizezi campanii de tip Flash Sale prea des. Le po\u021bi stabili cu anumite ocazii: de exemplu, cu ocazia lans\u0103rii unui nou produs, caz \u00een care cei care \u00eel precomand\u0103 beneficiaz\u0103 de discount \u0219i, eventual, de un beneficiu extra (cum ar fi livrarea gratuit\u0103).&nbsp;<\/p>\n\n\n\n<h3 id=\"marketing-mesaje-text\"><strong><span style=\"color: var(--theme-palette-color-3, #3A4F66);\" class=\"stk-highlight\">Campanii info Messages de tip RCS \u2013 marketing prin mesaje text<\/span><\/strong><\/h3>\n\n\n\n<p>Serviciile RCS&nbsp;(Rich Communication Services) sunt o tehnologie de comunica\u021bii cu adev\u0103rat interesant\u0103, relativ nou\u0103. Aceasta se afl\u0103 \u00een curs de dezvoltare, fiind preg\u0103tit\u0103 s\u0103 \u00eenlocuiasc\u0103 mesageria tradi\u021bional\u0103 SMS, dar \u0219i MMS-urile.&nbsp;Aceast\u0103 tehnologie are \u00een vedere marketingul prin mesaje text.<\/p>\n\n\n\n<p>Ai posibilitatea de a trimite fi\u0219iere mari, imagini sau videoclipuri, de p\u00e2n\u0103 la 10 MB. Toate aceste func\u021bii nu sunt disponibile cu SMS-urile standard.&nbsp;<\/p>\n\n\n\n<p>Po\u021bi crea p\u00e2n\u0103 la 5 imagini cu titluri, descrieri scurte \u0219i link-uri c\u0103tre landing-page-uri de v\u00e2nzare, ce se vor derula ca un carusel \u00een sms-ul abona\u021bilor.<\/p>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong><\/p>\n\n\n\n<p>Colaboreaz\u0103 cu un grafician \u0219i testeaz\u0103 neap\u0103rat noua tehnologie.<\/p>\n\n\n\n<h3 id=\"recenzii-clienti\"><span style=\"color: var(--theme-palette-color-2, #097fdf);\" class=\"ugb-highlight\">Folosirea recenziilor scrise de clien\u021bi&nbsp;<\/span><\/h3>\n\n\n\n<p>Crearea pe site a unei pagini dedicate testimonialelor \u00eent\u0103re\u0219te \u00eencrederea poten\u021bialilor clien\u021bi, care \u00ee\u021bi acceseaz\u0103 site-ul pentru prima dat\u0103 \u0219i vor s\u0103 descopere ce experien\u021be de cump\u0103rare au avut alte persoane care au comandat de la tine.&nbsp;73% dintre cump\u0103r\u0103torii online din Rom\u00e2nia, caut\u0103 in mod activ review-uri&nbsp;\u00eenainte&nbsp;de a plasa o comand\u0103!<\/p>\n\n\n\n<ul><li>Folose\u0219te testimoniale \u00een prima pagin\u0103 din site.<\/li><li>Realizeaz\u0103 o pagin\u0103 dedicat\u0103 opiniilor clien\u021bilor, unde s\u0103 trimi\u021bi clien\u021bii indeci\u0219i care las\u0103 produse \u00een co\u0219.<\/li><li>Folose\u0219te pe paginile produselor capturi cu comentarii pozitive de pe Facebook.<\/li><li>Folose\u0219te recenzii video cu unboxing de la clien\u021bi pe paginile produselor sau pe prima pagin\u0103 a siteului.<\/li><\/ul>\n\n\n\n<p><strong>Sfat de luat \u00een seam\u0103<\/strong><\/p>\n\n\n\n<p>Pune accent pe recomand\u0103ri \u0219i solicit\u0103 un review la c\u00e2teva zile dup\u0103 ce clientul a primit produsul. Integr\u0103rile realizate cu diverse platforme prin care utilizatorii pot fi recompensa\u021bi pentru recomand\u0103rile efectuate este o solu\u021bie ce d\u0103 rezultate.<\/p>\n\n\n\n<h6><span style=\"color: var(--theme-palette-color-4, #192a3d);\" class=\"stk-highlight\">Implementeaz\u0103 un program cu beneficii pentru clien\u021bii ambasadori: ofer\u0103 acces \u00een premier\u0103&nbsp;\u0219i exclusivitate la anumite produse.<\/span><\/h6>\n\n\n\n<p>Alte idei, numai bune de implementat:<\/p>\n\n\n\n<ul><li>Ofer\u0103&nbsp;transport gratuit \u0219i retur gratuit pentru cei care vin din campania de email sau din newsletter<\/li><li>Ofer\u0103 un&nbsp;cod de reducere pentru cei la prima cump\u0103rare, sau pentru cei fideli care anu au mai cump\u0103rat de mult<\/li><li>Ofer\u0103 un&nbsp;beneficiu special pentru cei din grupul t\u0103u de Facebook&nbsp;care te recomand\u0103: manichiur\u0103 la un salon cu produsele de pe site-ul t\u0103u<\/li><li>Ofer\u0103&nbsp;afilia\u021bilor un discount special&nbsp;pe care s\u0103 \u00eel promoveze, cu men\u021biunea c\u0103 poate s\u0103 le creasc\u0103 num\u0103rul de v\u00e2nz\u0103ri.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"a89c94\" data-has-transparency=\"false\" style=\"--dominant-color: #a89c94;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/07\/vinde_produse-1024x683.jpg\" alt=\"Vinde produse\" class=\"not-transparent wp-image-3535\"\/><\/figure>\n\n\n\n<h2 id=\"concluzie\"><strong>Concluzie:<\/strong><\/h2>\n\n\n\n<p>Dup\u0103 cum po\u021bi vedea, ai la dispozi\u021bie o mul\u021bime de metode de promovare de unde te po\u021bi inspira. Re\u021bine, \u00eens\u0103, c\u0103 nu exist\u0103 o strategie standard de promovare. Important este s\u0103 alegi (\u0219i s\u0103 pui \u00een aplicare) metodele \u0219i tehnicile care se potrivesc perfect cu strategia ta de business, dar mai ales metode pe care le po\u021bi implementa in-house \u0219i te ajut\u0103 s\u0103 cre\u0219ti organic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuprins: Promovarea unui produs: strategii \u0219i tehnici pentru magazine online 1.Importan\u021ba promov\u0103rii unui produs v\u00e2ndut printr-un magazin online 2. Importan\u021ba promov\u0103rii unui produs pe marketplace-uri 3. Cum integrezi promovarea produselor \u00een strategia de business 4. Cele mai eficiente metode pentru promovarea unui produs Promovarea prin social media: Facebook, Instagram, TikTok, Youtube, Twitter, ClubHouse Strategia de SEO Crearea de con\u021binut pe blog Campaniile publicitare Promovarea prin oferirea de pachete de produse Organizarea de concursuri Campaniile de tip Flash Sale Campanii info Messages de tip RCS \u2013 marketing prin mesaje text Folosirea recenziilor scrise de clien\u021bi 5. Concluzie Dac\u0103 vrei s\u0103 deschizi\u2026<\/p>\n","protected":false},"author":5,"featured_media":3503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-300x192.webp",300,192,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false]},"post_excerpt_stackable":"<p>Cuprins: Promovarea unui produs: strategii \u0219i tehnici pentru magazine online 1.Importan\u021ba promov\u0103rii unui produs v\u00e2ndut printr-un magazin online 2. Importan\u021ba promov\u0103rii unui produs pe marketplace-uri 3. Cum integrezi promovarea produselor \u00een strategia de business 4. Cele mai eficiente metode pentru promovarea unui produs Promovarea prin social media: Facebook, Instagram, TikTok, Youtube, Twitter, ClubHouse Strategia de SEO Crearea de con\u021binut pe blog Campaniile publicitare Promovarea prin oferirea de pachete de produse Organizarea de concursuri Campaniile de tip Flash Sale Campanii info Messages de tip RCS \u2013 marketing prin mesaje text Folosirea recenziilor scrise de clien\u021bi 5. Concluzie Dac\u0103 vrei s\u0103 deschizi&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-300x192.webp",300,192,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash-jpg-webp.webp",640,410,false]},"post_excerpt_stackable_v2":"<p>Cuprins: Promovarea unui produs: strategii \u0219i tehnici pentru magazine online 1.Importan\u021ba promov\u0103rii unui produs v\u00e2ndut printr-un magazin online 2. Importan\u021ba promov\u0103rii unui produs pe marketplace-uri 3. Cum integrezi promovarea produselor \u00een strategia de business 4. Cele mai eficiente metode pentru promovarea unui produs Promovarea prin social media: Facebook, Instagram, TikTok, Youtube, Twitter, ClubHouse Strategia de SEO Crearea de con\u021binut pe blog Campaniile publicitare Promovarea prin oferirea de pachete de produse Organizarea de concursuri Campaniile de tip Flash Sale Campanii info Messages de tip RCS \u2013 marketing prin mesaje text Folosirea recenziilor scrise de clien\u021bi 5. Concluzie Dac\u0103 vrei s\u0103 deschizi&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"easySales Team","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promovarea unui produs: strategii \u0219i tehnici pentru magazine online - easySales Blog<\/title>\n<meta name=\"description\" content=\"Ai un magazin online? Descopera care sunt cele mai bune metode pentru promovarea unui produs si invata cum sa aplici si tu aceste solutii eficiente!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online - easySales Blog\" \/>\n<meta property=\"og:description\" content=\"Ai un magazin online? Descopera care sunt cele mai bune metode pentru promovarea unui produs si invata cum sa aplici si tu aceste solutii eficiente!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\" \/>\n<meta property=\"og:site_name\" content=\"easySales Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-27T15:25:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-21T12:27:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"easySales Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"easySales Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\"},\"author\":{\"name\":\"easySales Team\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\"},\"headline\":\"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online\",\"datePublished\":\"2021-07-27T15:25:57+00:00\",\"dateModified\":\"2022-09-21T12:27:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\"},\"wordCount\":2919,\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"articleSection\":[\"Sales &amp; Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\",\"name\":\"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online - easySales Blog\",\"isPartOf\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\"},\"datePublished\":\"2021-07-27T15:25:57+00:00\",\"dateModified\":\"2022-09-21T12:27:36+00:00\",\"description\":\"Ai un magazin online? Descopera care sunt cele mai bune metode pentru promovarea unui produs si invata cum sa aplici si tu aceste solutii eficiente!\",\"breadcrumb\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easy-sales.com\/blog\/ro\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#website\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"name\":\"easySales Blog\",\"description\":\"Uplifting eCommerce Solutions\",\"publisher\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#organization\",\"name\":\"easySales Blog\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"contentUrl\":\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png\",\"width\":3498,\"height\":765,\"caption\":\"easySales Blog\"},\"image\":{\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b\",\"name\":\"easySales Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g\",\"caption\":\"easySales Team\"},\"sameAs\":[\"http:\/\/easysales.ro\"],\"url\":\"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online - easySales Blog","description":"Ai un magazin online? Descopera care sunt cele mai bune metode pentru promovarea unui produs si invata cum sa aplici si tu aceste solutii eficiente!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/","og_locale":"en_US","og_type":"article","og_title":"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online - easySales Blog","og_description":"Ai un magazin online? Descopera care sunt cele mai bune metode pentru promovarea unui produs si invata cum sa aplici si tu aceste solutii eficiente!","og_url":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/","og_site_name":"easySales Blog","article_published_time":"2021-07-27T15:25:57+00:00","article_modified_time":"2022-09-21T12:27:36+00:00","og_image":[{"width":640,"height":410,"url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/07\/campaign-creators-RSc6D7bO0fA-unsplash.jpg","type":"image\/jpeg"}],"author":"easySales Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"easySales Team","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/#article","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/"},"author":{"name":"easySales Team","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b"},"headline":"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online","datePublished":"2021-07-27T15:25:57+00:00","dateModified":"2022-09-21T12:27:36+00:00","mainEntityOfPage":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/"},"wordCount":2919,"publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"articleSection":["Sales &amp; Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/","url":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/","name":"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online - easySales Blog","isPartOf":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#website"},"datePublished":"2021-07-27T15:25:57+00:00","dateModified":"2022-09-21T12:27:36+00:00","description":"Ai un magazin online? Descopera care sunt cele mai bune metode pentru promovarea unui produs si invata cum sa aplici si tu aceste solutii eficiente!","breadcrumb":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/easy-sales.com\/blog\/ro\/promovarea-unui-produs-strategii-si-tehnici-pentru-magazine-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easy-sales.com\/blog\/ro\/"},{"@type":"ListItem","position":2,"name":"Promovarea unui produs: strategii \u0219i tehnici pentru magazine online"}]},{"@type":"WebSite","@id":"https:\/\/easy-sales.com\/blog\/ro\/#website","url":"https:\/\/easy-sales.com\/blog\/ro\/","name":"easySales Blog","description":"Uplifting eCommerce Solutions","publisher":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easy-sales.com\/blog\/ro\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easy-sales.com\/blog\/ro\/#organization","name":"easySales Blog","url":"https:\/\/easy-sales.com\/blog\/ro\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/","url":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","contentUrl":"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2025\/11\/Logo-easySales-long-black.png","width":3498,"height":765,"caption":"easySales Blog"},"image":{"@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/3b1842dcfb269707983c6d50e1167f8b","name":"easySales Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easy-sales.com\/blog\/ro\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/dc677f64552c846f07ddfbd84b0f4f5e?s=96&d=blank&r=g","caption":"easySales Team"},"sameAs":["http:\/\/easysales.ro"],"url":"https:\/\/easy-sales.com\/blog\/ro\/author\/easysales\/"}]}},"_links":{"self":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/3492"}],"collection":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":21,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"predecessor-version":[{"id":4971,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/posts\/3492\/revisions\/4971"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media\/3503"}],"wp:attachment":[{"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/easy-sales.com\/blog\/ro\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}