{"id":3231,"date":"2021-05-31T18:21:21","date_gmt":"2021-05-31T15:21:21","guid":{"rendered":"https:\/\/easysales.ro\/blog\/ro\/?p=3231"},"modified":"2022-09-21T15:26:16","modified_gmt":"2022-09-21T12:26:16","slug":"tehnici-vanzare-online","status":"publish","type":"post","link":"https:\/\/easy-sales.com\/blog\/ro\/tehnici-vanzare-online\/","title":{"rendered":"Cele mai bune tehnici de v\u00e2nz\u0103ri online pentru magazinul t\u0103u"},"content":{"rendered":"\n<p class=\"has-palette-color-5-background-color has-background\"><strong>Cuprins:<\/strong> <strong>Cele mai bune tehnici de v\u00e2nz\u0103ri online pentru magazinul t\u0103u<\/strong><br><strong>1.<\/strong> <a href=\"#stabilire-obiective-realiste\" data-type=\"internal\" data-id=\"#stabilire-obiective-realiste\">Obiective de v\u00e2nzare realiste<\/a><br><strong>2.<\/strong> <a href=\"#brand-de-incredere\" data-type=\"internal\" data-id=\"#brand-de-incredere\">Construie\u0219te un brand de \u00eencredere<\/a><br>    <a style=\"margin-left:40px;\" href=\"#testimoniale-recenzii\" data-type=\"internal\" data-id=\"#testimoniale-recenzii\">Testimoniale \u0219i recenzii<\/a><br>    <a style=\"margin-left:40px;\" href=\"#parteneriate-branduri-complementare\" data-type=\"internal\" data-id=\"#parteneriate-branduri-complementare\">Parteneriate cu branduri complementare<\/a><br>    <a style=\"margin-left:40px;\" href=\"#storytelling\" data-type=\"internal\" data-id=\"#storytelling\">Storytelling<\/a><br>    <a style=\"margin-left:40px;\" href=\"#evenimente-discutii-online\" data-type=\"internal\" data-id=\"#evenimente-discutii-online\">Evenimente \u0219i discu\u021bii online<\/a><br><strong>3.<\/strong> <a href=\"#creare-strategie-content-marketing\" data-type=\"internal\" data-id=\"#creare-strategie-content-marketing\">Content marketing<\/a> <br> <a style=\"margin-left:40px;\" href=\"#stabilire-target\" data-type=\"internal\" data-id=\"#stabilire-target\">Customer persona<\/a> <br> <a style=\"margin-left:40px;\" href=\"#subiecte-de-abordat\" data-type=\"internal\" data-id=\"#subiecte-de-abordat\">Temele de con\u021binut<\/a><br> <a style=\"margin-left:40px;\" href=\"#stabilire-canale-prezenta\" data-type=\"internal\" data-id=\"#stabilire-canale-prezenta\">Social Media<\/a><br> <a style=\"margin-left:40px;\" href=\"#importanta-email\" data-type=\"internal\" data-id=\"#importanta-email\">Email marketing<\/a><br><strong>4.<\/strong> <a href=\"#evidentierea-beneficiilor\" data-type=\"internal\" data-id=\"#evidentierea-beneficiilor\">Eviden\u021biaz\u0103 beneficiile produselor<\/a> <br><strong>5.<\/strong> <a href=\"#fidelizarea-clientilor\" data-type=\"internal\" data-id=\"#fidelizarea-clientilor\">Fidelizeaz\u0103 clien\u021bii<\/a><br> <a style=\"margin-left:20px;\" href=\"#beneficiu-extra-competitie\" data-type=\"internal\" data-id=\"#beneficiu-extra-competitie\">Ofer\u0103 beneficii extra<\/a><br> <a style=\"margin-left:20px;\" href=\"#legatura-clienti-dupa-achizitie\" data-type=\"internal\" data-id=\"#legatura-clienti-dupa-achizitie\">Men\u021bine leg\u0103tura dup\u0103 prima achizi\u021bie<\/a><br> <a style=\"margin-left:20px;\" href=\"#raspunsuri-nemultumiri\" data-type=\"internal\" data-id=\"#raspunsuri-nemultumiri\">R\u0103spunde prompt la solicit\u0103ri \u0219i nemul\u021bumiri<\/a> <br><strong>6.<\/strong> <a href=\"#platforma-automata\" data-type=\"internal\" data-id=\"#platforma-automata\">Alege platforma potrivit\u0103 pentru magazinul t\u0103u online<\/a><br><a href=\"#concluzie\" data-type=\"internal\" data-id=\"#concluzie\">Concluzie<\/a><\/p>\n\n\n\n<p>\u00cen era digital\u0103, succesul unui business depinde foarte mult de mediul online sau, mai precis, de prezen\u021ba magazinului (\u0219i) \u00een mediul online.&nbsp;<\/p>\n\n\n\n<p>Indiferent de produsele pe care le comercializezi, este musai s\u0103 le promovezi \u0219i pe Internet. \u00cen felul acesta, vei reu\u0219i s\u0103 ajungi la mai mul\u021bi cump\u0103r\u0103tori \u0219i poten\u021biali cump\u0103r\u0103tori, ba chiar s\u0103-i fidelizezi, s\u0103 conturezi imaginea de brand a magazinului t\u0103u \u0219i, bine\u00een\u021beles, s\u0103 vinzi mai mult, iar \u00een cele din urm\u0103, s\u0103 ai un business mai profitabil.<\/p>\n\n\n\n<p>Dac\u0103 e\u0219ti novice \u00een domeniul comer\u021bului online sau dac\u0103 ai acumulat ceva experien\u021b\u0103, dar tot sim\u021bi c\u0103 nu e suficient\u0103, mai mult ca sigur te \u00eentrebi cum s\u0103 vinzi online, ce \u00eenseamn\u0103 o bun\u0103 promovare a unui magazin online \u0219i cum s\u0103 faci (mai mul\u021bi) bani din v\u00e2nz\u0103ri online.<\/p>\n\n\n\n<p>Ai ajuns \u00een locul potrivit: \u00een r\u00e2ndurile urm\u0103toare \u00ee\u021bi vom povesti despre cum func\u021bioneaz\u0103 v\u00e2nz\u0103rile online. R\u0103m\u00e2i al\u0103turi de noi, pentru a descoperi cele mai profitabile tehnici de v\u00e2nzare a unor produse.&nbsp;<\/p>\n\n\n\n<h2 id=\"stabilire-obiective-realiste\">1. Obiective de v\u00e2nzare realiste&nbsp;<\/h2>\n\n\n\n<p>Pentru \u00eenceput, e foarte important s\u0103 re\u021bii c\u0103 nici cele mai bune tehnici de v\u00e2nz\u0103ri online nu \u00ee\u021bi pot garanta succesul, c\u00e2t\u0103 vreme obiectivele de v\u00e2nzare stabilite sunt nerealiste.<\/p>\n\n\n\n<p>De aceea, trebuie s\u0103 stabile\u0219ti ni\u0219te obiective <strong>S.M.A.R.T.<\/strong>, adic\u0103:<\/p>\n\n\n\n<ul><li>specifice;<\/li><li>m\u0103surabile;<\/li><li>posibile de atins;<\/li><li>relevante;<\/li><li>\u00eencadrate \u00een timp;<\/li><\/ul>\n\n\n\n<p>\u00cen stabilirea acestor obiective \u021bine cont de criterii precum:<\/p>\n\n\n\n<ul><li>analizeaz\u0103 <strong>trendurile <\/strong>curente &#8211; evalueaz\u0103 cu <a rel=\"noreferrer noopener\" href=\"https:\/\/trends.google.com\/trends\/?geo=RO\" data-type=\"URL\" data-id=\"https:\/\/trends.google.com\/trends\/?geo=RO\" target=\"_blank\">Google Trends<\/a> tendin\u021bele de consum pentru ni\u0219a \u00een care te preg\u0103te\u0219ti s\u0103 intri. Ar trebui s\u0103 te \u00eentrebi dac\u0103 interesul pentru produsul urm\u0103rit este \u00een cre\u0219tere \u0219i dac\u0103 este sezonier sau constant pe tot parcursul anului. De exemplu, po\u021bi observa cum a fost un spike major la \u00eenceputul pandemiei pentru masc\u0103 de protec\u021bie:<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-dominant-color=\"fafbfc\" data-has-transparency=\"false\" style=\"--dominant-color: #fafbfc;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/vanzari-masca-protectie-1024x535.png\" alt=\"Vanzari masca protectie\" class=\"not-transparent wp-image-3266\" width=\"662\" height=\"345\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/vanzari-masca-protectie-1024x535.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/vanzari-masca-protectie-300x157.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/vanzari-masca-protectie-768x401.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/vanzari-masca-protectie.png 1183w\" sizes=\"(max-width: 662px) 100vw, 662px\" \/><\/figure>\n\n\n\n<ul><li><strong>pia\u021ba <\/strong>pe care activezi &#8211; anumite ni\u0219e sunt mai profitabile dec\u00e2t altele, a\u0219a c\u0103 e necesar s\u0103 \u0219tii \u00een ce categorie se \u00eencadreaz\u0103 produsele pe care le comercializezi;<\/li><\/ul>\n\n\n\n<ul><li><strong>competitorii <\/strong>businessului t\u0103u &#8211; dac\u0103 pe pia\u021b\u0103 sunt mai mul\u021bi competitori, dintre care unii au o vast\u0103 experien\u021b\u0103, o bun\u0103 reputa\u021bie \u0219i o mul\u021bime de clien\u021bi fideli, atunci va fi mai dificil, la \u00eenceput, s\u0103 ai un profit foarte bun \u00eenc\u0103 din primele luni. <br>E musai s\u0103 \u0219tii unde te situezi, s\u0103-\u021bi cuno\u0219ti extrem de bine competi\u021bia \u0219i s\u0103 oferi un beneficiu extra poten\u021bialilor t\u0103i clien\u021bi (despre beneficiul extra vom povesti \u00eentr-unul dintre subcapitolele urm\u0103toare, ca s\u0103 \u00een\u021belegi \u00een ce const\u0103 \u0219i, concret, cum te poate ajuta).<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f5f5f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f5f5f6;\" decoding=\"async\" loading=\"lazy\" width=\"1007\" height=\"749\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/05\/obiective-smart-de-vanzare.png\" alt=\"Obiective SMART de vanzare\" class=\"not-transparent wp-image-3257\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/obiective-smart-de-vanzare.png 1007w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/obiective-smart-de-vanzare-300x223.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/obiective-smart-de-vanzare-768x571.png 768w\" sizes=\"(max-width: 1007px) 100vw, 1007px\" \/><\/figure>\n\n\n\n<h2 id=\"brand-de-incredere\">2. Construie\u0219te un brand de \u00eencredere<\/h2>\n\n\n\n<p>Cump\u0103r\u0103torii online de ast\u0103zi sunt destul de pricepu\u021bi. La fel cum tu nu ai cump\u0103ra m\u00e2ncare dintr-un restaurant ce pare ne\u00eengrijit, la fel un cump\u0103r\u0103tor online nu va cump\u0103ra de pe un site ce nu prezint\u0103 semnale de \u00eencredere. <br>Trebuie s\u0103 munce\u0219ti din greu pentru a construi <strong>\u00eencrederea <\/strong>clien\u021bilor &#8211; este <strong>greu de c\u00e2\u0219tigat<\/strong>, dar <strong>u\u0219or de pierdut<\/strong>. <\/p>\n\n\n\n<p>Am sim\u021bit asta pe propria piele la easySales, c\u00e2nd \u00een primele luni de la lansarea produsului, utilizatorii erau foarte reticen\u021bi \u00een a-\u0219i conecta magazinele online \u00een platform\u0103. A fost nevoie de mult efort investit \u00een cre\u0219terea vizibilit\u0103\u021bii \u0219i alte strategii de branding pentru a prezenta credibilitate.<\/p>\n\n\n\n<h3 id=\"testimoniale-recenzii\">Testimoniale \u0219i recenzii<\/h3>\n\n\n\n<p>\u00cencrederea trebuie s\u0103 fie \u00eencorporat\u0103 \u00een fiecare interac\u021biune pe care clientul o are cu afacerea ta. Asigur\u0103-te c\u0103 magazinul t\u0103u include <strong>testimoniale \u0219i recenzii ale clien\u021bilor<\/strong>. <\/p>\n\n\n\n<p>O mul\u021bime de clien\u021bi poten\u021biali citesc recenziile \u0219i caut\u0103 informa\u021bii pe <strong>site-uri de feedback<\/strong> ale altor cump\u0103r\u0103tori \u00eenainte de a achizi\u021biona un produs.<br>De aceea, trebuie s\u0103 ai grij\u0103 la tipul de feedback pe care \u00eel prime\u0219ti despre produsele pe care le vinzi. Percep\u021bia brandului este foarte important\u0103 atunci c\u00e2nd vine vorba de achizi\u021bii online. <\/p>\n\n\n\n<p>Clien\u021bii care ofer\u0103 recenzii sunt ambasadorii brandului t\u0103u \u0219i reprezint\u0103 una dintre cele mai eficiente strategii de v\u00e2nzare online. Tocmai de aceea <strong>recenziile primite sunt un factor elementar<\/strong> \u0219i pentru <strong>algoritmii de ranking<\/strong> folosi\u021bi de marile marketplace-uri, precum Amazon sau eMAG. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"e4dad8\" data-has-transparency=\"false\" style=\"--dominant-color: #e4dad8;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"487\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/reviews-junglescout-1-1024x487.png\" alt=\"Raport JungleScout 2021\" class=\"not-transparent wp-image-3270\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/reviews-junglescout-1-1024x487.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/reviews-junglescout-1-300x143.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/reviews-junglescout-1-768x366.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/reviews-junglescout-1.png 1439w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>71% din utilizatori sunt influen\u021ba\u021bi de recenzii \u00een procesul de achizi\u021bie, conform unui raport JungleScout pentru 2021<\/figcaption><\/figure>\n\n\n\n<h3 id=\"parteneriate-branduri-complementare\">Parteneriate cu branduri complementare<\/h3>\n\n\n\n<p>Caut\u0103 o afacere cu un public \u021bint\u0103 similar, dar un produs complementar. \u00cen acest fel, fiecare partener ajunge la un public complet nou, dar relevant. <br>De exemplu, dac\u0103 vinzi echipament de exterior, cum ar fi lanterne profesionale, un parteneriat relevant ar putea fi cu un brand axat pe pantofi de drume\u021bie.<\/p>\n\n\n\n<p>Modalit\u0103\u021bile de <strong>promovare <\/strong>\u0219i generare de <strong>vizibilitate <\/strong>pot varia:<br>&#8211; sponsorizarea unui podcast<br>&#8211; articole cross-blog cu partenerul<br>&#8211; ghid cadou co-branded<br>&#8211; promo\u021bii precum reduceri la achizi\u021bionarea unui produs \u00eempreun\u0103 cu alt produs<\/p>\n\n\n\n<p>Avantajul major aici este c\u0103 brandul t\u0103u cap\u0103t\u0103 <strong>credibilitate <\/strong>atunci c\u00e2nd este asociat cu alte afaceri, fie c\u0103 sunt companii mici sau cu istoric mare pe ni\u0219a \u00een care e\u0219ti prezent.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.youtube.com\/watch?v=dYw4meRWGd4&amp;ab_channel=GoPro\"><img data-dominant-color=\"72818e\" data-has-transparency=\"false\" style=\"--dominant-color: #72818e;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/Red-Bull-GoPro.jpg\" alt=\"\" class=\"not-transparent wp-image-3275\"\/><\/a><figcaption>\u00cen 2012, Red Bull \u0219i GoPro au f\u0103cut parteneriat \u00een care australianul Skydiver Felix Baumgartner a s\u0103rit dintr-un balon de heliu la 24 de mile deasupra p\u0103m\u00e2ntului.<\/figcaption><\/figure>\n\n\n\n<h3 id=\"storytelling\">Storytelling<\/h3>\n\n\n\n<p>Conceptul de <strong>storytelling <\/strong>nu se refer\u0103 doar la pove\u0219ti frumoase, emo\u021bionante, care st\u00e2rnesc <strong>curiozitatea <\/strong>\u0219i fur\u0103 <strong>z\u00e2mbete oamenilor<\/strong>. Este \u0219i o tehnic\u0103 profitabil\u0103 &#8211; pe termen lung. Iat\u0103 \u0219i explica\u021bia: oamenilor le plac pove\u0219tile, a\u0219a c\u0103 sunt \u0219anse \u0219i mai mari s\u0103 cumpere de la tine, dac\u0103 le spui o <strong>poveste cu care rezoneaz\u0103<\/strong> \u0219i \u00een care cred.<\/p>\n\n\n\n<p>Sigur, o poveste, \u00een lipsa produselor care prezint\u0103 un beneficiu esen\u021bial pentru targetul t\u0103u \u0219i care determin\u0103 decizia de achizi\u021bie, r\u0103m\u00e2ne doar o poveste. Altfel spus, o poveste bun\u0103, \u00een acord cu valorile consumatorilor, este un plus.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"c4c6c2\" data-has-transparency=\"false\" style=\"--dominant-color: #c4c6c2;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/05\/creste-vanzari-storytelling-1024x625.jpg\" alt=\"Creste vanzarile prin storytelling\" class=\"not-transparent wp-image-3238\"\/><\/figure>\n\n\n\n<h3 id=\"evenimente-discutii-online\">Evenimente \u0219i discu\u021bii online<\/h3>\n\n\n\n<p>Poate cea mai important\u0103 tehnic\u0103 de v\u00e2nzare online \u00een procesul de construc\u021bie a unui brand puternic este implicarea \u00een comunit\u0103\u021bile \u00een care publicul \u021bint\u0103 este prezent.<\/p>\n\n\n\n<p>Pe m\u0103sur\u0103 ce comunicarea online \u0219i num\u0103rul de evenimente cresc, pot exista oportunit\u0103\u021bi de a cre\u0219te <strong>gradul de con\u0219tientizare<\/strong> a brandului cu comunit\u0103\u021bile \u021bint\u0103. Profit\u0103 de expertiza pe care o ai \u0219i implic\u0103-te activ \u00een activit\u0103\u021bi precum:<br>&#8211; webinarii \/ workshop-uri despre activi\u0103\u021bi din domeniu<br>&#8211; <strong>grupuri de facebook<\/strong> sau forumuri de specialitate<br>&#8211; mai nou, camere de <strong>Clubhouse <\/strong>(aplica\u021bie emegent\u0103 \u0219i o bun\u0103 oportunitate pentru brand awareness)<br>&#8211; sponsor pentru evenimente sau t\u00e2rguri live<\/p>\n\n\n\n<p>Nu sc\u0103pa din vedere faptul c\u0103 prin implicarea de care vei da dovad\u0103, nu numai c\u0103 vei fi mai vizibil, dar vei ajunge \u0219i s\u0103 \u00ee\u021bi <strong>\u00een\u021belegi clientul<\/strong> mult mai bine \u0219i s\u0103 <strong>empatizezi <\/strong>cu dificult\u0103\u021bile pe care le \u00eent\u00e2mpin\u0103 \u00een procesul de achizi\u021bie<\/p>\n\n\n\n<h2 id=\"creare-strategie-content-marketing\">3. Content marketing<\/h2>\n\n\n\n<p>Marketingul prin con\u021binut (sau content marketingul) este modalitatea excelent\u0103 prin care po\u021bi cre\u0219te <strong>rata de conversie<\/strong>, fiind \u0219i mai ieftin\u0103 dec\u00e2t marketingul tradi\u021bional. <br>Asta \u00eenseamn\u0103 c\u0103, dac\u0103 ai c\u00e2teva cuno\u0219tin\u021be fundamentale \u0219i \u00een\u021belegi care sunt <strong>modalit\u0103\u021bile de promovare potrivite<\/strong> pentru magazinul t\u0103u online, te po\u021bi ocupa, la nivel intern, de construirea <strong>strategiei de marketing<\/strong>, dac\u0103 bugetul nu-\u021bi permite \u00eenc\u0103 s\u0103 angajezi un specialist sau s\u0103 apelezi la serviciile unei agen\u021bii.<\/p>\n\n\n\n<p>Iat\u0103 c\u00e2teva <em>insight<\/em>-uri \u0219i tips &amp; tricks utile pe care le po\u021bi pune \u00een practic\u0103, astfel \u00eenc\u00e2t s\u0103 \u00eencepi s\u0103 construie\u0219ti prezen\u021ba online a magazinului t\u0103u:<\/p>\n\n\n\n<h3 id=\"stabilire-target\">Customer persona<\/h3>\n\n\n\n<p>Customer Persona sau <em>Targetul <\/em>sunt clien\u021bii \u0219i poten\u021bialii t\u0103i clien\u021bi, pe care i-ai avut, cel mai probabil, \u00een vedere \u00eenc\u0103 din etapa \u00een care ai pus bazele planului de afaceri.<br>Primul \u0219i poate cel mai important secret al unei strategii reu\u0219ite de marketing prin con\u021binut const\u0103 \u00een <strong>cunoa\u0219terea excep\u021bional\u0103 a clien\u021bilor<\/strong>:&nbsp;pune-te \u00een pielea lor \u0219i \u00een\u021belege-le nevoile.<\/p>\n\n\n\n<p>Cu alte cuvinte, trebuie s\u0103 ai \u00een vedere aspecte precum:<\/p>\n\n\n\n<ul><li>categoria de v\u00e2rst\u0103;<\/li><li>statutul profesional;<\/li><li>studiile absolvite;<\/li><li>pasiuni\/interese;<\/li><li>mediul de provenien\u021b\u0103;<\/li><li>modul \u00een care \u201econsum\u0103\u201d informa\u021biile \u00een mediul online, canalul sau canalele unde sunt cei mai activi.<\/li><\/ul>\n\n\n\n<p>Dup\u0103 ce culegi toate aceste informa\u021bii \u0219i \u00ee\u021bi \u00een\u021belegi foarte bine publicul-\u021bint\u0103, vei putea trece la urm\u0103toarele etape.<\/p>\n\n\n\n<p>O idee foarte bun\u0103 este s\u0103 creezi card-uri cu tipuri de poten\u021biali clien\u021bi, apoi s\u0103-\u021bi imaginezi mesaje \u0219i campanii potrivite pentru acel profil.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"e7ecf2\" data-has-transparency=\"false\" style=\"--dominant-color: #e7ecf2;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"568\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/05\/customer-persona-magazin-online-1024x568.png\" alt=\"\" class=\"not-transparent wp-image-3259\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/customer-persona-magazin-online-1024x568.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/customer-persona-magazin-online-300x166.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/customer-persona-magazin-online-768x426.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/customer-persona-magazin-online.png 1302w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 id=\"subiecte-de-abordat\">Temele de con\u021binut<\/h3>\n\n\n\n<p>Temele pe care le vei aborda depind de <em>targetul <\/em>t\u0103u, pentru c\u0103 scopul pentru care creezi con\u021binut este s\u0103 ajungi la <strong>audien\u021ba \u021bint\u0103<\/strong> \u0219i s\u0103 o <strong>convingi s\u0103 cumpere<\/strong> de la tine.<\/p>\n\n\n\n<p>Dac\u0103 anterior te-ai concentrat pe a-\u021bi \u00een\u021belege cump\u0103r\u0103torul c\u00e2t mai bine, po\u021bi \u00eencepe acum procesul de <strong>Keyword Research<\/strong>. Construie\u0219te o list\u0103 cu cele mai frecvente probleme exprimate de audien\u021b\u0103 \u0219i verific\u0103 volumul de c\u0103utare pentru fiecare \u00een parte &#8211; po\u021bi folosi chiar <a rel=\"noreferrer noopener\" href=\"https:\/\/ads.google.com\/intl\/ro_ro\/home\/tools\/keyword-planner\/\" data-type=\"URL\" data-id=\"https:\/\/ads.google.com\/intl\/ro_ro\/home\/tools\/keyword-planner\/\" target=\"_blank\">tool-ul oferit de Google<\/a>.<\/p>\n\n\n\n<p>Cu alte cuvinte, vei alege temele \u00een func\u021bie de <strong>interesele<\/strong>, preferin\u021bele, <strong>curiozit\u0103\u021bile <\/strong>clien\u021bilor \u0219i poten\u021bialilor t\u0103i clien\u021bi \u0219i, bine\u00een\u021beles, \u00een func\u021bie de <strong>ni\u0219a <\/strong>\u00een care activezi.<\/p>\n\n\n\n<p>Ca exemplu, s\u0103 presupunem c\u0103 vinzi mobil\u0103 premium \u0219i sustenabil\u0103 pentru copii, inspirat\u0103 din stilul de design interior scandinav, iar produsele tale au unele dintre cele mai mari pre\u021buri de pe pia\u021b\u0103.<br>\u00cen acest caz, te adresezi unui public educat, care apreciaz\u0103 calitatea, este interesat de efectele oric\u0103rui produs asupra mediului \u00eenconjur\u0103tor \u0219i este dispus s\u0103 investeasc\u0103 \u00een mobilier de lux.<\/p>\n\n\n\n<p>Prin urmare, \u00een strategia ta de con\u021binut ai putea valorifica teme precum:<\/p>\n\n\n\n<ul><li>eliminarea oric\u0103rui risc pentru s\u0103n\u0103tatea copiilor, deoarece materialele folosite \u00een fabricarea tuturor pieselor de mobilier sunt sigure;<\/li><\/ul>\n\n\n\n<ul><li>idei de amenajare, \u00een func\u021bie de stilul de design interior (cu accent pe stilul scandinav, \u00eens\u0103 pot fi valorificate \u0219i stilul minimalist \u0219i stilul modern, asem\u0103n\u0103toare cu acesta).<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f0f3f6\" data-has-transparency=\"false\" style=\"--dominant-color: #f0f3f6;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"761\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/05\/idei-articole-magazin-mobila-1024x761.png\" alt=\"\" class=\"not-transparent wp-image-3261\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/idei-articole-magazin-mobila-1024x761.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/idei-articole-magazin-mobila-300x223.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/idei-articole-magazin-mobila-768x571.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/idei-articole-magazin-mobila.png 1169w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dincolo de alegerea temelor \u00een acord cu valorile clien\u021bilor, cunoa\u0219terea publicului te ajut\u0103 s\u0103 stabile\u0219ti care este tonul de adresare potrivit: mai prietenos\/cu umor\/mai serios etc.&nbsp;<\/p>\n\n\n\n<h3 id=\"stabilire-canale-prezenta\">Social Media<\/h3>\n\n\n\n<p>Livrarea rapid\u0103 \u0219i comoditatea procesului de cump\u0103rare online au dus la o cre\u0219tere masiv\u0103 a comer\u021bului electronic &#8211; propulsat \u00een popularitate \u0219i de distan\u021barea social\u0103 pe fondul pandemiei de coronavirus. Cre\u0219terea comer\u021bului electronic combinat\u0103 cu cre\u0219terea utiliz\u0103rii re\u021belelor sociale de la an la an a \u00eencurajat comercian\u021bii s\u0103 apeleze la influenceri \u0219i la con\u021binutul generat de utilizatori pentru brand awareness.<\/p>\n\n\n\n<p>\u00cen func\u021bie de modelul \u0219i obiectivele tale de afaceri, strategia se poate concentra pe:<\/p>\n\n\n\n<ul><li>redirec\u021bionarea traficului c\u0103tre magazinul online sau landing-page-uri dedicate<\/li><li>vanzarea produselor direct pe social media<\/li><li>comunicarea cu clien\u021bii, at\u00e2t pre-cump\u0103rare, c\u00e2t \u0219i post-cump\u0103rare,<\/li><li>colectarea de informa\u021bii despre ni\u0219\u0103<\/li><\/ul>\n\n\n\n<p>Pe l\u00e2ng\u0103 canalele tradi\u021bionale Facebook \u0219i Instagram, \u00een 2021 \u00eencepe s\u0103 se pun\u0103 accentul din ce \u00een ce mai mult pe canale noi:<\/p>\n\n\n\n<ul><li><strong>Youtube <\/strong>&#8211; Con\u021binutul video este cea mai mare oportunitate momentan, fiind foarte u\u0219or de consumat de clien\u021bi. De asemenea, pentru c\u0103 este mai greu de generat de comercian\u021bi, competi\u021bia nu este \u00eenc\u0103 at\u00e2t de mare<\/li><li><strong>LinkedIn <\/strong>&#8211; \u00een special pentru campanii B2B<\/li><li><strong>Tik Tok<\/strong> &#8211; un canal cu peste 5 mil de utilizatori ce nu mai poate fi ignorat<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f4f4f2\" data-has-transparency=\"false\" style=\"--dominant-color: #f4f4f2;\" decoding=\"async\" loading=\"lazy\" width=\"1000\" height=\"550\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/tik-tok-vs-instagram.png\" alt=\"Tik tok depaseste instagram\" class=\"not-transparent wp-image-3310\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/tik-tok-vs-instagram.png 1000w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/tik-tok-vs-instagram-300x165.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/tik-tok-vs-instagram-768x422.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption>La sf\u00e2r\u0219itul anului 2020, Tik Tok a \u00eentrecut Instagram ca num\u0103r de utilizatori<\/figcaption><\/figure>\n\n\n\n<h3 id=\"importanta-email\">Email marketing<\/h3>\n\n\n\n<p>E-mail marketingul r\u0103m\u00e2ne cea mai profitabil\u0103 tehnic\u0103 a marketingului prin con\u021binut, astfel c\u0103 recomandarea noastr\u0103 este s\u0103-l ai \u0219i tu \u00een vedere \u00eenc\u0103 de dinainte de a te lansa pe pia\u021b\u0103. <br>Un <strong>newsletter <\/strong>este o modalitate bun\u0103 de a promova produsele, de a stabili o rela\u021bie de calitate cu cititorii \u0219i de a forma o microcomunitate \u00een jurul magazinului t\u0103u.&nbsp;<\/p>\n\n\n\n<p>Ai totu\u0219i grij\u0103 s\u0103 respec\u021bi c\u00e2teva reguli esen\u021biale pentru a te asigura c\u0103 profi\u021bi la maxim de aceast\u0103 tehnic\u0103 de v\u00e2nzare online:<\/p>\n\n\n\n<ul><li>Email \u00een inbox- Folose\u0219te un <strong>serviciu de whitelistare<\/strong> precum Amazon SES sau Mailchimp prin care s\u0103 te asiguri c\u0103 email-urile nu ajung \u00een folderul de SPAM<\/li><li><strong>Con\u021binut valoros<\/strong> &#8211; Asigur\u0103-te c\u0103 men\u021bii cump\u0103r\u0103torul interesat de informa\u021biile trimise. P\u0103streaz\u0103 un format simplu \u0219i concret<\/li><li>Personalizeaz\u0103 &#8211; Dac\u0103 \u00ee\u021bi este la \u00eendem\u00e2n\u0103, segmenteaz\u0103 lista c\u00e2t mai mult \u0219i salveaz\u0103 numele sau alte informa\u021bii despre abona\u021bi (evident, cu acordul lor)<\/li><li>Email pentru mobil &#8211; Ast\u0103zi, majoritatea email-urilor sunt deschise pe mobil. Asigur\u0103-te c\u0103 newsletterul este responsive \u0219i arat\u0103 bine pe toate ecranele<\/li><li>Frecven\u021ba &#8211; Testeaz\u0103 c\u00e2nd \u0219i c\u00e2t de des este cel mai bine s\u0103 trimi\u021bi email-urile. <strong>Evit\u0103 s\u0103 faci SPAM<\/strong> \u0219i asigur\u0103-te c\u0103 dezabonarea func\u021bioneaz\u0103 corespunz\u0103tor<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-dominant-color=\"f5ecdf\" data-has-transparency=\"false\" style=\"--dominant-color: #f5ecdf;\" decoding=\"async\" loading=\"lazy\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/email-marketing-2020-1-1024x453.png\" alt=\"Email marketing 2020\" class=\"not-transparent wp-image-3313\" width=\"751\" height=\"344\"\/><figcaption>Conform unui studiu efectuat de Content Marketing Institute in 2020, 79% din comercian\u021bi se bazeaz\u0103 pe email pentru a transmite c\u0103tre clien\u021bi articole de blog \u0219i promo\u021bii noi.<\/figcaption><\/figure>\n\n\n\n<p>Un alt factor important de cre\u0219tere a v\u00e2nz\u0103rilor online const\u0103 \u00een transmiterea <strong>email-urilor automate<\/strong>.<br>easySales te poate ajuta cu anumite tipuri de email-uri tranzac\u021bionale precum <a href=\"https:\/\/easysales.ro\/ro\/order-management\" data-type=\"URL\" data-id=\"https:\/\/easysales.ro\/ro\/order-management\">transmiterea automat\u0103 a comenzilor<\/a> noi \u0219i facturilor sau chiar notific\u0103ri la un interval de timp pentru a solicita un review.<\/p>\n\n\n\n<p>Mai sunt \u00eens\u0103 \u0219i alte tipuri de email-uri tranzac\u021bionale pe care le po\u021bi transmite, ce pot genera comenzi suplimentare:<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f7f5f3\" data-has-transparency=\"false\" style=\"--dominant-color: #f7f5f3;\" decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"812\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/emailuri-tranzactionale-automate-1024x812.png\" alt=\"\" class=\"not-transparent wp-image-3318\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/emailuri-tranzactionale-automate-1024x812.png 1024w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/emailuri-tranzactionale-automate-300x238.png 300w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/emailuri-tranzactionale-automate-768x609.png 768w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/emailuri-tranzactionale-automate.png 1199w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Top automatizari de email \u00eentr-un studiu efectuat de kinsta.com<\/figcaption><\/figure>\n\n\n\n<h2 id=\"evidentierea-beneficiilor\">4. Eviden\u021biaz\u0103 beneficiile produselor<\/h2>\n\n\n\n<p>\u0218i nu doar a produselor, ci \u0219i a magazinului t\u0103u. Dar hai s\u0103 vorbim \u00eent\u00e2i despre beneficiile produselor, beneficii care i-ar putea convinge pe oameni s\u0103 cumpere de la tine, \u0219i nu de la competi\u021bie.<\/p>\n\n\n\n<p>Produsele pe care le comercializezi au, cu siguran\u021b\u0103, o mul\u021bime de beneficii &#8211; care de care mai atractive -, \u00eens\u0103, pentru a \u0219ti pe care trebuie s\u0103 pui accent, e musai s\u0103 \u0219tii care este NEVOIA fundamental\u0103 a poten\u021bialilor clien\u021bi, nevoie care i-ar determina s\u0103 cumpere de la tine.&nbsp;<\/p>\n\n\n\n<p>S\u0103 relu\u0103m exemplul cu mobila premium \u0219i sustenabil\u0103 pentru cei mici: \u00een mod cert, nu e\u0219ti singurul antreprenor de pe pia\u021b\u0103 care fabric\u0103 mobil\u0103 din materiale de calitate, un avantaj important, dar nu cel mai important, al produselor tale.&nbsp;<\/p>\n\n\n\n<p>\u00cen schimb, poate c\u0103 e\u0219ti singurul sau printre foarte pu\u021binii care fabric\u0103 mobil\u0103 sustenabil\u0103, adic\u0103 f\u0103r\u0103 impact negativ asupra s\u0103n\u0103t\u0103\u021bii copiilor \u0219i asupra mediului \u00eenconjur\u0103tor.&nbsp;<\/p>\n\n\n\n<p>Prin urmare, \u00een acest caz, materialele sustenabile reprezint\u0103 calitatea esen\u021bial\u0103 a produselor tale. Pune accentul pe ea: \u00een descrierea fiec\u0103rui produs &#8211; de pe website sau de pe diferite <a href=\"https:\/\/easysales.ro\/ro\/product-listing\">marketplace-uri unde le-ai listat<\/a>, \u00een post\u0103rile de pe re\u021belele de socializare, \u00een filmule\u021bele de pe Youtube.&nbsp;<\/p>\n\n\n\n<p>Secretele care te ajut\u0103 s\u0103 identifici cel mai important beneficiu al produselor tale? Cunoa\u0219terea excep\u021bional\u0103 a targetului \u0219i cunoa\u0219terea \u00een detaliu a produselor \u00een sine.&nbsp;<\/p>\n\n\n\n<p>\u00cen ceea ce prive\u0219te beneficiile magazinului online, beneficii care contribuie la decizia de cump\u0103rare, amintim c\u00e2teva care te-ar putea inspira \u0219i pe tine:<\/p>\n\n\n\n<ul><li>servicii de livrare \u0219i\/sau retur gratuite;<\/li><li>campanii promo\u021bionale s\u0103pt\u0103m\u00e2nale (organizate, de pild\u0103, \u00een fiecare vineri);<\/li><li>discount permanent la un anumit num\u0103r de produse cump\u0103rate (de exemplu, persoanele care achizi\u021bioneaz\u0103 minimum 3 produse, beneficiaz\u0103, de fiecare dat\u0103 \u0219i indiferent de valoarea produselor comandate, de un discount de 10%).<\/li><\/ul>\n\n\n\n<h2 id=\"fidelizarea-clientilor\">5. Fidelizeaz\u0103 clien\u021bii<\/h2>\n\n\n\n<p>O categorie valoroas\u0103 de cump\u0103r\u0103tori, pentru orice magazin, este cea alc\u0103tuit\u0103 din clien\u021bii fideli, adic\u0103 aceia care cump\u0103r\u0103 \u0219i a doua, \u0219i a treia, \u0219i a patra oar\u0103. <br>Cu alte cuvinte, sunt clien\u021bii care se \u00eentorc dup\u0103 prima achizi\u021bie, pentru c\u0103 au \u00eencredere \u00een magazinul t\u0103u, pentru c\u0103 au avut o prim\u0103 experien\u021b\u0103 pl\u0103cut\u0103, pentru c\u0103 sunt mul\u021bumi\u021bi de beneficiul extra pe care \u00eel oferi. <\/p>\n\n\n\n<h3 id=\"beneficiu-extra-competitie\">Ofer\u0103 beneficii extra<\/h3>\n\n\n\n<p>Dac\u0103 ai p\u0103truns pe o pia\u021b\u0103 competitiv\u0103, probabil comercializezi produse, mai mult sau mai pu\u021bin, asem\u0103n\u0103toare cu cele reg\u0103site \u00een alte magazine online sau marketplace-uri.&nbsp;<\/p>\n\n\n\n<p>Ca s\u0103-\u021bi maximizezi \u0219ansele de reu\u0219it\u0103 \u0219i s\u0103 convingi oamenii s\u0103-\u021bi cumpere produsele, uneori este necesar s\u0103 le oferi un beneficiu extra de tipul:<\/p>\n\n\n\n<ul><li>livrare gratuit\u0103, indiferent de valoarea comenzii;<\/li><li>livrare \u00een aceea\u0219i zi;<\/li><li>montaj gratuit (\u00een cazul produselor care necesit\u0103 asamblare: piese de mobilier, electrocasnice);<\/li><li>oferte promo\u021bionale<\/li><li>puncte de loialitate<\/li><li>servicii de consultan\u021b\u0103 gratuite.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"f1ae53\" data-has-transparency=\"false\" style=\"--dominant-color: #f1ae53;\" decoding=\"async\" loading=\"lazy\" width=\"734\" height=\"509\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/pwc-survey-livrare-rapida.png\" alt=\"Importanta livrarii rapide\" class=\"not-transparent wp-image-3323\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/pwc-survey-livrare-rapida.png 734w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/pwc-survey-livrare-rapida-300x208.png 300w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><figcaption>\u00centr-un studiu efectuat de PWC, 42% din responden\u021bi sunt influen\u021ba\u021bi de livrarea rapid\u0103<\/figcaption><\/figure>\n\n\n\n<h3 id=\"legatura-clienti-dupa-achizitie\">Men\u021bine leg\u0103tura dup\u0103 prima achizi\u021bie<\/h3>\n\n\n\n<p>Comunicarea constant\u0103 cu clien\u021bii care au avut \u00eencredere\/curiozitatea s\u0103 achizi\u021bioneze produse din magazinul t\u0103u online sau de pe diferite marketplace-uri este o alt\u0103 modalitate prin care \u00eei po\u021bi determina s\u0103 cumpere a doua, a treia, a patra oar\u0103.&nbsp;<\/p>\n\n\n\n<p>Vinzi pantofi elegan\u021bi de dam\u0103? Sun\u0103-le sau trimite-le un e-mail de mul\u021bumire celor care au cump\u0103rat de la tine \u0219i, \u00een plus, asigur\u0103-te c\u0103 totul a decurs a\u0219a cum se a\u0219teptau: produsele comandate sunt \u00eentr-o stare excep\u021bional\u0103, comanda a ajuns \u00een timp util etc.&nbsp;<\/p>\n\n\n\n<p>Sunt \u0219anse mari ca persoanele care simt c\u0103 v\u00e2nz\u0103torilor le pas\u0103 de ele \u0219i de experien\u021bele lor de cump\u0103rare s\u0103 fac\u0103 \u0219i alte achizi\u021bii \u00een viitor, cu at\u00e2t mai mult dac\u0103 li se ofer\u0103 \u0219i un beneficiu: un discount\/livrare gratuit\u0103 la urm\u0103toarea comand\u0103.<\/p>\n\n\n\n<h3 id=\"raspunsuri-nemultumiri\">R\u0103spunde prompt la solicit\u0103ri\/nemul\u021bumiri<\/h3>\n\n\n\n<p>Asigur\u0103-te c\u0103 po\u021bi r\u0103spunde \u00een timp util clien\u021bilor, indiferent c\u0103 vorbim despre cei care sunt tenta\u021bi s\u0103 cumpere de la tine, dar au nevoie de detalii suplimentare, sau despre cei care au avut o experien\u021b\u0103 de cump\u0103rare nesatisf\u0103c\u0103toare (livrarea a durat mult prea mult, unul dintre produse a avut un mic defect etc.)<\/p>\n\n\n\n<p>Dac\u0103 s-a produs o eroare, indiferent de motiv, ac\u021bioneaz\u0103 imediat. R\u0103spunde prompt, politicos, \u00een\u021belege nevoia \u0219i problema clientului \u0219i remediaz-o. \u0218tiai c\u0103 este foarte posibil ca un client, ini\u021bial nemul\u021bumit, s\u0103 fac\u0103 \u0219i alte achizi\u021bii din magazinul t\u0103u, c\u00e2t\u0103 vreme ai avut abordarea potrivit\u0103 \u0219i ai reparat gre\u0219eala respectiv\u0103? A\u0219a cum spuneam, cump\u0103r\u0103torii devin fideli \u00een momentul \u00een care simt c\u0103 v\u00e2nz\u0103torilor le pas\u0103 de nevoile lor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"98968b\" data-has-transparency=\"false\" style=\"--dominant-color: #98968b;\" decoding=\"async\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/05\/creste-vanzarile-customer-care-1024x682.jpg\" alt=\"Cresterea vanzarilor prin customer care\" class=\"not-transparent wp-image-3240\"\/><\/figure>\n\n\n\n<h2 id=\"platforma-automata\">6. Alege platforma potrivit\u0103 pentru magazinul t\u0103u online<\/h2>\n\n\n\n<p>Este important sa poti implementa tehnicile de vanzari online, de aceea trebuie s\u0103 alegi o platform\u0103 pentru magazinul t\u0103u online care s\u0103 te ajute \u00een \u00eendeplinirea acestui scop.<\/p>\n\n\n\n<p>\u00cen general, po\u021bi opta pentru mai multe tipuri de platforme, fiecare cu anumite beneficii dar \u0219i dezavantaje:<\/p>\n\n\n\n<ul><li>platforme Open Source &#8211; de\u021bii control 100% \u0219i po\u021bi personaliza platforma dup\u0103 bunul plac, dar costurile sunt mai mari \u0219i dezvolt\u0103rile dureaz\u0103 mai mult<\/li><li>platforme SaaS &#8211; Costuri reduse lunar, implementare rapid\u0103, platform\u0103 stabil\u0103 pentru audien\u021be mari, dar mai dificil de personalizat<\/li><\/ul>\n\n\n\n<p>\u00cen Rom\u00e2nia \u0219i la nivel global majoritatea magazinelor online sunt Open Source, dar trendul este de a migra c\u0103tre platforme SaaS. Orice ai alege, asigur\u0103-te c\u0103 po\u021bi:<\/p>\n\n\n\n<ul><li>controla modalitatea prin care clien\u021bii pot interac\u021biona cu afacerea ta<\/li><li>integra u\u0219or comunicarea cu platforme de social media sau <a href=\"https:\/\/easysales.ro\/ro\/online-store\" data-type=\"URL\" data-id=\"https:\/\/easysales.ro\/ro\/online-store\">canale de v\u00e2nzare alternative<\/a><\/li><li>executa strategia de content marketing pe care ai stabilit-o<\/li><li>implementa facil beneficiile pe care dore\u0219ti s\u0103 le oferi clien\u021bilor t\u0103i<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-dominant-color=\"da9195\" data-has-transparency=\"false\" style=\"--dominant-color: #da9195;\" decoding=\"async\" loading=\"lazy\" width=\"643\" height=\"532\" src=\"https:\/\/easysales.ro\/blog\/ro\/wp-content\/uploads\/2021\/06\/distributia-ecommerce-romania-2021-2.png\" alt=\"Distribu\u021bia platformelor eCommerce \u00een Rom\u00e2nia\" class=\"not-transparent wp-image-3330\" srcset=\"https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/distributia-ecommerce-romania-2021-2.png 643w, https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/06\/distributia-ecommerce-romania-2021-2-300x248.png 300w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><figcaption>Distribu\u021bia platformelor eCommerce \u00een Rom\u00e2nia, 2021<\/figcaption><\/figure>\n\n\n\n<h2 id=\"concluzie\">Concluzie<\/h2>\n\n\n\n<p>Cunoa\u0219te-\u021bi clien\u021bii \u0219i poten\u021bialii clien\u021bi, creeaz\u0103 o strategie de content marketing potrivit\u0103 pentru ace\u0219tia, cunoa\u0219te-\u021bi produsele \u0219i eviden\u021biaz\u0103-le beneficiile cele mai importante \u0219i, nu \u00een ultimul r\u00e2nd, alege o platform\u0103 bun\u0103 de v\u00e2nz\u0103ri automate.&nbsp;<\/p>\n\n\n\n<p>Tu ce tehnici de v\u00e2nz\u0103ri ai implementat cu succes \u0219i consideri c\u0103 merit\u0103 men\u021bionate? Poveste\u0219te-ne \u00een comentarii.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuprins: Cele mai bune tehnici de v\u00e2nz\u0103ri online pentru magazinul t\u0103u1. Obiective de v\u00e2nzare realiste2. Construie\u0219te un brand de \u00eencredere Testimoniale \u0219i recenzii Parteneriate cu branduri complementare Storytelling Evenimente \u0219i discu\u021bii online3. Content marketing Customer persona Temele de con\u021binut Social Media Email marketing4. Eviden\u021biaz\u0103 beneficiile produselor 5. Fidelizeaz\u0103 clien\u021bii Ofer\u0103 beneficii extra Men\u021bine leg\u0103tura dup\u0103 prima achizi\u021bie R\u0103spunde prompt la solicit\u0103ri \u0219i nemul\u021bumiri 6. Alege platforma potrivit\u0103 pentru magazinul t\u0103u onlineConcluzie \u00cen era digital\u0103, succesul unui business depinde foarte mult de mediul online sau, mai precis, de prezen\u021ba magazinului (\u0219i) \u00een mediul online.&nbsp; Indiferent de produsele pe care le comercializezi,\u2026<\/p>\n","protected":false},"author":2,"featured_media":3233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5}},"acf":[],"featured_image_urls":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-jpg-webp.webp",1920,1109,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-300x173.webp",300,173,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-768x444.webp",768,444,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-1024x591.webp",1024,591,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-1536x887.webp",1536,887,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-jpg-webp.webp",1920,1109,false]},"post_excerpt_stackable":"<p>Cuprins: Cele mai bune tehnici de v\u00e2nz\u0103ri online pentru magazinul t\u0103u1. Obiective de v\u00e2nzare realiste2. Construie\u0219te un brand de \u00eencredere Testimoniale \u0219i recenzii Parteneriate cu branduri complementare Storytelling Evenimente \u0219i discu\u021bii online3. Content marketing Customer persona Temele de con\u021binut Social Media Email marketing4. Eviden\u021biaz\u0103 beneficiile produselor 5. Fidelizeaz\u0103 clien\u021bii Ofer\u0103 beneficii extra Men\u021bine leg\u0103tura dup\u0103 prima achizi\u021bie R\u0103spunde prompt la solicit\u0103ri \u0219i nemul\u021bumiri 6. Alege platforma potrivit\u0103 pentru magazinul t\u0103u onlineConcluzie \u00cen era digital\u0103, succesul unui business depinde foarte mult de mediul online sau, mai precis, de prezen\u021ba magazinului (\u0219i) \u00een mediul online.&nbsp; Indiferent de produsele pe care le comercializezi,&hellip;<\/p>\n","category_list":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info":{"name":"Iulian Cazacu","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/iuliancaz\/"},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-jpg-webp.webp",1920,1109,false],"thumbnail":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-150x150.webp",150,150,true],"medium":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-300x173.webp",300,173,true],"medium_large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-768x444.webp",768,444,true],"large":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-1024x591.webp",1024,591,true],"1536x1536":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-1536x887.webp",1536,887,true],"2048x2048":["https:\/\/easy-sales.com\/blog\/ro\/wp-content\/uploads\/2021\/05\/tehnici-vanzare-online-jpg-webp.webp",1920,1109,false]},"post_excerpt_stackable_v2":"<p>Cuprins: Cele mai bune tehnici de v\u00e2nz\u0103ri online pentru magazinul t\u0103u1. Obiective de v\u00e2nzare realiste2. Construie\u0219te un brand de \u00eencredere Testimoniale \u0219i recenzii Parteneriate cu branduri complementare Storytelling Evenimente \u0219i discu\u021bii online3. Content marketing Customer persona Temele de con\u021binut Social Media Email marketing4. Eviden\u021biaz\u0103 beneficiile produselor 5. Fidelizeaz\u0103 clien\u021bii Ofer\u0103 beneficii extra Men\u021bine leg\u0103tura dup\u0103 prima achizi\u021bie R\u0103spunde prompt la solicit\u0103ri \u0219i nemul\u021bumiri 6. Alege platforma potrivit\u0103 pentru magazinul t\u0103u onlineConcluzie \u00cen era digital\u0103, succesul unui business depinde foarte mult de mediul online sau, mai precis, de prezen\u021ba magazinului (\u0219i) \u00een mediul online.&nbsp; Indiferent de produsele pe care le comercializezi,&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/easy-sales.com\/blog\/ro\/category\/sales-marketing\/\" rel=\"category tag\">Sales &amp; Marketing<\/a>","author_info_v2":{"name":"Iulian Cazacu","url":"https:\/\/easy-sales.com\/blog\/ro\/author\/iuliancaz\/"},"comments_num_v2":"0 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cele mai bune tehnici de v\u00e2nz\u0103ri online pentru magazinul t\u0103u - easySales<\/title>\n<meta name=\"description\" content=\"Afla care sunt cele mai eficiente tehnici de v\u00e2nz\u0103ri online, cum sa faci mai mult profit si cum poti atrage clientii prin metode simple!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easysales.ro\/blog\/ro\/tehnici-vanzare-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cele mai bune tehnici de v\u00e2nz\u0103ri online pentru magazinul t\u0103u - 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